{"id":193341,"date":"2026-08-27T11:33:13","date_gmt":"2026-08-27T11:33:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/193341\/"},"modified":"2026-08-27T11:33:13","modified_gmt":"2026-08-27T11:33:13","slug":"diskontni-retezce-chystaji-v-cesku-stovky-prodejen-jeden-z-novych-hracu-prichazi-az-z-malajsie-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/193341\/","title":{"rendered":"Diskontn\u00ed \u0159et\u011bzce chystaj\u00ed v \u010cesku stovky prodejen. Jeden z nov\u00fdch hr\u00e1\u010d\u016f p\u0159ich\u00e1z\u00ed a\u017e z Malajsie"},"content":{"rendered":"

V\u00a0pas\u00e1\u017ei obchodn\u00edho centra Let\u0148any se na druhou z\u00e1\u0159ijovou st\u0159edu o\u010dek\u00e1v\u00e1 fronta stovek lid\u00ed. Nebudou tam \u010dekat na nov\u00fd iPhone ani na kone\u010dn\u011b dopsan\u00e9 pokra\u010dov\u00e1n\u00ed Hry o\u00a0tr\u016fny, ale na otev\u0159en\u00ed labyrintu reg\u00e1l\u016f s\u00a0kosmetikou, sladkostmi a\u00a0s\u00a0vybaven\u00edm do dom\u00e1cnosti. Svou v\u00a0po\u0159ad\u00ed t\u0159et\u00ed prodejnu tam otev\u0159e d\u00e1nsk\u00fd \u0159et\u011bzec Normal<\/a>, kter\u00fd nav\u00edc prvn\u00edm z\u00e1kazn\u00edk\u016fm nab\u00eddne d\u00e1rkov\u00e9 ta\u0161ky a\u00a0nabit\u00e9 n\u00e1kupn\u00ed karty. Pr\u00e1v\u011b t\u00edmto osv\u011bd\u010den\u00fdm zp\u016fsobem se pokus\u00ed zopakovat sc\u00e9n\u00e1\u0159 z\u00a0otev\u0159en\u00ed prvn\u00edch dvou pobo\u010dek na Flo\u0159e a\u00a0v\u00a0Nov\u00fdch Butovic\u00edch, kde lid\u00e9 \u010dekali a\u017e dv\u011b hodiny.<\/p>\n

Fronty p\u0159ed nov\u011b otev\u0159en\u00fdmi prodejnami v\u00a0obchodn\u00edch centrech jsou jen n\u00e1padn\u00fdm projevem mnohem v\u011bt\u0161\u00ed prom\u011bny \u010desk\u00e9ho maloobchodu. Diskont\u016f s\u00a0nepotravinov\u00fdm zbo\u017e\u00edm v\u00a0\u010cesku rychle p\u0159ib\u00fdv\u00e1 a\u00a0konkurence mezi nimi s\u00edl\u00ed. \u201e\u010cesk\u00fd maloobchodn\u00ed trh je velmi konkuren\u010dn\u00ed a\u00a0v\u00a0posledn\u00edch letech se konkurence je\u0161t\u011b v\u00fdrazn\u011b zv\u00fd\u0161ila. V\u00a0roce 2020 tady bylo zhruba 550\u00a0diskontn\u00edch prodejen. V\u00a0dne\u0161n\u00ed dob\u011b u\u017e je to v\u00edce ne\u017e 1000,\u201c \u0159\u00edk\u00e1 jednatel diskontu KiK v\u00a0\u010cesku a\u00a0na Slovensku Martin \u0160atn\u00fd.<\/p>\n

Dal\u0161\u00ed \u0159et\u011bzce na obzoru<\/p>\n

Rostouc\u00ed konkurence nen\u00ed p\u0159ek\u00e1\u017ekou pro expanzi nov\u00fdch hr\u00e1\u010d\u016f. Je\u0161t\u011b letos vstoup\u00ed na trh MR. DYI, kter\u00fd je p\u016fvodem z\u00a0Malajsie. Prvn\u00ed prodejnu otev\u0159e v\u00a0Ostrav\u011b ve Foru Nov\u00e1 Karolina. \u201eLetos chceme otev\u0159\u00edt \u010dty\u0159i a\u017e p\u011bt obchod\u016f, p\u0159\u00ed\u0161t\u00ed rok alespo\u0148 deset,\u201c \u0159ekla ned\u00e1vno v\u00a0rozhovoru pro e15.cz<\/a> k\u00a0pl\u00e1n\u016fm \u0159et\u011bzce jeho \u0159editelka obchodn\u00edho rozvoje Magdalena Nazarewicz. V\u00fdhledov\u011b podle n\u00ed tuzemsk\u00fd trh zvl\u00e1dne a\u017e 200\u00a0prodejen.<\/p>\n

Podle vedouc\u00edho t\u00fdmu pron\u00e1jmu prostor pro st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropu spole\u010dnosti Cushman &\u00a0Wakefield Jana Kotrb\u00e1\u010dka je na trhu st\u00e1le prostor i\u00a0pro dal\u0161\u00ed \u0159et\u011bzce. \u201eVid\u00edme, \u017ee t\u011bm zna\u010dk\u00e1m se da\u0159\u00ed, roz\u0161i\u0159uj\u00ed po\u010dty pobo\u010dek. A\u00a0\u010desk\u00fd z\u00e1kazn\u00edk je vd\u011b\u010dn\u00fd za zaj\u00edmav\u00e9 koncepty, kter\u00e9 jsou nav\u00edc za dobrou cenu,\u201c komentuje v\u00fdvoj.<\/p>\n

\"Penny<\/a>Penny Market a Coca-Cola rozjely obchodn\u00ed v\u00e1lku v \u010cesku. Lahve miz\u00ed z reg\u00e1l\u016f<\/a><\/p>\n

Bleskovou expanzi na \u010desk\u00e9m trhu zah\u00e1jil v\u00a0posledn\u00edm roce n\u011bmeck\u00fd Woolworth<\/a>. Do \u010ceska vstoupil v\u00a0\u010dervnu lo\u0148sk\u00e9ho roku a\u00a0od t\u00e9 doby zde otev\u0159el ji\u017e kolem 30\u00a0prodejen. \u201eExpanze spole\u010dnosti od t\u00e9 doby postupuje rychleji, ne\u017e p\u016fvodn\u011b pl\u00e1novala,\u201c uv\u00e1d\u00ed managing director pro \u010cesko a\u00a0Slovensko Petr Juli\u0161. Ji\u017e tento \u010dtvrtek Woolworth otev\u00edr\u00e1 dal\u0161\u00ed prodejnu v\u00a0Karlov\u00fdch Varech, v\u00a0z\u00e1\u0159\u00ed p\u0159id\u00e1 dal\u0161\u00ed pra\u017eskou a\u00a0pl\u00e1nuje tak\u00e9 nov\u00e9 v\u00a0Olomouci a\u00a0Ostrav\u011b.<\/p>\n

Otev\u00edr\u00e1n\u00ed dal\u0161\u00edch obchod\u016f pl\u00e1nuje i\u00a0nizozemsk\u00fd Action, kter\u00fd do \u010ceska vstoupil v\u00a0roce 2020 a\u00a0dnes zde m\u00e1 110\u00a0prodejen. \u201eM\u00e1me ambici\u00f3zn\u00ed pl\u00e1ny na dal\u0161\u00ed pos\u00edlen\u00ed na\u0161\u00ed p\u0159\u00edtomnosti po cel\u00e9m \u010cesku,\u201c uvedla bez dal\u0161\u00edch podrobnost\u00ed tiskov\u00e1 mluv\u010d\u00ed spole\u010dnosti Janneke Versteeg. V\u00a0roce 2020 vstoupil do \u010ceska tak\u00e9 n\u011bmeck\u00fd diskont TEDi.<\/p>\n

Prostor pro r\u016fst v\u0161ak vid\u00ed i\u00a0zaveden\u00ed hr\u00e1\u010di. P\u0159\u00edkladem je Pepco, kter\u00e9 je v\u00a0\u010cesku od roku 2013 a\u00a0ze v\u0161ech diskont\u016f zde m\u00e1 v\u016fbec nejv\u00edce prodejen, a\u00a0to p\u0159es 330. \u201e\u010cesk\u00e1 s\u00ed\u0165 je ji\u017e velmi rozs\u00e1hl\u00e1, st\u00e1le v\u0161ak vid\u00edme prostor pro dal\u0161\u00ed prodejny tam, kde identifikujeme atraktivn\u00ed a\u00a0ekonomicky udr\u017eiteln\u00e9 p\u0159\u00edle\u017eitosti. Z\u00e1rove\u0148 aktivn\u011b optimalizujeme st\u00e1vaj\u00edc\u00ed portfolio prost\u0159ednictv\u00edm relokac\u00ed a\u00a0dal\u0161\u00edch zlep\u0161en\u00ed,\u201c komentuje situaci spole\u010dnost. Podle n\u00ed je \u010desk\u00fd trh do zna\u010dn\u00e9 m\u00edry saturovan\u00fd, st\u00e1le zde jsou ale p\u0159\u00edle\u017eitosti pro rozvoj.<\/p>\n

\"Velk\u00fd<\/a>Velk\u00fd n\u00e1vrat do Chorvatska. Turist\u016f z\u00a0\u010ceska tam navzdory drahot\u011b skokov\u011b p\u0159ibylo <\/a><\/p>\n

Opatrn\u011bj\u0161\u00ed p\u0159\u00edstup vol\u00ed KiK, kter\u00fd v\u00a0\u010cesku p\u016fsob\u00ed u\u017e od roku 2007. Otev\u00edr\u00e1 sice nov\u00e9 prodejny, sou\u010dasn\u011b ale n\u011bkter\u00e9 uzav\u00edr\u00e1. \u201eOptimalizace se \u010desk\u00e9ho trhu dot\u00fdk\u00e1 pouze velmi omezen\u011b a\u00a0letos po\u010d\u00edt\u00e1me s\u00a0uzav\u0159en\u00edm jednotek prodejen. Sou\u010dasn\u011b ale otev\u00edr\u00e1me nov\u00e9 pobo\u010dky v\u00a0lokalit\u00e1ch, kter\u00e9 jsou pro z\u00e1kazn\u00edky v\u00fdhodn\u011bj\u0161\u00ed a\u00a0maj\u00ed lep\u0161\u00ed obchodn\u00ed potenci\u00e1l. Letos jsme v\u00a0\u010cesku otev\u0159eli ji\u017e p\u011bt nov\u00fdch prodejen,\u201c \u0159\u00edk\u00e1 jednatel Martin \u0160atn\u00fd. Ten p\u0159ipom\u00edn\u00e1, \u017ee rostouc\u00ed konkurenci pro diskonty p\u0159edstavuj\u00ed tak\u00e9 online n\u00e1kupn\u00ed tr\u017ei\u0161t\u011b. Ta v\u0161ak ned\u00e1vno dostala \u201ez\u00e1sah\u201c v\u00a0podob\u011b nov\u00e9ho cla<\/a> na dovoz z\u00e1silek v\u00a0hodnot\u011b do 150\u00a0eur ze t\u0159et\u00edch zem\u00ed do EU. Zat\u00edm v\u0161ak nen\u00ed zcela jasn\u00e9, jak\u00fd bude jeho skute\u010dn\u00fd efekt.<\/p>\n

Cena i \u0161irok\u00e1 dostupnost<\/p>\n

Popularitu si diskonty z\u00edsk\u00e1vaj\u00ed v\u00a0prvn\u00ed \u0159ad\u011b pr\u00e1v\u011b sv\u00fdmi p\u0159\u00edzniv\u00fdmi cenami. \u201e\u010cesko kop\u00edruje trend zbytku Evropy, kdy cena je pro z\u00e1kazn\u00edka atraktivn\u00ed. D\u016fle\u017eit\u00e1 je tak\u00e9 zaj\u00edmavost a\u00a0neokoukanost koncept\u016f, kter\u00e9 nab\u00edzej\u00ed pravideln\u011b se m\u011bn\u00edc\u00ed zbo\u017e\u00ed, co\u017e je pro dne\u0161n\u00edho z\u00e1kazn\u00edka velmi d\u016fle\u017eit\u00e9. Nov\u00e9 \u0159et\u011bzce tak\u00e9 cht\u011bj\u00ed nav\u00e1zat na \u00fasp\u011bch sv\u00fdch p\u0159edch\u016fdc\u016f. Kdy\u017e vid\u00ed, \u017ee se jejich konkurent\u016fm da\u0159\u00ed, tak vid\u00ed p\u0159\u00edle\u017eitost samy pro sebe, co\u017e pak vede sm\u011br jejich expanze,\u201c vysv\u011btluje Kotrb\u00e1\u010dek.<\/p>\n

Nejsiln\u011bj\u0161\u00ed hr\u00e1\u010di na \u010desk\u00e9m trhu diskont\u016f
\n Nejv\u011bt\u0161\u00edm diskontem p\u016fsob\u00edc\u00edm na tuzemsk\u00e9m trhu z\u00a0hlediska po\u010dtu prodejen i finan\u010dn\u00edch v\u00fdsledk\u016f je polsk\u00e9 Pepco, kter\u00e9 do \u010ceska vstoupilo v\u00a0roce 2013. V\u00a0minul\u00e9m roce dos\u00e1hlo obratu 7,4 miliardy korun a zisku t\u00e9m\u011b\u0159 452 milion\u016f. Zat\u00edmco obrat m\u00edrn\u011b nav\u00fd\u0161ilo, zisk mu oproti p\u0159edchoz\u00edmu roku klesl o v\u00edce ne\u017e 320 milion\u016f.KiK, kter\u00fd m\u00e1 v \u010cesku kolem 230 prodejen, v\u00a0roce 2024 dos\u00e1hl na obrat 3,6 miliardy a zisk t\u00e9m\u011b\u0159 118 milion\u016f. I pro n\u011bj to bylo m\u00e9n\u011b ne\u017e v\u00a0p\u0159edchoz\u00edm roce, kdy jeho obrat \u010dinil skoro 4 miliardy a zisk p\u0159es 400 milion\u016f.Action vyk\u00e1zal podle posledn\u00ed zve\u0159ejn\u011bn\u00e9 \u00fa\u010detn\u00ed z\u00e1v\u011brky za rok 2023 obrat necel\u00fdch 4,4 miliardy a zisk 113 milion\u016f, co\u017e pro n\u011bj v\u00a0obou aspektech znamenalo meziro\u010dn\u00ed n\u00e1r\u016fst. Spole\u010dnost v\u0161ak ji\u017e m\u011bla podle z\u00e1konn\u00e9 povinnosti zve\u0159ejnit tak\u00e9 v\u00fdsledky za p\u0159edminul\u00fd rok. TEDi, kter\u00e9 m\u00e1 v\u00a0\u010cesku kolem stovky obchod\u016f, pak v\u00a0p\u0159edminul\u00e9m roce vyk\u00e1zalo obrat 1,6 miliardy a zisk p\u0159es 179 milion\u016f a tak\u00e9 rostlo.<\/p>\n

Cenov\u00e1 v\u00fdhodnost v\u0161ak nen\u00ed jedin\u00fdm faktorem, kter\u00fd z\u00e1kazn\u00edci p\u0159i nakupov\u00e1n\u00ed v\u00a0diskontech sleduj\u00ed. Podle z\u00e1stupc\u016f Pepca st\u00e1le v\u00edce dbaj\u00ed tak\u00e9 na kvalitu. \u201eCena z\u016fst\u00e1v\u00e1 z\u00e1sadn\u00edm faktorem a\u00a0po obdob\u00ed vysok\u00e9 inflace jsme zaznamenali, \u017ee z\u00e1kazn\u00edci jsou na ceny citliv\u011bj\u0161\u00ed. Z\u00e1rove\u0148 v\u0161ak v\u011bnuj\u00ed v\u011bt\u0161\u00ed pozornost kvalit\u011b, odolnosti a\u00a0celkov\u00e9mu pom\u011bru ceny a\u00a0kvality,\u201c uv\u00e1d\u011bj\u00ed.<\/p>\n

D\u016fle\u017eitou roli v\u00a0popularit\u011b tohoto typu obchod\u016f hraje tak\u00e9 jejich velk\u00e9 mno\u017estv\u00ed, a\u00a0t\u00edm p\u00e1dem i\u00a0\u0161irok\u00e1 dostupnost nejen ve velk\u00fdch m\u011bstech. \u201eRetail parky, kter\u00e9 v\u00a0posledn\u00edch letech zaznamenaly boom v\u00a0expanzi, jsou mnohdy obsazeny t\u011bmito levn\u011bj\u0161\u00edmi koncepty,\u201c dod\u00e1v\u00e1 Kotrb\u00e1\u010dek, podle n\u011bho\u017e je velkou v\u00fdhodou diskont\u016f tak\u00e9 jejich schopnost otev\u0159\u00edt jak v\u00a0obchodn\u00edch centrech ve velk\u00fdch m\u011bstech, tak v\u00a0retail parku na men\u0161\u00edm m\u011bst\u011b.<\/p>\n

P\u0159\u00edpady ne\u00fasp\u011bchu v\u00a0zahrani\u010d\u00ed<\/p>\n

I p\u0159es velmi konkuren\u010dn\u00ed prost\u0159ed\u00ed se zahrani\u010dn\u00edm diskont\u016fm v\u00a0\u010cesku alespo\u0148 prozat\u00edm da\u0159\u00ed dob\u0159e. Oproti tomu v\u00a0okoln\u00edch st\u00e1tech maj\u00ed n\u011bkter\u00e9 z\u00a0nich probl\u00e9my. Nap\u0159\u00edklad KiK na sv\u00e9m dom\u00e1c\u00edm n\u011bmeck\u00e9m trhu ru\u0161\u00ed v\u00a0sou\u010dasn\u00e9 dob\u011b<\/a> kv\u016fli klesaj\u00edc\u00ed ziskovosti asi 150\u00a0prodejen.<\/p>\n

\u0158et\u011bzci Woolworth zase nevy\u0161la expanze<\/a> na polsk\u00e9m trhu. Do zem\u011b vstoupil v\u00a0roce 2023 a\u00a0pl\u00e1noval zde otev\u0159\u00edt a\u017e tis\u00edc prodejen. Pl\u00e1ny ale ztroskotaly. Nakonec zvl\u00e1dl v\u00a0zemi otev\u0159\u00edt 70\u00a0prodejen a\u00a0ty nyn\u00ed p\u0159eb\u00edr\u00e1 jeho sestersk\u00e1 s\u00ed\u0165 TEDi. D\u016fvodem je ekonomick\u00fd ne\u00fasp\u011bch a\u00a0prohlubuj\u00edc\u00ed se finan\u010dn\u00ed ztr\u00e1ta. Podle Kotrb\u00e1\u010dka se ale jedn\u00e1 sp\u00ed\u0161e o\u00a0ojedin\u011bl\u00e9 p\u0159\u00edpady ne\u00fasp\u011bch\u016f, zat\u00edmco celkov\u011b je tento typ \u0159et\u011bzc\u016f nap\u0159\u00ed\u010d Evropou velmi popul\u00e1rn\u00ed.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"V\u00a0pas\u00e1\u017ei obchodn\u00edho centra Let\u0148any se na druhou z\u00e1\u0159ijovou st\u0159edu o\u010dek\u00e1v\u00e1 fronta stovek lid\u00ed. Nebudou tam \u010dekat na nov\u00fd…\n","protected":false},"author":2,"featured_media":193342,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[9384,67,68,42,106,44745,849,4321,744,17264,45],"class_list":["post-193341","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-action","tag-business","tag-byznys","tag-cesko","tag-evropa","tag-kika","tag-obchod","tag-obchodni-centrum","tag-ostrava","tag-pepco","tag-slovensko"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117167260369628286","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/193341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=193341"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/193341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/193342"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=193341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=193341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=193341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}