{"id":193431,"date":"2026-08-27T12:50:14","date_gmt":"2026-08-27T12:50:14","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/193431\/"},"modified":"2026-08-27T12:50:14","modified_gmt":"2026-08-27T12:50:14","slug":"pivo-bude-drazsi-prazdroj-od-rijna-zvysi-ceny","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/193431\/","title":{"rendered":"Pivo bude dra\u017e\u0161\u00ed. Prazdroj od \u0159\u00edjna zv\u00fd\u0161\u00ed ceny"},"content":{"rendered":"

Naposledy pivovar m\u011bnil ceny p\u0159ed rokem, zhruba o\u00a0stejnou \u010d\u00e1stku na p\u016fllitr. Hospod\u0161t\u00ed a\u00a0obchody zat\u00edm nov\u00e9 ceny produkt\u016f z\u00a0Prazdroje nestanovili. \u201eKone\u010dn\u00e1 cena je v\u017edy na rozhodnut\u00ed toho, kdo pivo prod\u00e1v\u00e1 \u010di \u010depuje. Za restaurace ani obchody mluvit nem\u016f\u017eeme,\u201c uvedl Kov\u00e1\u0159.<\/p>\n

D\u016fvodem zdra\u017een\u00ed piva jsou podle mluv\u010d\u00edho hlavn\u011b rostouc\u00ed ceny materi\u00e1l\u016f a\u00a0komodit v\u00a0d\u016fsledku krize v\u00a0Hormuzsk\u00e9m pr\u016flivu, tedy v\u00e1lky na Bl\u00edzk\u00e9m v\u00fdchod\u011b.<\/p>\n

\u201eJde p\u0159edev\u0161\u00edm o\u00a0zdra\u017een\u00ed nafty, kter\u00e9 se prom\u00edt\u00e1 do v\u00fddaj\u016f na dopravu, a\u00a0d\u00e1le tak\u00e9 rostouc\u00ed ceny hlin\u00edku, co\u017e m\u00e1 z\u00e1sadn\u00ed dopad na st\u00e1le obl\u00edben\u011bj\u0161\u00ed segment plechovek,\u201c uvedl mluv\u010d\u00ed.<\/p>\n

<\/a><\/p>\n

\u00daprava cen se podle n\u011bj dotkne portfolia sud\u016f a\u00a0tank\u016f, \u010d\u00e1sti plechovek a\u00a0n\u011bkolika produkt\u016f v\u00a0lahv\u00edch. Nav\u00fd\u0161en\u00ed odr\u00e1\u017e\u00ed meziro\u010dn\u00ed m\u00edru inflace, kterou \u010cesk\u00e1 n\u00e1rodn\u00ed banka odhaduje pro leto\u0161n\u00ed rok zhruba na 2,2\u00a0procenta, dodal.<\/p>\n

Prazdroj podle Kov\u00e1\u0159e p\u0159istupuje ke zdra\u017een\u00ed kv\u016fli tomu, aby dok\u00e1zal i\u00a0v budoucnu garantovat nejvy\u0161\u0161\u00ed kvalitu sv\u00fdch piv i\u00a0dal\u0161\u00edch slu\u017eeb, v\u010detn\u011b p\u00e9\u010de o\u00a0\u010deskou pivn\u00ed kulturu. \u201eA rovn\u011b\u017e proto, abychom byli i\u00a0nad\u00e1le schopni investovat do nov\u00fdch produkt\u016f a\u00a0inovac\u00ed ve v\u00fdrob\u011b. Jen za lo\u0148sk\u00fd rok jsme dali do rozvoje pivovar\u016f 1,66\u00a0miliardy korun (stejn\u011b jako o\u00a0rok d\u0159\u00edve),\u201c uvedl.<\/p>\n

Skupina nap\u0159\u00edklad loni dokon\u010dila pln\u011b automatizovan\u00fd sklad v\u00a0Plzni a\u00a0zah\u00e1jila modernizaci lahvov\u00e9 linky v\u00a0No\u0161ovic\u00edch. Dal\u0161\u00ed stovky milion\u016f korun d\u00e1v\u00e1 ka\u017edoro\u010dn\u011b do podpory \u010desk\u00fdch hospod a\u00a0restaurac\u00ed. Na dan\u00edch loni firma odvedla do st\u00e1tn\u00edho rozpo\u010dtu dosud nejv\u00edce, p\u0159es 6,6\u00a0miliardy korun.<\/p>\n

Prazdroj loni v\u00a0\u010cesku prodal 7,17\u00a0milionu hektolitr\u016f piva, o\u00a0dv\u011b procenta m\u00e9n\u011b ne\u017e v\u00a0roce 2024.\u00a0Exportoval 1,82\u00a0milionu hektolitr\u016f piva, co\u017e byl meziro\u010dn\u00ed pokles o\u00a07,9\u00a0procenta hlavn\u011b kv\u016fli chladn\u00e9mu po\u010das\u00ed a\u00a0celosv\u011btov\u00e9mu \u00fatlumu spot\u0159eby piva i\u00a0v tradi\u010dn\u00edch exportn\u00edch destinac\u00edch.<\/p>\n

Propad v\u00a0prodej\u00edch doma a\u00a0ve sv\u011bt\u011b se projevil na finan\u010dn\u00edch v\u00fdsledc\u00edch skupiny. Celkov\u00e9 tr\u017eby pivovaru loni klesly o\u00a0t\u0159i procenta na 22,4\u00a0miliardy korun, zisk po zdan\u011bn\u00ed se sn\u00ed\u017eil o\u00a0jedno procento na 5,85\u00a0miliardy korun.<\/p>\n

<\/a>Ceny ovlivn\u00ed \u0161patn\u00e1 \u00faroda, energie i\u00a0pohonn\u00e9 hmoty<\/p>\n

A zdra\u017eovat z\u0159ejm\u011b budou i\u00a0dal\u0161\u00ed v\u00a0souvislosti s\u00a0ni\u017e\u0161\u00ed \u00farodou. Chmela\u0159i nyn\u00ed o\u010dek\u00e1vaj\u00ed a\u017e o\u00a0\u010dtvrtinu ni\u017e\u0161\u00ed v\u00fdnos proti dlouhodob\u00e9mu pr\u016fm\u011bru. Chmel bude m\u00edt ni\u017e\u0161\u00ed i\u00a0obsah alfa ho\u0159k\u00fdch l\u00e1tek, kter\u00e9 ur\u010duj\u00ed jeho kvalitu. Ve st\u0159edu o\u00a0tom informoval p\u0159edseda p\u0159edstavenstva Svazu p\u011bstitel\u016f chmele \u010cR Ji\u0159\u00ed Smetana a\u00a0ministr zem\u011bd\u011blstv\u00ed Martin \u0160ebesty\u00e1n (za SPD).<\/p>\n

P\u0159ed zah\u00e1jen\u00edm sklizn\u011b chmela\u0159i o\u010dek\u00e1vali p\u011btinov\u00fd pokles \u00farody. Vliv na ni maj\u00ed p\u0159edev\u0161\u00edm dlouhotrvaj\u00edc\u00ed sucho, nedostatek vl\u00e1hy a\u00a0horko. Syst\u00e9m zavla\u017eov\u00e1n\u00ed m\u00e1 vybudovan\u00fd pouze zhruba \u010dtvrtina chmelnic v\u00a0\u010cesku.<\/p>\n

\u201eBylo v\u0161ak i\u00a0h\u016f\u0159e, alespo\u0148 z\u00a0hlediska \u00farody chmele. T\u0159eba roku 2015.\u00a0Tehdy \u010desk\u00e1 produkce chmele meziro\u010dn\u011b propadla p\u0159ibli\u017en\u011b o\u00a035\u00a0procent, z\u00a06202\u00a0na zhruba 4100\u00a0tun. Tak\u00e9 tehdy ude\u0159ilo sucho a\u00a0horko,\u201c p\u0159ipomn\u011bl ekonom Trinity Bank Luk\u00e1\u0161 Kovanda s\u00a0t\u00edm, \u017ee pr\u00e1v\u011b rok 2015\u00a0je\u00a0dodnes pova\u017eov\u00e1n za jeden z\u00a0nejhor\u0161\u00edch z\u00a0hlediska kvality \u010desk\u00e9ho chmele.<\/p>\n

V sou\u010dasnosti je v\u0161ak situace je\u0161t\u011b v\u00a0n\u011b\u010dem jin\u00e1. \u201eP\u0159ed jeden\u00e1cti lety \u010desk\u00fdm v\u00fdrobc\u016fm v\u00fdrazn\u011b pom\u00e1hal propad cen ropy. Pohonn\u00e9 hmoty v\u00a0\u010cesku b\u011bhem roku 2015\u00a0zlevnily o\u00a013,3\u00a0procenta a\u00a0levn\u00e1 ropa tlumila inflaci prakticky v\u00a0cel\u00e9 Evrop\u011b. Zlev\u0148ovala dopravu a\u00a0p\u0159\u00edmo \u010di nep\u0159\u00edmo sni\u017eovala n\u00e1klady na v\u00fdrobu \u0159ady obalov\u00fdch a\u00a0dal\u0161\u00edch materi\u00e1l\u016f,\u201c vysv\u011btlil Novink\u00e1m Kovanda. <\/p>\n

Celkov\u00e1 pr\u016fm\u011brn\u00e1 inflace v\u00a0\u010cesku tehdy \u010dinila pouh\u00fdch 0,3\u00a0procenta. \u201eHrozbou bylo mnohem sp\u00ed\u0161e plo\u0161n\u00e9 zlev\u0148ov\u00e1n\u00ed, tak\u017ee \u010cesk\u00e1 n\u00e1rodn\u00ed banka se dokonce sna\u017eila inflaci um\u011ble zv\u00fd\u0161it, a\u00a0to interven\u010dn\u00edm oslaben\u00edm \u010desk\u00e9 koruny,\u201c uzav\u0159el Kovanda s\u00a0t\u00edm, \u017ee dnes pivovar neplat\u00ed pouze chmel a\u00a0slad. Hrad\u00ed tak\u00e9 energie, pohonn\u00e9 hmoty, sklo, plechovky, etikety, dopravu a\u00a0p\u0159edev\u0161\u00edm zam\u011bstnance. <\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Naposledy pivovar m\u011bnil ceny p\u0159ed rokem, zhruba o\u00a0stejnou \u010d\u00e1stku na p\u016fllitr. Hospod\u0161t\u00ed a\u00a0obchody zat\u00edm nov\u00e9 ceny produkt\u016f z\u00a0Prazdroje…\n","protected":false},"author":2,"featured_media":193432,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[43,17,21,16,1470,10615,44755,18,19,22,967,20],"class_list":["post-193431","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-ceska-republika","tag-headlines","tag-hlavni-udalosti","tag-news","tag-pivo","tag-plzensky-prazdroj","tag-prazdroj","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-zdrazovani","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117167562861763534","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/193431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=193431"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/193431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/193432"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=193431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=193431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=193431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}