{"id":194521,"date":"2026-08-28T14:04:20","date_gmt":"2026-08-28T14:04:20","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/194521\/"},"modified":"2026-08-28T14:04:20","modified_gmt":"2026-08-28T14:04:20","slug":"dovoz-ojetin-roste-a-ukazuje-paradox-trhu-cesi-nekupuji-jen-stara-auta-a-objevuji-elektromobily-aktualne-cz","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/194521\/","title":{"rendered":"Dovoz ojetin roste a ukazuje paradox trhu. \u010ce\u0161i nekupuj\u00ed jen star\u00e1 auta a objevuj\u00ed elektromobily \u2013 Aktu\u00e1ln\u011b.cz"},"content":{"rendered":"<p>\u010cesko m\u00e1 jeden z nejstar\u0161\u00edch vozov\u00fdch park\u016f v Evrop\u011b a t\u00e9m\u011b\u0159 polovina letos dovezen\u00fdch ojetin je star\u0161\u00ed deseti let. Na prvn\u00ed pohled se tedy zd\u00e1, \u017ee \u010ce\u0161i st\u00e1le \u0159e\u0161\u00ed p\u0159edev\u0161\u00edm to, jak koupit co nejlevn\u011bj\u0161\u00ed auto. <\/p>\n<p>Jen\u017ee podrobn\u011bj\u0161\u00ed pohled na data ukazuje p\u0159ekvapiv\u00fd rozpor. \u010c\u00e1st dovozu skute\u010dn\u011b tvo\u0159\u00ed star\u0161\u00ed a levn\u011bj\u0161\u00ed vozy, sou\u010dasn\u011b ale rychle roste z\u00e1jem o mlad\u0161\u00ed auta, pr\u00e9miov\u00e9 zna\u010dky a p\u0159edev\u0161\u00edm elektromobily. Pr\u00e1v\u011b zahrani\u010d\u00ed se pro n\u011b st\u00e1v\u00e1 hlavn\u00edm zdrojem.<\/p>\n<p>Dovoz ojet\u00fdch voz\u016f do \u010ceska letos d\u00e1l zrychluje. Za prvn\u00edch sedm m\u011bs\u00edc\u016f roku se podle statistik Svazu dovozc\u016f automobil\u016f (SDA) dovezlo 94 048 ojet\u00fdch osobn\u00edch aut, meziro\u010dn\u011b o 9,3 procenta v\u00edce. Pr\u016fm\u011brn\u00e9 st\u00e1\u0159\u00ed dov\u00e1\u017een\u00fdch voz\u016f z\u016fst\u00e1v\u00e1 vysok\u00e9 \u2013 10,4 roku, by\u0165 m\u00edrn\u011b ni\u017e\u0161\u00ed ne\u017e loni \u2013 a 48 procent aut je star\u0161\u00edch deseti let. Za stejnou dobu vzrostl tak\u00e9 prodej nov\u00fdch aut, a to o 4,5 procenta na necel\u00fdch 150 tis\u00edc kus\u016f.<\/p>\n<p>Jen\u017ee pr\u00e1v\u011b u dovozu se podle Jakuba \u0160ulty, zakladatele a \u0161\u00e9fa evropsk\u00e9ho online prodejce ojetin Carvago, vyplat\u00ed d\u00edvat se na \u010d\u00edsla podrobn\u011bji. Statistika SDA toti\u017e podle n\u011bj zachycuje jen jednu \u010d\u00e1st trhu.<\/p>\n<p>\u201eNa Carvago m\u00e1me v\u00fdhodu, \u017ee dovoz vid\u00edme z obou stran. Jako evropsk\u00fd online prodejce auta sami p\u0159es hranice voz\u00edme, z\u00e1rove\u0148 ale trh kontinu\u00e1ln\u011b sledujeme datov\u011b. V nads\u00e1zce \u0159e\u010deno by bez aut ze zahrani\u010d\u00ed p\u0159estala existovat t\u0159etina dom\u00e1c\u00edho trhu,\u201c \u0159\u00edk\u00e1 \u0160ulta. Vozy zahrani\u010dn\u00edho p\u016fvodu toti\u017e dlouhodob\u011b tvo\u0159\u00ed zhruba t\u0159i desetiny tuzemsk\u00e9 nab\u00eddky ojetin.<\/p>\n<p>I v datech, kter\u00e1 Carvago sleduje o cel\u00e9m dovozn\u00edm trhu, p\u0159itom v\u00e9vod\u00ed dom\u00e1c\u00ed modely. Mezi dov\u00e1\u017een\u00fdmi vozy jasn\u011b vede \u0160koda Octavia, n\u00e1sleduj\u00ed Volkswagen Golf, \u0160koda Fabia, Volkswagen Passat a \u0160koda Superb. \u201eZ\u00e1jem \u010cech\u016f o Octavii je zkr\u00e1tka takov\u00fd, \u017ee ho dom\u00e1c\u00ed zdroje nesta\u010d\u00ed uspokojit,\u201c vysv\u011btluje \u0160ulta.<\/p>\n<p>V\u011bt\u0161ina voz\u016f p\u0159ich\u00e1z\u00ed ze z\u00e1padn\u00ed Evropy, p\u0159edev\u0161\u00edm z N\u011bmecka, kter\u00e9 tvo\u0159\u00ed 62 procent zahrani\u010dn\u00ed nab\u00eddky. V\u00fdrazn\u011b p\u0159itom roste z\u00e1jem nap\u0159\u00edklad o \u0160kodu Karoq. Po o\u010di\u0161t\u011bn\u00ed o vliv velk\u00fdch prodejc\u016f zaznamen\u00e1v\u00e1 Carvago ve sv\u00fdch datech o cel\u00e9m trhu meziro\u010dn\u00ed n\u00e1r\u016fst nab\u00eddky o 47 procent. \u201eVozy z let 2018 a\u017e 2020 pr\u00e1v\u011b te\u010f dozr\u00e1vaj\u00ed v n\u011bmeck\u00fdch leasingov\u00fdch cyklech a m\u00ed\u0159\u00ed k n\u00e1m,\u201c \u0159\u00edk\u00e1 \u0160ulta.<\/p>\n<p>\u010c\u00edsla, kter\u00e1 Carvago sleduje, ale ukazuj\u00ed, \u017ee pod \u201edovozem\u201c lze vypozorovat dva odli\u0161n\u00e9 trhy. Prvn\u00ed d\u016fle\u017eit\u00fd rozd\u00edl je toti\u017e mezi t\u00edm dom\u00e1c\u00edm a zahrani\u010dn\u00edm. Dovezen\u00e9 auto je skute\u010dn\u011b v pr\u016fm\u011bru star\u0161\u00ed, v\u00edce ojet\u00e9 a levn\u011bj\u0161\u00ed. Medi\u00e1n st\u00e1\u0159\u00ed zahrani\u010dn\u00edch voz\u016f dosahuje 9,5 roku, n\u00e1jezdu 146 500 kilometr\u016f a ceny 295 tis\u00edc korun. U aut dom\u00e1c\u00edho p\u016fvodu je to 5,1 roku, 77 tis\u00edc kilometr\u016f a 459 tis\u00edc korun.<\/p>\n<p>\u201eZahrani\u010dn\u00ed nab\u00eddka je tedy zhruba o \u010dty\u0159i roky star\u0161\u00ed, m\u00e1 o 70 tis\u00edc kilometr\u016f v\u00edce najeto a je p\u0159ibli\u017en\u011b o 36 procent levn\u011bj\u0161\u00ed. Dovoz zkr\u00e1tka z velk\u00e9 \u010d\u00e1sti obsluhuje cenov\u011b dostupn\u00fd konec trhu,\u201c shrnuje \u0160ulta.<\/p>\n<p>Souvisej\u00edc\u00ed<\/p>\n<p><img decoding=\"async\" alt=\"Autobazar DAT Autohus\" class=\"e-ui-image__img\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/bmw-autohus.jpg\" \/><img decoding=\"async\" alt=\"Autobazar DAT Autohus\" class=\"e-ui-image__img\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1787925858_558_bmw-autohus.jpg\" \/><img decoding=\"async\" alt=\"Autobazar DAT Autohus\" class=\"e-ui-image__img\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1787925858_558_bmw-autohus.jpg\" \/><\/p>\n<p>11 fotografi\u00edProhl\u00e9dnout si 11 fotografi\u00ed<\/p>\n<p>Druh\u00fd dovoz: mlad\u0161\u00ed a elektrick\u00fd<\/p>\n<p>Vedle star\u0161\u00edho a levn\u011bj\u0161\u00edho segmentu ale podle \u0160ulty rychle roste druh\u00e1 \u010d\u00e1st trhu. A ta vypad\u00e1 \u00fapln\u011b jinak. \u201eDovoz nen\u00ed jen cestou ke star\u0161\u00edmu levn\u00e9mu autu. Je z\u00e1rove\u0148 hlavn\u00ed branou, kterou do \u010ceska p\u0159ich\u00e1zej\u00ed z\u00e1novn\u00ed elektromobily a dal\u0161\u00ed modern\u011bj\u0161\u00ed vozy z evropsk\u00e9ho trhu,\u201c \u0159\u00edk\u00e1 \u0160ulta.<\/p>\n<p>Pod\u00edl elektromobil\u016f v tuzemsk\u00e9 nab\u00eddce aut zahrani\u010dn\u00edho p\u016fvodu se meziro\u010dn\u011b v\u00edce ne\u017e zdvojn\u00e1sobil. U dom\u00e1c\u00edch ojetin je p\u0159itom jejich pod\u00edl t\u00e9m\u011b\u0159 t\u0159ikr\u00e1t ni\u017e\u0161\u00ed.<\/p>\n<p>Je\u0161t\u011b v\u00fdrazn\u011bj\u0161\u00ed je rozd\u00edl je p\u0159i pohledu nikoli na celou nab\u00eddku, ale na to, co si \u010ce\u0161i skute\u010dn\u011b kupuj\u00ed. \u201ePr\u016fm\u011brn\u00e9 st\u00e1\u0159\u00ed v\u0161ech voz\u016f, kter\u00e9 jsme od za\u010d\u00e1tku roku dodali \u010desk\u00fdm z\u00e1kazn\u00edk\u016fm, je pouh\u00e9 \u010dty\u0159i roky a 65 procent z nich nebylo star\u0161\u00edch p\u011bti let,\u201c \u0159\u00edk\u00e1 \u0160ulta.<\/p>\n<p>Typick\u00fd v\u016fz dodan\u00fd p\u0159es Carvago m\u00e1 z\u00e1rove\u0148 najeto kolem 70 tis\u00edc kilometr\u016f a medi\u00e1nov\u00e1 cena dosahuje necel\u00fdch 600 tis\u00edc korun. To je p\u0159ibli\u017en\u011b dvojn\u00e1sobek medi\u00e1nov\u00e9 ceny cel\u00e9 inzertn\u00ed nab\u00eddky zahrani\u010dn\u00edho p\u016fvodu. V\u00edce ne\u017e t\u0159etinu dodan\u00fdch voz\u016f nav\u00edc tvo\u0159\u00ed pr\u00e9miov\u00e9 zna\u010dky.<\/p>\n<p>Souvisej\u00edc\u00ed<\/p>\n<p><img decoding=\"async\" alt=\"V autobazarech se v\u00edce prod\u00e1vaj\u00ed mlad\u0161\u00ed vozy s ni\u017e\u0161\u00edm n\u00e1jezdem kilometr\u016f. Jsou ale dra\u017e\u0161\u00ed.\" class=\"e-ui-image__img\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/4a3d7207f8863b3894ccb9412d5797f7.jpg\" \/><img decoding=\"async\" alt=\"V autobazarech se v\u00edce prod\u00e1vaj\u00ed mlad\u0161\u00ed vozy s ni\u017e\u0161\u00edm n\u00e1jezdem kilometr\u016f. Jsou ale dra\u017e\u0161\u00ed.\" class=\"e-ui-image__img\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1787925859_832_4a3d7207f8863b3894ccb9412d5797f7.jpg\" \/><img decoding=\"async\" alt=\"V autobazarech se v\u00edce prod\u00e1vaj\u00ed mlad\u0161\u00ed vozy s ni\u017e\u0161\u00edm n\u00e1jezdem kilometr\u016f. Jsou ale dra\u017e\u0161\u00ed.\" class=\"e-ui-image__img\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1787925859_832_4a3d7207f8863b3894ccb9412d5797f7.jpg\" \/><\/p>\n<p>9 fotografi\u00edProhl\u00e9dnout si 9 fotografi\u00ed<\/p>\n<p>\u201e\u010cesk\u00fd z\u00e1kazn\u00edk tedy p\u0159i dovozu nevyb\u00edr\u00e1 jen nejlevn\u011bj\u0161\u00ed auto, kter\u00e9 je\u0161t\u011b jezd\u00ed. Pokud m\u00e1 v\u011bt\u0161\u00ed rozpo\u010det, vyu\u017e\u00edv\u00e1 zahrani\u010dn\u00ed trh k tomu, aby si vybral v\u016fz, kter\u00fd by na \u010desk\u00e9m trhu hledal obt\u00ed\u017en\u011bji. Nehled\u00e1 se nejstar\u0161\u00ed auto za nejni\u017e\u0161\u00ed cenu, motorist\u00e9 si vyb\u00edraj\u00ed v\u00fdrazn\u011b mlad\u0161\u00ed, m\u00e9n\u011b ojet\u00e9 a mnohem \u010dast\u011bji pr\u00e9miov\u00e9 a elektrifikovan\u00e9 vozy,\u201c tvrd\u00ed \u0160ulta.<\/p>\n<p>Nejv\u011bt\u0161\u00edm symbolem t\u00e9to zm\u011bny je Volkswagen ID.4. V prvn\u00edm pololet\u00ed leto\u0161n\u00edho roku se u Carvaga stal v\u016fbec poprv\u00e9 elektromobil nejobjedn\u00e1van\u011bj\u0161\u00edm modelem za cel\u00e9 pololet\u00ed. Sesadil tak z prvn\u00edho m\u00edsta dlouholet\u00e9ho favorita, dieselovou \u0160kodu Octavii.<\/p>\n<p>V prvn\u00ed des\u00edtce nej\u017e\u00e1dan\u011bj\u0161\u00edch model\u016f se objevily tak\u00e9 \u0160koda Enyaq, Tesla Model 3 a Volkswagen ID.3. V celkov\u00e9m po\u010dtu dodan\u00fdch voz\u016f od za\u010d\u00e1tku roku do konce \u010dervence ale st\u00e1le kraluje Octavia. \u201eTo by snad v \u010cesku ani jinak ne\u0161lo,\u201c komentuje to \u0160ulta.<\/p>\n<p>Elektromobilita p\u0159itom u Carvaga letos p\u0159esko\u010dila diesel a stala se druh\u00fdm nej\u010dast\u011bj\u0161\u00edm typem pohonu. Benzin je nad\u00e1le nej\u017e\u00e1dan\u011bj\u0161\u00ed (38 procent), elektromobily aktu\u00e1ln\u011b dosahuj\u00ed 27 procent, nafta tvo\u0159\u00ed \u010dtvrtinu dod\u00e1vek a hybridy desetinu.<\/p>\n<p>Souvisej\u00edc\u00ed<\/p>\n<p><img decoding=\"async\" alt=\"Tesla Model Y\" class=\"e-ui-image__img\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/tesla-yyy.jpg\" \/><img decoding=\"async\" alt=\"Tesla Model Y\" class=\"e-ui-image__img\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1787925860_121_tesla-yyy.jpg\" \/><img decoding=\"async\" alt=\"Tesla Model Y\" class=\"e-ui-image__img\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1787925860_121_tesla-yyy.jpg\" \/><\/p>\n<p>7 fotografi\u00edProhl\u00e9dnout si 7 fotografi\u00ed<\/p>\n<p>Typick\u00fd elektromobil, kter\u00fd si letos \u010cech prost\u0159ednictv\u00edm Carvaga objednal, byl \u010dty\u0159i roky star\u00fd, m\u011bl najeto zhruba 51 tis\u00edc kilometr\u016f a st\u00e1l necel\u00fdch 553 tis\u00edc korun.<\/p>\n<p>\u201eNadpr\u016fm\u011brn\u00fd z\u00e1jem o elektrick\u00e9 vozy sice na Carvago evidujeme u\u017e t\u0159et\u00edm rokem, ale tohle si je\u0161t\u011b ned\u00e1vno neum\u011bl nikdo p\u0159edstavit,\u201c \u0159\u00edk\u00e1 \u0160ulta. \u201eZnovu se potvrzuje to, co \u0159\u00edk\u00e1me u\u017e dlouho. \u017de \u00fadajn\u011b elektroskepti\u010dt\u00ed \u010ce\u0161i si ve skute\u010dnosti elektromobil po\u0159\u00edd\u00ed velmi r\u00e1di, pokud ho se\u017eenou v dobr\u00e9m stavu a za cenu, kterou si mohou dovolit.\u201c<\/p>\n<p>Diesel ustupuje, Octavia z\u016fst\u00e1v\u00e1<\/p>\n<p>Podle \u0160ulty ale nen\u00ed dobr\u00e9 podlehnout dojmu, \u017ee se \u010desk\u00fd trh s ojetinami pr\u00e1v\u011b cel\u00fd p\u0159eklopil do nov\u00e9 \u00e9ry. \u201eKonzervativn\u00ed j\u00e1dro z\u016fst\u00e1v\u00e1, \u0160koda s Volkswagenem disponuj\u00ed t\u00e9m\u011b\u0159 \u010dty\u0159icetiprocentn\u00edm pod\u00edlem a pozice Octavie je absolutn\u011b neot\u0159esiteln\u00e1,\u201c \u0159\u00edk\u00e1.<\/p>\n<p>V\u00fdrazn\u011bj\u0161\u00ed a zaj\u00edmav\u011bj\u0161\u00ed posun ale vid\u00ed u samotn\u00fdch pohon\u016f. \u201ePod\u00edl nafty poprv\u00e9 hmatateln\u011b kles\u00e1 a elektromobily se odr\u00e1\u017eej\u00ed k rychl\u00e9mu r\u016fstu. Z na\u0161ich dat jednozna\u010dn\u011b vypl\u00fdv\u00e1, \u017ee k alternativn\u00edm pohon\u016fm si \u010de\u0161t\u00ed \u0159idi\u010di hledaj\u00ed cestu postupn\u011b, zato ale vytrvale,\u201c dod\u00e1v\u00e1 \u0160ulta.<\/p>\n<p>Ojetiny nav\u00edc nevznikaj\u00ed samy od sebe. Jsou jen zpo\u017ed\u011bn\u00fdm obrazem trhu s nov\u00fdmi auty. To, co automobilky a z\u00e1kazn\u00edci kupuj\u00ed dnes, se za n\u011bkolik let objev\u00ed na trhu ojetin.<\/p>\n<p>\u010cl\u00e1nek vznikl ve spolupr\u00e1ci s <a href=\"https:\/\/carvago.com\/cs\" rel=\"nofollow noopener\" target=\"_blank\">Carvago<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010cesko m\u00e1 jeden z nejstar\u0161\u00edch vozov\u00fdch park\u016f v Evrop\u011b a t\u00e9m\u011b\u0159 polovina letos dovezen\u00fdch ojetin je star\u0161\u00ed deseti&hellip;\n","protected":false},"author":2,"featured_media":194522,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[1774,67,68],"class_list":["post-194521","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-benative","tag-business","tag-byznys"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117173516389667713","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/194521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=194521"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/194521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/194522"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=194521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=194521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=194521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}