{"id":19672,"date":"2026-03-10T08:43:09","date_gmt":"2026-03-10T08:43:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/19672\/"},"modified":"2026-03-10T08:43:09","modified_gmt":"2026-03-10T08:43:09","slug":"brusel-zahajil-vysetrovani-sheinu-novinky","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/19672\/","title":{"rendered":"Brusel zah\u00e1jil vy\u0161et\u0159ov\u00e1n\u00ed Sheinu – Novinky"},"content":{"rendered":"

\u00da\u0159ady se zam\u011b\u0159\u00ed na to, jak firma kontroluje zbo\u017e\u00ed nab\u00edzen\u00e9 na sv\u00e9 platform\u011b a\u00a0zda dok\u00e1\u017ee rychle odstra\u0148ovat nebezpe\u010dn\u00e9 nebo zak\u00e1zan\u00e9 produkty. Komise bude zkoumat tak\u00e9 fungov\u00e1n\u00ed algoritm\u016f, kter\u00e9 z\u00e1kazn\u00edk\u016fm doporu\u010duj\u00ed zbo\u017e\u00ed, nebo takzvan\u00fd n\u00e1vykov\u00fd design aplikace, co\u017e jsou r\u016fzn\u00e9 hern\u00ed prvky a\u00a0odm\u011bny motivuj\u00edc\u00ed u\u017eivatele k\u00a0\u010dast\u011bj\u0161\u00edm n\u00e1kup\u016fm.<\/p>\n

\u201eV Evropsk\u00e9 unii jsou neleg\u00e1ln\u00ed v\u00fdrobky zak\u00e1z\u00e1ny, a\u00a0je jedno, zda jsou na polici v\u00a0obchod\u011b, nebo na online tr\u017ei\u0161ti,\u201c konstatovala m\u00edstop\u0159edsedkyn\u011b Komise Henna Virkkunenov\u00e1. Podle n\u00ed maj\u00ed i\u00a0velk\u00e9 internetov\u00e9 platformy odpov\u011bdnost zajistit, aby se takov\u00e9 zbo\u017e\u00ed na jejich str\u00e1nk\u00e1ch neobjevovalo. <\/p>\n

Francouzsk\u00e9 \u00fa\u0159ady loni upozornily, \u017ee se na Sheinu objevily sexu\u00e1ln\u00ed panny p\u0159ipom\u00ednaj\u00edc\u00ed d\u011bti. Sexu\u00e1ln\u00ed figur\u00edny samy o\u00a0sob\u011b probl\u00e9m nebyly, neleg\u00e1ln\u00ed ov\u0161em je, pokud maj\u00ed d\u011btskou podobu a\u00a0souvis\u00ed tak se sexu\u00e1ln\u00edm zneu\u017e\u00edv\u00e1n\u00edm d\u011bt\u00ed.<\/p>\n

<\/a><\/p>\n

Pr\u00e1v\u011b Francie proto vyzvala Evropskou komisi, aby \u010d\u00ednskou platformu d\u016fkladn\u011b prov\u011b\u0159ila. Shein nyn\u00ed podobn\u00e9 v\u00fdrobky u\u017e neprod\u00e1v\u00e1. Firma je po bou\u0159liv\u00e9 kritice z\u00a0nab\u00eddky st\u00e1hla a\u00a0zak\u00e1zala jejich prodej. <\/p>\n

Komise zkoum\u00e1, jak se na str\u00e1nk\u00e1ch v\u016fbec objevily, a\u00a0zji\u0161\u0165uje, zda m\u00e1 tr\u017ei\u0161t\u011b dostate\u010dn\u00e9 mechanismy, kter\u00e9 podobn\u00e9 zbo\u017e\u00ed dok\u00e1\u017eou odhalit a\u00a0rychle odstranit, p\u0159\u00edpadn\u011b ho v\u016fbec nenab\u00edzet.<\/p>\n

Pokud by se poru\u0161en\u00ed pravidel potvrdilo, je Komise opr\u00e1vn\u011bna spole\u010dnosti ulo\u017eit pokutu a\u017e do v\u00fd\u0161e \u0161esti procent jej\u00edho celosv\u011btov\u00e9ho obratu. To znamen\u00e1, \u017ee by se mohla vy\u0161plhat na des\u00edtky miliard korun. \u0158\u00edzen\u00ed ale m\u016f\u017ee trvat m\u011bs\u00edce a\u017e roky.<\/p>\n

Spole\u010dnost uvedla, \u017ee s\u00a0evropsk\u00fdmi \u00fa\u0159ady spolupracuje. \u201eSv\u00e9 povinnosti podle z\u00e1kona o\u00a0digit\u00e1ln\u00edch slu\u017eb\u00e1ch bereme v\u00e1\u017en\u011b a\u00a0s Evropskou komis\u00ed dlouhodob\u011b spolupracujeme. V\u00a0posledn\u00edch m\u011bs\u00edc\u00edch jsme v\u00fdrazn\u011b investovali do opat\u0159en\u00ed pro ochranu u\u017eivatel\u016f,\u201c uvedl mluv\u010d\u00ed Robin Kiely.<\/p>\n

Firma pr\u00fd zavedla tak\u00e9 nov\u00e9 n\u00e1stroje pro vyhodnocov\u00e1n\u00ed rizik a\u00a0roz\u0161i\u0159uje syst\u00e9my pro ov\u011b\u0159ov\u00e1n\u00ed v\u011bku u\u00a0zbo\u017e\u00ed s\u00a0v\u011bkov\u00fdm omezen\u00edm. \u201eOchrana nezletil\u00fdch a\u00a0sni\u017eov\u00e1n\u00ed rizika \u0161kodliv\u00e9ho obsahu jsou pro n\u00e1s kl\u00ed\u010dov\u00e9,\u201c dodal mluv\u010d\u00ed.<\/p>\n

Miliony bal\u00edk\u016f z\u00a0Asie<\/p>\n

Asijsk\u00e9 internetov\u00e9 platformy v\u00a0posledn\u00edch letech rychle rostou a\u00a0zaplavuj\u00ed zbo\u017e\u00edm evropsk\u00fd trh. V\u00a0roce 2024\u00a0dorazilo do EU zhruba 4,6\u00a0miliardy bal\u00edk\u016f, zhruba 12\u00a0milion\u016f denn\u011b. V\u00edce ne\u017e 90\u00a0procent t\u011bchto z\u00e1silek poch\u00e1z\u00ed z\u00a0\u010c\u00edny.<\/p>\n

Platformy jako Shein nebo Temu pat\u0159\u00ed mezi hlavn\u00ed zdroje. Evropsk\u00e1 unie proto \u0159e\u0161\u00ed nejen bezpe\u010dnost v\u00fdrobk\u016f a\u00a0zp\u016fsob obchodov\u00e1n\u00ed, ale tak\u00e9 negativn\u00ed dopad t\u011bchto slu\u017eeb na evropsk\u00e9 obchodn\u00edky.<\/p>\n

I v\u00a0\u010cesku pat\u0159\u00ed Shein mezi velmi popul\u00e1rn\u00ed obchody, zejm\u00e9na mezi mlad\u0161\u00edmi z\u00e1kazn\u00edky. Podle odhad\u016f m\u00e1 jeho mobiln\u00ed aplikaci kolem 200\u00a0tis\u00edc \u010desk\u00fdch u\u017eivatel\u016f a\u00a0tr\u017eby platformy na zdej\u0161\u00edm trhu dos\u00e1hly v\u00a0roce 2024\u00a0p\u0159ibli\u017en\u011b 339\u00a0milion\u016f dolar\u016f, tedy v\u00edce ne\u017e sedm miliard korun.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u00da\u0159ady se zam\u011b\u0159\u00ed na to, jak firma kontroluje zbo\u017e\u00ed nab\u00edzen\u00e9 na sv\u00e9 platform\u011b a\u00a0zda dok\u00e1\u017ee rychle odstra\u0148ovat nebezpe\u010dn\u00e9…\n","protected":false},"author":2,"featured_media":19673,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[249,662,54,53,52],"class_list":{"0":"post-19672","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-svet","8":"tag-evropska-komise","9":"tag-shein","10":"tag-svet","11":"tag-world","12":"tag-world-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116203998577158374","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/19672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=19672"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/19672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/19673"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=19672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=19672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=19672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}