{"id":197444,"date":"2026-08-31T14:31:12","date_gmt":"2026-08-31T14:31:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/197444\/"},"modified":"2026-08-31T14:31:12","modified_gmt":"2026-08-31T14:31:12","slug":"hp-tronic-vlastnik-datartu-neuspel-s-odvolanim-pokuta-39-milionu-plati","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/197444\/","title":{"rendered":"HP Tronic, vlastn\u00edk Datartu, neusp\u011bl s\u00a0odvol\u00e1n\u00edm. Pokuta 39\u00a0milion\u016f plat\u00ed"},"content":{"rendered":"<p class=\"c_bB\">HP Tronic provozuje rozs\u00e1hlou maloobchodn\u00ed s\u00ed\u0165 kamenn\u00fdch prodejen i\u00a0e-shopy pod zna\u010dkami Datart a\u00a0Eta. <\/p>\n<p class=\"c_bB\">\u201eDohody o\u00a0ur\u010dov\u00e1n\u00ed cen pro dal\u0161\u00ed prodej spo\u010d\u00edvaj\u00ed v\u00a0tom, \u017ee dodavatel stanoven\u00edm konkr\u00e9tn\u00ed ceny v\u00fdrobku znemo\u017e\u0148uje prodejc\u016fm nab\u00eddnout z\u00e1kazn\u00edk\u016fm zbo\u017e\u00ed za ni\u017e\u0161\u00ed cenu,\u201c uvedl Mlsna. <\/p>\n<p class=\"c_bB\">\u201eDoch\u00e1z\u00ed tak ke znemo\u017en\u011bn\u00ed cenov\u00e9 sout\u011b\u017ee v\u00fdrobk\u016f t\u00e9\u017ee zna\u010dky na \u00farovni odb\u011bratel\u016f, kte\u0159\u00ed by jinak zbo\u017e\u00ed p\u0159i jeho dal\u0161\u00edm prodeji spot\u0159ebitel\u016fm mohli prod\u00e1vat za vz\u00e1jemn\u011b odli\u0161n\u00e9 ceny, a\u00a0t\u00edm si cenov\u011b konkurovali,\u201c stoj\u00ed v\u00a0rozhodnut\u00ed. <\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/ekonomika-prodejny-electro-world-se-meni-na-datart-40480593\" class=\"c_I\" rel=\"nofollow noopener\"><img fetchpriority=\"high\" height=\"787\" width=\"1400\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/electro-world-datart-slouceni.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n<p class=\"c_bB\">Pokutu \u00daOHS ud\u011blil za poru\u0161en\u00ed unijn\u00edch i\u00a0n\u00e1rodn\u00edch pravidel. Firma sice vinu p\u0159iznala, ale podala rozklad, proto\u017ee nesouhlasila s\u00a0v\u00fd\u0161\u00ed pokuty.<\/p>\n<p class=\"c_bB\">Ale Mlsna dosp\u011bl k\u00a0z\u00e1v\u011bru, \u017ee pokuta byla stanovena podle z\u00e1kona p\u0159i respektov\u00e1n\u00ed z\u00e1sad individualizace trestu a\u00a0proporcionality. Za nerelevantn\u00ed ozna\u010dil n\u00e1mitky o\u00a0nespr\u00e1vn\u00e9m rozsahu tr\u017eeb, z\u00a0nich\u017e \u00daOHS pokutu vypo\u010d\u00edtal. P\u0159i jej\u00ed kalkulaci naopak z\u00fa\u017eil rozsah dot\u010den\u00fdch tr\u017eeb, proto\u017ee zahrnul pouze ty, kter\u00e9 se vztahovaly k\u00a0n\u011bkolika konkr\u00e9tn\u00edm zna\u010dk\u00e1m. \u201eV\u00fdsledn\u00e1 v\u00fd\u0161e pokuty se pohybuje v\u00a0\u0159\u00e1du desetin procenta z\u00a0celkov\u00e9ho \u010dist\u00e9ho obratu za rok 2025, nen\u00ed tedy nep\u0159im\u011b\u0159en\u00e1 ani likvida\u010dn\u00ed,\u201c uvedl Mlsna.<\/p>\n<p class=\"c_bB\">Podle zji\u0161t\u011bn\u00ed \u00daOHS firma od roku 2012\u00a0po dobu v\u00edce ne\u017e deseti let ur\u010dovala sv\u00fdm odb\u011bratel\u016fm z\u00a0\u0159ad maloobchodn\u00edch prodejc\u016f minim\u00e1ln\u00ed ceny pro dal\u0161\u00ed prodej, tedy omezovala prodejce v\u00a0tom, aby si svobodn\u011b nastavili prodejn\u00ed cenu a\u00a0prod\u00e1vali zbo\u017e\u00ed za ceny ni\u017e\u0161\u00ed.<\/p>\n<p class=\"c_bB\">Ur\u010dov\u00e1n\u00ed cen se t\u00fdkalo velk\u00fdch i\u00a0mal\u00fdch dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f, spot\u0159ebn\u00ed elektroniky, po\u010d\u00edta\u010dov\u00e9 techniky a\u00a0telekomunika\u010dn\u00edch za\u0159\u00edzen\u00ed. Firma dodr\u017eov\u00e1n\u00ed stanoven\u00fdch cen kontrolovala a\u00a0odb\u011bratele, kte\u0159\u00ed prod\u00e1vali zbo\u017e\u00ed levn\u011bji, vyz\u00fdvala k\u00a0nav\u00fd\u0161en\u00ed cen na stanovenou \u00farove\u0148. V\u00a0p\u0159\u00edpad\u011b nedodr\u017eov\u00e1n\u00ed stanoven\u00fdch cen pak re\u00e1ln\u011b uplat\u0148ovala v\u016f\u010di takov\u00fdm prodejc\u016fm sankce.<\/p>\n<p class=\"c_bB\">\u00daOHS dlouhodob\u011b bojuje proti diktov\u00e1n\u00ed maloobchodn\u00edch cen ze strany dodavatel\u016f. Kv\u016fli t\u011bmto vertik\u00e1ln\u00edm dohod\u00e1m doch\u00e1z\u00ed k\u00a0um\u011bl\u00e9mu sjednocov\u00e1n\u00ed ceny dan\u00e9ho zbo\u017e\u00ed a\u00a0tak\u00e9 k\u00a0zvy\u0161ov\u00e1n\u00ed cenov\u00e9 hladiny pro spot\u0159ebitele.<\/p>\n<p class=\"c_bB\">V\u00a0posledn\u00edch letech \u00daOHS za tyto praktiky ulo\u017eil vysok\u00e9 pokuty zejm\u00e9na na trhu elektrospot\u0159ebi\u010d\u016f a\u00a0krmiv pro psy a\u00a0ko\u010dky. \u0160lo nap\u0159\u00edklad o\u00a0sankce pro spole\u010dnosti Electrolux (125\u00a0milion\u016f korun), VAFO (120\u00a0milion\u016f korun), Groupe SEB (72\u00a0milion\u016f korun), Tescoma (64\u00a0milion\u016f korun) a\u00a0dal\u0161\u00ed.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/ekonomika-pravo-na-opravu-ma-v-cesku-zpozdeni-40590517\" class=\"c_I\" rel=\"nofollow noopener\"><img height=\"1080\" width=\"1920\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/opravar-pracka-elektrospotrebic.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"HP Tronic provozuje rozs\u00e1hlou maloobchodn\u00ed s\u00ed\u0165 kamenn\u00fdch prodejen i\u00a0e-shopy pod zna\u010dkami Datart a\u00a0Eta. \u201eDohody o\u00a0ur\u010dov\u00e1n\u00ed cen pro dal\u0161\u00ed&hellip;\n","protected":false},"author":2,"featured_media":197445,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[9841,67,68,5105,9131,24907,2058,62,8113],"class_list":["post-197444","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-antimonopolni-urad","tag-business","tag-byznys","tag-datart","tag-elektronika","tag-hp-tronic","tag-pokuta","tag-trh","tag-urad-pro-ochranu-hospodarske-souteze-uohs"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117190609682435702","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/197444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=197444"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/197444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/197445"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=197444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=197444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=197444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}