{"id":198116,"date":"2026-09-01T07:27:13","date_gmt":"2026-09-01T07:27:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/198116\/"},"modified":"2026-09-01T07:27:13","modified_gmt":"2026-09-01T07:27:13","slug":"apple-ma-noveho-sefa-nejvetsi-zkouska-ho-ceka-pristi-tyden","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/198116\/","title":{"rendered":"Apple m\u00e1 nov\u00e9ho \u0161\u00e9fa. Nejv\u011bt\u0161\u00ed zkou\u0161ka ho \u010dek\u00e1 p\u0159\u00ed\u0161t\u00ed t\u00fdden"},"content":{"rendered":"

Term\u00edn u\u017e nen\u00ed jen p\u0159edm\u011btem spekulac\u00ed. Apple svou velkou podzimn\u00ed akci ofici\u00e1ln\u011b napl\u00e1noval na 9.\u00a0z\u00e1\u0159\u00ed od 19\u00a0hodin st\u0159edoevropsk\u00e9ho \u010dasu. Pozv\u00e1nka nese motto \u201e\u010cas t\u011b\u0161en\u00ed\u201c a\u00a0technologick\u00fd sv\u011bt od n\u00ed \u010dek\u00e1 p\u0159edev\u0161\u00edm nov\u00e9 iPhony.<\/p>\n

Pro Ternuse p\u016fjde o\u00a0mimo\u0159\u00e1dn\u011b symbolick\u00fd za\u010d\u00e1tek. Produkty, kter\u00e9 se budou p\u0159\u00ed\u0161t\u00ed t\u00fdden lesknout na p\u00f3diu v\u00a0Cupertinu, samoz\u0159ejm\u011b nevznikly b\u011bhem n\u011bkolika posledn\u00edch dn\u016f. Jejich v\u00fdvoj trval roky a\u00a0velk\u00e1 \u010d\u00e1st pr\u00e1ce spad\u00e1 je\u0161t\u011b do Cookovy \u00e9ry. P\u0159esto bude jejich premi\u00e9ra nevyhnuteln\u011b vn\u00edm\u00e1na jako prvn\u00ed velk\u00e9 vystoupen\u00ed nov\u00e9ho \u0161\u00e9fa.<\/p>\n

A Ternus m\u00e1 k\u00a0hardwaru opravdu bl\u00edzko.<\/p>\n

Foto: Profimedia.cz<\/p>\n

John Ternus<\/p>\n

<\/a>Rozum\u00ed tomu, co je pod krytem<\/p>\n

Do Applu nastoupil Ternus u\u017e v\u00a0roce 2001\u00a0a\u00a0postupn\u011b se vypracoval a\u017e do \u010dela hardwarov\u00e9ho in\u017een\u00fdrstv\u00ed. Od roku 2021\u00a0p\u016fsobil jako seniorn\u00ed viceprezident t\u00e9to divize. Pod\u00edlel se na v\u00fdvoji \u0159ady generac\u00ed iPhon\u016f, Mac\u016f a\u00a0Apple Watch a\u00a0tak\u00e9 na nov\u00fdch produktov\u00fdch \u0159ad\u00e1ch, v\u010detn\u011b iPad\u016f a\u00a0AirPod\u016f.<\/p>\n

Zat\u00edmco Cook byl pov\u011bstn\u00fd p\u0159edev\u0161\u00edm schopnost\u00ed \u0159\u00eddit obrovskou firmu, v\u00fdrobu a\u00a0dodavatelsk\u00e9 \u0159et\u011bzce, Ternus je v\u00a0prvn\u00ed \u0159ad\u011b \u010dlov\u011bk od produkt\u016f. Apple ho ostatn\u011b p\u0159i ozn\u00e1men\u00ed zm\u011bny veden\u00ed popsal jako \u010dlov\u011bka s \u201euva\u017eov\u00e1n\u00edm in\u017een\u00fdra\u201c a\u00a0technick\u00fdmi znalostmi pot\u0159ebn\u00fdmi k\u00a0tomu, aby firmu vedl do budoucnosti.<\/p>\n

To m\u016f\u017ee b\u00fdt d\u016fle\u017eit\u00e9. Apple je toti\u017e v\u00a0pon\u011bkud zvl\u00e1\u0161tn\u00ed situaci. Jeho telefony pat\u0159\u00ed k\u00a0nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm spot\u0159ebitelsk\u00fdm produkt\u016fm planety, z\u00e1rove\u0148 se ale o\u010dek\u00e1v\u00e1, \u017ee po letech postupn\u00fdch vylep\u0161en\u00ed p\u0159ijde n\u011bco, co znovu po\u0159\u00e1dn\u011b rozv\u00ed\u0159\u00ed vodu\u00a0\u2013 revoluce.<\/p>\n

Z\u00e1\u0159ijov\u00fd ve\u010der m\u016f\u017ee b\u00fdt jin\u00fd<\/p>\n

A pr\u00e1v\u011b tady se zraky up\u00edraj\u00ed na nov\u00fd iPhone. O\u010dek\u00e1v\u00e1n\u00ed jsou letos mimo\u0159\u00e1dn\u011b vysok\u00e1. Vedle nov\u00fdch vrcholn\u00fdch model\u016f iPhone 18\u00a0Pro a\u00a0iPhone 18\u00a0Pro Max se intenzivn\u011b hovo\u0159\u00ed tak\u00e9 o\u00a0prvn\u00edm skl\u00e1dac\u00edm iPhonu. Ten by p\u0159edstavoval jednu z\u00a0nejv\u011bt\u0161\u00edch zm\u011bn v\u00a0konstrukci telefonu od uveden\u00ed p\u016fvodn\u00edho iPhonu.<\/p>\n

Apple jeho existenci zat\u00edm ofici\u00e1ln\u011b nepotvrdil. Pokud by se ale spekulace naplnily, Ternus by se na sv\u00e9 prvn\u00ed velk\u00e9 akci v\u00a0nov\u00e9 funkci ocitl u\u00a0zrodu zcela nov\u00e9 produktov\u00e9 kategorie.<\/p>\n

Skl\u00e1dac\u00ed telefon nav\u00edc p\u0159esn\u011b zapad\u00e1 do p\u0159\u00edb\u011bhu o\u00a0hardwarov\u011b orientovan\u00e9m \u0161\u00e9fovi. Zat\u00edmco softwarov\u00e9 novinky se mohou odehr\u00e1vat pom\u011brn\u011b nen\u00e1padn\u011b pod povrchem, nov\u00fd typ iPhonu \u010dlov\u011bk jednodu\u0161e vezme do ruky. Otev\u0159e ho, zav\u0159e, str\u010d\u00ed do kapsy. A\u00a0okam\u017eit\u011b pozn\u00e1, \u017ee je n\u011bco jinak.<\/p>\n

Pr\u00e1v\u011b to je pro Apple velk\u00e1 v\u00fdzva. Firma si toti\u017e nem\u016f\u017ee dovolit p\u0159ij\u00edt s\u00a0produktem, kter\u00fd bude p\u016fsobit jako nedota\u017een\u00fd technologick\u00fd experiment. U\u00a0skl\u00e1dac\u00edho iPhonu se bude \u0159e\u0161it v\u0161echno\u00a0\u2013 od pantu p\u0159es tlou\u0161\u0165ku za\u0159\u00edzen\u00ed a\u017e po odolnost displeje a\u00a0v\u00fddr\u017e baterie. A\u00a0samoz\u0159ejm\u011b tak\u00e9 cena.<\/p>\n

Pokud Apple skute\u010dn\u011b vstoup\u00ed do sv\u011bta skl\u00e1dac\u00edch telefon\u016f, nebude cht\u00edt b\u00fdt jen dal\u0161\u00edm v\u00fdrobcem, kter\u00fd takov\u00e9 za\u0159\u00edzen\u00ed nab\u00edz\u00ed. Bude cht\u00edt uk\u00e1zat, pro\u010d na n\u011bj z\u00e1kazn\u00edci \u010dekali.<\/p>\n

Foto: Rafiq Maqbool, \u010cTK\/AP<\/p>\n

ARCHIVN\u00cd SN\u00cdMEK: Tim Cook m\u00e1v\u00e1 des\u00edtk\u00e1m lid\u00ed \u010dekaj\u00edc\u00edch venku b\u011bhem otev\u0159en\u00ed prvn\u00edho vlajkov\u00e9ho obchodu Apple v\u00a0indick\u00e9 Bombaji.<\/p>\n

Cook\u016fv odkaz z\u016fst\u00e1v\u00e1<\/p>\n

Ternus p\u0159itom nep\u0159eb\u00edr\u00e1 firmu, kter\u00e1 by byla v\u00a0probl\u00e9mech. Pr\u00e1v\u011b naopak. Tim Cook za sebou nech\u00e1v\u00e1 Apple v\u00a0mimo\u0159\u00e1dn\u011b siln\u00e9 kondici.<\/p>\n

Pod jeho veden\u00edm spole\u010dnost v\u00fdrazn\u011b narostla a\u00a0vedle iPhonu vytvo\u0159ila \u00fasp\u011b\u0161n\u00e9 produktov\u00e9 kategorie, jako jsou Apple Watch a\u00a0AirPods. Roz\u0161\u00ed\u0159ila tak\u00e9 sv\u00e9 slu\u017eby a\u00a0p\u0159e\u0161la na vlastn\u00ed \u010dipy pro po\u010d\u00edta\u010de Mac.<\/p>\n

Cook nav\u00edc \u00fapln\u011b nezmiz\u00ed. Z\u00a0pozice gener\u00e1ln\u00edho \u0159editele se p\u0159esunul na post v\u00fdkonn\u00e9ho p\u0159edsedy p\u0159edstavenstva, tak\u017ee z\u016fst\u00e1v\u00e1 sou\u010d\u00e1st\u00ed veden\u00ed spole\u010dnosti.<\/p>\n

P\u0159ed Ternusem tak nele\u017e\u00ed \u00fakol Cook\u016fv Apple bourat. Sp\u00ed\u0161 mus\u00ed uk\u00e1zat, kam ho dok\u00e1\u017ee posunout.<\/p>\n

A mo\u017en\u00e1 pr\u00e1v\u011b v\u00a0tom bude nejv\u011bt\u0161\u00ed rozd\u00edl mezi ob\u011bma mu\u017ei. Cook byl symbolem stability, Ternus je spojov\u00e1n s\u00a0produkty, technikou a\u00a0v\u00fdvojem. U\u017e nyn\u00ed se proto spekuluje, zda Apple pod jeho veden\u00edm nebude ochotn\u011bj\u0161\u00ed v\u00edce riskovat a\u00a0rychleji vstupovat do nov\u00fdch kategori\u00ed.<\/p>\n

Prvn\u00ed dojem rozhodne<\/p>\n

P\u0159\u00ed\u0161t\u00ed st\u0159edu ve\u010der tak nep\u016fjde jen o\u00a0dal\u0161\u00ed prezentaci nov\u00fdch telefon\u016f. Pro miliony majitel\u016f iPhon\u016f bude d\u016fle\u017eit\u00e9, co nab\u00eddne samotn\u00e9 za\u0159\u00edzen\u00ed. Pro investory zase to, zda Apple dok\u00e1\u017ee d\u00e1l r\u016fst. A\u00a0pro Ternuse p\u016fjde o\u00a0prvn\u00ed velk\u00fd okam\u017eik, kdy bude st\u00e1t v\u00a0\u010dele firmy p\u0159ed cel\u00fdm sv\u011btem.<\/p>\n

Mo\u017en\u00e1 bude leto\u0161n\u00ed iPhone jen dal\u0161\u00edm logick\u00fdm krokem. Lep\u0161\u00ed fotoapar\u00e1t, rychlej\u0161\u00ed \u010dip, del\u0161\u00ed v\u00fddr\u017e a\u00a0n\u011bkolik detail\u016f, kter\u00fdch si \u010dlov\u011bk v\u0161imne a\u017e po t\u00fddnech pou\u017e\u00edv\u00e1n\u00ed. A\u00a0mo\u017en\u00e1 Apple vyt\u00e1hne z\u00a0kapsy n\u011bco, co zm\u011bn\u00ed pravidla hry.<\/p>\n

Pr\u00e1v\u011b proto bude p\u0159\u00ed\u0161t\u00ed st\u0159eda zaj\u00edmav\u00e1 nejen kv\u016fli nov\u00fdm iPhon\u016fm. Bude to tak\u00e9 prvn\u00ed kapitola \u00e9ry Johna Ternuse. A\u00a0nov\u00fd \u0161\u00e9f Applu by jen t\u011b\u017eko mohl dostat lep\u0161\u00ed p\u0159\u00edle\u017eitost uk\u00e1zat, jak\u00fdm sm\u011brem chce jednu z\u00a0nejhodnotn\u011bj\u0161\u00edch technologick\u00fdch firem sv\u011bta v\u00e9st.<\/p>\n

Foto: archiv v\u00fdrobce<\/p>\n

Pozv\u00e1nka na z\u00e1\u0159iovou tiskovku Applu<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Term\u00edn u\u017e nen\u00ed jen p\u0159edm\u011btem spekulac\u00ed. Apple svou velkou podzimn\u00ed akci ofici\u00e1ln\u011b napl\u00e1noval na 9.\u00a0z\u00e1\u0159\u00ed od 19\u00a0hodin st\u0159edoevropsk\u00e9ho…\n","protected":false},"author":2,"featured_media":198117,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[127,17,21,129,26184,45495,16,21235,18,19,22,5445,20],"class_list":["post-198116","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-apple","tag-headlines","tag-hlavni-udalosti","tag-iphone","tag-iphone-18","tag-john-ternus","tag-news","tag-tim-cook","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-vedeni","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117194604466283144","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/198116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=198116"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/198116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/198117"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=198116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=198116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=198116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}