{"id":198728,"date":"2026-09-01T16:04:10","date_gmt":"2026-09-01T16:04:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/198728\/"},"modified":"2026-09-01T16:04:10","modified_gmt":"2026-09-01T16:04:10","slug":"treti-nejvetsi-cesky-pivovar-meni-sefa-chorvata-strida-cesky-expert-na-zubni-pasty-i-potraviny","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/198728\/","title":{"rendered":"T\u0159et\u00ed nejv\u011bt\u0161\u00ed \u010desk\u00fd pivovar m\u011bn\u00ed \u0161\u00e9fa. Chorvata st\u0159\u00edd\u00e1 \u010desk\u00fd expert na zubn\u00ed pasty i potraviny"},"content":{"rendered":"<p class=\"p1\">Pivovary Staropramen m\u011bn\u00ed \u0159editele. Do veden\u00ed spole\u010dnosti, kter\u00e1 zodpov\u00edd\u00e1 za byznys na <a href=\"https:\/\/www.e15.cz\/byznys\/obchod-a-sluzby\/penny-market-a-coca-cola-rozjely-obchodni-valku-v-cesku-lahve-mizi-z-regalu-1434795\" target=\"_blank\" rel=\"noopener nofollow\">\u010desk\u00e9m<\/a> a slovensk\u00e9m trhu, nastupuje mana\u017eer Martin \u010cerm\u00e1k, kter\u00fd vyhr\u00e1l v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed mate\u0159sk\u00e9 skupiny Molson Coors Beverage Company. St\u0159\u00edd\u00e1 tak Chorvata Tea \u0106enda, kter\u00fd podnik vedl v\u00edce ne\u017e p\u011bt a p\u016fl roku a ve skupin\u011b p\u016fsobil p\u0159es 20 let.<\/p>\n<p class=\"p1\">\u010cerm\u00e1k se m\u00e1 soust\u0159edit hlavn\u011b na obchodn\u00ed strategii, vztahy se z\u00e1kazn\u00edky, dal\u0161\u00ed rozvoj a na \u0159\u00edzen\u00ed spole\u010dnosti s t\u00e9m\u011b\u0159 600 zam\u011bstnanci. Skupina od nov\u00e9ho mu\u017ee v \u010dele chce, aby zv\u00fd\u0161il tr\u017en\u00ed pod\u00edly n\u00e1pojov\u00fdch zna\u010dek.<\/p>\n<p class=\"p1\">\u201eP\u0159eb\u00edr\u00e1m tuto roli s velk\u00fdm respektem k tradici pivovarnictv\u00ed, historii spole\u010dnosti i zna\u010dk\u00e1m, kter\u00e9 po generace spojuj\u00ed lidi a jejich spole\u010dn\u00e9 z\u00e1\u017eitky. V\u00e1\u017e\u00edm si p\u0159\u00edle\u017eitosti st\u00e1t se sou\u010d\u00e1st\u00ed oboru, kter\u00fd m\u00e1 u n\u00e1s tak hlubok\u00e9 ko\u0159eny, a spolupracovat s odborn\u00edky, kte\u0159\u00ed za na\u0161imi produkty stoj\u00ed,\u201c \u0159ekl Martin \u010cerm\u00e1k s t\u00edm, \u017ee se chce zam\u011b\u0159it na\u00a0r\u016fst tr\u017en\u00edho pod\u00edlu i rozvoj nab\u00eddky.\u00a0<\/p>\n<p class=\"p1\">\u010cesk\u00e9mu trhu dlouhodob\u011b vl\u00e1dne Plze\u0148sk\u00fd Prazdroj, jen\u017e loni vyto\u010dil p\u0159es sedm milion\u016f hektolitr\u016f piva a dle dat Euromonitoru mu tak n\u00e1le\u017eel 44procentn\u00ed tr\u017en\u00ed pod\u00edl. Staropramen si pohor\u0161il, na druh\u00e9 pozici ho vyst\u0159\u00eddal Heineken \u010cR. Ka\u017ed\u00fd z konkurent\u016f nicm\u00e9n\u011b dr\u017eel t\u00e9m\u011b\u0159 shodn\u00fd pod\u00edl okolo 13 procent.<\/p>\n<p>Pivovary Staropramen pod nov\u00fdm veden\u00edm<\/p>\n<p class=\"p1\">Mate\u0159sk\u00e1 Molson Coors si \u010cerm\u00e1ka vybrala d\u00edky jeho 25let\u00e9 praxi v sektoru rychloobr\u00e1tkov\u00e9ho spot\u0159ebn\u00edho zbo\u017e\u00ed a zku\u0161enosti z veden\u00ed obchodn\u00edch organizac\u00ed nap\u0159\u00ed\u010d st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropou. Seniorn\u00ed mana\u017eersk\u00e9 role zast\u00e1val nap\u0159\u00edklad ve firm\u00e1ch jako SC Johnson, Colgate-Palmolive a Bel Group zam\u011b\u0159en\u00fdch na dom\u00e1c\u00ed pot\u0159eby, \u00fastn\u00ed hygienu a potraviny.<\/p>\n<p class=\"p1\">Jeho posledn\u00ed \u0161tac\u00ed byla potravin\u00e1\u0159sk\u00e1 Hopi Food, pod kterou spad\u00e1 nap\u0159\u00edklad v\u00fdrobce jogurt\u016f Hollandia, kterou vedl od srpna 2023 jako gener\u00e1ln\u00ed \u0159editel. Dlouhodob\u011b se v\u011bnuje rovn\u011b\u017e mentoringu a vzd\u011bl\u00e1v\u00e1n\u00ed.<\/p>\n<p class=\"p1\">Pivovary Staropramen zat\u00edm nezve\u0159ejnily sv\u00e9 v\u00fdsledky hospoda\u0159en\u00ed za lo\u0148sk\u00fd rok. V tom p\u0159edchoz\u00edm v \u010cesku zv\u00fd\u0161ily tr\u017eby na v\u00edce ne\u017e 13 miliard korun a zdvojn\u00e1sobily provozn\u00ed zisk na t\u00e9m\u011b\u0159 1,5 miliardy, vypl\u00fdv\u00e1 z v\u00fdro\u010dn\u00ed zpr\u00e1vy.<\/p>\n<p class=\"p1\">Naopak Plze\u0148sk\u00fd Prazdroj u\u017e v\u00fdsledky za rok 2025 zve\u0159ejnil, jedni\u010dce \u010desk\u00e9ho trhu loni klesly tr\u017eby o t\u0159i procenta na 22,4 miliardy. \u010cist\u00fd zisk stagnoval na necel\u00fdch \u0161esti miliard\u00e1ch.<\/p>\n","protected":false},"excerpt":{"rendered":"Pivovary Staropramen m\u011bn\u00ed \u0159editele. Do veden\u00ed spole\u010dnosti, kter\u00e1 zodpov\u00edd\u00e1 za byznys na \u010desk\u00e9m a slovensk\u00e9m trhu, nastupuje mana\u017eer&hellip;\n","protected":false},"author":2,"featured_media":198729,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,45560,14479,1470,45561,10615],"class_list":["post-198728","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-heineken-cr","tag-napoje","tag-pivo","tag-pivovary-staropramen","tag-plzensky-prazdroj"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117196637193937848","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/198728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=198728"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/198728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/198729"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=198728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=198728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=198728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}