{"id":19885,"date":"2026-03-10T13:15:11","date_gmt":"2026-03-10T13:15:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/19885\/"},"modified":"2026-03-10T13:15:11","modified_gmt":"2026-03-10T13:15:11","slug":"lego-obhajilo-pozici-nejvetsiho-vyrobce-hracek-sveta-rekordy-drzi-take-v-cesku","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/19885\/","title":{"rendered":"Lego obh\u00e1jilo pozici nejv\u011bt\u0161\u00edho v\u00fdrobce hra\u010dek sv\u011bta. Rekordy dr\u017e\u00ed tak\u00e9 v\u00a0\u010cesku"},"content":{"rendered":"

Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed stavebnice na sv\u011bt\u011b to znovu dok\u00e1zala. Po rekordn\u00edm roce 2024\u00a0dos\u00e1hl i\u00a0loni d\u00e1nsk\u00fd gigant na dal\u0161\u00ed rekordn\u00ed v\u00fdsledek. <\/p>\n

Informace a\u00a0z\u00e1b\u011bry si m\u016f\u017eete poslechnout i\u00a0prohl\u00e9dnout v\u00a0\u00favodn\u00ed videoreport\u00e1\u017ei.<\/p>\n

Tr\u017eby spole\u010dnosti Lego v\u00a0roce 2025\u00a0vzrostly o\u00a012\u00a0procent na 83,5\u00a0miliardy d\u00e1nsk\u00fdch korun, co\u017e je v\u00a0p\u0159epo\u010dtu zhruba 270\u00a0miliard \u010desk\u00fdch korun. \u010cist\u00fd zisk firmy se zv\u00fd\u0161il o\u00a021\u00a0procent na 16,7\u00a0miliardy d\u00e1nsk\u00fdch korun.<\/p>\n

Sv\u011btov\u00e1 jedni\u010dka, a\u00a0to i\u00a0s pomoc\u00ed \u010cech\u016f<\/p>\n

Rekordn\u00ed tr\u017eby za rok 2025\u00a0op\u011bt stvrdily, \u017ee je Lego nejv\u011bt\u0161\u00ed v\u00fdrobce hra\u010dek na sv\u011bt\u011b. Druh\u00fd je Mattel, kter\u00fd utr\u017eil 5,3\u00a0miliardy dolar\u016f, tedy p\u0159ibli\u017en\u011b 110\u00a0miliard korun, a\u00a0t\u0159et\u00ed Hasbro s\u00a0prodeji za 4,7\u00a0miliardy dolar\u016f, \u010dili skoro 100\u00a0miliard korun. D\u00e1nsk\u00e1 firma, zam\u011b\u0159uj\u00edc\u00ed se v\u00fdhradn\u011b na stavebnice, p\u0159ekon\u00e1v\u00e1 v\u00edce ne\u017e dvojn\u00e1sobn\u011b americk\u00e9 giganty prod\u00e1vaj\u00edc\u00ed i\u00a0panenky, figurky nebo aut\u00ed\u010dka.<\/p>\n

<\/a><\/p>\n

Sv\u016fj v\u00fdrobn\u00ed z\u00e1vod m\u00e1 Lego i\u00a0v \u010cesku, a\u00a0to v\u00a0Kladn\u011b, kde se nach\u00e1z\u00ed jedna z\u00a0\u0161esti jeho celosv\u011btov\u00fdch tov\u00e1ren. V\u00a0roce 2000, kdy otev\u0159ela, v\u00a0n\u00ed pracovalo 80\u00a0lid\u00ed. Dnes u\u017e m\u00e1 v\u00edce ne\u017e 3300\u00a0zam\u011bstnanc\u016f a\u00a0jenom tady se vyprodukuj\u00ed v\u00edce ne\u017e t\u0159i miliony krabic stavebnic za jedin\u00fd t\u00fdden.<\/p>\n

Rekordn\u00ed lo\u0148sk\u00fd rok dok\u00e1zalo Lego nastartovat hlavn\u011b s\u00a0pomoc\u00ed dvou nov\u00fdch vln produkt\u016f\u00a0\u2013 set\u016f Formule 1\u00a0pro fanou\u0161ky motorsportu a\u00a0botanickou \u0159adou, se kterou oslovilo \u00fapln\u011b novou c\u00edlovou skupinu.<\/p>\n

\u201eKv\u011btiny se neust\u00e1le dr\u017e\u00ed v\u00a0pop\u0159ed\u00ed. Je to nov\u00e1 komodita Lega, se kterou oslovuje star\u0161\u00ed generaci. D\u00e1vaj\u00ed se u\u017e jako d\u00e1rky vlastn\u011b nam\u00edsto \u010derstv\u00fdch kv\u011btin,\u201c vysv\u011btluje sb\u011bratel Lega Milan K\u0159e\u010dek v\u00a0\u00favodn\u00ed videoreport\u00e1\u017ei. <\/p>\n

\u010cesk\u00fd sv\u011btov\u00fd rekord a\u00a0r\u016fst z\u00e1jmu<\/p>\n

Milan K\u0159e\u010dek je je vlastn\u00edkem t\u00e9 nejv\u011bt\u0161\u00ed soukrom\u00e9 sb\u00edrky Lego na sv\u011bt\u011b, co\u017e potvrdila<\/a> i\u00a0Guinnessova kniha rekord\u016f. M\u00e1 9000\u00a0expon\u00e1t\u016f slo\u017een\u00fdch p\u0159ibli\u017en\u011b z\u00a0deseti\u00a0milion\u016f d\u00edlk\u016f, kter\u00e9 vystavuj\u00ed muzea u\u017e v\u00a0p\u011bti \u010desk\u00fdch m\u011bstech, a\u00a0jeho Museum of Bricks u\u017e se na prodej stavebnic i\u00a0samo zam\u011b\u0159uje. R\u016fst z\u00e1jmu a\u00a0tr\u017eeb v\u00a0\u010cesku potvrzuje i\u00a0on. <\/p>\n

\u201eProdeje rostou vlastn\u011b rok od roku. Tak, jak roste Lego, z\u00e1rove\u0148 rostou i\u00a0obchody v\u00a0\u010cR,\u201c \u0159\u00edk\u00e1 Milo\u0161 K\u0159e\u010dek, vlastn\u00edk nejv\u011bt\u0161\u00ed soukrom\u00e9 sb\u00edrky Lego na sv\u011bt\u011b.<\/p>\n

<\/a><\/p>\n

Nejv\u00edc je r\u016fst z\u00e1jmu vid\u011bt z\u00a0\u010d\u00edsel, kter\u00e1 pro Seznam Zpr\u00e1vy sd\u00edlel i\u00a0nejv\u011bt\u0161\u00ed \u010desk\u00fd e-shop a\u00a0nejv\u011bt\u0161\u00ed \u010desk\u00fd online auk\u010dn\u00ed port\u00e1l, kde se prod\u00e1vaj\u00ed jak nov\u00e9, tak i\u00a0star\u0161\u00ed a\u00a0sb\u011bratelsk\u00e9 kusy.<\/p>\n

Alza.cz prodala za posledn\u00ed t\u0159i roky p\u0159es 3,5\u00a0milionu stavebnic, co\u017e je v\u00edce ne\u017e milion za rok\u00a0\u2013 v\u00a0roce 2022\u00a0to bylo jen zhruba 400\u00a0tis\u00edc kus\u016f. <\/p>\n

\u201ePokud jde o\u00a0porovn\u00e1n\u00ed z\u00e1jmu s\u00a0jin\u00fdmi zna\u010dkami stavebnic, tak z\u00a0hlediska byznysov\u00fdch metrik je Lego dlouhodob\u011b dominantn\u00ed,\u201c uvedla pro Seznam Zpr\u00e1vy Byznys mluv\u010d\u00ed nejv\u011bt\u0161\u00edho \u010desk\u00e9ho e-shopu Eli\u0161ka \u010ce\u0159ovsk\u00e1.<\/p>\n

Aukro.cz potom loni m\u011blo t\u00e9m\u011b\u0159 149\u00a0tis\u00edc objedn\u00e1vek t\u00fdkaj\u00edc\u00edch se Lega, zat\u00edmco v\u00a0roce 2022\u00a0to bylo p\u0159es 94\u00a0tis\u00edc.<\/p>\n

\u201eCo je trendov\u00e9 za posledn\u00ed m\u011bs\u00edce, to je tematika Star Wars,\u201c \u0159\u00edk\u00e1 za nejv\u011bt\u0161\u00ed \u010desk\u00fd online auk\u010dn\u00ed port\u00e1l jeho \u0161\u00e9f Peter Topor. \u201eTop \u0159ady za lo\u0148sk\u00fd rok tvo\u0159ily p\u0159edev\u0161\u00edm Star Wars, Technic, Botanicals, Harry Potter nebo Icons,\u201c dod\u00e1v\u00e1 \u010ce\u0159ovsk\u00e1.<\/p>\n

Pro\u010d d\u00e1nsk\u00e9 stavebnice v\u00edt\u011bz\u00ed<\/p>\n

\u201eLego vyd\u00e1v\u00e1 n\u011bkolikr\u00e1t ro\u010dn\u011b novinky a\u00a0ti z\u00e1kazn\u00edci cht\u011bj\u00ed vlastn\u011b hlavn\u011b novinky. I\u00a0proto ten v\u00fdvoj mus\u00ed j\u00edt tak rychle dop\u0159edu, proto\u017ee z\u00e1jem v\u011bt\u0161\u00ed populace je prost\u011b o\u00a0novinky v\u0161eho druhu,\u201c potvrzuje znalec stavebnic Milan K\u0159e\u010dek.<\/p>\n

<\/a><\/p>\n

Zna\u010dka si udr\u017euje z\u00e1kazn\u00edky i\u00a0t\u00edm, \u017ee stavebnice jsou st\u00e1le komplexn\u011bj\u0161\u00ed a\u00a0modern\u011bj\u0161\u00ed\u00a0\u2013 zkr\u00e1tka jdou s\u00a0dobou. Naposledy letos odhalila<\/a> nov\u00fd chytr\u00fd ekosyst\u00e9m Smart Play \u010dili chytr\u00e9 kosti\u010dky, d\u00edlky a\u00a0minifigurky, kter\u00e9 spolu interaguj\u00ed tak, \u017ee sv\u00edt\u00ed a\u00a0vyd\u00e1vaj\u00ed zvuky podle dan\u00fdch poloh a\u00a0sc\u00e9n\u00e1\u0159\u016f p\u0159i hran\u00ed. Podle d\u00e1nsk\u00e9 firmy je to nejv\u011bt\u0161\u00ed zm\u011bna od doby, kdy Lego uvedlo minifigurky, co\u017e bylo p\u0159ed skoro p\u016flstolet\u00edm v\u00a0roce 1978.<\/p>\n

\u201eTohle je v\u00edc ne\u017e jen individu\u00e1ln\u00ed produkt. Tohle je platforma, u\u00a0kter\u00e9 douf\u00e1me, \u017ee vydr\u017e\u00ed mnoho a\u00a0mnoho let,\u201c \u0159\u00edk\u00e1 viceprezident Lega Tom Donaldson.<\/p>\n

\u201eUr\u010dit\u011b to posune tu zna\u010dku zase o\u00a0kousek d\u00e1l. Doba je nezastaviteln\u00e1, to znamen\u00e1, \u017ee i\u00a0d\u011bti si cht\u011bj\u00ed hr\u00e1t s\u00a0v\u00edce chytr\u00fdmi hra\u010dkami,\u201c dod\u00e1v\u00e1 nejv\u011bt\u0161\u00ed sb\u011bratel K\u0159e\u010dek.<\/p>\n

Sb\u011bratelsk\u00e9 kousky za desetitis\u00edce<\/p>\n

V zahrani\u010d\u00ed u\u017e se chytr\u00e9 Lego stavebnice prod\u00e1vaj\u00ed od b\u0159ezna. Do \u010ceska by teprve m\u011bly dorazit, a\u00a0je\u0161t\u011b se uvid\u00ed, kolik p\u0159esn\u011b budou st\u00e1t. Nejdra\u017e\u0161\u00ed set z\u00a0posledn\u00edho nov\u00e9ho sv\u011bta Pok\u00e9mon, kter\u00fd je na tuzemsk\u00e9m trhu u\u017e v\u00a0prodeji, p\u0159itom vych\u00e1z\u00ed na v\u00edce ne\u017e 16\u00a0tis\u00edc korun, a\u00a0to st\u00e1le nen\u00ed ten v\u016fbec nejdra\u017e\u0161\u00ed\u00a0\u2013 t\u00edm je moment\u00e1ln\u011b Hv\u011bzda smrti ze Star Wars za v\u00edce ne\u017e 25\u00a0tis\u00edc korun. Star\u0161\u00ed sb\u011bratelsk\u00e9 sety mohou dosahovat i\u00a0je\u0161t\u011b vy\u0161\u0161\u00edch cen.<\/p>\n

\u201eNa Aukru jsme m\u011bli u\u017e mnoho pr\u00e9miov\u00fdch aukc\u00ed a\u00a0n\u011bkter\u00e9 dokonce skon\u010dily v\u00a0\u0159\u00e1du vy\u0161\u0161\u00edch des\u00edtek tis\u00edc korun,\u201c potvrzuje Peter Topor.<\/p>\n

\u201eDal\u0161\u00ed generace ve v\u011bku 25\u00a0a\u017e 40\u00a0let se ztoto\u017e\u0148uje s\u00a0Legem, kter\u00e9 v\u00a0d\u011btstv\u00ed bylo \u010dasto jednou z\u00a0na\u0161ich nejobl\u00edben\u011bj\u0161\u00edch stavebnic, a\u00a0dneska je to v\u00edce takov\u00fd sb\u011bratelsk\u00fd kousek,\u201c vysv\u011btluje oblibu Lega \u0159editel Aukra.<\/p>\n

<\/a><\/p>\n

Vyd\u011blat na sb\u00edr\u00e1n\u00ed stavebnic je ale podle K\u0159e\u010dka obt\u00ed\u017en\u00e9. \u201eLego jako investice funguje, ale nefunguje v\u00a0m\u011b\u0159\u00edtku, kdy\u017e \u0159eknu milion\u016f, ale jednotek korun, a\u00a0vyd\u011bl\u00e1te na tom za p\u011bt let. Ale nen\u00ed to tak, \u017ee si nakoup\u00edte pln\u00fd sklad Lega za spoustu milion\u016f jako n\u011bjak\u00fd velk\u00fd investor, kter\u00fd to pak rozprod\u00e1. To by ten trh s\u00a0t\u011bmi sb\u011bratelsk\u00fdmi sety byl hned zapln\u011bn\u00fd a\u00a0nefungovalo by to. P\u00e1r lid\u00ed to zkou\u0161elo, ale poho\u0159elo,\u201c \u0159\u00edk\u00e1 K\u0159e\u010dek, kter\u00fd se ve sb\u011bratelstv\u00ed pohybuje.<\/p>\n

\u201eZa m\u011b to povahou je podobn\u00e9 jako investice. Hodnota t\u011bch dan\u00fdch polo\u017eek ka\u017ed\u00fd rok u\u00a0n\u00e1s roste,\u201c dopl\u0148uje Peter Topor.<\/p>\n","protected":false},"excerpt":{"rendered":"Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed stavebnice na sv\u011bt\u011b to znovu dok\u00e1zala. Po rekordn\u00edm roce 2024\u00a0dos\u00e1hl i\u00a0loni d\u00e1nsk\u00fd gigant na dal\u0161\u00ed rekordn\u00ed v\u00fdsledek.…\n","protected":false},"author":2,"featured_media":19886,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,2990,2351,9855,9857,1561,503,9856],"class_list":{"0":"post-19885","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-harry-potter","11":"tag-hracky","12":"tag-lego","13":"tag-pokemon","14":"tag-rekord","15":"tag-star-wars","16":"tag-stavebnice"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116205068430193451","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/19885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=19885"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/19885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/19886"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=19885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=19885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=19885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}