{"id":199238,"date":"2026-09-02T02:57:15","date_gmt":"2026-09-02T02:57:15","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/199238\/"},"modified":"2026-09-02T02:57:15","modified_gmt":"2026-09-02T02:57:15","slug":"tim-cook-za-sebou-zanechal-silnou-stopu-hodnotu-applu-vice-nez-zdvojnasobil","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/199238\/","title":{"rendered":"Tim Cook za sebou zanechal silnou stopu, hodnotu Applu v\u00edce ne\u017e zdvojn\u00e1sobil"},"content":{"rendered":"

Cook sice nebyl druh\u00fdm Jobsem. A\u00a0mo\u017en\u00e1 pr\u00e1v\u011b v\u00a0tom spo\u010d\u00edv\u00e1 jeho nejv\u011bt\u0161\u00ed \u00fasp\u011bch. Apple pod jeho veden\u00edm nez\u016fstal zakonzervovan\u00fd jako firma jednoho vizion\u00e1\u0159e, ale prom\u011bnil se v\u00a0ob\u0159\u00ed technologick\u00e9 imp\u00e9rium, jeho\u017e hodnota se vy\u0161plhala do bilion\u016f dolar\u016f.<\/p>\n

Kdy\u017e Cook v\u00a0roce 2011\u00a0usedl do k\u0159esla gener\u00e1ln\u00edho \u0159editele, Apple m\u011bl za sebou u\u017e fenomen\u00e1ln\u00ed \u00fasp\u011bch iPhonu a\u00a0dal\u0161\u00edch produkt\u016f. P\u0159esto byl jeho p\u0159\u00edchod do \u010dela firmy okam\u017eikem, kdy nebylo v\u016fbec jasn\u00e9, co bude d\u00e1l. Jobs byl pro Apple mnohem v\u00edc ne\u017e \u0161\u00e9f. Byl jeho tv\u00e1\u0159\u00ed, vizion\u00e1\u0159em a\u00a0\u010dlov\u011bkem, kter\u00fd dok\u00e1zal jedinou v\u011btou zm\u011bnit o\u010dek\u00e1v\u00e1n\u00ed cel\u00e9ho technologick\u00e9ho trhu. <\/p>\n

Cook \u0161el jinou cestou. M\u00edsto velk\u00fdch gest vsadil na klid, p\u0159esnost a\u00a0postupn\u00e9 budov\u00e1n\u00ed firmy. A\u00a0p\u0159edev\u0161\u00edm na to, co um\u011bl nejl\u00e9pe\u00a0\u2013 \u0159\u00eddit obrovsk\u00fd podnik.<\/p>\n

<\/a>Z mu\u017ee v\u00a0pozad\u00ed se vyklubal \u0161\u00e9f<\/p>\n

Cook ostatn\u011b do Applu nep\u0159i\u0161el jako vizion\u00e1\u0159, kter\u00fd m\u011bl v\u00a0kapse revolu\u010dn\u00ed produkt. Jeho silnou str\u00e1nkou bylo n\u011bco mnohem m\u00e9n\u011b n\u00e1padn\u00e9ho, ale pro fungov\u00e1n\u00ed Applu z\u00e1sadn\u00edho. V\u00fdroba, logistika, dodavatelsk\u00e9 \u0159et\u011bzce a\u00a0schopnost dostat miliony za\u0159\u00edzen\u00ed v\u010das z\u00a0tov\u00e1ren k\u00a0z\u00e1kazn\u00edk\u016fm. Pr\u00e1v\u011b d\u00edky tomu si ho Jobs vybral u\u017e v\u00a0roce 1998, kdy Cook do Applu nastoupil. <\/p>\n

Postupn\u011b se stal provozn\u00edm \u0159editelem a\u00a0b\u011bhem Jobsov\u00fdch zdravotn\u00edch probl\u00e9m\u016f ho n\u011bkolikr\u00e1t zastupoval. Kdy\u017e pak v\u00a0roce 2011\u00a0p\u0159evzal nejvy\u0161\u0161\u00ed funkci definitivn\u011b, sv\u011bt se ob\u00e1val, zda Apple bez sv\u00e9ho zakladatele neztrat\u00ed \u010d\u00e1st sv\u00e9ho kouzla.<\/p>\n

Nestalo se tak. Cook dok\u00e1zal z\u016fstat v\u011brn\u00fd z\u00e1kladn\u00edmu receptu Applu, z\u00e1rove\u0148 ho ale postupn\u011b roz\u0161\u00ed\u0159il. Firma nep\u0159estala prod\u00e1vat iPhony, iPady a\u00a0Macy, naopak kolem nich vybudovala st\u00e1le v\u011bt\u0161\u00ed ekosyst\u00e9m slu\u017eeb a\u00a0p\u0159\u00edslu\u0161enstv\u00ed. <\/p>\n

Apple Watch jako prvn\u00ed velk\u00e1 zkou\u0161ka<\/p>\n

A p\u0159i\u0161ly tak\u00e9 nov\u00e9 produkty. Jedn\u00edm z\u00a0nejv\u00fdrazn\u011bj\u0161\u00edch po\u010din\u016f Cookovy \u00e9ry byly Apple Watch. Apple je poprv\u00e9 p\u0159edstavil v\u00a0roce 2014\u00a0a\u00a0tehdy nebylo v\u016fbec jist\u00e9, zda si lid\u00e9 na po\u010d\u00edta\u010dovou techniku na z\u00e1p\u011bst\u00ed zvyknou. <\/p>\n

Hodinky se nicm\u00e9n\u011b postupn\u011b staly jedn\u00edm z\u00a0pil\u00ed\u0159\u016f nab\u00eddky Applu a\u00a0z\u00e1rove\u0148 uk\u00e1zaly, \u017ee firma dok\u00e1\u017ee usp\u011bt i\u00a0mimo sv\u011bt telefon\u016f a\u00a0po\u010d\u00edta\u010d\u016f.<\/p>\n

N\u00e1sledovaly dal\u0161\u00ed generace hodinek, bezdr\u00e1tov\u00e1 sluch\u00e1tka AirPods a\u00a0postupn\u00e9 roz\u0161i\u0159ov\u00e1n\u00ed slu\u017eeb. Apple se tak st\u00e1le m\u00e9n\u011b podobal firm\u011b, kter\u00e1 vyd\u011bl\u00e1v\u00e1 p\u0159edev\u0161\u00edm na prodeji jednoho telefonu, a\u00a0st\u00e1le v\u00edce technologick\u00e9mu ekosyst\u00e9mu, do n\u011bho\u017e se z\u00e1kazn\u00edk m\u016f\u017ee pono\u0159it na dlouh\u00e9 roky. <\/p>\n

Foto: archiv v\u00fdrobce<\/p>\n

Apple Watch Series 11 (2025)<\/p>\n

Z iPhonu ud\u011blal je\u0161t\u011b v\u011bt\u0161\u00ed fenom\u00e9n<\/p>\n

Cook samoz\u0159ejm\u011b nest\u00e1l jen u\u00a0nov\u00fdch kategori\u00ed. Naprost\u00fdm z\u00e1kladem Applu z\u016fstal iPhone. B\u011bhem jeho \u00e9ry p\u0159i\u0161ly des\u00edtky nov\u00fdch model\u016f, v\u011bt\u0161\u00ed displeje, st\u00e1le schopn\u011bj\u0161\u00ed fotoapar\u00e1ty, v\u00fdkonn\u011bj\u0161\u00ed \u010dipy a\u00a0nov\u00e9 zp\u016fsoby zabezpe\u010den\u00ed. iPhone se postupn\u011b stal nejen telefonem, ale tak\u00e9 fotoapar\u00e1tem, pen\u011b\u017eenkou, hern\u00edm za\u0159\u00edzen\u00edm, pracovn\u00edm n\u00e1strojem a\u00a0vstupenkou do sv\u011bta dal\u0161\u00edch slu\u017eeb Applu. <\/p>\n

A pr\u00e1v\u011b zde je dob\u0159e vid\u011bt rozd\u00edl mezi Jobsem a\u00a0Cookem. Jobs m\u011bl talent p\u0159edstavit produkt jako ud\u00e1lost, kter\u00e1 zm\u011bn\u00ed sv\u011bt. Cook zase dok\u00e1zal obrovsk\u00fd \u00fasp\u011bch takov\u00e9ho produktu dlouhodob\u011b monetizovat a\u00a0roz\u0161i\u0159ovat jeho dosah.<\/p>\n

V\u00fdsledky jsou patrn\u00e9 i\u00a0na finan\u010dn\u00edch trz\u00edch. V\u00a0\u010dervenci leto\u0161n\u00edho roku se Apple kr\u00e1tce dostal nad hranici p\u011bti bilion\u016f dolar\u016f (104\u00a0bilion\u016f korun) tr\u017en\u00ed hodnoty. Jen necel\u00fd rok p\u0159edt\u00edm, v\u00a0\u0159\u00edjnu 2025, p\u0159itom p\u0159ekonal hranici \u010dty\u0159 bilion\u016f dolar\u016f (83\u00a0bilion\u016f korun).<\/p>\n

Je to symbolick\u00fd konec Cookovy \u00e9ry. Z\u00a0firmy, kterou p\u0159eb\u00edral v\u00a0roce 2011, se stal jeden z\u00a0nejhodnotn\u011bj\u0161\u00edch podnik\u016f v\u00a0historii.<\/p>\n

Foto: archiv v\u00fdrobce<\/p>\n

Apple iPhone 17\u00a0v\u00a0levandulov\u00e9 barv\u011b<\/p>\n

Ne v\u0161echno se povedlo<\/p>\n

Cookova bilance ale nen\u00ed bez \u0161r\u00e1m\u016f. Jedn\u00edm z\u00a0nejv\u011bt\u0161\u00edch o\u010dek\u00e1v\u00e1n\u00ed posledn\u00edch let byl headset Vision Pro, kter\u00fd Apple p\u0159edstavil v\u00a0roce 2023.\u00a0Produkt p\u0159inesl technologicky zaj\u00edmav\u00e9 \u0159e\u0161en\u00ed, ale masov\u00fdm fenom\u00e9nem se nestal. <\/p>\n

A st\u00e1le hlasit\u011bj\u0161\u00ed je tak\u00e9 ot\u00e1zka um\u011bl\u00e9 inteligence. Zat\u00edmco konkurenti za\u010dali do AI investovat obrovsk\u00e9 \u010d\u00e1stky a\u00a0sna\u017e\u00ed se sv\u00e9 produkty kolem t\u00e9to technologie p\u0159ekopat, Apple postupoval podstatn\u011b opatrn\u011bji. <\/p>\n

To m\u00e1 sv\u00e9 v\u00fdhody i\u00a0nev\u00fdhody. Apple se vyh\u00fdb\u00e1 bezhlav\u00e9mu utr\u00e1cen\u00ed a\u00a0m\u016f\u017ee si po\u010dkat, a\u017e se uk\u00e1\u017ee, kter\u00e9 technologie skute\u010dn\u011b d\u00e1vaj\u00ed smysl. Z\u00e1rove\u0148 ale hroz\u00ed, \u017ee mu v\u00a0n\u011bkter\u00fdch oblastech ujede vlak.<\/p>\n

Pr\u00e1v\u011b tady se bude od n\u00e1stupnictv\u00ed Johna Ternuse, kter\u00fd se stal nov\u00fdm \u0161\u00e9fem Applu od leto\u0161n\u00edho 1.\u00a0z\u00e1\u0159\u00ed, o\u010dek\u00e1vat nejv\u00edce.<\/p>\n

Foto: Bebeto Matthews, \u010cTK\/AP<\/p>\n

Nov\u00fd \u0161\u00e9f Applu John Ternus<\/p>\n

Cook odch\u00e1z\u00ed, ale Apple neopou\u0161t\u00ed<\/p>\n

Tim Cook se od 1.\u00a0z\u00e1\u0159\u00ed p\u0159esunul z\u00a0pozice gener\u00e1ln\u00edho \u0159editele do k\u0159esla p\u0159edsedy p\u0159edstavenstva. Z\u00a0Applu tedy nezmiz\u00ed a\u00a0jeho zku\u0161enosti mohou b\u00fdt pro nov\u00e9ho \u0161\u00e9fa st\u00e1le velmi cenn\u00e9.<\/p>\n

John Ternus ale p\u0159eb\u00edr\u00e1 firmu, kter\u00e1 je po patn\u00e1cti letech Cookova veden\u00ed \u00fapln\u011b jin\u00fdm podnikem ne\u017e v\u00a0roce 2011.<\/p>\n

Je v\u011bt\u0161\u00ed, bohat\u0161\u00ed a\u00a0rozkro\u010den\u011bj\u0161\u00ed do dal\u0161\u00edch oblast\u00ed. Z\u00e1rove\u0148 na ni ale \u010dekaj\u00ed nov\u00e9 v\u00fdzvy\u00a0\u2013 um\u011bl\u00e1 inteligence, skl\u00e1dac\u00ed telefony i\u00a0hled\u00e1n\u00ed dal\u0161\u00edho produktu, kter\u00fd by dok\u00e1zal zopakovat \u00fasp\u011bch iPhonu nebo Apple Watch. <\/p>\n

Cookova stopa proto nebude spo\u010d\u00edvat v\u00a0jednom ikonick\u00e9m za\u0159\u00edzen\u00ed. Jeho d\u011bdictv\u00edm je p\u0159edev\u0161\u00edm Apple jako obrovsk\u00fd, dokonale organizovan\u00fd a\u00a0mimo\u0159\u00e1dn\u011b ziskov\u00fd ekosyst\u00e9m. Mu\u017e, kter\u00e9mu se kdysi vy\u010d\u00edtalo, \u017ee nen\u00ed Steve Jobs, nakonec uk\u00e1zal, \u017ee Apple nepot\u0159ebuje dal\u0161\u00edho Jobse.<\/p>\n

Firmu Apple zalo\u017eili Steve Jobs, Steve Wozniak a\u00a0Ronald Gerald Wayne v\u00a0roce 1976\u00a0v\u00a0oby\u010dejn\u00e9 gar\u00e1\u017ei sv\u00fdch rodi\u010d\u016f. Od po\u010d\u00e1tku p\u016fsobil Steve Jobs jako duchovn\u00ed v\u016fdce cel\u00e9 firmy. Wozniak se staral p\u0159edev\u0161\u00edm o\u00a0technick\u00e9 n\u00e1vrhy a\u00a0konstrukci jednotliv\u00fdch produkt\u016f.<\/p>\n

Foto: Reuters<\/p>\n

Steve Wozniak a\u00a0Steve Jobs v\u00a0dob\u011b vzniku Applu<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Cook sice nebyl druh\u00fdm Jobsem. A\u00a0mo\u017en\u00e1 pr\u00e1v\u011b v\u00a0tom spo\u010d\u00edv\u00e1 jeho nejv\u011bt\u0161\u00ed \u00fasp\u011bch. Apple pod jeho veden\u00edm nez\u016fstal zakonzervovan\u00fd…\n","protected":false},"author":2,"featured_media":199239,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[127,17,21,45495,16,21235,18,19,22,5445,20],"class_list":["post-199238","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-apple","tag-headlines","tag-hlavni-udalosti","tag-john-ternus","tag-news","tag-tim-cook","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-vedeni","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117199205288072557","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/199238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=199238"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/199238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/199239"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=199238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=199238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=199238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}