{"id":200378,"date":"2026-09-02T20:02:13","date_gmt":"2026-09-02T20:02:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/200378\/"},"modified":"2026-09-02T20:02:13","modified_gmt":"2026-09-02T20:02:13","slug":"z-predstavenstva-skody-auto-odejde-jediny-cech-martin-jahn-formalne-povysi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/200378\/","title":{"rendered":"Z p\u0159edstavenstva \u0160kody Auto odejde jedin\u00fd \u010cech. Martin Jahn form\u00e1ln\u011b pov\u00fd\u0161\u00ed"},"content":{"rendered":"

N\u011bkdej\u0161\u00ed m\u00edstop\u0159edseda \u010desk\u00e9 vl\u00e1dy Martin Jahn nastoup\u00ed 1.\u00a0\u0159\u00edjna do Wolfsburgu, kde m\u00e1 \u0159\u00eddit prodej a\u00a0marketing zna\u010dky VW. Jde o\u00a0sou\u010d\u00e1st velk\u00e9 person\u00e1ln\u00ed ro\u0161\u00e1dy uvnit\u0159 koncernu, p\u0159i kter\u00e9 dojde k\u00a0obm\u011bn\u011b na \u010dtve\u0159ici vrcholn\u00fdch mana\u017eersk\u00fdch funkc\u00ed.<\/p>\n

Jedn\u00edm z\u00a0hlavn\u00edch d\u016fvod\u016f jsou probl\u00e9my Volkswagenu na trhu v\u00a0Severn\u00ed Americe, kter\u00fd chce automobilka sv\u011b\u0159it dosavadn\u00edmu \u0159editeli prodej\u016f Audi Marcu Schubertovi. Pos\u00edlen\u00ed pozic zejm\u00e9na v\u00a0USA je pro Volkswagen prioritou i\u00a0kv\u016fli upadaj\u00edc\u00edm zisk\u016fm v\u00a0\u010c\u00edn\u011b, kter\u00e1 byla pro automobilku dlouh\u00e1 l\u00e9ta kl\u00ed\u010dov\u00fdm odbyti\u0161t\u011bm.<\/p>\n

Na Schubertovo m\u00edsto v\u00a0Audi nastoup\u00ed dosavadn\u00ed \u0161\u00e9f prodeje zna\u010dky Volkswagen Martin Sander, kter\u00e9ho nahrad\u00ed pr\u00e1v\u011b Jahn ze \u0160kody. P\u0159edstavenstvo mladoboleslavsk\u00e9 automobilky naopak dopln\u00ed Martina Biene, kter\u00e1 vedla koncernov\u00e9 aktivity v\u00a0Africe.<\/p>\n

Jahn by ale mohl ve struktur\u00e1ch \u0160kody Auto \u010d\u00e1ste\u010dn\u011b z\u016fstat. Veden\u00ed firmy ho z\u00e1rove\u0148 nominovalo do dozor\u010d\u00ed \u0159ady, kam by po p\u0159\u00edslu\u0161n\u00fdch schv\u00e1len\u00edch mohl zasednout soub\u011b\u017en\u011b s\u00a0pozic\u00ed ve Wolfsburgu.<\/p>\n

\u201ePod jeho veden\u00edm jsme se stali druhou nejprod\u00e1van\u011bj\u0161\u00ed zna\u010dkou v\u00a0Evrop\u011b, \u00fasp\u011b\u0161n\u011b uvedli na\u0161e pln\u011b elektrick\u00e9 vozy, vybudovali prodejn\u00ed organizaci je\u0161t\u011b v\u00edce orientovanou na z\u00e1kazn\u00edka s\u00a0p\u0159\u00edstupem \u201aHuman Touch\u2018 typick\u00fdm pro zna\u010dku \u0160koda. P\u0159edstavili novou korpor\u00e1tn\u00ed identitu odr\u00e1\u017eej\u00edc\u00ed na\u0161e ambice a\u00a0zv\u00fd\u0161ili hodnotu na\u0161\u00ed zna\u010dky,\u201c uvedl \u0161\u00e9f \u0160kody Auto Klaus Zellmer, kter\u00fd Jahnovi jm\u00e9nem automobilky pod\u011bkoval.<\/p>\n

<\/a><\/p>\n

Jahn je v\u00a0sou\u010dasn\u00e9 dob\u011b jedin\u00fdm \u010cechem v\u00a0nejvy\u0161\u0161\u00edm veden\u00ed \u0160kody. V\u00a0koncernu Volkswagen p\u016fsob\u00ed dvacet let a\u00a0d\u0159\u00edve vedl nap\u0159\u00edklad prodeje VW v\u00a0Rusku a\u00a0pro koncern pracoval ve vrcholn\u00fdch funkc\u00edch tak\u00e9 v\u00a0\u010c\u00edn\u011b.<\/p>\n

Martina Biene p\u016fsob\u00ed ve Volkswagenu od roku 2001\u00a0a\u00a0v minulosti vedla nap\u0159\u00edklad glob\u00e1ln\u00ed produktov\u00fd marketing VW.<\/p>\n

\u201eJej\u00ed pragmatick\u00fd p\u0159\u00edstup s\u00a0orientac\u00ed na z\u00e1kazn\u00edka i\u00a0cenn\u00e9 mezin\u00e1rodn\u00ed zku\u0161enosti n\u00e1m pomohou d\u00e1le pos\u00edlit rostouc\u00ed mezin\u00e1rodn\u00ed p\u016fsobnost zna\u010dky \u0160koda a\u00a0pokra\u010dovat v\u00a0na\u0161em \u00fasp\u011b\u0161n\u00e9m rozvoji na glob\u00e1ln\u00edch trz\u00edch,\u201c \u0159ekl o\u00a0nastupuj\u00edc\u00ed \u010dlence p\u0159edstavenstva Klaus Zellmer.<\/p>\n

O velk\u00e9 person\u00e1ln\u00ed ro\u0161\u00e1d\u011b ve Volkswagenu se spekulovalo n\u011bkolik m\u011bs\u00edc\u016f. Jeho \u0161\u00e9f Oliver Blume se sna\u017e\u00ed celou automobilku zefektivnit a\u00a0v\u00edce propojit aktivity jednotliv\u00fdch zna\u010dek. Z\u00e1rove\u0148 hled\u00e1 zp\u016fsoby, jak vykr\u00fdt ztr\u00e1ty na \u010d\u00ednsk\u00e9m trhu, a\u00a0oborov\u00fd server Automobilwoche proto za hlavn\u00ed person\u00e1ln\u00ed zm\u011bnu pova\u017euje zm\u00edn\u011bn\u00fd n\u00e1stup Marca Schuberta do \u010dela americk\u00e9 divize.<\/p>\n

Cel\u00fd koncern z\u00e1rove\u0148 proch\u00e1z\u00ed \u00fasporn\u00fdm programem, kter\u00fd chce Blume je\u0161t\u011b zes\u00edlit. U\u017e tento p\u00e1tek chce dozor\u010d\u00ed radu p\u0159esv\u011bd\u010dit, aby souhlasila s\u00a0drastick\u00fdmi \u00fasporami, kter\u00e9 po\u010d\u00edtaj\u00ed zejm\u00e9na s\u00a0propou\u0161t\u011bn\u00edm v\u00a0N\u011bmecku.<\/p>\n

Jednou z\u00a0Blumeho priorit je tak\u00e9 v\u00fdrazn\u00e9 pro\u0161krt\u00e1n\u00ed mana\u017eersk\u00fdch pozic. Martin Jahn tak do Wolfsburgu nastoup\u00ed v\u00a0dob\u011b, kdy se centr\u00e1la sna\u017e\u00ed fungovat efektivn\u011bji a\u00a0uva\u017euje o\u00a0z\u00e1sadn\u00edm ze\u0161t\u00edhlen\u00ed po\u010dtu sv\u00fdch zam\u011bstnanc\u016f\u00a0\u2013 v\u010detn\u011b t\u00fdmu odpov\u00eddaj\u00edc\u00edho za prodej.<\/p>\n

Doplnili jsme detaily ohledn\u011b d\u011bn\u00ed v\u00a0koncernu VW.<\/p>\n","protected":false},"excerpt":{"rendered":"N\u011bkdej\u0161\u00ed m\u00edstop\u0159edseda \u010desk\u00e9 vl\u00e1dy Martin Jahn nastoup\u00ed 1.\u00a0\u0159\u00edjna do Wolfsburgu, kde m\u00e1 \u0159\u00eddit prodej a\u00a0marketing zna\u010dky VW. Jde…\n","protected":false},"author":2,"featured_media":200379,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[8620,1079,17,21,13439,16,317,18,19,22,1351,20],"class_list":["post-200378","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-automobilky","tag-automobilovy-prumysl","tag-headlines","tag-hlavni-udalosti","tag-martin-jahn","tag-news","tag-skoda-auto","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-volkswagen","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117203235461894164","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/200378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=200378"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/200378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/200379"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=200378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=200378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=200378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}