{"id":201920,"date":"2026-09-03T19:12:14","date_gmt":"2026-09-03T19:12:14","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/201920\/"},"modified":"2026-09-03T19:12:14","modified_gmt":"2026-09-03T19:12:14","slug":"tradicni-cesky-nabytkar-doplaci-na-trzni-masakr-nejstarsi-tovarna-na-svete-brzdi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/201920\/","title":{"rendered":"Tradi\u010dn\u00ed \u010desk\u00fd n\u00e1bytk\u00e1\u0159 dopl\u00e1c\u00ed na tr\u017en\u00ed \u201emasakr\u201c. Nejstar\u0161\u00ed tov\u00e1rna na sv\u011bt\u011b brzd\u00ed"},"content":{"rendered":"

Obchodn\u00edci s n\u00e1bytkem za\u017e\u00edvaj\u00ed citeln\u00fd propad trhu, kter\u00fd rozhodn\u011b ne\u010dekali, jak sami p\u0159izn\u00e1vaj\u00ed. N\u00e1kupy v\u00fdrobk\u016f dlouhodob\u00e9 spot\u0159eby v podob\u011b \u017eidl\u00ed, stol\u016f \u010di sk\u0159\u00edn\u00ed odkl\u00e1daj\u00ed lid\u00e9 i firmy.\u00a0<\/p>\n

Jedni\u010dka trhu IKEA<\/a> utrp\u011bla propad zisku v uplynul\u00e9m finan\u010dn\u00edm roce o t\u0159etinu a tak\u00e9 letos z\u016fst\u00e1v\u00e1 pod siln\u00fdm tlakem. I proto v tomto t\u00fddnu ozn\u00e1mila dlouhodob\u00e9 zlevn\u011bn\u00ed<\/a> v\u00edce ne\u017e 800 v\u00fdrobk\u016f v pr\u016fm\u011bru o 22 procent. Krok, kter\u00fd marketingov\u011b ozna\u010duje za \u201ejednu z nejv\u011bt\u0161\u00edch investic ve sv\u00e9 historii do zlevn\u011bn\u00ed\u201c, ve skute\u010dnosti jen odr\u00e1\u017e\u00ed propad trhu a snahu p\u0159il\u00e1kat n\u00e1v\u0161t\u011bvn\u00edky i za cenu ni\u017e\u0161\u00edch mar\u017e\u00ed.\u00a0<\/p>\n

Mimo\u0159\u00e1dn\u011b n\u00e1ro\u010dn\u00e9 v\u00fdzvy popsal tak\u00e9 rodinn\u00fd podnik z Humpolce Profil N\u00e1bytek<\/a> a naposledy i TON, jen\u017e vyr\u00e1b\u00ed oh\u00fdban\u00fd n\u00e1bytek<\/a> v Byst\u0159ici pod Host\u00fdnem ve Zl\u00ednsk\u00e9m kraji nep\u0159etr\u017eit\u011b u\u017e 165 let. \u201eNebudu mluvit o optimistick\u00fdch sc\u00e9n\u00e1\u0159\u00edch, je to obrovsk\u00fd boj. Konkurenti se uchyluj\u00ed k d\u0159\u00edve nemysliteln\u00fdm slev\u00e1m. Neplat\u00ed, \u017ee by pr\u00e9miov\u00fd segment trp\u011bl m\u00e9n\u011b, i tady je to masakr. Glob\u00e1ln\u00ed trh je rozkol\u00edsan\u00fd, co\u017e n\u00e1m nesv\u011bd\u010d\u00ed,\u201c popisuje \u0159editel spole\u010dnosti Milan Dostal\u00edk.\u00a0<\/p>\n

Prodat n\u00e1bytek je \u010d\u00edm d\u00e1l n\u00e1ro\u010dn\u011bj\u0161\u00ed<\/p>\n

Podnik se zhruba 350 zam\u011bstnanci je nejstar\u0161\u00ed nep\u0159etr\u017eit\u011b funguj\u00edc\u00ed v\u00fdrobnou oh\u00fdban\u00e9ho n\u00e1bytku na sv\u011bt\u011b, t\u00fddn\u011b ho vyrob\u00ed na dva tis\u00edce kus\u016f. Nach\u00e1zet pro n\u011b z\u00e1kazn\u00edky je v\u0161ak \u010d\u00edm d\u00e1l n\u00e1ro\u010dn\u011bj\u0161\u00ed, a to nejen v \u010cesku. N\u011bmeck\u00fd trh se propad\u00e1 o des\u00edtky procent, zpomaluje i \u0160v\u00fdcarsko. V\u00fdrazn\u011b rostouc\u00ed Skandin\u00e1vie plat\u00ed sp\u00ed\u0161e za v\u00fdjimku.\u00a0<\/p>\n

TON m\u00e1 dlouhodob\u011b tr\u017eby kolem p\u016fl miliardy korun ro\u010dn\u011b, loni dos\u00e1hly 540 milion\u016f a vedly k zisku 11 milion\u016f korun. \u201eLo\u0148sk\u00fd rok nep\u0159ekon\u00e1me, leto\u0161ek bude slab\u0161\u00ed v obratu i celkov\u00e9m v\u00fdsledku. Pokles tr\u017eeb m\u016f\u017ee b\u00fdt do deseti procent, hospoda\u0159en\u00ed z\u016fstane ziskov\u00e9,\u201c dod\u00e1v\u00e1 Dostal\u00edk.\u00a0<\/p>\n

\u017didle TON | Zdroj: e15<\/p>\n

Stejn\u011b jako konkurence se i TON pot\u00fdk\u00e1 p\u0159edev\u0161\u00edm se zdra\u017eov\u00e1n\u00edm d\u0159eva a energi\u00ed. Oh\u00fdban\u00fd n\u00e1bytek toti\u017e vyr\u00e1b\u00ed pomoc\u00ed vodn\u00ed p\u00e1ry a kovov\u00fdch forem. Po ohnut\u00ed se d\u00edl su\u0161\u00ed a klimatizuje n\u011bkolik t\u00fddn\u016f, aby se v n\u011bm vyrovnala vnit\u0159n\u00ed vlhkost.\u00a0<\/p>\n

Do ceny n\u00e1bytku tak v\u00fdznamn\u011b promlouvaj\u00ed n\u00e1klady na energie. Velkoobchodn\u00ed cena plynu pro evropsk\u00fd trh, od n\u00ed\u017e se \u010d\u00e1ste\u010dn\u011b odv\u00edj\u00ed cena elekt\u0159iny, ve st\u0159edu p\u0159ekro\u010dila hranici 75 eur za megawatthodinu. Byla tak nejvy\u0161\u0161\u00ed za posledn\u00ed v\u00edce ne\u017e t\u0159i roky.\u00a0<\/p>\n

Trh brzd\u00ed na Slovensku i v N\u011bmecku<\/p>\n

\u201eNen\u00ed na to jedno z\u00e1zra\u010dn\u00e9 \u0159e\u0161en\u00ed. My jdeme cestou kvality spojen\u00e9 se zna\u010dkou, zase ten stroj vylad\u00edme, o to nem\u00e1m obavy. Dost\u00e1v\u00e1me skv\u011blou zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f, by\u0165 \u0161et\u0159\u00ed. Paradoxn\u011b v\u00edce ti firemn\u00ed, kte\u0159\u00ed v\u00edce dbaj\u00ed na n\u00e1vratnost investic. Soukrom\u00fd z\u00e1kazn\u00edk jde v\u00edce po emoc\u00edch. Z\u00e1le\u017e\u00ed mu na n\u00e1bytku, kter\u00fd si po\u0159izuje na mnoho let,\u201c \u0159\u00edk\u00e1 Dostal\u00edk.\u00a0<\/p>\n

Brzd\u00ed cel\u00fd trh, a to i v \u0161ir\u0161\u00edm regionu<\/a>.\u00a0O ochranu p\u0159ed v\u011b\u0159iteli po\u017e\u00e1dal jeden z nejv\u011bt\u0161\u00edch slovensk\u00fdch v\u00fdrobc\u016f Decodom z Topo\u013e\u010dan, patrn\u011b ho \u010dek\u00e1 restrukturalizace. Asko zase zav\u00edr\u00e1 prodejnu v nitransk\u00e9m obchodn\u00edm centru Galerie a tamn\u00ed web regi\u00f3ny.sk<\/a> upozor\u0148uje, \u017ee nemus\u00ed z\u016fstat u jednoho zav\u0159en\u00e9ho obchodu.\u00a0<\/p>\n

\u201eTi \u0161\u0165astn\u011bj\u0161\u00ed po\u010d\u00edtaj\u00ed ztr\u00e1ty, jin\u00ed museli s byznysem skon\u010dit \u00fapln\u011b a zanechali nemal\u00e9 dluhy. I tak v posledn\u00ed dob\u011b vypad\u00e1 situace n\u00e1bytk\u00e1\u0159\u016f na Slovensku. Do konkurzu spadlo v\u00edce men\u0161\u00edch hr\u00e1\u010d\u016f, nez\u016fst\u00e1v\u00e1 ale jen p\u0159i nich,\u201c p\u00ed\u0161e slovensk\u00e1 verze magaz\u00ednu Forbes<\/a>.\u00a0Z v\u011bt\u0161\u00edch spole\u010dnost\u00ed kup\u00ed vysok\u00e9 ztr\u00e1ty na tamn\u00edm trhu nap\u0159\u00edklad i Sconto.\u00a0<\/p>\n

\"Slavn\u00e1<\/a>Slavn\u00e1 \u010desk\u00e1 zna\u010dka se dostala do pot\u00ed\u017e\u00ed. Prod\u011bl\u00e1v\u00e1 a ru\u0161\u00ed des\u00edtky pracovn\u00edch m\u00edst<\/a><\/p>\n

O des\u00edtk\u00e1ch insolvenc\u00ed n\u00e1bytk\u00e1\u0159\u016f reportuj\u00ed tak\u00e9 m\u00e9dia v N\u011bmecku. N\u00e1vrh na insolvenci podal soudu i tradi\u010dn\u00ed pr\u00e9miov\u00fd v\u00fdrobce sk\u0159\u00edn\u00ed a dal\u0161\u00edho n\u00e1bytku Interl\u00fcbke. \u201eBezprost\u0159edn\u00edm spou\u0161t\u011b\u010dem insolvence byla v\u00e1lka v \u00cdr\u00e1nu,\u201c \u0159ekl ekonomick\u00e9mu \u010dasopisu WirtschaftsWoche spolumajitel firmy Ralf Oehmke.\u00a0<\/p>\n

Po v\u00edce ne\u017e sto letech skon\u010dil na ja\u0159e berl\u00ednsk\u00fd rodinn\u00fd obchod M\u00f6bel H\u00fcbner. Spole\u010dnost se rozhodla dobrovoln\u011b zav\u0159\u00edt kv\u016fli klesaj\u00edc\u00edm tr\u017eb\u00e1m, rostouc\u00edm n\u00e1klad\u016fm a s\u00edl\u00edc\u00ed konkurenci z online sv\u011bta.\u00a0<\/p>\n

\u201eU \u010d\u00e1sti na\u0161ich mlad\u0161\u00edch z\u00e1kazn\u00edk\u016f vid\u00edme, \u017ee \u010dast\u011bji investuj\u00ed do z\u00e1\u017eitk\u016f ne\u017e do vybaven\u00ed dom\u00e1cnosti. Svou roli hraje tak\u00e9 hor\u0161\u00ed dostupnost hypot\u00e9k a rostouc\u00ed pod\u00edl n\u00e1jemn\u00edho bydlen\u00ed, s \u010d\u00edm\u017e souvis\u00ed i v\u011bt\u0161\u00ed z\u00e1jem o udr\u017eitelnost a n\u00e1kup n\u00e1bytku z druh\u00e9 ruky,\u201c popsala dal\u0161\u00ed d\u016fvody poklesu Andrea \u0160t\u011bp\u00e1nov\u00e1, marketingov\u00e1 \u0159editelka ASKO-N\u00e1bytek.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Obchodn\u00edci s n\u00e1bytkem za\u017e\u00edvaj\u00ed citeln\u00fd propad trhu, kter\u00fd rozhodn\u011b ne\u010dekali, jak sami p\u0159izn\u00e1vaj\u00ed. N\u00e1kupy v\u00fdrobk\u016f dlouhodob\u00e9 spot\u0159eby v…\n","protected":false},"author":2,"featured_media":201921,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[40440,67,68,29261,1197,617,4318,4319,1958,40441,46154,27148],"class_list":["post-201920","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-asko","tag-business","tag-byznys","tag-domacnosti","tag-firmy","tag-hotely","tag-ikea","tag-nabytek","tag-restaurace","tag-sconto","tag-ton","tag-zidle"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117208701440248015","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/201920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=201920"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/201920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/201921"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=201920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=201920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=201920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}