{"id":202315,"date":"2026-09-04T06:30:10","date_gmt":"2026-09-04T06:30:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/202315\/"},"modified":"2026-09-04T06:30:10","modified_gmt":"2026-09-04T06:30:10","slug":"lidl-i-albert-nasly-novy-zlaty-dul-retezcum-vydelava-nasobne-vic-nez-prodej-potravin","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/202315\/","title":{"rendered":"Lidl i Albert na\u0161ly nov\u00fd zlat\u00fd d\u016fl. \u0158et\u011bzc\u016fm vyd\u011bl\u00e1v\u00e1 n\u00e1sobn\u011b v\u00edc ne\u017e prodej potravin"},"content":{"rendered":"

P\u011bnov\u00e9 matrace, horkovzdu\u0161n\u00e9 frit\u00e9zy, n\u016f\u017eky na v\u011btve, sendvi\u010dova\u010de, \u017eehli\u010dky, hra\u010dky, a p\u0159edev\u0161\u00edm \u0161koln\u00ed pom\u016fcky od aktovek po vodovky. Velk\u00e9 obchodn\u00ed \u0159et\u011bzce roz\u0161\u00ed\u0159ily svou nab\u00eddku o nepotravin\u00e1\u0159sk\u00e9 zbo\u017e\u00ed u\u017e d\u00e1vno, infla\u010dn\u00ed vlna posledn\u00edch let je v\u0161ak p\u0159im\u011bla expandovat do tohoto segmentu naplno. U nejv\u011bt\u0161\u00edch hr\u00e1\u010d\u016f \u010desk\u00e9ho trhu, jako jsou Albert, Billa, Lidl<\/a> \u010di Penny Market<\/a>,\u00a0tvo\u0159\u00ed tento sortiment a\u017e 15 procent nab\u00edzen\u00e9ho zbo\u017e\u00ed, vypl\u00fdv\u00e1 z odpov\u011bd\u00ed osloven\u00fdch \u0159et\u011bzc\u016f. Vyd\u011bl\u00e1v\u00e1 jim v\u0161ak n\u00e1sobn\u011b v\u00edce ne\u017e pe\u010divo, maso \u010di n\u00e1poje<\/a>.\u00a0<\/p>\n

\u201eInfla\u010dn\u00ed krize sn\u00ed\u017eila \u0159et\u011bzc\u016fm mar\u017ee na potravin\u00e1ch. Byly pod tlakem vysok\u00fdch cen a jejich n\u00e1r\u016fst alespo\u0148 m\u00edrn\u011b tlumily pr\u00e1v\u011b sni\u017eov\u00e1n\u00edm mar\u017e\u00ed. Aby udr\u017eely alespo\u0148 n\u011bjak\u00e9 objemy prodej\u016f, za\u010daly se v\u00edce d\u00edvat na dal\u0161\u00ed mo\u017enosti roz\u0161\u00ed\u0159en\u00ed nab\u00eddky. Kdy\u017e u\u017e k sob\u011b p\u0159il\u00e1k\u00e1te z\u00e1kazn\u00edka, co\u017e je \u010d\u00edm d\u00e1l t\u00edm dra\u017e\u0161\u00ed, tak m\u00e1 smysl mu nab\u00eddnout i n\u011bco dal\u0161\u00edho. Ide\u00e1ln\u011b n\u011bco, na \u010dem m\u00e1te vy\u0161\u0161\u00ed mar\u017ei a dok\u00e1\u017eete t\u00edm kompenzovat dotov\u00e1n\u00ed z\u00e1kladn\u00edch potravin,\u201c tvrd\u00ed prezident Svazu obchodu a cestovn\u00edho ruchu a viceprezident Hospod\u00e1\u0159sk\u00e9 komory Tom\u00e1\u0161 Prouza.\u00a0<\/p>\n

N\u011bkter\u00e9 z\u00e1kladn\u00ed potraviny \u2013 m\u00e1slo, ku\u0159ec\u00ed maso nebo cukr \u2013 podle n\u011bj prod\u00e1vaj\u00ed \u0159et\u011bzce<\/a> se z\u00e1pornou mar\u017e\u00ed v des\u00edtk\u00e1ch procent, jin\u00e9 s kladnou mar\u017e\u00ed do patn\u00e1cti procent. Naopak v\u00fdd\u011blky z nepotravin\u00e1\u0159sk\u00e9ho zbo\u017e\u00ed se maj\u00ed pohybovat v\u00fdrazn\u011b v\u00fd\u0161e.\u00a0<\/p>\n

K nejaktivn\u011bj\u0161\u00edm pat\u0159\u00ed v tomto sm\u011bru Lidl z n\u011bmeck\u00e9 skupiny Schwarz Gruppe. S\u00e1z\u00ed na pohodl\u00ed t\u011bch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed m\u00edsto n\u00e1v\u0161t\u011bvy specializovan\u00e9 prodejny up\u0159ednostn\u00ed n\u00e1kup na jednom m\u00edst\u011b, kde po\u0159\u00edd\u00ed jogurt a rovnou i drti\u010d odpadu.\u00a0<\/p>\n

Zm\u00edn\u011bnou frit\u00e9zu a matraci nab\u00edz\u00ed v pra\u017esk\u00e9 prodejn\u011b u stanice metra Bud\u011bjovick\u00e1 za 1999 a 2399 korun, z\u00e1kazn\u00edk\u016fm s aplikac\u00ed Lidl Plus o t\u0159i, respektive \u010dty\u0159i sta korun levn\u011bji. V\u00fdznamnou \u010d\u00e1st nab\u00eddky obchodu tvo\u0159\u00ed vybaven\u00ed pro dom\u00e1cnost, d\u00edlnu a zahradu nebo \u0161koln\u00ed pot\u0159eby.\u00a0<\/p>\n

Lidl uk\u00e1zal cestu<\/p>\n

N\u00e1\u0159ad\u00ed prod\u00e1v\u00e1 Lidl pod vlastn\u00ed zna\u010dkou Parkside, a to po cel\u00e9 Evrop\u011b. Euromonitor ji v roce 2022 ozna\u010dil za v\u016fbec nejprod\u00e1van\u011bj\u0161\u00ed zna\u010dku v kategorii DIY \u2013 ud\u011blej si s\u00e1m. I proto lap\u00e1 zm\u00edn\u011bn\u00e1 pra\u017esk\u00e1 pobo\u010dka z\u00e1kazn\u00edky nejen na rohl\u00edky a m\u00e1slo, ale tak\u00e9 na dom\u00e1c\u00ed vod\u00e1rnu za 2299 korun nebo vysokotlak\u00fd \u010disti\u010d za 1999 korun.\u00a0<\/p>\n

Stejn\u00fdm sm\u011brem se ub\u00edr\u00e1 i konkurence, jak nazna\u010duje statistika agentury Nielsen. Zat\u00edmco v roce 2019 tvo\u0159ily priv\u00e1tn\u00ed zna\u010dky \u0159et\u011bzc\u016f 21 procent nab\u00eddky, loni se tento pod\u00edl bl\u00ed\u017eil t\u0159icetiprocentn\u00ed hranici.\u00a0<\/p>\n

Lidl uk\u00e1zal trhu potenci\u00e1l nepotravin\u00e1\u0159sk\u00e9ho sortimentu, kter\u00fd hodl\u00e1 v\u00edce vyu\u017e\u00edt nap\u0159\u00edklad Billa z n\u011bmeck\u00e9 skupiny Rewe. Nepotravin\u00e1\u0159sk\u00e9 zbo\u017e\u00ed tvo\u0159\u00ed v jej\u00edch \u010desk\u00fdch prodejn\u00e1ch t\u00e9m\u011b\u0159 desetinu sortimentu. \u201eNyn\u00ed je na\u0161\u00edm c\u00edlem roz\u0161\u00ed\u0159en\u00ed nab\u00eddky ekologick\u00fdch produkt\u016f v drogerii,\u201c \u0159\u00edk\u00e1 mluv\u010d\u00ed Petr Kub\u00ed\u010dek.\u00a0<\/p>\n

Supermarkety expanduj\u00ed v non-foodu<\/p>\n

\u201e\u010c\u00e1st nepotravin\u00e1\u0159sk\u00e9ho<\/a> sortimentu pravideln\u011b obm\u011b\u0148ujeme podle sezony a aktu\u00e1ln\u00ed popt\u00e1vky. Nyn\u00ed z\u00e1kazn\u00edk\u016fm nab\u00edz\u00edme nap\u0159\u00edklad \u0161irok\u00fd sortiment \u0161koln\u00edch pot\u0159eb, b\u011bhem roku pak dal\u0161\u00ed tematick\u00e9 a sezonn\u00ed produkty,\u201c dod\u00e1v\u00e1. V Bille tak lze naj\u00edt \u0161koln\u00ed pero Pilot za 89,90, biopantofle za 249,90 nebo kvarteto barevn\u00fdch tu\u017eek za 39,90.\u00a0<\/p>\n

\u0158et\u011bzce \u010dasto s\u00e1zej\u00ed na mal\u00e9 dom\u00e1c\u00ed spot\u0159ebi\u010de, jejich\u017e trh roste \u2013 tr\u017eby z jejich prodeje v \u010cesku se loni meziro\u010dn\u011b zv\u00fd\u0161ily o osm procent. Naopak tr\u017eby za spot\u0159ebn\u00ed elektroniku a velk\u00e9 dom\u00e1c\u00ed spot\u0159ebi\u010de poklesly o necel\u00e1 t\u0159i procenta, uvedl Svaz obchodu a cestovn\u00edho ruchu spolu s NielsenIQ.\u00a0<\/p>\n

\u201eNon-food sortiment je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed nab\u00eddky, v posledn\u00edch letech se prom\u011b\u0148uje p\u0159edev\u0161\u00edm jeho struktura. B\u011bhem pandemie se v\u00fdrazn\u011bji prosadil trend tvo\u0159en\u00ed v dom\u00e1cnosti, nap\u0159\u00edklad v\u00fdroba vlastn\u00edch dekorac\u00ed \u010di sv\u00ed\u010dek. St\u00e1le popul\u00e1rn\u00ed jsou deskov\u00e9 hry a r\u016fzn\u00e9 kreativn\u00ed hra\u010dky. Roste tak\u00e9 segment her, hra\u010dek a sb\u011bratelsk\u00fdch p\u0159edm\u011bt\u016f zam\u011b\u0159en\u00fdch na dosp\u011bl\u00e9 z\u00e1kazn\u00edky,\u201c \u0159\u00edk\u00e1 \u0159editel komunikace Albertu Ji\u0159\u00ed Mare\u010dek. V jedn\u00e9 ze sv\u00fdch nejv\u011bt\u0161\u00edch prodejen na pra\u017esk\u00e9 Pankr\u00e1ci nab\u00edz\u00ed nap\u0159\u00edklad \u0161koln\u00ed batoh za 999 korun, kuf\u0159\u00edk na v\u00fdtvarnou v\u00fdchovu za 259 nebo pen\u00e1l za 229 korun.\u00a0<\/p>\n

\"Penny<\/a>Penny Market a Coca-Cola rozjely obchodn\u00ed v\u00e1lku v \u010cesku. Lahve miz\u00ed z reg\u00e1l\u016f<\/a><\/p>\n

Supermarkety se tak st\u00e1vaj\u00ed \u010d\u00edm d\u00e1l p\u0159\u00edm\u011bj\u0161\u00edm konkurentem specializovan\u00fdch prodejen \u010di hypermarket\u016f. Hled\u00e1-li z\u00e1kazn\u00edk aku n\u016f\u017eky na v\u011btve, najde je jak ve zm\u00edn\u011bn\u00e9 pobo\u010dce Lidlu, tak v nedalek\u00e9m hobbymarketu Bauhaus. V Lidlu zaplat\u00ed za n\u016f\u017eky Parkside 1499 korun, v Bauhausu za\u010d\u00edn\u00e1 cena n\u016f\u017eek zna\u010dky Worx na 2190 korun\u00e1ch, v p\u0159\u00edpad\u011b n\u016f\u017eek Ryobi na 3390 korun\u00e1ch.\u00a0<\/p>\n

\u201eNejsiln\u011bj\u0161\u00ed p\u0159ekryv, u n\u011bho\u017e lze skute\u010dn\u011b hovo\u0159it o p\u0159\u00edm\u00e9 konkurenci, vid\u00edme zejm\u00e9na u sezonn\u00edho sortimentu \u2013 nap\u0159\u00edklad \u0161koln\u00edch pot\u0159eb, zahrady, n\u00e1\u0159ad\u00ed nebo campingu. Pr\u00e1v\u011b u kl\u00ed\u010dov\u00fdch a nejprod\u00e1van\u011bj\u0161\u00edch polo\u017eek t\u011bchto kategori\u00ed m\u016f\u017ee v konkr\u00e9tn\u00ed sezon\u011b vznikat pom\u011brn\u011b siln\u00fd konkuren\u010dn\u00ed tlak,\u201c p\u0159izn\u00e1v\u00e1 mluv\u010d\u00ed Globusu Zden\u011bk Veseck\u00fd. Mimo sezonn\u00ed \u0161pi\u010dky je podle n\u011bj situace odli\u0161n\u00e1: \u201eHypermarket pracuje s nepotravin\u00e1\u0159sk\u00fdm sortimentem ve v\u011bt\u0161\u00ed \u0161\u00ed\u0159i a hloubce a nab\u00edz\u00ed jej z\u00e1kazn\u00edkovi dlouhodob\u011b, zat\u00edmco u supermarket\u016f jde \u010dasto o u\u017e\u0161\u00ed, \u010dasov\u011b omezenou nab\u00eddku vybran\u00fdch produkt\u016f.\u201c\u00a0<\/p>\n

S\u00edl\u00edc\u00ed konkurenci supermarket\u016f poci\u0165uje tak\u00e9 KiK, n\u011bmeck\u00fd diskontn\u00ed \u0159et\u011bzec zam\u011b\u0159en\u00fd hlavn\u011b na levn\u00e9 oble\u010den\u00ed a nepotravin\u00e1\u0159sk\u00e9 zbo\u017e\u00ed. \u201ePotravinov\u00e9 \u0159et\u011bzce t\u011b\u017e\u00ed z vysok\u00e9 frekvence n\u00e1v\u0161t\u011bv a stav\u00ed na impulsivn\u00edm n\u00e1kupu \u2013 z\u00e1kazn\u00edk si p\u0159id\u00e1 drobnost nebo d\u011btsk\u00e9 tri\u010dko do ko\u0161\u00edku p\u0159i b\u011b\u017en\u00e9m n\u00e1kupu potravin,\u201c popisuje jednatel KiK Martin \u0160atn\u00fd. Zna\u010dka s v\u00edce ne\u017e dv\u011bma sty pobo\u010dkami v \u010cesku chce expanzi \u0159et\u011bzc\u016f \u010delit p\u0159edev\u0161\u00edm specializac\u00ed, \u0161\u00ed\u0159kou nab\u00eddky a p\u0159edv\u00eddatelnou cenou.\u00a0<\/p>\n

\u201eS\u00edl\u00edc\u00ed aktivitu supermarket\u016f v tomto segmentu samoz\u0159ejm\u011b vn\u00edm\u00e1me. Mohou n\u00e1m z\u010d\u00e1sti konkurovat ve standardizovan\u00e9m zbo\u017e\u00ed a v situac\u00edch, kdy z\u00e1kazn\u00edk hled\u00e1 p\u0159edev\u0161\u00edm n\u00edzkou cenu,\u201c \u0159\u00edk\u00e1 Petra Psotkov\u00e1, mluv\u010d\u00ed \u010desk\u00e9 skupiny HP Tronic, kam pat\u0159\u00ed i obchody Datart. \u201eV\u011b\u0159\u00edme, \u017ee v oblastech, kde je d\u016fle\u017eit\u00e1 odbornost, poradenstv\u00ed a n\u00e1sledn\u00e1 p\u00e9\u010de o z\u00e1kazn\u00edka, m\u00e1me v\u00fdraznou konkuren\u010dn\u00ed v\u00fdhodu. Proto se soust\u0159ed\u00edme na rozvoj slu\u017eeb a z\u00e1kaznick\u00e9 zku\u0161enosti,\u201c dod\u00e1v\u00e1.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"P\u011bnov\u00e9 matrace, horkovzdu\u0161n\u00e9 frit\u00e9zy, n\u016f\u017eky na v\u011btve, sendvi\u010dova\u010de, \u017eehli\u010dky, hra\u010dky, a p\u0159edev\u0161\u00edm \u0161koln\u00ed pom\u016fcky od aktovek po vodovky.…\n","protected":false},"author":2,"featured_media":202316,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[8611,8424,43,42,41,40,5105,46196,9131,3268,14874,850,10904,43403,609,2005],"class_list":["post-202315","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-albert","tag-billa","tag-ceska-republika","tag-cesko","tag-czech-republic","tag-czechia","tag-datart","tag-domaci-spotrebice","tag-elektronika","tag-lidl","tag-penny-market","tag-potraviny","tag-retezce","tag-skolni-potreby","tag-supermarkety","tag-zahrada"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117211367386545301","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/202315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=202315"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/202315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/202316"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=202315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=202315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=202315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}