{"id":203082,"date":"2026-09-04T19:12:13","date_gmt":"2026-09-04T19:12:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/203082\/"},"modified":"2026-09-04T19:12:13","modified_gmt":"2026-09-04T19:12:13","slug":"nepodstrelovat-ceny-chranit-reputaci-cinska-vlada-zasahuje-do-marketingu-svych-znacek","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/203082\/","title":{"rendered":"Nepodst\u0159elovat ceny, chr\u00e1nit reputaci. \u010c\u00ednsk\u00e1 vl\u00e1da zasahuje do marketingu \u201esv\u00fdch\u201c zna\u010dek"},"content":{"rendered":"

\u010c\u00ednsk\u00e9 zna\u010dky p\u016fsob\u00edc\u00ed na zahrani\u010dn\u00edch trz\u00edch maj\u00ed sv\u00e9 ceny zalo\u017eit na n\u00e1kladech a tr\u017en\u00edch podm\u00ednk\u00e1ch, tak\u00e9 ale maj\u00ed chr\u00e1nit reputaci \u010d\u00ednsk\u00fdch zna\u010dek. Pod\u00edl \u010d\u00ednsk\u00fdch zna\u010dek na evropsk\u00e9m trhu rychle roste.<\/p>\n

Spolupr\u00e1ce \u010d\u00ednsk\u00fdch automobilek s\u00a0tamn\u00ed vl\u00e1dou \u2013 i t\u011bch, kter\u00e9 nejsou p\u0159\u00edmo st\u00e1tn\u00ed, jako SAIC, Changan \u010di Dongfeng \u2013 je dlouhodob\u011b prop\u00edran\u00e9 t\u00e9ma, zejm\u00e9na v\u00a0oblasti dotac\u00ed a jin\u00e9 podpory. Nyn\u00ed \u010d\u00ednsk\u00e1 vl\u00e1da zasahuje do toho, jak maj\u00ed \u201ejej\u00ed\u201c automobilky fungovat na zahrani\u010dn\u00edch trz\u00edch. Informuje o tom agentura Reuters.<\/p>\n

Automobilky maj\u00ed zalo\u017eit sv\u00e9 ceny na n\u00e1kladech a m\u00edstn\u00edch tr\u017en\u00edch podm\u00ednk\u00e1ch, nemaj\u00ed ceny pou\u017e\u00edvat k\u00a0z\u00edsk\u00e1n\u00ed nef\u00e9rov\u00fdch tr\u017en\u00edch v\u00fdhod a maj\u00ed se zdr\u017eet \u010dast\u00fdch \u010di v\u00fdrazn\u00fdch zm\u011bn v\u00a0cen\u00edku, kter\u00e9 by mohly po\u0161kodit spot\u0159ebitele nebo image zna\u010dky.<\/p>\n

\"Nov\u00e1<\/a>Nov\u00e1 ma\u010farsk\u00e1 vl\u00e1da \u010c\u00ed\u0148an\u016fm nepodl\u00e9z\u00e1. BYD a CATL zpo\u017e\u010fuj\u00ed v\u00fdrobu v tamn\u00edch tov\u00e1rn\u00e1ch<\/a><\/p>\n

Tak\u00e9 nemaj\u00ed pou\u017e\u00edvat zav\u00e1d\u011bj\u00edc\u00ed marketing a reklamy a \u201echr\u00e1nit reputaci \u010d\u00ednsk\u00fdch zna\u010dek v\u00a0zahrani\u010d\u00ed\u201c. D\u00e1le maj\u00ed automobilky db\u00e1t na dodr\u017eov\u00e1n\u00ed antimonopoln\u00edch z\u00e1kon\u016f i z\u00e1kon\u016f v\u00a0oblasti pracovn\u011bpr\u00e1vn\u00edch vztah\u016f a \u201ezlep\u0161it \u0159\u00edzen\u00ed rizik v\u00a0oblasti politick\u00e9, ekonomick\u00e9 i bezpe\u010dnostn\u00ed\u201c.<\/p>\n

\u010c\u00edna loni vyvezla 8,32 milionu vozidel do v\u00edce ne\u017e dvou stovek zem\u00ed a oblast\u00ed. Na 80 trz\u00edch investovala do projekt\u016f zam\u011b\u0159uj\u00edc\u00edch se na v\u00fdrobu vozidel. Tam pat\u0159\u00ed i nap\u0159. Ma\u010farsko, kde vznik\u00e1 tov\u00e1rna zna\u010dky BYD. Krom\u011b Ma\u010farska vznikaj\u00ed v\u00fdrobn\u00ed kapacity \u010d\u00ednsk\u00fdch zna\u010dek tak\u00e9 ve \u0160pan\u011blsku a rakousk\u00e1 firma Magna Steyr vyr\u00e1b\u00ed n\u011bkter\u00e9 modely \u010d\u00ednsk\u00e9ho st\u00e1tn\u00edho koncernu GAC.<\/p>\n

\"\u010c\u00ednsk\u00e1<\/a>\u010c\u00ednsk\u00e1 auta montovan\u00e1 v Evrop\u011b mo\u017en\u00e1 budou muset m\u00edt m\u00edstn\u00ed d\u00edly<\/a><\/p>\n

Za prvn\u00ed pololet\u00ed roku 2026 dr\u017eely \u010d\u00ednsk\u00e9 zna\u010dky 7,3 % trhu s\u00a0nov\u00fdmi auty v\u00a0EFTA a Velk\u00e9 Brit\u00e1nii. BYD, po Chery druh\u00fd nejv\u011bt\u0161\u00ed export\u00e9r aut vyroben\u00fdch v\u00a0\u010c\u00edn\u011b, za prvn\u00ed pololet\u00ed 2026 v\u00a0Evrop\u011b prodal 177 tis\u00edc aut, v\u00edce ne\u017e Tesla. Podle poradensk\u00e9 spole\u010dnosti AlixPartners se do roku 2030 v\u00a0Evrop\u011b zv\u00fd\u0161\u00ed pod\u00edl \u010d\u00ednsk\u00fdch zna\u010dek na trhu nov\u00fdch aut na 16 %.<\/p>\n

\"Video<\/p>\n

\n\t\t\t\tChery Tiggo 7 \u2022 Chery\n\t\t\t<\/p>\n

Zdroje: Reuters, Meenz<\/p>\n","protected":false},"excerpt":{"rendered":"\u010c\u00ednsk\u00e9 zna\u010dky p\u016fsob\u00edc\u00ed na zahrani\u010dn\u00edch trz\u00edch maj\u00ed sv\u00e9 ceny zalo\u017eit na n\u00e1kladech a tr\u017en\u00edch podm\u00ednk\u00e1ch, tak\u00e9 ale maj\u00ed…\n","protected":false},"author":2,"featured_media":203083,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,2556,68,6106,202,6715,291,6238],"class_list":["post-203082","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byd","tag-byznys","tag-chery","tag-cina","tag-geely","tag-leapmotor","tag-saic"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117214363378420022","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/203082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=203082"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/203082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/203083"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=203082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=203082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=203082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}