{"id":203788,"date":"2026-09-05T14:07:08","date_gmt":"2026-09-05T14:07:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/203788\/"},"modified":"2026-09-05T14:07:08","modified_gmt":"2026-09-05T14:07:08","slug":"lanyze-byznys-za-miliony-dolaru","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/203788\/","title":{"rendered":"Lan\u00fd\u017ee: Byznys za miliony dolar\u016f"},"content":{"rendered":"<p>Lan\u00fd\u017eov\u00e9 hranolky, chipsy, om\u00e1\u010dky nebo oleje vytvo\u0159ily z chuti lan\u00fd\u017e\u016f gastronomick\u00fd fenom\u00e9n. Jen\u017ee zku\u0161enost, kterou si s nimi mnoho lid\u00ed spojuje, nemus\u00ed m\u00edt se skute\u010dnou houbou mnoho spole\u010dn\u00e9ho. \u0158ada lan\u00fd\u017eov\u00fdch v\u00fdrobk\u016f stav\u00ed svou charakteristickou v\u016fni a chu\u0165 na aromatech, zat\u00edmco prav\u00e9 lan\u00fd\u017ee pat\u0159\u00ed k drah\u00fdm, sezonn\u00edm a mimo\u0159\u00e1dn\u011b cen\u011bn\u00fdm surovin\u00e1m. Pr\u00e1v\u011b rozd\u00edl mezi skute\u010dn\u00fdm lan\u00fd\u017eem a jeho napodobeninou otev\u0159el prostor pro zaj\u00edmav\u00fd gastronomick\u00fd byznys.<\/p>\n<p>Drtiv\u00e1 v\u011bt\u0161ina t\u011bchto produkt\u016f vyu\u017e\u00edv\u00e1 syntetickou slou\u010deninu 2,4-dithiapentan, kter\u00e1 napodob\u00ed jeden vonn\u00fd t\u00f3n, ale postr\u00e1d\u00e1 hloubku. V\u00fdsledkem je celospole\u010densk\u00e1 \u201echu\u0165ov\u00e1 slepota\u201c. Lid\u00e9 si zvykli na plochou chemickou bombu a ztr\u00e1cej\u00ed schopnost ocenit jemn\u011bj\u0161\u00ed, zemit\u011bj\u0161\u00ed projev skute\u010dn\u00e9 suroviny.<\/p>\n<p>U\u017e \u0159\u00edmsk\u00fd filozof Cicero p\u0159itom tuto houbu naz\u00fdval \u201ed\u011btmi zem\u011b\u201c. Aromatick\u00fd poklad, kter\u00fd dozr\u00e1v\u00e1 skryt\u00fd pod povrchem \u0159adu m\u011bs\u00edc\u016f a svou exkluzivitu si dr\u017e\u00ed od antiky. Poj\u010fme se pod\u00edvat pod povrch fenom\u00e9nu, kter\u00fd propojuje vysokou gastronomii, ohromuj\u00edc\u00ed byznys i p\u0159ekvapivou realitu.<\/p>\n<p>Miliony v aukc\u00edch<\/p>\n<p>Letn\u00ed sez\u00f3na pr\u00e1v\u011b dozn\u00edv\u00e1 a otev\u00edr\u00e1 dve\u0159e burgundsk\u00e9mu a n\u00e1sledn\u011b kr\u00e1li v\u0161ech hub \u2013 b\u00edl\u00e9mu piemontsk\u00e9mu lan\u00fd\u017ei, jeho\u017e cena se na podzimn\u00edch aukc\u00edch b\u011b\u017en\u011b pohybuje v tis\u00edc\u00edch eur za kilogram. Historick\u00fd rekord padl v roce 2007, kdy se 1,3kilov\u00fd kus vydra\u017eil za 330 tis\u00edc dolar\u016f. B\u00edl\u00fd lan\u00fd\u017e se nikdy neva\u0159\u00ed (teplo by zni\u010dilo jeho pi\u017emov\u00e9 aroma) a hobluje se syrov\u00fd p\u0159\u00edmo u stolu. \u010cern\u00fd zimn\u00ed lan\u00fd\u017e z P\u00e9rigordu naopak teplo snese. Jeho zemit\u00fd profil s t\u00f3ny \u010dokol\u00e1dy a lesn\u00ed p\u016fdy se dokonale uvol\u0148uje v om\u00e1\u010dk\u00e1ch a pa\u0161tik\u00e1ch.<\/p>\n<p>Prasata, feromony a psi pracuj\u00edc\u00ed jen dopoledne<\/p>\n<p>Traduje se, \u017ee prasata hledaj\u00ed lan\u00fd\u017ee d\u00edky androstenolu, feromonu z kan\u010d\u00edch slin. Experimenty ale uk\u00e1zaly, \u017ee zv\u00ed\u0159ata p\u00e1traj\u00ed hlavn\u011b po slou\u010denin\u011b dimethylsulfid. Romantick\u00fd m\u00fdtus o hled\u00e1n\u00ed partnera tedy nesed\u00ed. Sb\u011br pomoc\u00ed prasat je nav\u00edc v It\u00e1lii od roku 1985 zak\u00e1z\u00e1n kv\u016fli ni\u010den\u00ed podhoub\u00ed. Dnes tuto pr\u00e1ci zast\u00e1vaj\u00ed psi plemene lagotto romagnolo, kte\u0159\u00ed lov\u00ed za sv\u00edt\u00e1n\u00ed a jsou od \u0161t\u011bn\u011bte tr\u00e9nov\u00e1ni n\u00e1lez pouze ozna\u010dit, ne vyhrabat.<\/p>\n<p><a href=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Lanyzove-menu_1.jpg\" data-rel=\"lightbox-gallery-t3dL9YTc\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" data-id=\"148437\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Lanyzove-menu_1.jpg\" alt=\"\" class=\"wp-image-148437\"  \/><\/a><a href=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Lanyzove-menu_2.jpg\" data-rel=\"lightbox-gallery-t3dL9YTc\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"1400\" data-id=\"148440\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Lanyzove-menu_2.jpg\" alt=\"\" class=\"wp-image-148440\"  \/><\/a><a href=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Lanyzove-menu_3.jpg\" data-rel=\"lightbox-gallery-t3dL9YTc\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"1400\" data-id=\"148438\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Lanyzove-menu_3.jpg\" alt=\"\" class=\"wp-image-148438\"  \/><\/a><a href=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Lanyzove-menu_4.jpg\" data-rel=\"lightbox-gallery-t3dL9YTc\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" data-id=\"148439\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Lanyzove-menu_4.jpg\" alt=\"\" class=\"wp-image-148439\"  \/><\/a><\/p>\n<p>\u010cesk\u00e1 stopa: z\u00e1kazy, m\u00fdty a tvrd\u00fd byznys<\/p>\n<p>Klimatick\u00e1 zm\u011bna paradoxn\u011b nahr\u00e1v\u00e1 r\u016fstu lan\u00fd\u017e\u016f i u n\u00e1s. Na voln\u00fd sb\u011br v lese ale zapome\u0148te. Letn\u00ed lan\u00fd\u017e je p\u0159\u00edsn\u011b chr\u00e1n\u011bn\u00fd a za jeho hled\u00e1n\u00ed v p\u0159\u00edrod\u011b hroz\u00ed pokuta a\u017e 100 000 K\u010d. Na tal\u00ed\u0159i tak v \u010cesku leg\u00e1ln\u011b ochutn\u00e1te jen lan\u00fd\u017ee z dovozu nebo z certifikovan\u00fdch farem. Glob\u00e1ln\u011b p\u0159itom byznys s lan\u00fd\u017ei roste raketov\u00fdm tempem. \u010c\u00ednsk\u00fd export v roce 2023 meziro\u010dn\u011b vzrostl o t\u00e9m\u011b\u0159 60 procent na rekordn\u00edch 32,5 tuny a americk\u00fd trh m\u00e1 do roku 2034 p\u0159ekro\u010dit 328 milion\u016f dolar\u016f. Pr\u00e1v\u011b tento boom stoj\u00ed za roz\u0161\u00ed\u0159en\u00edm levn\u00fdch n\u00e1hra\u017eek, a tedy i za chu\u0165ovou slepotou, kter\u00e1 host\u016fm br\u00e1n\u00ed poznat, jak lan\u00fd\u017e chutn\u00e1 doopravdy.<\/p>\n<p>Kde chu\u0165 nekon\u010d\u00ed u syntetiky<\/p>\n<p>O to z\u00e1sadn\u011bj\u0161\u00ed je, jak k t\u00e9to surovin\u011b p\u0159istoup\u00ed konkr\u00e9tn\u00ed kucha\u0159 a zda dok\u00e1\u017ee host\u016fm zprost\u0159edkovat nezkreslen\u00fd z\u00e1\u017eitek. Dobr\u00fdm p\u0159\u00edkladem, jak propojit sv\u011btovou exkluzivitu s lok\u00e1ln\u00edmi surovinami, je restaurace Remedi v severo\u010desk\u00e9m resortu Obl\u00edk.<\/p>\n<p>\u201eLan\u00fd\u017e nezkrot\u00edte, mus\u00edte mu d\u00e1t prostor rezonovat s lok\u00e1ln\u00edmi surovinami. Kdy\u017e jsme nap\u0159\u00edklad tvo\u0159ili posledn\u00ed lan\u00fd\u017eov\u00e9 menu pro Remedi, cht\u011bl jsem uk\u00e1zat jeho rozmanitost v pln\u00e9m spektru. Od telec\u00edch l\u00ed\u010dek s om\u00e1\u010dkou P\u00e9rigueux a zimn\u00edm \u010dern\u00fdm lan\u00fd\u017eem, kter\u00fd se op\u00edr\u00e1 o siln\u00fd masov\u00fd z\u00e1klad, a\u017e po sladk\u00fd italsk\u00fd dezert maritozzo. Tam jsme vyu\u017eili bagnolsk\u00fd lan\u00fd\u017e, jeho\u017e p\u0159irozen\u00e9 t\u00f3ny ho\u0159k\u00e9ho kakaa a prysky\u0159ice posouvaj\u00ed cel\u00e9 j\u00eddlo do \u00fapln\u011b jin\u00e9 dimenze,\u201c \u0159\u00edk\u00e1 \u0161\u00e9fkucha\u0159 restaurace Remedi Yvan Maria Chianese.<\/p>\n<p>A\u0165 u\u017e se bav\u00edme o piemontsk\u00fdch klasik\u00e1ch, nebo modern\u00edm farm-to-table p\u0159\u00edstupu v \u010cesk\u00e9m st\u0159edoho\u0159\u00ed, pravidlo z\u016fst\u00e1v\u00e1 stejn\u00e9: lan\u00fd\u017e vy\u017eaduje respekt a pochopen\u00ed faktu, \u017ee v jeho p\u0159\u00edpad\u011b je m\u00e9n\u011b v\u017edy v\u00edce.<\/p>\n<p>\u201eHost\u00e9 k n\u00e1m na tuto lah\u016fdku r\u00e1di jezd\u00ed. Je to p\u0159esn\u011b ten typ z\u00e1\u017eitku, kter\u00fd spojuje gastronomickou \u0161pi\u010dku s klidem \u010cesk\u00e9ho st\u0159edoho\u0159\u00ed,\u201c dod\u00e1v\u00e1 Tom\u00e1\u0161 B\u011bhounek, gener\u00e1ln\u00ed \u0159editel Resortu Obl\u00edk.<\/p>\n","protected":false},"excerpt":{"rendered":"Lan\u00fd\u017eov\u00e9 hranolky, chipsy, om\u00e1\u010dky nebo oleje vytvo\u0159ily z chuti lan\u00fd\u017e\u016f gastronomick\u00fd fenom\u00e9n. Jen\u017ee zku\u0161enost, kterou si s nimi&hellip;\n","protected":false},"author":2,"featured_media":203789,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[30],"tags":[98,99],"class_list":["post-203788","post","type-post","status-publish","format-standard","has-post-thumbnail","category-praha","tag-prague","tag-praha"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117218826821330040","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/203788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=203788"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/203788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/203789"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=203788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=203788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=203788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}