{"id":204561,"date":"2026-09-06T11:13:13","date_gmt":"2026-09-06T11:13:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/204561\/"},"modified":"2026-09-06T11:13:13","modified_gmt":"2026-09-06T11:13:13","slug":"levne-mleko-a-maslo-rozdelilo-vyrobce-a-retezce-prou-se-o-ztraty-nizke-ceny-ale-nemusi-vydrzet-dlouho","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/204561\/","title":{"rendered":"Levn\u00e9 ml\u00e9ko a m\u00e1slo rozd\u011blilo v\u00fdrobce a \u0159et\u011bzce, p\u0159ou se o ztr\u00e1ty. N\u00edzk\u00e9 ceny ale nemus\u00ed vydr\u017eet dlouho"},"content":{"rendered":"

Trh se pot\u00fdk\u00e1 s p\u0159ebytkem ml\u00e9ka<\/a> a v\u00fdrazn\u00fdm propadem jeho v\u00fdkupn\u00edch cen a z\u00e1kazn\u00edci mohou n\u011bkter\u00e9 ml\u00e9\u010dn\u00e9 v\u00fdrobky nakupovat mimo\u0159\u00e1dn\u011b levn\u011b. Podle \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu se v\u00fdkupn\u00ed cena ml\u00e9ka meziro\u010dn\u011b propadla o 24,3 procenta a pr\u016fm\u011brn\u00e1 cena litru ml\u00e9ka jakostn\u00ed t\u0159\u00eddy Q \u010dinila deset korun.\u00a0<\/p>\n

Nejv\u011bt\u0161\u00ed p\u0159ebytek a pokles cen byly podle v\u00fdrobce s\u00fdr\u016f Savencia, pod kter\u00fd spadaj\u00ed zna\u010dky jako Kr\u00e1l s\u00fdr\u016f, Lu\u010dina nebo Pribin\u00e1\u010dek, patrn\u00e9 p\u0159edev\u0161\u00edm v prvn\u00ed polovin\u011b roku, v posledn\u00edch m\u011bs\u00edc\u00edch se u\u017e ceny za\u010daly stabilizovat. P\u0159edchoz\u00ed propad se ale d\u00e1l prom\u00edt\u00e1 do cen v\u00fdrobk\u016f a mezi potravin\u00e1\u0159i a obchodn\u00edky se nyn\u00ed vede spor o to, kdo sou\u010dasn\u00e9 n\u00edzk\u00e9 ceny ve skute\u010dnosti plat\u00ed.\u00a0<\/p>\n

\"Nejhor\u0161\u00ed<\/a>Nejhor\u0161\u00ed sklize\u0148 za 15 let a levn\u00e9 ml\u00e9ko. Zem\u011bd\u011blci letos p\u0159ijdou o des\u00edtky miliard<\/a><\/p>\n

Podle Potravin\u00e1\u0159sk\u00e9 komory sou\u010dasn\u00e9 \u201eextr\u00e9mn\u011b\u201c n\u00edzk\u00e9 ceny n\u011bkter\u00fdch ml\u00e9\u010dn\u00fdch v\u00fdrobk\u016f neodpov\u00eddaj\u00ed n\u00e1klad\u016fm na jejich produkci. \u201eN\u011bkter\u00e9 produkty se u\u017e dnes prod\u00e1vaj\u00ed pod v\u00fdrobn\u00edmi n\u00e1klady a tuto ztr\u00e1tu nesou prim\u00e1rn\u011b zpracovatel\u00e9 a zem\u011bd\u011blci<\/a>,\u201c\u00a0uvedl tiskov\u00fd mluv\u010d\u00ed komory Marek Zem\u00e1nek. D\u016fvodem je podle n\u011bj p\u0159ebytek ml\u00e9\u010dn\u00e9 suroviny v Evrop\u011b, kter\u00fd doprov\u00e1z\u00ed slab\u0161\u00ed mezin\u00e1rodn\u00ed popt\u00e1vka, \u010d\u00ednsk\u00e1 cla<\/a> a naru\u0161en\u00ed obchodn\u00edch tras kv\u016fli konfliktu na Bl\u00edzk\u00e9m v\u00fdchod\u011b. Zat\u00edmco syrov\u00e9 ml\u00e9ko zlevnilo, ml\u00e9k\u00e1rn\u00e1m podle komory z\u016fst\u00e1vaj\u00ed vysok\u00e9 nebo rostouc\u00ed n\u00e1klady na energie, obaly \u010di mzdy.\u00a0<\/p>\n

Podobn\u011b situaci popisuje holding Agrofert, pod kter\u00fd spadaj\u00ed Ml\u00e9k\u00e1rna Hlinsko a Olma<\/a>.\u00a0\u201e\u00dam\u011brn\u011b v\u00fdkupn\u00edm cen\u00e1m ml\u00e9ka se propadly i ceny ml\u00e9\u010dn\u00fdch produkt\u016f, jako je trvanliv\u00e9 ml\u00e9ko a m\u00e1slo. V n\u011bkter\u00fdch p\u0159\u00edpadech je propad cen je\u0161t\u011b hlub\u0161\u00ed,\u201c uvedl mluv\u010d\u00ed Agrofertu Pavel He\u0159mansk\u00fd. U n\u011bkter\u00fdch komodit podle n\u011bj sou\u010dasn\u00e9 ceny nepokr\u00fdvaj\u00ed celkov\u00e9 v\u00fdrobn\u00ed n\u00e1klady. \u201eZ\u00e1kazn\u00edk z t\u011bchto cen nyn\u00ed profituje, ale pro prvov\u00fdrobce i zpracovatele nejsou dlouhodob\u011b udr\u017eiteln\u00e9,\u201c dodal.\u00a0<\/p>\n

Potravin\u00e1\u0159sk\u00e1 komora vs. SOCR<\/p>\n

Potravin\u00e1\u0159sk\u00e1 komora<\/a> vin\u00ed p\u0159\u00edmo obchodn\u00ed \u0159et\u011bzce. Podle Zem\u00e1nka vyu\u017e\u00edvaj\u00ed p\u0159ebytek suroviny k \u201eagresivn\u00edmu\u201c tlaku na dodavatelsk\u00e9 ceny. Jakmile jeden z obchodn\u00edk\u016f sraz\u00ed cenu ml\u00e9ka \u010di m\u00e1sla na minimum, konkurence podle n\u011bj reaguje a p\u0159i dal\u0161\u00edm vyjedn\u00e1v\u00e1n\u00ed po\u017eaduje stejn\u00e9 \u010di je\u0161t\u011b ni\u017e\u0161\u00ed ceny. \u201eZ jedn\u00e9 extr\u00e9mn\u00ed ak\u010dn\u00ed ceny jednoho prodejce se tak st\u00e1v\u00e1 nov\u00fd neofici\u00e1ln\u00ed standard pro cel\u00fd trh. Zpracovatel\u00e9 jsou pak nuceni dod\u00e1vat vybran\u00e9 produkty se ztr\u00e1tou \u010dasto jen proto, aby na pultech v\u016fbec z\u016fstali,\u201c tvrd\u00ed Zem\u00e1nek.\u00a0<\/p>\n

Svaz obchodu a cestovn\u00edho ruchu (SOCR) situaci vid\u00ed jinak. Podle jeho prezidenta Tom\u00e1\u0161e Prouzy je evropsk\u00fd trh s ml\u00e9kem t\u00e9m\u011b\u0159 rok pod tlakem vysok\u00e9 nab\u00eddky a \u010cesko je podle n\u011bj v ml\u00e9ce sob\u011bsta\u010dn\u00e9 ze 138 procent. Sou\u010dasn\u00e9 ceny ozna\u010duje sp\u00ed\u0161e za n\u00e1vrat k norm\u00e1lu po p\u0159edchoz\u00edch t\u0159ech letech, kdy podle n\u011bj m\u011bli \u010de\u0161t\u00ed ml\u00e9ka\u0159i \u010dist\u00fd zisk t\u0159i koruny na ka\u017ed\u00fd litr vyprodukovan\u00e9ho ml\u00e9ka. \u201ePokud v\u0161echny tyhle mimo\u0159\u00e1dn\u00e9 zisky neprojedli, maj\u00ed dostate\u010dn\u00fd finan\u010dn\u00ed pol\u0161t\u00e1\u0159 na n\u011bkolik let,\u201c uvedl.\u00a0<\/p>\n

N\u00edzk\u00e9 ceny v obchodech maj\u00ed podle Prouzy nav\u00edc je\u0161t\u011b jeden d\u016fvod. Ml\u00e9ko je podle n\u011bj pro z\u00e1kazn\u00edky takzvanou referen\u010dn\u00ed cenou, co\u017e znamen\u00e1, \u017ee ho nakupuj\u00ed \u010dasto, jeho cenu si pamatuj\u00ed a podle n\u00ed posuzuj\u00ed, zda je obchod levn\u00fd. \u0158et\u011bzce proto o z\u00e1kazn\u00edky intenzivn\u011b soupe\u0159\u00ed pr\u00e1v\u011b cenami<\/a> ml\u00e9ka, m\u00e1sla, vajec, ku\u0159ec\u00edho masa nebo cukru. \u201eU t\u011bchto cen je b\u011b\u017en\u00e9, \u017ee je dotuje obchodn\u00edk z vlastn\u00edch prost\u0159edk\u016f,\u201c uvedl Prouza. N\u011bkter\u00e9 zbo\u017e\u00ed tak podle n\u011bj funguje jako takzvan\u00fd \u201eloss leader\u201c, tedy produkt se z\u00e1pornou mar\u017e\u00ed, kter\u00fd m\u00e1 z\u00e1kazn\u00edka p\u0159iv\u00e9st do prodejny. Obchodn\u00edk n\u00e1sledn\u011b posuzuje v\u00fdd\u011blek z cel\u00e9ho n\u00e1kupn\u00edho ko\u0161\u00edku, nikoliv z jedin\u00e9 polo\u017eky.\u00a0<\/p>\n

Obchod nejedn\u00e1 p\u0159\u00edmo se zem\u011bd\u011blcem<\/p>\n

Prouza odm\u00edt\u00e1 p\u0159\u00edmou spojitost mezi n\u00edzkou ak\u010dn\u00ed cenou v supermarketu a tlakem na zem\u011bd\u011blce. Obchodn\u00ed \u0159et\u011bzec podle n\u011bj cenu syrov\u00e9ho ml\u00e9ka se zem\u011bd\u011blcem nesjedn\u00e1v\u00e1, ta vznik\u00e1 ve vztahu mezi producentem a ml\u00e9k\u00e1rnou. Z jedn\u00e9 ak\u010dn\u00ed ceny proto podle n\u011bj nelze vyvozovat ekonomiku cel\u00e9ho dodavatelsk\u00e9ho \u0159et\u011bzce. Cenov\u00fd tlak je podle n\u011bj nejsiln\u011bj\u0161\u00ed u trvanliv\u00e9ho ml\u00e9ka a m\u00e1sla, jejich\u017e ceny z\u00e1kazn\u00edci snadno porovn\u00e1vaj\u00ed a kter\u00fdch maj\u00ed ml\u00e9k\u00e1rny podle n\u011bj pln\u00e9 sklady. U jogurt\u016f, s\u00fdr\u016f<\/a> \u010di tvaroh\u016f naopak hraje v\u011bt\u0161\u00ed roli zna\u010dka, kvalita a p\u0159idan\u00e1 hodnota. \u201eA jak ukazuj\u00ed \u00fa\u010detn\u00ed z\u00e1v\u011brky, je produkce a zpracov\u00e1n\u00ed ml\u00e9ka v \u010cesku dlouhodob\u011b \u00fasp\u011b\u0161n\u00fd byznys, kter\u00fd si nem\u00e1 na co st\u011b\u017eovat,\u201c uzav\u00edr\u00e1 Prouza.\u00a0<\/p>\n

Situace se ale li\u0161\u00ed podle konkr\u00e9tn\u00edho v\u00fdrobku. Savencia upozor\u0148uje, \u017ee t\u0159eba u v\u00fdrobk\u016f s krat\u0161\u00ed trvanlivost\u00ed nelze levn\u011bj\u0161\u00ed surovinu vyu\u017e\u00edt k vytv\u00e1\u0159en\u00ed velk\u00fdch z\u00e1sob. \u201eV na\u0161em v\u00fdrobn\u00edm z\u00e1vod\u011b v Hesov\u011b vyr\u00e1b\u00edme pl\u00eds\u0148ov\u00e9 a \u010derstv\u00e9 s\u00fdry, kter\u00e9 maj\u00ed krat\u0161\u00ed trvanlivost. Z tohoto d\u016fvodu nelze tyto v\u00fdrobky vyr\u00e1b\u011bt do z\u00e1soby,\u201c \u0159ekla tiskov\u00e1 mluv\u010d\u00ed firmy Michaela Proch\u00e1zkov\u00e1.\u00a0<\/p>\n

Sou\u010dasn\u00e9 n\u00edzk\u00e9 ceny podle firmy nemus\u00ed trvat dlouho. Savencia uv\u00e1d\u00ed, \u017ee nejv\u011bt\u0161\u00ed p\u0159ebytek ml\u00e9ka a souvisej\u00edc\u00ed pokles cen byly patrn\u00e9 p\u0159edev\u0161\u00edm v prvn\u00ed polovin\u011b roku, hork\u00e9 a such\u00e9 po\u010das\u00ed sni\u017euje produkci ml\u00e9ka<\/a>,\u00a0a Savencia proto o\u010dek\u00e1v\u00e1 p\u0159ed koncem roku m\u00edrn\u00fd r\u016fst jeho ceny.\u00a0<\/p>\n

P\u0159ed nep\u0159\u00edzniv\u00fdm v\u00fdvojem ale varuje Potravin\u00e1\u0159sk\u00e1 komora. Pokud se situace nezm\u011bn\u00ed a sou\u010dasn\u00fd tlak bude pokra\u010dovat, mohou b\u00fdt podle n\u00ed nejv\u00edce ohro\u017eeny mal\u00e9 a lok\u00e1ln\u00ed miniml\u00e9k\u00e1rny, kter\u00e9 nemaj\u00ed dostate\u010dn\u00e9 rezervy na dlouhodob\u00e9 ztr\u00e1ty. Omezen\u00ed chov\u016f a zpracovatelsk\u00fdch kapacit by pak podle komory mohlo v\u00e9st k tomu, \u017ee dne\u0161n\u00ed p\u0159ebytek vyst\u0159\u00edd\u00e1 nedostatek a n\u00e1sledn\u00fd prudk\u00fd r\u016fst cen pro z\u00e1kazn\u00edky.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Trh se pot\u00fdk\u00e1 s p\u0159ebytkem ml\u00e9ka a v\u00fdrazn\u00fdm propadem jeho v\u00fdkupn\u00edch cen a z\u00e1kazn\u00edci mohou n\u011bkter\u00e9 ml\u00e9\u010dn\u00e9 v\u00fdrobky…\n","protected":false},"author":2,"featured_media":204562,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,106,1515,46490,7638,849,38491,41472,22206,34259,37026],"class_list":["post-204561","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-evropa","tag-maslo","tag-mlecny-vyrobek","tag-mleko","tag-obchod","tag-potravinarska-komora-ceske-republiky","tag-svaz-obchodu-a-cestovniho-ruchu-ceske-republiky","tag-syr","tag-tomas-prouza","tag-zemedelec"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117223804493886689","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/204561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=204561"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/204561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/204562"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=204561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=204561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=204561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}