Hokejov\u00fd klub HC Energie Karlovy Vary z\u00edskal nov\u00e9ho gener\u00e1ln\u00edho partnera. Na z\u00e1klad\u011b dvoulet\u00e9 smlouvy se j\u00edm st\u00e1v\u00e1 \u010d\u00ednsk\u00e1 automobilka BYD. Od extraligov\u00e9 sezony 2026\/2027 bude karlovarsk\u00fd A-t\u00fdm v marketingov\u00e9 a obchodn\u00ed komunikaci vystupovat pod n\u00e1zvem BYD Energie Karlovy Vary.<\/p>\n
Partnerstv\u00ed ob\u011b strany p\u0159edstavily na tiskov\u00e9 konferenci v karlovarsk\u00e9m Grandhotelu Pupp. Nov\u00e9 ozna\u010den\u00ed se bude pou\u017e\u00edvat v marketingov\u00e9 a obchodn\u00ed komunikaci klubu. V ofici\u00e1ln\u00edch sout\u011b\u017en\u00edch syst\u00e9mech, televizn\u00ed grafice \u010di datab\u00e1z\u00edch t\u0159et\u00edch stran bude jeho vyu\u017eit\u00ed z\u00e1viset na pravidlech jednotliv\u00fdch subjekt\u016f.<\/p>\n
Dosavadn\u00ed zna\u010dka Energie ani jej\u00ed vazba na Karlovy Vary podle klubu nezanik\u00e1. Automobilka BYD vstoup\u00ed do n\u00e1zvu A-t\u00fdmu jako nov\u00fd gener\u00e1ln\u00ed partner.<\/p>\n
Energie m\u00ed\u0159\u00ed do horn\u00ed t\u0159etiny extraligy<\/p>\n
Karlovarsk\u00fd klub chce nov\u00e9 partnerstv\u00ed vyu\u017e\u00edt k dal\u0161\u00edmu sportovn\u00edmu i organiza\u010dn\u00edmu rozvoji. Vedle v\u00fdsledk\u016f extraligov\u00e9ho A-t\u00fdmu se chce soust\u0159edit na pr\u00e1ci s ml\u00e1de\u017e\u00ed, klubov\u00e9 z\u00e1zem\u00ed nebo slu\u017eby pro fanou\u0161ky. Dlouhodobou ambic\u00ed je za\u0159adit se mezi nejlep\u0161\u00ed t\u00fdmy nejvy\u0161\u0161\u00ed \u010desk\u00e9 sout\u011b\u017ee.<\/p>\n
\u201ePro Energii je to jedna z nejv\u00fdznamn\u011bj\u0161\u00edch zm\u011bn posledn\u00edch let, ale p\u0159edev\u0161\u00edm d\u016fle\u017eit\u00fd krok do budoucnosti. Na\u0161\u00ed c\u00edlovou stanic\u00ed nen\u00ed lo\u0148sk\u00e1 sezona. Chceme se dlouhodob\u011b zabydlet v horn\u00ed t\u0159etin\u011b extraligov\u00e9 tabulky a z\u00e1rove\u0148 se d\u00e1l posouvat organiza\u010dn\u011b i v tom, co nab\u00edz\u00edme na\u0161im fanou\u0161k\u016fm. K tomu pot\u0159ebujeme siln\u00e9 partnery, kte\u0159\u00ed sd\u00edlej\u00ed n\u00e1\u0161 pohled na dal\u0161\u00ed rozvoj klubu. V BYD jsme takov\u00e9ho partnera na\u0161li a nov\u00fd n\u00e1zev je symbolem sm\u011bru, kter\u00fdm chceme spole\u010dn\u011b j\u00edt,\u201c \u0159\u00edk\u00e1 jednatel Energie Daniel Tobolka.<\/p>\n
BYD je \u010d\u00ednsk\u00e1 technologick\u00e1 a automobilov\u00e1 spole\u010dnost zam\u011b\u0159en\u00e1 p\u0159edev\u0161\u00edm na elektromobily a plug-in hybridy. Na \u010desk\u00fd trh ofici\u00e1ln\u011b vstoupila v dubnu 2025 a od t\u00e9 doby zde roz\u0161i\u0159uje nab\u00eddku model\u016f i prodejn\u00ed a servisn\u00ed s\u00ed\u0165.<\/p>\n
\u201eKdy\u017e spole\u010dnost BYD vstupovala na \u010desk\u00fd trh, na\u0161\u00ed ambic\u00ed bylo vybudovat silnou a trvalou pozici a pom\u00e1hat zde utv\u00e1\u0159et budoucnost mobility. Stejnou ambici vid\u00edme v HC Energie Karlovy Vary, klubu s pevn\u00fdmi ko\u0159eny, jasn\u00fdm sm\u011b\u0159ov\u00e1n\u00edm a odhodl\u00e1n\u00edm neust\u00e1le r\u016fst. Na\u0161\u00edm c\u00edlem je p\u0159in\u00e1\u0161et inovace, technologie a nov\u00e9 z\u00e1\u017eitky fanou\u0161k\u016fm v cel\u00e9m regionu a vybudovat partnerstv\u00ed, kter\u00e9 bude r\u016fst spolu s klubem,\u201c \u0159\u00edk\u00e1 Shawn Wang, Country Manager BYD pro \u010ceskou republiku a Slovensko.<\/p>\n
BYD dod\u00e1 klubu a\u017e dv\u011b des\u00edtky voz\u016f<\/p>\n
Partnerstv\u00ed se projev\u00ed tak\u00e9 na dresech a t\u00fdmov\u00e9m oble\u010den\u00ed, kde se objev\u00ed logo BYD. Automobilka bude viditeln\u00e1 rovn\u011b\u017e p\u0159i dom\u00e1c\u00edch utk\u00e1n\u00edch a v digit\u00e1ln\u00ed komunikaci Energie.<\/p>\n
Sou\u010d\u00e1st\u00ed dohody je i vyu\u017e\u00edv\u00e1n\u00ed elektrick\u00fdch a plug-in hybridn\u00edch automobil\u016f BYD. Prvn\u00edch p\u011bt voz\u016f m\u00e1 klub p\u0159evz\u00edt v n\u00e1sleduj\u00edc\u00edch t\u00fddnech prost\u0159ednictv\u00edm autorizovan\u00e9ho prodejce ALGON Plus Karlovy Vary. Zpo\u010d\u00e1tku budou slou\u017eit p\u0159edev\u0161\u00edm organiza\u010dn\u00ed \u010d\u00e1sti klubu.<\/p>\n
V dal\u0161\u00edch f\u00e1z\u00edch spolupr\u00e1ce by se flotila m\u011bla roz\u0161\u00ed\u0159it tak\u00e9 o automobily pro hr\u00e1\u010de. Celkem by mohla \u010d\u00edtat a\u017e 20 voz\u016f. Ve h\u0159e je podle klubu rovn\u011b\u017e dod\u00e1vka nebo autobus, konkr\u00e9tn\u00ed rozsah v\u0161ak bude z\u00e1viset na dal\u0161\u00edm v\u00fdvoji spolupr\u00e1ce.<\/p>\n
BYD a Energie pl\u00e1nuj\u00ed tak\u00e9 spole\u010dn\u00e9 sout\u011b\u017ee, rozhovory, prezentace voz\u016f \u010di dal\u0161\u00ed fanou\u0161kovsk\u00e9 aktivity b\u011bhem vybran\u00fdch dom\u00e1c\u00edch z\u00e1pas\u016f. Dvouletou smlouvu ob\u011b strany ozna\u010duj\u00ed za za\u010d\u00e1tek spolupr\u00e1ce, kterou cht\u011bj\u00ed postupn\u011b roz\u0161i\u0159ovat.<\/p>\n
BYD s\u00e1z\u00ed na sportovn\u00ed partnerstv\u00ed<\/p>\n
Karlovarsk\u00e1 Energie nen\u00ed prvn\u00edm evropsk\u00fdm sportovn\u00edm klubem, se kter\u00fdm BYD sv\u00e9 jm\u00e9no spojilo. Automobilka byla ofici\u00e1ln\u00edm partnerem fotbalov\u00e9ho mistrovstv\u00ed Evropy EURO 2024 a evropsk\u00e9ho \u0161ampion\u00e1tu hr\u00e1\u010d\u016f do 21 let v roce 2025.<\/p>\n
V roce 2025 uzav\u0159ela t\u0159\u00edlet\u00e9 strategick\u00e9 partnerstv\u00ed s Interem Mil\u00e1n a letos se stala ofici\u00e1ln\u00edm automobilov\u00fdm partnerem Paris Saint-Germain a Manchesteru City. Partnerstv\u00ed s Energi\u00ed je pro BYD prvn\u00edm vstupem v roli gener\u00e1ln\u00edho partnera do \u010desk\u00e9ho profesion\u00e1ln\u00edho hokeje.<\/p>\n
Automobilka v roce 2025 celosv\u011btov\u011b dodala p\u0159es 4,6 milionu elektrick\u00fdch a plug-in hybridn\u00edch voz\u016f, z toho v\u00edce ne\u017e 2,25 milionu p\u0159ipadalo na \u010dist\u00e9 elektromobily. Vedle samotn\u00fdch automobil\u016f si spole\u010dnost vyv\u00edj\u00ed tak\u00e9 baterie, elektromotory, v\u00fdkonovou elektroniku a automobilov\u00e9 polovodi\u010de.<\/p>\n
HC Energie Karlovy Vary p\u016fsob\u00ed v nejvy\u0161\u0161\u00ed \u010desk\u00e9 hokejov\u00e9 sout\u011b\u017ei a dom\u00e1c\u00ed z\u00e1pasy hraje v Mattoni Aren\u011b. Nejv\u011bt\u0161\u00edm \u00fasp\u011bchem klubu je mistrovsk\u00fd titul ze sezony 2008\/2009. V uplynul\u00e9 sezon\u011b 2025\/2026 z\u00edskala Energie bronz.<\/p>\n","protected":false},"excerpt":{"rendered":"Hokejov\u00fd klub HC Energie Karlovy Vary z\u00edskal nov\u00e9ho gener\u00e1ln\u00edho partnera. Na z\u00e1klad\u011b dvoulet\u00e9 smlouvy se j\u00edm st\u00e1v\u00e1 \u010d\u00ednsk\u00e1…\n","protected":false},"author":2,"featured_media":205976,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[10511,42,491,4994,726,472,1501,94,93],"class_list":["post-205975","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sport","tag-automobilka","tag-cesko","tag-energie","tag-hc-energie-karlovy-vary","tag-karlovy-vary","tag-ledni-hokej","tag-partnerstvi","tag-sport","tag-sports"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117230512565089172","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/205975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=205975"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/205975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/205976"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=205975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=205975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=205975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}