{"id":206233,"date":"2026-09-07T20:03:11","date_gmt":"2026-09-07T20:03:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/206233\/"},"modified":"2026-09-07T20:03:11","modified_gmt":"2026-09-07T20:03:11","slug":"vino-ve-vyloze-jako-designovy-pribeh","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/206233\/","title":{"rendered":"V\u00edno ve v\u00fdloze jako designov\u00fd p\u0159\u00edb\u011bh"},"content":{"rendered":"<p>V\u00edno se nevyb\u00edr\u00e1 jen podle etikety a delikatesa nemus\u00ed za\u010d\u00ednat a\u017e prvn\u00edm soustem. Kl\u00e1ra a Vlastimil V\u00e1vrovi postavili Guilty Wines na v\u00fdb\u011bru v\u00edn a specialit od evropsk\u00fdch producent\u016f, kte\u0159\u00ed ke sv\u00e9 pr\u00e1ci p\u0159istupuj\u00ed s podobnou v\u00e1\u0161n\u00ed jako oni. Rodinn\u00fd podnik, do n\u011bho\u017e se postupn\u011b zapojily tak\u00e9 jejich d\u011bti Nat\u00e1lie a Jakub, nyn\u00ed p\u0159itahuje pozornost i designov\u00fdm pojet\u00edm sv\u00e9 prodejn\u00ed v\u00fdlohy.<\/p>\n<p>Stylovou v\u00fdlohu navrhli design\u00e9\u0159i ze studia Lexov\u00e1 &amp; Smetana<\/p>\n<p>Zat\u00edmco s interi\u00e9rem obchodu V\u00e1vrov\u00fdm pom\u00e1hala design\u00e9rka <a style=\"color: #0000ff;\" href=\"https:\/\/www.janaparizkova.cz\/\" target=\"_blank\" rel=\"noopener nofollow\">Jana Pa\u0159\u00edzkov\u00e1<\/a>, v\u00fdlohu \u0159e\u0161ili s design\u00e9ry Terezi\u00ed Lexovou a \u0160t\u011bp\u00e1nem Smetanou ze <a style=\"color: #0000ff;\" href=\"https:\/\/lexovasmetana.cz\/\" target=\"_blank\" rel=\"noopener nofollow\">studia Lexov\u00e1 &amp; Smetana<\/a>.<\/p>\n<p>N\u00e1vrh v\u00fdlohy byl \u201eo\u0159\u00ed\u0161ek\u201c. V\u0161e muselo b\u00fdt decentn\u00ed a citliv\u00e9, proto\u017ee obchod s\u00eddl\u00ed v p\u016fvodn\u00edm secesn\u00edm dom\u011b. \u0158e\u0161il se i probl\u00e9m skla a jeho extr\u00e9mn\u00edch odlesk\u016f, ale tak\u00e9 v\u00fdb\u011br barev, kter\u00e9 se p\u0159i celkov\u00e9m pohledu neztrat\u00ed a n\u00e1pisy budou vid\u011bt. Majitel\u00e9 tak\u00e9 necht\u011bli nic k\u0159iklav\u00e9ho, i kdy\u017e by nap\u0159. neony ve v\u00fdloze na prodejnu l\u00e9pe upozornily. Obchod toti\u017e nen\u00ed p\u0159\u00edmo na hlavn\u00ed ulici Veletr\u017en\u00ed, ale v postrann\u00ed Um\u011bleck\u00e9. \u201eNecht\u011bli jsme p\u0159isp\u00edvat ke sv\u011bteln\u00e9mu smogu a znep\u0159\u00edjem\u0148ovat \u017eivot obyvatel\u016fm z prot\u011bj\u0161\u00edho domu. V\u0161e m\u011blo p\u016fsobit p\u0159irozen\u011b a citliv\u011b,\u201c vysv\u011btluj\u00ed V\u00e1vrovi.<\/p>\n<p><a href=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Guiltywines.cz_vyloha-prodejny-2.jpg\" data-rel=\"lightbox-gallery-8ngrgfvo\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img fetchpriority=\"high\" decoding=\"async\" width=\"922\" height=\"1146\" data-id=\"148567\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Guiltywines.cz_vyloha-prodejny-2.jpg\" alt=\"\" class=\"wp-image-148567\"  \/><\/a><a href=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Guiltywines.cz_vyloha-prodejny-3.jpg\" data-rel=\"lightbox-gallery-8ngrgfvo\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"1146\" data-id=\"148568\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Guiltywines.cz_vyloha-prodejny-3.jpg\" alt=\"\" class=\"wp-image-148568\"  \/><\/a><a href=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Guiltywines.cz_vyloha-prodejny-4.jpg\" data-rel=\"lightbox-gallery-8ngrgfvo\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"1146\" data-id=\"148569\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/09\/Guiltywines.cz_vyloha-prodejny-4.jpg\" alt=\"\" class=\"wp-image-148569\"  \/><\/a><\/p>\n<p>V\u00fdloha m\u00e1 evokovat pohodovou st\u0159edozemn\u00ed atmosf\u00e9ru<\/p>\n<p>Design\u00e9\u0159i se pustili do pr\u00e1ce a hned v prvn\u00edm n\u00e1vrhu se s V\u00e1vrov\u00fdmi dokonale shodli v p\u0159edstav\u00e1ch. V\u00fdloha a jej\u00ed fin\u00e1ln\u00ed proveden\u00ed zn\u00e1zor\u0148uj\u00ed prost\u0159en\u00fd st\u016fl, st\u0159edomo\u0159skou atmosf\u00e9ru, setk\u00e1v\u00e1n\u00ed se a spole\u010dn\u00fd z\u00e1\u017eitek. Do realizace se m\u011bla propsat i t\u00e9mata tradice a \u0159emeslnosti.<\/p>\n<p>Barvy navazuj\u00ed na \u010d\u00e1sti interi\u00e9ru obchodu, ale z\u00e1rove\u0148 s n\u00edm nespl\u00fdvaj\u00ed. Sou\u010d\u00e1st\u00ed fin\u00e1ln\u00edho looku jsou i n\u00e1pisy, kter\u00e9 koresponduj\u00ed s firemn\u00edm p\u00edsmem, a l\u00e1tkov\u00fd banner z odoln\u00e9 tkaniny. Ten p\u0159ipom\u00edn\u00e1 st\u0159edomo\u0159sk\u00e9 tr\u017ei\u0161t\u011b s mark\u00fdzami vytv\u00e1\u0159ej\u00edc\u00edmi st\u00edn a atmosf\u00e9ru. Design\u00e9rsk\u00e9 studio se postaralo i o v\u00fdrobu a instalaci, tak\u017ee v\u0161e bylo t\u00e9m\u011b\u0159 na kl\u00ed\u010d.<\/p>\n<p>Guilty Wines je dokonal\u00e9 m\u00edsto pro radost ze \u017eivota<\/p>\n<p>Po\u0159\u00edd\u00edte tu <a href=\"https:\/\/guiltywines.cz\/collections\/vino-a-ostatni-alkoholicke-napoje\" target=\"_blank\" rel=\"noopener nofollow\">skv\u011bl\u00e1 v\u00edna<\/a>, luxusn\u00ed sladk\u00e9 a slan\u00e9 delikatesy, nealko n\u00e1poje, k\u00e1vu, \u010daj, matchu, ale i v\u00fdb\u011brov\u00e9 ryb\u00ed konzervy, \u010dokol\u00e1du nebo su\u0161enky. \u201eChceme, aby byl n\u00e1\u0161 obchod m\u00edstem, kam se lid\u00e9 vracej\u00ed, dop\u0159ej\u00ed si dobr\u00e9 suroviny, koup\u00ed d\u00e1rek a budou si jisti, \u017ee tu v\u017edy najdou kvalitu. Bedliv\u011b hl\u00edd\u00e1me p\u016fvod surovin a v\u0161e jsme ji\u017e sami vyzkou\u0161eli. Na\u0161\u00edm c\u00edlem je nau\u010dit z\u00e1kazn\u00edky, \u017ee co se z po\u010d\u00e1tku jev\u00ed mo\u017en\u00e1 jako vy\u0161\u0161\u00ed investice do potravin, se ve fin\u00e1le vyplat\u00ed. U kvalitn\u00edch surovin toti\u017e sta\u010d\u00ed opravdu jen z\u00e1kladn\u00ed recept a m\u00e1te v\u00fdborn\u00e9 j\u00eddlo,\u201c vysv\u011btluj\u00ed V\u00e1vrovi.<\/p>\n<p>V\u00edce informac\u00ed najdete na <a href=\"http:\/\/www.guiltywines.cz\/\" target=\"_blank\" rel=\"noopener nofollow\">www.guiltywines.cz<\/a> a v kamenn\u00e9 prodejn\u011b v Praze \u2013 Hole\u0161ovic\u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"V\u00edno se nevyb\u00edr\u00e1 jen podle etikety a delikatesa nemus\u00ed za\u010d\u00ednat a\u017e prvn\u00edm soustem. Kl\u00e1ra a Vlastimil V\u00e1vrovi postavili&hellip;\n","protected":false},"author":2,"featured_media":206234,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[30],"tags":[98,99],"class_list":["post-206233","post","type-post","status-publish","format-standard","has-post-thumbnail","category-praha","tag-prague","tag-praha"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117231551128441299","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/206233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=206233"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/206233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/206234"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=206233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=206233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=206233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}