{"id":206489,"date":"2026-09-08T05:35:13","date_gmt":"2026-09-08T05:35:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/206489\/"},"modified":"2026-09-08T05:35:13","modified_gmt":"2026-09-08T05:35:13","slug":"elektrifikace-nebo-zanik-skodovka-naznacila-budoucnost-superbu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/206489\/","title":{"rendered":"Elektrifikace, nebo z\u00e1nik? \u0160kodovka nazna\u010dila budoucnost superbu"},"content":{"rendered":"

Superb byl po dlouh\u00e9 roky vlajkovou lod\u00ed tuzemsk\u00e9 automobilky. Ta p\u0159i v\u00fdvoji sou\u010dasn\u00e9 \u010dtvrt\u00e9 generace dokonce dok\u00e1zala p\u0159esv\u011bd\u010dit veden\u00ed koncernu, \u017ee si superb zaslou\u017e\u00ed karos\u00e1\u0159skou variantu liftback, i kdy\u017e sourozenec VW Passat si vysta\u010d\u00ed s karoseri\u00ed kombi. Ani budoucnost samotn\u00e9ho superbu u\u017e ale nen\u00ed tak jist\u00e1.<\/p>\n

Nejv\u011bt\u0161\u00ed restrukturalizace v historii koncernu Volkswagen Group se nevyhne ani tuzemsk\u00e9 \u0160kod\u011b Auto, p\u0159esto\u017ee je jednou z nejziskov\u011bj\u0161\u00edch spole\u010dnost\u00ed cel\u00e9 skupiny. V prvn\u00ed polovin\u011b leto\u0161n\u00edho roku zaznamenala rekordn\u00ed tr\u017eby a zisky s mar\u017e\u00ed kolem 8,5 %.<\/p>\n

V rozhovoru s vybranou skupinou m\u00e9di\u00ed \u0161\u00e9f spole\u010dnosti Klaus Zellmer uvedl, \u017ee \u0160koda m\u00e1 v sou\u010dasn\u00e9 dob\u011b nej\u0161ir\u0161\u00ed modelov\u00e9 portfolio v historii. Mus\u00ed toti\u017e \u201euspokojit trh, kter\u00fd je st\u00e1le rozd\u011blen mezi spalovac\u00ed pohony a elektromobily, a v\u0161e mezi t\u00edm, jako jsou mild hybridy, full-hybridy a plug-in hybridy.\u201c<\/p>\n

P\u0159itom modely s historicky v\u00fdznamn\u00fdmi n\u00e1zvy se zat\u00edm p\u0159echodu k \u010dist\u011b elektrick\u00e9mu pohonu nemaj\u00ed. Budoucnost \u0159ady Octavia nazna\u010dil koncept Vision O, kter\u00fd by m\u011bl stejn\u011b jako p\u0159\u00ed\u0161t\u00ed Volkswagen Golf vyu\u017e\u00edt novou platformu SSP. Pr\u00e1v\u011b tento koncept sv\u00fdmi rozm\u011bry ale u\u017e p\u0159i sv\u00e9m p\u0159edstaven\u00ed vyvol\u00e1val ot\u00e1zky ohledn\u011b budoucnosti modelu Superb.<\/p>\n

\"\u0158\u00eddili<\/a>\u0158\u00eddili jsme budoucnost \u0160kodovky. Studie Vision O p\u0159in\u00e1\u0161\u00ed zaj\u00edmav\u00e1 \u0159e\u0161en\u00ed<\/a><\/p>\n

Velikost\u00ed toti\u017e spad\u00e1 p\u0159\u00edmo mezi sou\u010dasnou \u010dtvrtou generaci octavie a superbu. Model Octavia je p\u0159itom kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed modelov\u00e9 \u0159ady \u010desk\u00e9 firmy ji\u017e od sv\u00e9ho uveden\u00ed na trh p\u0159ed 30 lety. Od t\u00e9 doby se prodalo v\u00edce ne\u017e sedm milion\u016f vozidel. V\u011bt\u0161\u00ed model Superb byl uveden a\u017e v roce 2001 jako vlajkov\u00e1 lo\u010f spole\u010dnosti a dodnes na\u0161el svou cestu k 1,6 milionu z\u00e1kazn\u00edk\u016f. V sou\u010dasnosti ho z pozice vlajkov\u00e9 lodi nav\u00edc sesazuje model Peaq<\/a>.<\/p>\n

Zellmer nazna\u010dil, \u017ee by se \u0160koda mohla zam\u011b\u0159it na z\u00fa\u017een\u00ed modelov\u00e9 \u0159ady u sedan\u016f a kombi. \u201eJsme velmi hrd\u00ed na model Superb a milujeme Octavii,\u201c \u0159ekl. \u201eS ob\u011bma modely m\u00e1me na trhu velmi pevnou pozici \u2013 Octavia je l\u00eddrem ve sv\u00e9m segmentu ji\u017e od roku 2016.\u201c<\/p>\n

Dodal, \u017ee platforma SSP umo\u017e\u0148uje v\u00fdvoj vozidla velikostn\u011b odpov\u00eddaj\u00edc\u00edho modelov\u00e9 \u0159ad\u011b Superb, ale tak\u00e9 \u017ee p\u00e1t\u00e1 generace zat\u00edm potvrzena nen\u00ed. \u201eSedany, limuz\u00edny a kombi nejsou na vzestupu. V sou\u010dasn\u00e9 dob\u011b zkoum\u00e1me, zda st\u00e1le pot\u0159ebujeme kompletn\u00ed nab\u00eddku, nebo zda najdeme chytr\u00fd zp\u016fsob [Vision O], jak pokr\u00fdt oba segmenty i c\u00edlov\u00e9 skupiny.\u201c<\/p>\n

\"TEST<\/a>TEST \u0160koda Superb Combi 1.5 TSI 7DSG \u2013 Dobry\u0301 z\u00e1klad je grunt<\/a><\/p>\n

Na ot\u00e1zku, zda \u00fasp\u011bch \u0160kody znamen\u00e1 mo\u017enost zachovat si sou\u010dasnou \u0161irokou modelovou \u0159adu, odpov\u011bd\u011bl, \u017ee \u201eto nen\u00ed samoz\u0159ejm\u00e9.\u201c Volkswagen Group toti\u017e pl\u00e1nuje sn\u00ed\u017eit po\u010det nab\u00edzen\u00fdch model\u016f nap\u0159\u00ed\u010d zna\u010dkami o 50 % a je pravd\u011bpodobn\u00e9, \u017ee se ani \u0160kod\u011b tyto pl\u00e1ny nevyhnou.<\/p>\n

Zellmer dodal: \u201eKone\u010dn\u00fdm c\u00edlem jsou elektromobily, o tom nen\u00ed pochyb,\u201c ale sou\u010dasn\u011b uvedl, \u017ee se teprve uk\u00e1\u017ee, zda k tomuto p\u0159echodu dojde p\u0159irozen\u011b do roku 2035. Uvedl, \u017ee zam\u011b\u0159en\u00ed na elektromobily by se zjednodu\u0161en\u00edm modelov\u00e9 \u0159ady v\u00fdrazn\u011b pomohlo. Kv\u016fli tr\u017en\u00ed nejistot\u011b nyn\u00ed \u0160koda zva\u017euje v\u00fdvoj pohonu s prodlu\u017eova\u010dem dojezdu i pro s\u00e9riov\u00fd v\u016fz na b\u00e1zi konceptu Vision O.<\/p>\n

Zpomaluj\u00edc\u00ed se tempo p\u0159ij\u00edm\u00e1n\u00ed elektromobility by tak\u00e9 mohlo \u0160kodu p\u0159im\u011bt k prodlou\u017een\u00ed \u017eivotnosti jej\u00edch sou\u010dasn\u00fdch model\u016f se spalovac\u00edmi motory a \u010dtvrt\u00e9 generace model\u016f Octavia i Superb by se mohly prod\u00e1vat paraleln\u011b s nov\u00fdm \u010dist\u011b elektrick\u00fdm modelem.<\/p>\n

Rozhodne celkov\u00e1 koncepce<\/p>\n

Jako jednu z nejv\u00fdznamn\u011bj\u0161\u00edch zm\u011bn ve sm\u00fd\u0161len\u00ed koncernu VW Group uvedl Zellmer pohled na kombinovan\u00e9 portfolio cel\u00e9ho koncernu. To znamen\u00e1, \u017ee by se ka\u017ed\u00e1 zna\u010dka m\u011bla zam\u011b\u0159it na jednotliv\u00e9 tr\u017en\u00ed segmenty a sn\u00ed\u017eil by se po\u010det model\u016f, kter\u00e9 si vz\u00e1jemn\u011b konkuruj\u00ed. Jde tedy o naprosto opa\u010dn\u00fd p\u0159\u00edstup, ne\u017e jak\u00fd v sou\u010dasnosti vyu\u017e\u00edv\u00e1 konkuren\u010dn\u00ed koncern Stellantis.<\/p>\n

Jist\u00e9 n\u00e1znaky jsme ji\u017e vid\u011bli v posledn\u00edch letech. Z tria Volkswagen Up!, \u0160koda Citigo a Seat Mii se\u0161lo a elektrick\u00e9 supermini z\u016fstane pouze Volkswagenu (i kdy\u017e \u0160koda se sna\u017e\u00ed naj\u00edt prostor i pro elektrick\u00fd model Fabia).<\/p>\n

\"Volkswagen<\/a>Volkswagen schv\u00e1lil nejv\u011bt\u0161\u00ed restrukturalizaci sv\u00e9 historie. Dotkne se v\u0161eho, v\u010detn\u011b pracovn\u00edch m\u00edst<\/a><\/p>\n

Stejn\u011b tak ji\u017e zm\u00edn\u011bn\u00fd vrcholn\u00fd model Peaq z\u016fstane jedin\u00fdm \u010dist\u011b elektrick\u00fdm sedmim\u00edstn\u00fdm SUV skupiny v segmentu mainstreamov\u00fdch voz\u016f. Elektrick\u00e9ho VW ID.Tayron ani Seatu se pravd\u011bpodobn\u011b nedo\u010dk\u00e1me. \u201eSna\u017e\u00edme se zajistit, aby na\u0161e celkov\u00e1 p\u0159\u00edtomnost na trhu byla siln\u00e1 a abychom si navz\u00e1jem ne\u0161lapali na paty,\u201c komentoval Zellmer.<\/p>\n

Na ot\u00e1zku, zda m\u00e1 n\u011bjak\u00e9 obavy ohledn\u011b dopadu \u00fasporn\u00fdch opat\u0159en\u00ed koncernu VW na \u0160kodu, Zellmer odpov\u011bd\u011bl, \u017ee efektivita je ji\u017e dlouho prioritou zna\u010dky a \u017ee ji\u017e nyn\u00ed funguje na \u201evelmi \u0161t\u00edhl\u00e9 trajektorii v r\u00e1mci na\u0161eho obchodn\u00edho modelu\u201c. P\u0159irovnal v\u0161ak sou\u010dasnou situaci ke sportovn\u00edmu t\u00fdmu: \u201ePokud p\u0159estanete tr\u00e9novat, db\u00e1t na stravu a na v\u0161e, co v\u00e1s udr\u017euje konkurenceschopn\u00fdmi, prohrajete.\u201c<\/p>\n

\"Video<\/p>\n

\n\t\t\t\t\u0160koda Vision O na\u017eivo \u2022 Marek Bedn\u00e1\u0159\/Auto.cz\/\u0160koda\n\t\t\t<\/p>\n<\/p>\n

Zdroj: Autocar, VW Group<\/p>\n","protected":false},"excerpt":{"rendered":"Superb byl po dlouh\u00e9 roky vlajkovou lod\u00ed tuzemsk\u00e9 automobilky. Ta p\u0159i v\u00fdvoji sou\u010dasn\u00e9 \u010dtvrt\u00e9 generace dokonce dok\u00e1zala p\u0159esv\u011bd\u010dit…\n","protected":false},"author":2,"featured_media":206490,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[804,17,21,8814,16,16698,2133,9799,5802,18,19,22,1351,5959,20],"class_list":["post-206489","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-budoucnost","tag-headlines","tag-hlavni-udalosti","tag-koncern-volkswagen","tag-news","tag-restrukturalizace","tag-skoda","tag-skoda-octavia","tag-skoda-superb","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-volkswagen","tag-vw","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117233800436594852","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/206489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=206489"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/206489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/206490"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=206489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=206489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=206489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}