{"id":206809,"date":"2026-09-08T10:17:15","date_gmt":"2026-09-08T10:17:15","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/206809\/"},"modified":"2026-09-08T10:17:15","modified_gmt":"2026-09-08T10:17:15","slug":"volkswagen-zvazuje-prodej-ducati-novinky","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/206809\/","title":{"rendered":"Volkswagen zva\u017euje prodej Ducati – Novinky"},"content":{"rendered":"

Koncern Volkswagen m\u00e1 asi dva tis\u00edce podnik\u016f. Ducati pat\u0159\u00ed mezi zhruba 600, u\u00a0kter\u00fdch veden\u00ed koncernu prov\u011b\u0159uje, zda si je nad\u00e1le ponech\u00e1.<\/p>\n

\u201eV r\u00e1mci koncernu Volkswagen jsme se zav\u00e1zali k\u00a0disciplinovan\u00e9mu a\u00a0zodpov\u011bdn\u00e9mu \u0159\u00edzen\u00ed portfolia,\u201c uvedl D\u00f6llner. \u201eSou\u010d\u00e1st\u00ed hodnotic\u00edho procesu je i\u00a0diskuse o\u00a0Ducati, ale zat\u00edm nebylo nic rozhodnuto,\u201c dodal.<\/p>\n

Volkswagen se nyn\u00ed sna\u017e\u00ed ze\u0161t\u00edhlit, aby se stal konkurenceschopn\u011bj\u0161\u00edm. Dozor\u010d\u00ed rada minul\u00fd t\u00fdden schv\u00e1lila restrukturaliza\u010dn\u00ed bal\u00ed\u010dek, kter\u00fd po\u010d\u00edt\u00e1 se zmen\u0161en\u00edm portfolia podnik\u016f zhruba o\u00a0t\u0159etinu. V\u00a0\u010dervnu se skupina dohodla na prodeji 51procentn\u00edho pod\u00edlu v\u00a0divizi lodn\u00edch motor\u016f Everllence. M\u011bla by tak z\u00edskat zhruba 7,4\u00a0miliardy eur.<\/p>\n

<\/a><\/p>\n

Automobilka Audi koupila firmu Ducati v\u00a0roce 2012.\u00a0Automobilka zva\u017eovala prodej tohoto t\u00e9m\u011b\u0159 100\u00a0let star\u00e9ho v\u00fdrobce motocykl\u016f u\u017e v\u00a0roce 2017, od z\u00e1m\u011bru ale nakonec odstoupila kv\u016fli nesouhlasu n\u011bmeck\u00fdch odbor\u016f. Firma Ducati si od t\u00e9 doby upevnila pozici na trhu a\u00a0stala se jednou z\u00a0dominantn\u00edch zna\u010dek v\u00a0motocyklov\u00fdch z\u00e1vodech. D\u00edky sv\u00e9mu \u00fasp\u011bchu z\u00edskala v\u00a0motocyklov\u00e9m sv\u011bt\u011b auru podobnou t\u00e9, jakou m\u00e1 Ferrari, a\u00a0m\u00e1 sv\u00e9 v\u011brn\u00e9 p\u0159\u00edznivce, kte\u0159\u00ed si \u0159\u00edkaj\u00ed Ducatisti.<\/p>\n

P\u0159\u00edpadn\u00fd prodej by m\u011bl zvl\u00e1\u0161tn\u00ed symbolick\u00fd v\u00fdznam pro rodinn\u00fd klan Porsche-Pi\u00ebch, kter\u00fd vlastn\u00ed kontroln\u00ed pod\u00edl ve Volkswagenu. Zesnul\u00fd patriarcha Ferdinand Pi\u00ebch byl motocyklov\u00fdm nad\u0161encem, osobn\u011b se zasazoval o\u00a0akvizici v\u00a0roce 2012\u00a0a\u00a0pozd\u011bji p\u016fsobil v\u00a0p\u0159edstavenstvu Ducati. Provozn\u00ed mar\u017ee motocyklov\u00e9 zna\u010dky v\u0161ak nedosahuje dev\u00edtiprocentn\u00edho c\u00edle, kter\u00e9ho chce gener\u00e1ln\u00ed \u0159editel Volkswagenu Oliver Blume dos\u00e1hnout v\u00a0r\u00e1mci cel\u00e9 skupiny do roku 2030.<\/p>\n

Ducati ro\u010dn\u011b prod\u00e1 kolem 50\u00a0tis\u00edc motocykl\u016f. Tr\u017eby firmy loni \u010dinily 925\u00a0milion\u016f eur a\u00a0provozn\u00ed zisk 52\u00a0milion\u016f eur.<\/p>\n

D\u00f6llner v\u00a0rozhovoru s\u00a0agenturou Bloomberg tak\u00e9 \u0159ekl, \u017ee Audi st\u00e1le zva\u017euje mo\u017enosti v\u00fdroby ve Spojen\u00fdch st\u00e1tech. V\u00a0sou\u010dasn\u00e9 dob\u011b tam Audi \u017e\u00e1dn\u00e1 auta nevyr\u00e1b\u00ed, automobilka je tak vystavena v\u011bt\u0161\u00edmu riziku ne\u017e konkuren\u010dn\u00ed spole\u010dnosti BMW a\u00a0Mercedes-Benz. Automobilka Audi by v\u00a0USA mohla vyu\u017e\u00edt kapacit st\u00e1vaj\u00edc\u00ed tov\u00e1rny Volkswagenu nebo nov\u00e9ho z\u00e1vodu spole\u010dnosti Scout Motors. Jak\u00fdkoliv krok bude sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed restrukturalizace v\u00fdrobn\u00ed s\u00edt\u011b koncernu.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Koncern Volkswagen m\u00e1 asi dva tis\u00edce podnik\u016f. Ducati pat\u0159\u00ed mezi zhruba 600, u\u00a0kter\u00fdch veden\u00ed koncernu prov\u011b\u0159uje, zda si…\n","protected":false},"author":2,"featured_media":206810,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[606,67,68,30483,1197,607,375,1351],"class_list":["post-206809","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-automoto","tag-business","tag-byznys","tag-ducati","tag-firmy","tag-italie","tag-nemecko","tag-volkswagen"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117234909003498891","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/206809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=206809"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/206809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/206810"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=206809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=206809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=206809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}