{"id":206997,"date":"2026-09-08T12:59:17","date_gmt":"2026-09-08T12:59:17","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/206997\/"},"modified":"2026-09-08T12:59:17","modified_gmt":"2026-09-08T12:59:17","slug":"netflix-plati-praze-3-za-reklamu-na-namesti-jiriho-z-podebrad-mene-nez-farmar-za-stanek","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/206997\/","title":{"rendered":"Netflix plat\u00ed Praze 3\u00a0za reklamu na n\u00e1m\u011bst\u00ed Ji\u0159\u00edho z\u00a0Pod\u011bbrad m\u00e9n\u011b ne\u017e farm\u00e1\u0159 za st\u00e1nek"},"content":{"rendered":"

\u201eP\u0159ekvapilo m\u011b, \u017ee kdy\u017e jsme o\u00a0z\u00e1boru pro Netflix hlasovali, mezi radn\u00edmi Prahy 3\u00a0se spolu s\u00a0m\u00fdm objevil u\u017e jen jeden dal\u0161\u00ed kritick\u00fd hlas. Zazn\u00edvaly argumenty, \u017ee tohle nen\u00ed klasick\u00e1 reklama, \u017ee je to p\u011bkn\u00fd, chytr\u00fd, zaj\u00edmav\u00fd a\u00a0lidem se to bude l\u00edbit. P\u0159esn\u011b to je ale z\u00e1m\u011brem market\u00e9r\u016f,\u201c napsal v\u00a0p\u0159\u00edsp\u011bvku<\/a> m\u00edstostarosta, kter\u00fd vyzval k\u00a0online diskuzi.<\/p>\n

V\u00a0koment\u00e1\u0159\u00edch se opakuje, \u017ee je to sm\u011b\u0161n\u011b m\u00e1lo za reklamn\u00ed smog, kolem kter\u00e9ho projdou denn\u011b tis\u00edce lid\u00ed. \u201eZa m\u011b je tohle to hlavn\u00ed t\u00e9ma. \u017de m\u00e1me na radnici lidi, kter\u00fd se nechaj\u00ed uchl\u00e1cholit t\u00edm, \u017ee miliardov\u00e1 korporace n\u00e1m p\u0159ipravila pomalu z\u00a0dobr\u00e9ho srdce hezkou dekoraci do ulic m\u011b up\u0159\u00edmn\u011b d\u011bs\u00ed,\u201c uvedla v\u00a0koment\u00e1\u0159i u\u017eivatelka Ally Bealkov\u00e1.<\/p>\n

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M\u00edstostarosta v\u00a0p\u0159\u00edsp\u011bvku popsal, \u017ee za jeden\u00e1ct dn\u00ed um\u00edst\u011bn\u00ed t\u00e9to reklamy na druhou \u0159adu seri\u00e1lu Gentlemani dostane Praha 3\u00a0od Netflixu necel\u00fdch 7\u00a0tis\u00edc korun. \u201eNep\u00ed\u0161u to sem proto, \u017ee to je hrozn\u011b m\u00e1lo (o zv\u00fd\u0161en\u00ed poplatk\u016f u\u017e na radnici jedn\u00e1me), ale proto\u017ee si mysl\u00edm, \u017ee tahle reklama na n\u00e1m\u011bst\u00ed v\u016fbec nem\u011bla b\u00fdt,\u201c uvedl Rut.<\/p>\n

Lid\u00e9 podle n\u011bj u\u017e klasickou reklamu v\u00a0p\u0159ehlcenosti v\u011bt\u0161inou nesn\u00e1\u0161\u00ed a\u00a0prodejci hledaj\u00ed zp\u016fsoby, jak svoje zbo\u017e\u00ed lidem dostat pod k\u016f\u017ei, ani\u017e by si v\u0161imli, \u017ee jsou \u201ezpracov\u00e1ni\u201c. \u201eT\u00edmhle si posouv\u00e1me hranice p\u0159\u00edpustn\u00e9ho, co se v\u00a0na\u0161ich ulic\u00edch m\u016f\u017ee objevovat. Stejn\u011b jako mezi radn\u00edmi o\u010dek\u00e1v\u00e1m, \u017ee i\u00a0tady budu asi v\u00a0men\u0161in\u011b,\u201c podotkl.<\/p>\n

\u201eSouhlas\u00edm, proto jsem to na rad\u011b taky nepodpo\u0159il,\u201c uvedl dal\u0161\u00ed m\u00edstostarosta Prahy 3\u00a0Filip M\u00e1lek (Praha 3\u00a0sob\u011b). Lid\u00e9 v\u00a0koment\u00e1\u0159\u00edch na Facebooku zmi\u0148uj\u00ed, \u017ee budka od Netflixu je to nejhez\u010d\u00ed, co na n\u00e1m\u011bst\u00ed je, ale n\u00edzkou cenu kritizuj\u00ed v\u0161ichni. \u201eJe to kr\u00e1sn\u00e9, n\u00e1padit\u00e9 a\u00a0je dob\u0159e, \u017ee to tam je. Ale 7000\u00a0korun je sm\u011b\u0161n\u00e1 \u010d\u00e1stka,\u201c uvedl Martin J. Pol\u00e1k.<\/p>\n

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Novinky oslovily spr\u00e1vce farm\u00e1\u0159sk\u00fdch trh\u016f na n\u00e1m\u011bst\u00ed Ji\u0159\u00edho z\u00a0Pod\u011bbrad, kter\u00fd uvedl, \u017ee o\u00a0reklamn\u00ed budce samoz\u0159ejm\u011b v\u00ed a\u00a0p\u0159ekvapuje ho cena pro inzerenta oproti tomu, co mus\u00ed platit farm\u00e1\u0159i ve stejn\u00e9 lokalit\u011b. \u201eProdejce na st\u00e1nku plat\u00ed dva tis\u00edce korun za den, podle m\u011b by to m\u011blo b\u00fdt mnohem m\u00e9n\u011b, aby mohl b\u00fdt i\u00a0ten p\u00e1rek v\u00a0rohl\u00edku levn\u011bj\u0161\u00ed,\u201c \u0159ekl spr\u00e1vce Ji\u0159\u00ed Zoubek.<\/p>\n

Dal\u0161\u00ed diskutuj\u00edc\u00ed pod \u010dl\u00e1nkem se div\u00ed, podle jak\u00e9ho cen\u00edku komer\u010dn\u00ed inzerent plat\u00ed? \u201eV komer\u010dn\u00ed sf\u00e9\u0159e by agentura byla r\u00e1da, kdy\u017e by se dostala pod 200\u00a0tis\u00edc za um\u00edst\u011bn\u00ed na jeden\u00e1ct dn\u00ed na takov\u00e9m frekventovan\u00e9m a\u00a0pr\u00e9miov\u00e9m m\u00edst\u011b. Ten cen\u00edk, pokud ho budete m\u011bnit, vyn\u00e1sobte minim\u00e1ln\u011b dvaceti, a\u00a0po\u0159\u00e1d v\u00e1m budou pronaj\u00edmatel\u00e9 l\u00edbat ruce,\u201c napsal u\u017eivatel Petr St\u0159\u00edbrn\u00fd.<\/p>\n

M\u00edstostarosta Rut doplnil, \u017ee na komer\u010dn\u00ed akce v\u010detn\u011b reklamy m\u00e1 m\u011bstsk\u00e1 \u010d\u00e1st platn\u00fd cen\u00edk: \u201eJednotliv\u00e9 \u017e\u00e1dosti podle cen\u00edku pak projedn\u00e1v\u00e1 a\u00a0schvaluje rada. Bohu\u017eel ten cen\u00edk nerozli\u0161uje prodejn\u00ed z\u00e1bory a\u00a0z\u00e1bory pro reklamu. Podle m\u011b by v\u016fbec reklama b\u00fdt nem\u011bla, a\u00a0kdy\u017e u\u017e, tak za vy\u0161\u0161\u00ed cenu ne\u017e t\u0159eba prodejce kafe nebo zmrzliny.\u201c<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u201eP\u0159ekvapilo m\u011b, \u017ee kdy\u017e jsme o\u00a0z\u00e1boru pro Netflix hlasovali, mezi radn\u00edmi Prahy 3\u00a0se spolu s\u00a0m\u00fdm objevil u\u017e jen…\n","protected":false},"author":2,"featured_media":206998,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[30],"tags":[38407,46768,243,13636,1842,98,99,2569,309,46767,875,14198,26395,29889,810,2413],"class_list":["post-206997","post","type-post","status-publish","format-standard","has-post-thumbnail","category-praha","tag-farmarske-trhy","tag-farmarske-trhy-v-praze","tag-kritika","tag-namesti-jiriho-z-podebrad","tag-netflix","tag-prague","tag-praha","tag-praha-3","tag-reklama","tag-reklamni-plochy","tag-serial","tag-srovnani","tag-srovnani-cen","tag-stanky","tag-televizni-serialy","tag-vinohrady"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117235546110994855","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/206997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=206997"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/206997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/206998"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=206997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=206997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=206997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}