V\u00a0roce 2024\u00a0sv\u00e9 pen\u00edze nech\u00e1valo zhodnocovat 66\u00a0procent populace, letos je to u\u017e 82\u00a0procent \u010cech\u016f. Do akci\u00ed, dluhopis\u016f nebo pod\u00edlov\u00fdch fond\u016f p\u0159itom investuje 55\u00a0procent z\u00a0n\u00e1s, i\u00a0to je oproti 41\u00a0procent\u016fm p\u0159ed dv\u011bma lety znateln\u00fd posun. Ukazuje to pr\u016fzkum agentury Ipsos ve spolupr\u00e1ci s\u00a0\u010ceskou spo\u0159itelnou v\u00a0r\u00e1mci Indexu prosperity a\u00a0finan\u010dn\u00edho zdrav\u00ed.<\/p>\n
Za roz\u0161\u00ed\u0159en\u00edm z\u00e1jmu o\u00a0investice u\u017e podle ekonoma Dominika Stroukala nestoj\u00ed infla\u010dn\u00ed \u0161ok minul\u00fdch let, ale struktur\u00e1ln\u00ed prom\u011bna spole\u010dnosti. <\/p>\n
\u201eZat\u00edmco vysok\u00e1 inflace poslou\u017eila jako nezbytn\u00fd bud\u00ed\u010dek, trvalost tohoto trendu zajistila kombinace snadno dostupn\u00fdch mobiln\u00edch aplikac\u00ed a\u00a0zaveden\u00ed Dlouhodob\u00e9ho investi\u010dn\u00edho produktu (DIP), kter\u00fd investov\u00e1n\u00ed definitivn\u011b legitimizoval a\u00a0da\u0148ov\u011b srovnal jako standardn\u00ed n\u00e1stroj zaji\u0161t\u011bn\u00ed na st\u00e1\u0159\u00ed.\u201c<\/p>\n
Svou roli podle Stroukala sehr\u00e1ly i\u00a0banky, kter\u00e9 se rychle p\u0159izp\u016fsobily trend\u016fm digitalizace a\u00a0demokratizace investov\u00e1n\u00ed a\u00a0za\u010daly nab\u00edzet levn\u00e9 a\u00a0jednoduch\u00e9 investice p\u0159\u00edmo ze sv\u00fdch mobiln\u00edch aplikac\u00ed. <\/p>\n
\u201eZ n\u00e1roda st\u0159adatel\u016f se tak st\u00e1v\u00e1me spole\u010dnost\u00ed, kter\u00e1 u\u017e aktivn\u00ed spr\u00e1vu majetku nepova\u017euje za hazard, ale za nezbytnou sou\u010d\u00e1st finan\u010dn\u00ed hygieny,\u201c tvrd\u00ed ekonom.<\/p>\n
Investov\u00e1n\u00edm proti inflaci<\/p>\n
8\u00a0z\u00a010\u00a0investor\u016f bylo v\u00a0roce 2025\u00a0ziskov\u00fdch. 4\u00a0z\u00a010\u00a0vyd\u011blali v\u00edce, ne\u017e o\u00a0co je p\u0159ipravila inflace.<\/p>\n
Zat\u00edmco po\u010det t\u011bch, kte\u0159\u00ed se sna\u017e\u00ed \u00faspory zhodnocovat, roste, rozlo\u017een\u00ed vyu\u017e\u00edvan\u00fdch investi\u010dn\u00edch n\u00e1stroj\u016f z\u016fst\u00e1v\u00e1 t\u00e9m\u011b\u0159 toto\u017en\u00e9.<\/p>\n
\u201eMezi na\u0161imi klienty postupn\u011b roste z\u00e1jem o\u00a0akciov\u00e9 fondy, kter\u00e9 vyk\u00e1zaly zaj\u00edmav\u00e9 zhodnocen\u00ed d\u00edky dlouh\u00e9mu ekonomick\u00e9mu cyklu, a\u00a0posledn\u00ed dva roky i\u00a0o nemovitostn\u00ed fondy, kter\u00e9 podobn\u011b tak\u00e9 t\u011b\u017e\u00ed z\u00a0ned\u00e1vn\u00e9 historick\u00e9 v\u00fdkonnosti. O\u00a0sm\u00ed\u0161en\u00e9 fondy je v\u00a0posledn\u00ed dob\u011b standardn\u00ed z\u00e1jem bez v\u00fdrazn\u00fdch v\u00fdkyv\u016f, popt\u00e1vka po dluhopisov\u00fdch fondech, jejich\u017e absolutn\u00ed prodeje jsou st\u00e1le nejvy\u0161\u0161\u00ed, je do zna\u010dn\u00e9 m\u00edry funkc\u00ed nomin\u00e1ln\u00edch \u00farokov\u00fdch sazeb,\u201c \u0159\u00edk\u00e1 Martin \u0158ez\u00e1\u010d, \u0161\u00e9f Erste Asset Management \u010cR. Investi\u010dn\u00ed fondy p\u0159ekon\u00e1vaj\u00ed p\u0159\u00edm\u00e9 n\u00e1kupy akci\u00ed tak\u0159ka trojn\u00e1sobn\u011b. Roste tak\u00e9 z\u00e1jem klient\u016f o\u00a0tematicky zam\u011b\u0159en\u00e9 fondy, nap\u0159\u00edklad ty orientovan\u00e9 na obrann\u00fd pr\u016fmysl.<\/p>\n
S t\u00edm souhlas\u00ed i\u00a0Luk\u00e1\u0161 M\u00edka, kter\u00fd je v\u00a0\u010cesk\u00e9 spo\u0159iteln\u011b odpov\u011bdn\u00fd za rozvoj investi\u010dn\u00edch a\u00a0depozitn\u00edch \u0159e\u0161en\u00ed.<\/p>\n
\u201eV meziro\u010dn\u00edm srovn\u00e1n\u00ed, od \u00fanora 2025\u00a0do \u00fanora 2026, n\u00e1m po\u010det investor\u016f vzrostl o\u00a012\u00a0procent na v\u00edce ne\u017e 750\u00a0tis\u00edc. Z\u00a0celkov\u00e9ho po\u010dtu retailov\u00fdch klient\u016f pravideln\u011b investuj\u00ed v\u00edce ne\u017e dv\u011b t\u0159etiny,\u201c vysv\u011btluje M\u00edka a\u00a0dod\u00e1v\u00e1: \u201eNej\u010dast\u011bji se jedn\u00e1 o\u00a0pod\u00edlov\u00e9 fondy, nicm\u00e9n\u011b vid\u00edme, \u017ee od t\u00e9 doby, co m\u00e1 aplikace George svoji vlastn\u00ed investi\u010dn\u00ed sekci, roste po\u010det klient\u016f, kte\u0159\u00ed nakupuj\u00ed akcie a\u00a0ETF. Na\u0161i investi\u010dn\u00ed sekci si ji\u017e otev\u0159ely v\u00edce ne\u017e dva\u00a0miliony klient\u016f.\u201c<\/p>\n
Digit\u00e1ln\u011b vstupuj\u00ed do investic p\u0159edev\u0161\u00edm v\u00fdrazn\u011b mlad\u0161\u00ed klienti, jejich pr\u016fm\u011brn\u00fd v\u011bk je 35\u00a0let. Klient\u016fm, kte\u0159\u00ed p\u0159ijdou kv\u016fli investov\u00e1n\u00ed na pobo\u010dku \u010cesk\u00e9 spo\u0159itelny, je v\u00a0pr\u016fm\u011bru 59\u00a0let.<\/p>\n
Kdy\u017e dojde na skute\u010dn\u00e9 investov\u00e1n\u00ed<\/p>\n
Nejobl\u00edben\u011bj\u0161\u00edm investi\u010dn\u00edm n\u00e1strojem a\u00a0jak\u00fdmsi vstupn\u00edm bodem do sv\u011bta aktivn\u00edho investov\u00e1n\u00ed jsou podle pr\u016fzkumu investi\u010dn\u00ed fondy nebo ETF, v\u010detn\u011b penzijn\u00edch fond\u016f. Vyu\u017e\u00edv\u00e1 je bezm\u00e1la 59\u00a0procent investor\u016f a\u00a0u mlad\u00fdch do t\u0159iceti let je tento pom\u011br je\u0161t\u011b vy\u0161\u0161\u00ed. P\u0159\u00edm\u00e9 n\u00e1kupy akci\u00ed pak vol\u00ed 23\u00a0procent investorsk\u00e9 populace. N\u00e1sleduj\u00ed n\u00e1kupy nemovitost\u00ed a\u00a0drah\u00fdch kov\u016f, kter\u00e9 se pohybuj\u00ed kolem 18\u00a0procent.<\/p>\n
Co se t\u00fd\u010de hodnoty investic, dv\u011b t\u0159etiny \u010desk\u00fdch investor\u016f maj\u00ed ve sv\u00e9m portfoliu prost\u0159edky v\u00a0hodnot\u011b do p\u016fl milionu korun. U\u00a0\u010dty\u0159 procent investor\u016f pak aktiva p\u0159evy\u0161uj\u00ed t\u0159i miliony korun\u00a0\u2013 nej\u010dast\u011bji v\u00a0p\u0159\u00edpad\u011b \u010cech\u016f ve v\u011bku 40\u00a0a\u017e 49\u00a0let.<\/p>\n
D\u0159\u00edve \u0161lo o\u00a0divok\u00fd z\u00e1pad, dnes se krypto stalo respektovanou, by\u0165 st\u00e1le rizikov\u011bj\u0161\u00ed alternativou s\u00a0jasn\u00fdmi pravidly hry.<\/p>\n
Dominik Stroukal, ekonom<\/p>\n
V\u00e1\u017en\u011b u\u017e bereme i\u00a0kryptom\u011bny, n\u00e1\u0161 vztah k\u00a0tomuto investi\u010dn\u00edmu n\u00e1stroji se podle Dominika Stroukala v\u00a0posledn\u00edch letech transformoval \u201ez divok\u00e9 spekulace v\u00a0uzn\u00e1vanou t\u0159\u00eddu aktiv, kterou dnes zna\u010dn\u00e1 \u010d\u00e1st investor\u016f vn\u00edm\u00e1 jako \u201adigit\u00e1ln\u00ed zlato\u2018 pro diverzifikaci portfolia\u201c.<\/p>\n
\u201eKl\u00ed\u010dov\u00fdm miln\u00edkem byl rok 2025, kdy evropsk\u00e1 regulace MiCA a\u00a0narovn\u00e1n\u00ed da\u0148ov\u00fdch podm\u00ednek, tj. \u010dasov\u00e9ho a\u00a0hodnotov\u00e9ho testu, v\u00a0\u010cR vyt\u00e1hly krypto z\u00a0\u0161ed\u00e9 z\u00f3ny a\u00a0dodaly mu punc standardn\u00edho investi\u010dn\u00edho n\u00e1stroje. D\u0159\u00edve \u0161lo o\u00a0divok\u00fd z\u00e1pad, dnes se krypto stalo respektovanou, by\u0165 st\u00e1le rizikov\u011bj\u0161\u00ed alternativou s\u00a0jasn\u00fdmi pravidly hry.\u201c<\/p>\n
Podle pr\u016fzkumu u\u017e t\u0159etina \u010cech\u016f ch\u00e1pe investov\u00e1n\u00ed jako nutnost, kter\u00e1 jim pom\u00e1h\u00e1 zvy\u0161ovat nebo alespo\u0148 udr\u017eovat \u017eivotn\u00ed \u00farove\u0148. Za ned\u016fle\u017eit\u00e9 ho ozna\u010dila jen \u010dty\u0159i procenta \u010cech\u016f.<\/p>\n
Co v\u00a0praxi ve zhodnocov\u00e1n\u00ed pen\u011bz br\u00e1n\u00ed nej\u010dast\u011bji? \u010casto je to obava ze ztr\u00e1ty pen\u011bz. Pom\u011brn\u011b specifi\u010dt\u00ed jsou v\u00a0tomto ohledu mlad\u00ed, u\u00a0kter\u00fdch velmi \u010dasto hraje roli i\u00a0to, \u017ee nev\u00ed, jak za\u010d\u00edt.<\/p>\n
Polovina t\u011bch, kte\u0159\u00ed neinvestuj\u00ed, prohla\u0161uje, \u017ee pokud by m\u011bli v\u00edce pen\u011bz, tak by s\u00a0investov\u00e1n\u00edm za\u010dali. D\u00e1le zhruba 46\u00a0procent respondent\u016f by s\u00a0investicemi za\u010dalo, kdyby si byli jist\u00ed, \u017ee o\u00a0pen\u00edze nep\u0159ijdou, a\u00a0p\u011btin\u011b by pomohlo vysv\u011btlen\u00ed, jak s\u00a0investov\u00e1n\u00edm za\u010d\u00edt.<\/p>\n
Ke zhodnocov\u00e1n\u00ed prost\u0159edk\u016f st\u00e1le nej\u010dast\u011bji vyu\u017e\u00edv\u00e1me spo\u0159ic\u00ed \u00fa\u010det. Vyu\u017e\u00edvaj\u00ed ho a\u017e t\u0159i \u010dtvrtiny \u010cech\u016f, jeliko\u017e nem\u00e1 t\u00e9m\u011b\u0159 \u017e\u00e1dnou vstupn\u00ed bari\u00e9ru, lze z\u00a0n\u011bj pen\u00edze snadno p\u0159ev\u00e9st na b\u011b\u017en\u00fd \u00fa\u010det a\u00a0z\u00e1rove\u0148 nep\u0159edstavuje tak\u0159ka \u017e\u00e1dn\u00e9 riziko ztr\u00e1ty pen\u011bz. Oproti tomu v\u0161ak nab\u00edz\u00ed mnohem ni\u017e\u0161\u00ed zhodnocen\u00ed ne\u017e aktivn\u00ed investov\u00e1n\u00ed. Obl\u00edben\u00fdm n\u00e1strojem je i\u00a0penzijn\u00ed spo\u0159en\u00ed a\u00a0a\u017e na t\u0159et\u00edm m\u00edst\u011b jsou investice do akci\u00ed, ETF fond\u016f, dluhopis\u016f \u010di pod\u00edlov\u00fdch fond\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"V\u00a0roce 2024\u00a0sv\u00e9 pen\u00edze nech\u00e1valo zhodnocovat 66\u00a0procent populace, letos je to u\u017e 82\u00a0procent \u010cech\u016f. Do akci\u00ed, dluhopis\u016f nebo pod\u00edlov\u00fdch…\n","protected":false},"author":2,"featured_media":8225,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,10134,686,3888,4409,1005],"class_list":["post-20794","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-index-prosperity","tag-inflace","tag-investicni-fondy","tag-investovani","tag-pruzkum"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116209971596825550","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/20794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=20794"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/20794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/8225"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=20794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=20794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=20794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}