{"id":20911,"date":"2026-03-11T11:53:09","date_gmt":"2026-03-11T11:53:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/20911\/"},"modified":"2026-03-11T11:53:09","modified_gmt":"2026-03-11T11:53:09","slug":"lego-hlasi-rekordni-rok-pomohla-i-spoluprace-s-formuli","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/20911\/","title":{"rendered":"Lego hl\u00e1s\u00ed rekordn\u00ed rok, pomohla i\u00a0spolupr\u00e1ce s\u00a0Formul\u00ed"},"content":{"rendered":"<p class=\"c_bz\">\u201eNa\u0161e inovativn\u00ed a\u00a0\u0161irok\u00e9 portfolio, spolu se silou zna\u010dky Lego a\u00a0efektivn\u00edm fungov\u00e1n\u00edm firmy, vytvo\u0159ilo silnou popt\u00e1vku,\u201c prohl\u00e1sil gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Niels B. Christiansen.<\/p>\n<p class=\"c_bz\">Upozornil, \u017ee firma se p\u0159ipravuje na vy\u0161\u0161\u00ed n\u00e1klady na energie a\u00a0suroviny, proto\u017ee ceny ropy a\u00a0plynu se kv\u016fli konfliktu na Bl\u00edzk\u00e9m v\u00fdchod\u011b zvy\u0161uj\u00ed. <\/p>\n<p class=\"c_bz\">Tr\u017eby spole\u010dnosti se zv\u00fd\u0161ily o\u00a0v\u00edce ne\u017e desetinu na 83,5\u00a0miliardy d\u00e1nsk\u00fdch korun (272\u00a0miliard K\u010d). Lego tak podle listu <a data-dot=\"atm-link\" target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.wsj.com\/business\/earnings\/lego-sales-outpace-global-toy-market-to-hit-new-record-ce4e29ca\" class=\"c_N\">The Wall Street Journal<\/a> pokra\u010duje v\u00a0r\u016fstu navzdory tomu, \u017ee \u010d\u00e1st konkurence \u010del\u00ed slo\u017eit\u011bj\u0161\u00edmu obdob\u00ed.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/internet-a-pc-hry-a-herni-systemy-ces-2026-stavebnice-lego-diky-chytrym-kostkam-obzivnou-budou-vnimat-okoli-40556302\" class=\"c_N\" rel=\"nofollow noopener\"><img fetchpriority=\"high\" height=\"1080\" width=\"1920\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/02\/lego-kostka-ces-star-wars.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n<p class=\"c_bz\">Nap\u0159\u00edklad americk\u00fd Mattel zaznamenal m\u00edrn\u00fd pokles ro\u010dn\u00edch tr\u017eeb a\u00a0v\u00fdrazn\u011bj\u0161\u00ed propad zisku. Firma sice letos o\u010dek\u00e1v\u00e1 r\u016fst prodej\u016f, pl\u00e1nuje v\u0161ak z\u00e1rove\u0148 dal\u0161\u00ed investice, kter\u00e9 mohou kr\u00e1tkodob\u011b sni\u017eovat ziskovost.<\/p>\n<p class=\"c_bz\">Hasbro, v\u00fdrobce zna\u010dek jako Play-Doh nebo Monopoly, naopak ozn\u00e1mil meziro\u010dn\u00ed r\u016fst tr\u017eeb o\u00a014\u00a0procent.<\/p>\n<p>Hra\u010dky pro d\u011bti i\u00a0dosp\u011bl\u00e9<\/p>\n<p class=\"c_bz\">Podle Lega stoj\u00ed za r\u016fstem p\u0159edev\u0161\u00edm popularita stavebnic ur\u010den\u00fdch nejen pro d\u011bti, ale tak\u00e9 pro dosp\u011bl\u00e9 fanou\u0161ky. Silnou popt\u00e1vku zaznamenaly nap\u0159\u00edklad \u0159ady City, Technic, Star Wars, Icons nebo Botanicals.<\/p>\n<p class=\"c_bz\">Firma z\u00e1rove\u0148 dok\u00e1zala pos\u00edlit sv\u00e9 postaven\u00ed na kl\u00ed\u010dov\u00fdch trz\u00edch. R\u016fst zaznamenala v\u00a0Evrop\u011b, Spojen\u00fdch st\u00e1tech, na Bl\u00edzk\u00e9m v\u00fdchod\u011b a\u00a0v Africe.<\/p>\n<p class=\"c_bz\">Nov\u00e9 z\u00e1kazn\u00edky p\u0159il\u00e1kaly tak\u00e9 marketingov\u00e9 spolupr\u00e1ce s\u00a0velk\u00fdmi zna\u010dkami. Jednou z\u00a0nejv\u00fdrazn\u011bj\u0161\u00edch byla partnersk\u00e1 dohoda s\u00a0Formul\u00ed 1.\u00a0Spolupracuje i\u00a0se spole\u010dnost\u00ed Nike a\u00a0seri\u00e1ly Bluey a\u00a0Pok\u00e9mon. Na trh rovn\u011b\u017e uv\u00e1d\u00ed nov\u00e9 chytr\u00e9 kostky SMART Brick s\u00a0osv\u011btlen\u00edm, skenery, reproduktory a\u00a0senzory.<\/p>\n<p class=\"c_bz\">Sou\u010dasn\u011b s\u00a0r\u016fstem prodej\u016f podnik v\u00fdrazn\u011b investuje do rozvoje v\u00fdroby a\u00a0distribuce. N\u00e1klady vzrostly o\u00a011\u00a0procent, proto\u017ee Lego buduje nov\u00e9 tov\u00e1rny, logistick\u00e1 centra i\u00a0kancel\u00e1\u0159e bl\u00ed\u017ee sv\u00fdm hlavn\u00edm trh\u016fm.<\/p>\n<p class=\"c_bz\">Nov\u00fd z\u00e1vod a\u00a0distribu\u010dn\u00ed centrum otev\u0159ela spole\u010dnost ve Vietnamu. Pokra\u010duje tak\u00e9 v\u00fdstavba tov\u00e1rny a\u00a0logistick\u00e9ho centra v\u00a0americk\u00e9 Virginii. Firma z\u00e1rove\u0148 roz\u0161i\u0159uje st\u00e1vaj\u00edc\u00ed v\u00fdrobn\u00ed z\u00e1vody v\u00a0Ma\u010farsku, Mexiku a\u00a0\u010c\u00edn\u011b.<\/p>\n<p class=\"c_bz\">Vedle toho Lego otev\u0159elo nov\u00e9 region\u00e1ln\u00ed s\u00eddlo pro Ameriku v\u00a0Bostonu, pokra\u010duje ve v\u00fdstavb\u011b nov\u00e9 centr\u00e1ly v\u00a0Kodani a\u00a0pl\u00e1nuje tak\u00e9 p\u0159esun sv\u00e9 lond\u00fdnsk\u00e9 kancel\u00e1\u0159e.<\/p>\n<p class=\"c_bz\">Lego vzniklo roku 1932\u00a0v\u00a0d\u00e1nsk\u00e9m Billundu, kde za\u010dal truhl\u00e1\u0159 Ole Kirk Christiansen vyr\u00e1b\u011bt d\u0159ev\u011bn\u00e9 hra\u010dky. Plastov\u00e9 stavebnice p\u0159i\u0161ly a\u017e po druh\u00e9 sv\u011btov\u00e9 v\u00e1lce. Sou\u010dasnou podobu maj\u00ed kostky od roku 1958.<\/p>\n<p class=\"c_bz\">Lego p\u016fsob\u00ed od roku 2000\u00a0i\u00a0v \u010cesku. V\u00a0Kladn\u011b m\u00e1 centrum pro balen\u00ed stavebnic a\u00a0distribuci do Evropy. V\u00a0\u010desk\u00e9 pobo\u010dce zam\u011bstn\u00e1v\u00e1 n\u011bkolik tis\u00edc lid\u00ed.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/auto-v-kladne-postavili-elvisuv-cadillac-z-lega-o-vikendu-zazaril-v-las-vegas-40550180\" class=\"c_N\" rel=\"nofollow noopener\"><img height=\"1595\" width=\"2837\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/lego-cadillac-f1-formule-1-terry-crews.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u201eNa\u0161e inovativn\u00ed a\u00a0\u0161irok\u00e9 portfolio, spolu se silou zna\u010dky Lego a\u00a0efektivn\u00edm fungov\u00e1n\u00edm firmy, vytvo\u0159ilo silnou popt\u00e1vku,\u201c prohl\u00e1sil gener\u00e1ln\u00ed \u0159editel&hellip;\n","protected":false},"author":2,"featured_media":20912,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,2351,9855,8494,5435],"class_list":{"0":"post-20911","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-hracky","11":"tag-lego","12":"tag-rust","13":"tag-zisk"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116210408104294372","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/20911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=20911"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/20911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/20912"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=20911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=20911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=20911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}