{"id":22305,"date":"2026-03-12T16:01:10","date_gmt":"2026-03-12T16:01:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/22305\/"},"modified":"2026-03-12T16:01:10","modified_gmt":"2026-03-12T16:01:10","slug":"nova-auta-vyrazne-zdrazi-skoda-auto-lovi-rust-i-na-postsovetskych-trzich-rika-jeji-sef","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/22305\/","title":{"rendered":"Nov\u00e1 auta v\u00fdrazn\u011b zdra\u017e\u00ed. \u0160koda Auto lov\u00ed r\u016fst i na postsov\u011btsk\u00fdch trz\u00edch, \u0159\u00edk\u00e1 jej\u00ed \u0161\u00e9f"},"content":{"rendered":"<p>\u0160kod\u011b se velmi da\u0159\u00ed, zat\u00edmco se v\u00fdsledky koncernu Volkswagen pov\u00e1\u017eliv\u011b zhor\u0161uj\u00ed. Jak dlouho je\u0161t\u011b dok\u00e1\u017eete generovat zisky coby sou\u010d\u00e1st oslabuj\u00edc\u00ed skupiny?\u00a0<\/p>\n<p>Zhruba ka\u017ed\u00e9 \u010dtvrt\u00e9 auto, kter\u00e9 jsme loni prodali, bylo elektrifikovan\u00e9. Konkr\u00e9tn\u011b asi dvacet procent p\u0159ipadalo na \u010dist\u011b elektrick\u00e9 vozy a \u0161est procent na plug-in hybridy. To je meziro\u010dn\u011b zhruba dvojn\u00e1sobek. Na v\u0161ech t\u011bchto\u00a0<a href=\"https:\/\/www.e15.cz\/rozhovory\/vyplatil-se-nam-prechod-na-euro-i-elektromobily-pochvaluje-si-marze-skody-auto-jeji-financni-sef-1429869\" rel=\"nofollow noopener\" target=\"_blank\">prodan\u00fdch elektromobilech<\/a>\u00a0generujeme mnohem ni\u017e\u0161\u00ed mar\u017ee ne\u017e u spalovac\u00edch automobil\u016f. S t\u00edm se pere cel\u00fd autopr\u016fmysl. Ano, loni jsme zv\u00fd\u0161ili provozn\u00ed zisk o 8,5 procenta na 2,5 miliardy eur, co\u017e je ale i v\u00fdsledkem toho, \u017ee jsme museli skl\u00e1dat nab\u00eddku voz\u016f zp\u016fsobem, kter\u00fd je m\u00e9n\u011b p\u0159\u00edzniv\u00fd z pohledu kone\u010dn\u00e9ho zisku, tedy up\u0159ednost\u0148ovat elektrick\u00e9 vozy p\u0159ed spalovac\u00edmi, a to prim\u00e1rn\u011b kv\u016fli hroz\u00edc\u00edm emisn\u00edm pokut\u00e1m EU.\u00a0<\/p>\n<p>U ka\u017ed\u00e9 funkce vozu, u ka\u017ed\u00e9ho procesu hled\u00e1me maxim\u00e1ln\u00ed efektivitu.\u00a0<a href=\"https:\/\/www.e15.cz\/byznys\/prumysl-a-energetika\/skoda-auto-nahrazuje-stovky-lidi-umelou-inteligenci-jeste-vic-mist-ale-diky-technologii-vznika-1424633\" target=\"_blank\" rel=\"noopener nofollow\">Bez um\u011bl\u00e9 inteligence u\u017e neud\u011bl\u00e1me ani krok<\/a>.\u00a0Spole\u010dn\u011b s odbory hled\u00e1me v\u0161echny mo\u017en\u00e9 zp\u016fsoby, jak kompenzovat ni\u017e\u0161\u00ed mar\u017ee u elektromobil\u016f sni\u017eov\u00e1n\u00edm n\u00e1klad\u016f a zvy\u0161ov\u00e1n\u00edm efektivity.\u00a0<\/p>\n<p>Ano, ale mate\u0159sk\u00e9mu koncernu se neda\u0159\u00ed. Co to znamen\u00e1 pro v\u00e1s?\u00a0<\/p>\n<p>Jsme v tom spole\u010dn\u011b. A to je i v\u00fdhoda z pohledu \u0161k\u00e1lov\u00e1n\u00ed, to se t\u00fdk\u00e1 nap\u0159\u00edklad platforem. Ty vyv\u00edj\u00ed koncern jako celek a jednotliv\u00e9 zna\u010dky na nich pot\u00e9 \u201estav\u00ed\u201c jednotliv\u00e9 modely. Prvn\u00ed \u0161kodovky na nov\u00e9 platform\u011b SSP bychom m\u011bli vid\u011bt po roce 2030, in\u017een\u00fd\u0159i na nich u\u017e pracuj\u00ed.\u00a0<\/p>\n<p>\u0160koda Auto a rivalita v koncernu Volkswagen<\/p>\n<p>\u0160koda skl\u00edz\u00ed \u00fasp\u011bchy a generuje vy\u0161\u0161\u00ed mar\u017ee ne\u017e nap\u0159\u00edklad Porsche v dob\u011b, kdy v\u011bt\u0161ina ostatn\u00edch zna\u010dek sp\u00ed\u0161e has\u00ed po\u017e\u00e1r a koncern v N\u011bmecku ru\u0161\u00ed tov\u00e1rny a des\u00edtky tis\u00edc pracovn\u00edch m\u00edst. C\u00edt\u00edte, \u017ee rivalita uvnit\u0159 skupiny roste?\u00a0<\/p>\n<p>V rodin\u011b m\u00e1te v\u017edycky rivalitu, obzvl\u00e1\u0161t\u011b mezi bratry a sestrami. To se nezm\u011bn\u00ed, a vlastn\u011b je to docela zdrav\u00e9. Tla\u010d\u00ed n\u00e1s to kup\u0159edu. Mus\u00edme se ujistit, \u017ee se v tomhle rodinn\u00e9m souboji neztrat\u00edme. Nezapom\u00ednejme ale, \u017ee skute\u010dn\u00fd soupe\u0159 nen\u00ed v koncernu, ale ve sv\u011bt\u011b kolem n\u011bj.\u00a0<\/p>\n<p>Co je kl\u00ed\u010dov\u00e9: v t\u011bchto nejist\u00fdch \u010dasech mus\u00edme z\u016fstat flexibiln\u00ed. Um\u011bt rychle reagovat na to, jak\u00fd v\u016fz z\u00e1kazn\u00edk doopravdy chce. Mnoho zna\u010dek ud\u011blalo v minulosti strategick\u00e1 rozhodnut\u00ed vyhodit v\u0161echny in\u017een\u00fdry pracuj\u00edc\u00ed na spalovac\u00edch motorech, zru\u0161it v\u00fdrobu manu\u00e1ln\u00edch p\u0159evodovek. To neud\u011bl\u00e1me. Mus\u00edme reagovat na trh, by\u0165 je to t\u011b\u017ek\u00e1 hra, proto\u017ee mus\u00edme \u010dinit rozhodnut\u00ed s 3\u20134let\u00fdm n\u00e1skokem.\u00a0<\/p>\n<p>Limituje zhor\u0161en\u00e1 kondice koncernu va\u0161i schopnost investovat?\u00a0<\/p>\n<p>M\u00e1me\u00a0<a href=\"https:\/\/www.e15.cz\/rozhovory\/skoda-auto-urputne-naleha-na-volkswagen-potrebuje-ziskat-klicove-investice-rika-jahn-1424572\" target=\"_blank\" rel=\"noopener nofollow\">rozpl\u00e1novan\u00e9 investice<\/a>\u00a0na roky dop\u0159edu. Naposledy jsme nap\u0159\u00edklad otev\u0159eli <a href=\"https:\/\/www.e15.cz\/byznys\/prumysl-a-energetika\/skoda-se-proinvestovala-v-bateriovou-tepnu-volkswagenu-koncern-spoleha-na-levnejsi-chemii-z-boleslavi-1431139\" rel=\"nofollow noopener\" target=\"_blank\">novou mont\u00e1\u017en\u00ed halu na bateriov\u00e9 syst\u00e9my v Mlad\u00e9 Boleslavi<\/a>,\u00a0do n\u00ed jsme investovali t\u00e9m\u011b\u0159 p\u011bt miliard korun. D\u00e1v\u00e1 n\u00e1m spoustu nov\u00fdch p\u0159\u00edle\u017eitost\u00ed a posiluje schopnost vytv\u00e1\u0159et p\u0159idanou hodnotu.\u00a0<\/p>\n<p>M\u016f\u017eete uv\u00e9st n\u011bjak\u00fd p\u0159\u00edklad?\u00a0<\/p>\n<p>Nevyd\u011bl\u00e1v\u00e1me jen na prodeji automobil\u016f, ale i v r\u00e1mci koncernu jako dodavatel jednotliv\u00fdch d\u00edl\u016f. Skupinov\u00fdm zna\u010dk\u00e1m takhle nap\u0159\u00edklad prod\u00e1v\u00e1me p\u0159evodovky nebo motory, kter\u00e9 vyr\u00e1b\u00edme v \u010cesku. A samoz\u0159ejm\u011b je prod\u00e1v\u00e1me s n\u011bjakou mar\u017e\u00ed, to plat\u00ed i pro bateriov\u00e9 syst\u00e9my. I ty u\u017e nyn\u00ed p\u0159isp\u00edvaj\u00ed ke \u0161kodov\u00e1ck\u00fdm mar\u017e\u00edm, n\u00e1vratnost tr\u017eeb loni dos\u00e1hla 8,3 procent.\u00a0<\/p>\n<p><a class=\"article-card__image\" data-ac-image=\"\" href=\"https:\/\/www.e15.cz\/zahranicni\/skodovka-jako-osamely-vitez-na-potapejici-se-lodi-jak-dlouho-vydrzi-boleslavske-miliardy-lepit-nemecke-diry-1431254\" title=\"\u0160kodovka jako osam\u011bl\u00fd v\u00edt\u011bz na pot\u00e1p\u011bj\u00edc\u00ed se lodi. Jak dlouho vydr\u017e\u00ed boleslavsk\u00e9 miliardy lepit n\u011bmeck\u00e9 d\u00edry?\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"\u0160kodovka jako osam\u011bl\u00fd v\u00edt\u011bz na pot\u00e1p\u011bj\u00edc\u00ed se lodi. Jak dlouho vydr\u017e\u00ed boleslavsk\u00e9 miliardy lepit n\u011bmeck\u00e9 d\u00edry?\" title=\"\u0160kodovka jako osam\u011bl\u00fd v\u00edt\u011bz na pot\u00e1p\u011bj\u00edc\u00ed se lodi. Jak dlouho vydr\u017e\u00ed boleslavsk\u00e9 miliardy lepit n\u011bmeck\u00e9 d\u00edry?\" class=\"\" data-magazine=\"\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/9770474.jpg\" loading=\"lazy\" style=\"aspect-ratio: 328 \/ 184\"\/><\/a><a class=\"article-card__title-link line-limit-3\" data-ac-title=\"\" href=\"https:\/\/www.e15.cz\/zahranicni\/skodovka-jako-osamely-vitez-na-potapejici-se-lodi-jak-dlouho-vydrzi-boleslavske-miliardy-lepit-nemecke-diry-1431254\" title=\"\u0160kodovka jako osam\u011bl\u00fd v\u00edt\u011bz na pot\u00e1p\u011bj\u00edc\u00ed se lodi. Jak dlouho vydr\u017e\u00ed boleslavsk\u00e9 miliardy lepit n\u011bmeck\u00e9 d\u00edry?\" rel=\"nofollow noopener\" target=\"_blank\">\u0160kodovka jako osam\u011bl\u00fd v\u00edt\u011bz na pot\u00e1p\u011bj\u00edc\u00ed se lodi. Jak dlouho vydr\u017e\u00ed boleslavsk\u00e9 miliardy lepit n\u011bmeck\u00e9 d\u00edry?<\/a><\/p>\n<p>Volkswagen v N\u011bmecku ru\u0161\u00ed pades\u00e1t tis\u00edc\u00a0<a href=\"https:\/\/www.e15.cz\/byznys\/prumysl-a-energetika\/dostanes-zlaty-padak-kdyz-sam-odejdes-nemecke-automobilky-vyhazuji-manazery-ve-velkem-citi-to-i-skoda-auto-1431262\" rel=\"nofollow noopener\" target=\"_blank\">pracovn\u00edch m\u00edst<\/a>\u00a0do roku 2030, \u0161krty se dotknou i tov\u00e1ren Audi, Porsche nebo nap\u0159\u00edklad i ne\u00fasp\u011b\u0161n\u00e9 softwarov\u00e9 divize Cariad. Jak bude postupovat \u0160koda Auto v \u010cesku? Pl\u00e1nujete tak\u00e9 propou\u0161t\u011bt, ru\u0161it m\u00edsta?\u00a0<\/p>\n<p>Zm\u00edn\u011bn\u00fdch pades\u00e1t tis\u00edc m\u00edst nemohu komentovat, proto\u017ee se t\u00fdkaj\u00ed koncernu jako celku a na \u00fazem\u00ed N\u011bmecka. Nejsme sou\u010d\u00e1st\u00ed t\u00e9to hry. Ale samoz\u0159ejm\u011b se mus\u00edme d\u00edvat na sebe, z\u016fstat \u0161t\u00edhl\u00ed. P\u0159ed t\u0159emi lety jsme zah\u00e1jili \u00fasporn\u00fd p\u011btilet\u00fd program: ru\u0161\u00edme patn\u00e1ct procent nep\u0159\u00edm\u00fdch pracovn\u00edch pozic, tedy t\u011bch, kter\u00e9 se p\u0159\u00edmo nepod\u00edlej\u00ed na samotn\u00e9 v\u00fdrob\u011b voz\u016f, nap\u0159\u00edklad v managementu \u010di administrativ\u011b. Bez t\u011bchto \u00faspor bychom nemohli otev\u00edrat nov\u00e9 pracovn\u00ed pozice, kter\u00e9 se t\u00fdkaj\u00ed um\u011bl\u00e9 inteligence \u010di digitalizace.\u00a0<\/p>\n<p>Je z\u0159ejm\u00e9, \u017ee se automobilky v Evrop\u011b pohybuj\u00ed v extr\u00e9mn\u011b n\u00e1ro\u010dn\u00e9m a t\u011b\u017eko p\u0159edv\u00eddateln\u00e9m prost\u0159ed\u00ed s pr\u016fb\u011b\u017en\u011b se m\u011bn\u00edc\u00ed legislativou, kter\u00e1 c\u00edl\u00ed p\u0159edev\u0161\u00edm na sni\u017eov\u00e1n\u00ed emis\u00ed. P\u0159edpokl\u00e1d\u00e1te, \u017ee kv\u016fli tomu nov\u00e9 automobily nap\u0159\u00ed\u010d zna\u010dkami v\u00fdrazn\u011b zdra\u017e\u00ed?\u00a0<\/p>\n<p>Ano. D\u00e1m jednoduch\u00fd p\u0159\u00edklad: Euro 7. Tato emisn\u00ed norma nov\u011b \u0159e\u0161\u00ed i emise brzd, a to v\u00fdrobu masivn\u011b zdra\u017euje. Stejn\u011b tak kybernetick\u00e1 ochrana automobil\u016f a dal\u0161\u00ed na\u0159\u00edzen\u00ed. Jasn\u011b, jsou pot\u0159eba, ale z\u00e1sadn\u011b zvy\u0161uj\u00ed ceny nov\u00fdch aut. S Euro 7 uvid\u00edte nadpropor\u010dn\u00ed n\u00e1r\u016fst n\u00e1klad\u016f nap\u0159\u00ed\u010d v\u00fdrobci.\u00a0<\/p>\n<p><a href=\"https:\/\/www.e15.cz\/byznys\/obchod-a-sluzby\/volkswagen-propada-skoda-a-cinske-znacky-zari-nezajem-o-spalovaci-motory-nahrazuji-elektromobily-1431037\" rel=\"nofollow noopener\" target=\"_blank\">Prodeje nov\u00fdch osobn\u00edch voz\u016f v EU<\/a>\u00a0loni stagnovaly na necel\u00fdch jeden\u00e1cti milionech. Pokud \u010dasem v\u00fdrazn\u011b zdra\u017e\u00ed, sn\u00ed\u017e\u00ed se odbyt automobilek?\u00a0<\/p>\n<p>V Evrop\u011b, v sou\u010dtu s mimounijn\u00edmi trhy, se prod\u00e1v\u00e1 12 a\u017e 13 milion\u016f aut ro\u010dn\u011b. B\u00fdv\u00e1valo to 15 milion\u016f. O\u010dek\u00e1v\u00e1m, \u017ee v p\u0159\u00ed\u0161t\u00edch t\u0159ech a\u017e p\u011bti letech uvid\u00edme stagnaci prodej\u016f na sou\u010dasn\u00e9 \u00farovni.\u00a0<\/p>\n<p>\u0160\u00e9f \u0160kody Auto Klaus Zellmer. | Zdroj: e15 Michaela Szkanderov\u00e1<\/p>\n<p>\u0158ada automobilek v\u010detn\u011b VW v posledn\u00edch letech p\u0159ehodnotila priority. V minulosti se soust\u0159edila prim\u00e1rn\u011b na objem prod\u00e1van\u00fdch automobil\u016f, v sou\u010dasnosti mnohem pozorn\u011bji sleduje ziskovost. Loni jste udali p\u0159es milion \u0161kodovek na sv\u011btov\u00fdch trz\u00edch, rostli jste o t\u0159in\u00e1ct procent, tedy nejrychleji z koncernov\u00fdch zna\u010dek. Jak\u00fd je pl\u00e1n? Zisk na prvn\u00edm m\u00edst\u011b, nebo\u2026?\u00a0<\/p>\n<p>M\u00e1me potenci\u00e1l, abychom lo\u0148sk\u00fd prodej je\u0161t\u011b nav\u00fd\u0161ili, pokud n\u00e1m tedy nebude geopolitika h\u00e1zet klacky pod nohy a sv\u011bt se vr\u00e1t\u00ed k m\u00edrov\u00e9mu sou\u017eit\u00ed. A to samoz\u0159ejm\u011b netu\u0161\u00edme. K va\u0161\u00ed ot\u00e1zce: nem\u00e1me vyty\u010den\u00fd c\u00edl, nap\u0159\u00edklad 1,5 nebo dokonce 2 miliony prodej\u016f ro\u010dn\u011b.\u00a0<\/p>\n<p>Nejde n\u00e1m o masivn\u00ed zv\u00fd\u0161en\u00ed v\u00fdrobn\u00ed kapacity v Evrop\u011b. Pokud se objev\u00ed investice za \u00fa\u010delem nav\u00fd\u0161en\u00ed v\u00fdroby a prodej\u016f, bude v z\u00e1mo\u0159\u00ed. Proto\u017ee v Evrop\u011b m\u016f\u017eete r\u016fst jen tak, \u017ee p\u0159eberete z\u00e1kazn\u00edky konkurenci. A konkuren\u010dn\u00ed boj v Evrop\u011b zcela jist\u011b p\u0159itvrd\u00ed. A\u0165 u\u017e kv\u016fli\u00a0<a href=\"https:\/\/www.e15.cz\/byznys\/prumysl-a-energetika\/cinske-automobilky-lisacky-vyzraly-na-brusel-dovazeji-auta-ktera-chce-evropan-vic-nez-elektromobily-1429706\" rel=\"nofollow noopener\" target=\"_blank\">expanduj\u00edc\u00edm \u010d\u00ednsk\u00fdm zna\u010dk\u00e1m<\/a>\u00a0nebo americk\u00fdm cl\u016fm. Chceme-li r\u016fst, mus\u00edme expandovat mimo Evropu. A \u0161kodov\u00e1ckou z\u00e1kladnou pro r\u016fst <a href=\"https:\/\/www.e15.cz\/byznys\/prumysl-a-energetika\/skoda-mela-vytahnout-volkswagen-ze-dna-v-indii-vsak-roky-narazela-ted-konecne-roste-na-sampanske-je-ale-brzy-1430365\" rel=\"nofollow noopener\" target=\"_blank\">je a bude Indie<\/a>.\u00a0<\/p>\n<p>K m\u00edrov\u00e9mu sou\u017eit\u00ed m\u00e1 sv\u011bt moment\u00e1ln\u011b daleko. Poci\u0165ujete n\u011bjak\u00e9 p\u0159\u00edm\u00e9 dopady v\u00e1lky v \u00cdr\u00e1nu a jej\u00edch d\u016fsledk\u016f nap\u0159\u00edklad do cen ropy?\u00a0<\/p>\n<p>\u0160koda zat\u00edm p\u0159\u00edm\u00e9 dopady nec\u00edt\u00ed. V\u00e1lka ale samoz\u0159ejm\u011b dopad\u00e1 na dodavatelsk\u00e9 \u0159et\u011bzce. Nap\u0159\u00edklad plyn je velmi d\u016fle\u017eit\u00fd pro v\u00fdrobce skel. V tuto chv\u00edli to nen\u00ed a\u017e tak o tom, na koho situace nap\u0159\u00edmo dopad\u00e1, jako sp\u00ed\u0161e o tom, jak dlouho situace potrv\u00e1 a na koho ve fin\u00e1le nedopadne.\u00a0<\/p>\n<p>Loni jste expandovali do Sa\u00fadsk\u00e9 Ar\u00e1bie, i na jej\u00ed \u00fazem\u00ed dopadaj\u00ed raketov\u00e9 a dronov\u00e9 \u00fatoky \u00cdr\u00e1nu. Co v\u00e1m dosavadn\u00ed p\u016fsoben\u00ed v regionu \u0159\u00edk\u00e1? Chcete z Ar\u00e1bie expandovat do okoln\u00edch zem\u00ed, nebo si oblasti vyhodnocujete jinak?\u00a0<\/p>\n<p>Bl\u00edzk\u00fd v\u00fdchod je z byznysov\u00e9ho pohledu velmi zaj\u00edmav\u00e1 \u010d\u00e1st sv\u011bta, konkr\u00e9tn\u011b Sa\u00fadsk\u00e1 Ar\u00e1bie i proto, \u017ee sem m\u016f\u017eeme dod\u00e1vat automobily, konkr\u00e9tn\u011b model Kushaq, vyr\u00e1b\u011bn\u00fd v Indii. Jen v Sa\u00fadsk\u00e9 Ar\u00e1bii chceme \u010dasem prod\u00e1vat deset tis\u00edc \u0161kodovek ro\u010dn\u011b. D\u00edv\u00e1me se tak\u00e9 na rostouc\u00ed Izrael, kde se da\u0159\u00ed elektrick\u00fdm voz\u016fm.\u00a0<\/p>\n<p>Zaplatit emisn\u00ed pokutu, nebo si sn\u00ed\u017eit zisk?<\/p>\n<p>Koncem roku 2023 jste expandovali do Kazachst\u00e1nu, pl\u00e1nujete vstoupit i na dal\u0161\u00ed trhy b\u00fdval\u00e9ho Sov\u011btsk\u00e9ho svazu?\u00a0<\/p>\n<p>Ur\u010dit\u011b se kouk\u00e1me na trhy s potenci\u00e1lem pro na\u0161e prodeje, nap\u0159\u00edklad Uzbekist\u00e1n je tak\u00e9 zaj\u00edmav\u00fd. Kolegov\u00e9 ze zna\u010dky Volkswagen tam u\u017e jsou. Trhy, kam vstoup\u00edme, nicm\u00e9n\u011b mus\u00ed b\u00fdt politicky stabiln\u00ed. Kazachst\u00e1n se n\u00e1m vyv\u00edj\u00ed velmi dob\u0159e, jdeme ale krok po kroku.\u00a0<\/p>\n<p>Tu\u0161\u00edte u\u017e, zda se v\u00e1m poda\u0159\u00ed vyhnout emisn\u00edm pokut\u00e1m?\u00a0<\/p>\n<p>\u0160koda m\u00e1 t\u0159\u00edlet\u00fd pl\u00e1n a zat\u00edm se zd\u00e1, \u017ee je d\u00edky prodej\u016fm enyaq\u016f a elroq\u016f dosa\u017eiteln\u00fd. P\u0159id\u00e1v\u00e1me dal\u0161\u00ed elektromobil Epiq nebo mild-hybridy v segmentu mal\u00fdch aut, te\u010f mysl\u00edm modely Fabia, Kamiq a Scala. Se\u00a0<a href=\"https:\/\/www.e15.cz\/byznys\/prumysl-a-energetika\/volkswagen-utahuje-srouby-skoda-auto-musi-zakleknout-na-emise-fabia-i-enyaq-pod-drobnohledem-1428370\" rel=\"nofollow noopener\" target=\"_blank\">sni\u017eov\u00e1n\u00edm emis\u00ed<\/a>\u00a0n\u00e1m pom\u00e1haj\u00ed i plug-in hybridy jako Superb nebo Kodiaq, brzy k nim p\u0159ibude i Octavia. Nejv\u011bt\u0161\u00ed bolehlav ale m\u00e1me z roku 2030.\u00a0<\/p>\n<p>Tehdy se maj\u00ed dle rozhodnut\u00ed EU sn\u00ed\u017eit emise o polovinu. A to je pro cel\u00fd autopr\u016fmysl ohromn\u00e9 riziko, vzhledem k tempu jeho transformace, tedy elektrifikace voz\u016f. A rozhodovat se mezi t\u00edm, zda zaplatit emisn\u00ed pokutu, nebo sn\u00ed\u017eit zisk, to je velmi n\u00e1ro\u010dn\u00e9.\u00a0<\/p>\n<p>Abyste se vyhnuli emisn\u00edm pokut\u00e1m, mus\u00edte prod\u00e1vat v\u00edce elektrifikovan\u00fdch voz\u016f, na kter\u00fdch ale generujete mnohem ni\u017e\u0161\u00ed mar\u017ee, jak u\u017e jste poznamenal. Jak to jde dohromady s deklarovan\u00fdm c\u00edlem dosahovat 8 a\u017e 10% mar\u017e\u00ed?\u00a0<\/p>\n<p>To je dobr\u00e1 ot\u00e1zka. Jak u\u017e jsem zm\u00ednil, ni\u017e\u0161\u00ed mar\u017ee mus\u00edme kompenzovat jinde: sni\u017eov\u00e1n\u00edm n\u00e1klad\u016f, ze\u0161t\u00edhlen\u00edm byznysmodelu. Nap\u0159\u00edklad mus\u00edme naj\u00edt zp\u016fsob, jak sn\u00ed\u017eit n\u00e1klady na baterie do elektromobil\u016f. V nov\u00e9 mladoboleslavsk\u00e9 hale na mont\u00e1\u017e bateriov\u00fdch syst\u00e9m\u016f se n\u00e1m poda\u0159ilo sn\u00ed\u017eit n\u00e1klady na jejich produkci o t\u0159etinu, mimo jin\u00e9 d\u00edky p\u0159echodu na lithium-\u017eelezo-fosf\u00e1tovou chemii. N\u00e1klady na v\u00fdrobu elektromobil\u016f se mus\u00ed srovnat s t\u011bmi na v\u00fdrobu spalovac\u00edch aut.\u00a0<\/p>\n<p>P\u0159edpokl\u00e1d\u00e1m, \u017ee je d\u016fle\u017eit\u011bj\u0161\u00ed sn\u00ed\u017eit n\u00e1klady na v\u00fdrobu kl\u00ed\u010dov\u00fdch bateriov\u00fdch \u010dl\u00e1nk\u016f ne\u017e n\u00e1klady na fin\u00e1ln\u00ed mont\u00e1\u017e bateriov\u00fdch syst\u00e9m\u016f. Koncern investuje do v\u00fdroby bateri\u00ed ve vlastn\u00edch gigatov\u00e1rn\u00e1ch, aby sn\u00ed\u017eil z\u00e1vislost na pov\u011bt\u0161inou \u010d\u00ednsk\u00fdch dodavatel\u00edch. Jak ale bude postupovat, pokud budou baterie \u201emade in VW\u201c dra\u017e\u0161\u00ed ne\u017e ty \u010d\u00ednsk\u00e9? Evropa zat\u00edm nem\u00e1 zrovna dobr\u00e9 zku\u0161enosti, pokud jde o rozvinut\u00ed vlastn\u00ed produkce bateri\u00ed.\u00a0<\/p>\n<p>Bateriov\u00e9 \u010dl\u00e1nky budeme zdrojovat vlastn\u00edmi silami i zven\u010d\u00ed. Nebudou je nakupovat jednotliv\u00e9 koncernov\u00e9 zna\u010dky zvl\u00e1\u0161\u0165, ale skupina jako celek, a to za jednotnou cenu. Nestane se tak, \u017ee by se jedna zna\u010dka rozhodla nakupovat z \u010c\u00edny a z\u00edskala v\u00fdhodu. Do hry ale vstupuj\u00ed i dal\u0161\u00ed faktory jako cla na dovoz komponent\u016f do Evropy. I proto rozv\u00edj\u00edme v\u00fdrobu na dom\u00e1c\u00ed p\u016fd\u011b.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"\u0160kod\u011b se velmi da\u0159\u00ed, zat\u00edmco se v\u00fdsledky koncernu Volkswagen pov\u00e1\u017eliv\u011b zhor\u0161uj\u00ed. Jak dlouho je\u0161t\u011b dok\u00e1\u017eete generovat zisky coby&hellip;\n","protected":false},"author":2,"featured_media":22306,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[2074,1102,67,68,2075,6249,6248,6250,6088,8814,10793,6251,592,317],"class_list":{"0":"post-22305","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-automobily","9":"tag-baterie","10":"tag-business","11":"tag-byznys","12":"tag-elektromobily","13":"tag-elroq","14":"tag-enyaq","15":"tag-epiq","16":"tag-klaus-zellmer","17":"tag-koncern-volkswagen","18":"tag-octavia","19":"tag-peaq","20":"tag-prumysl","21":"tag-skoda-auto"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116217045647698918","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/22305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=22305"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/22305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/22306"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=22305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=22305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=22305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}