{"id":22749,"date":"2026-03-13T05:39:11","date_gmt":"2026-03-13T05:39:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/22749\/"},"modified":"2026-03-13T05:39:11","modified_gmt":"2026-03-13T05:39:11","slug":"velky-byznys-se-zacina-bat-od-poradcu-nyni-chteji-hlavne-rady-o-bezpecnosti","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/22749\/","title":{"rendered":"Velk\u00fd byznys se za\u010d\u00edn\u00e1 b\u00e1t. Od poradc\u016f nyn\u00ed cht\u011bj\u00ed hlavn\u011b rady o\u00a0bezpe\u010dnosti"},"content":{"rendered":"

Pra\u017esk\u00e1 pobo\u010dka jedn\u00e9 z\u00a0nejv\u011bt\u0161\u00edch poradensk\u00fdch firem na sv\u011bt\u011b, KPMG, se nov\u011b zam\u011b\u0159ila na bezpe\u010dnost a\u00a0k t\u00e9matu vydala i\u00a0svou prvn\u00ed velkou studii. Mimo jin\u00e9 nab\u00e1d\u00e1 st\u00e1t a\u00a0firmy, aby spolu v\u00edce spolupracovali\u00a0na posilov\u00e1n\u00ed obranyschopnosti a\u00a0brali se navz\u00e1jem jako rovnocenn\u00ed partne\u0159i.<\/p>\n

\u201eV\u011bt\u0161ina firem mimo obrann\u00fd sektor toti\u017e bezpe\u010dnost a\u00a0odolnost st\u00e1le vn\u00edm\u00e1 hlavn\u011b jako \u00fakol st\u00e1tu, kter\u00fd se jich p\u0159\u00edmo net\u00fdk\u00e1. P\u0159itom p\u0159ipravenost na mo\u017en\u00fd v\u00fdpadek energie, kyber\u00fatok \u010di p\u0159eru\u0161en\u00ed dodavatelsk\u00e9ho \u0159et\u011bzce mus\u00ed b\u00fdt sou\u010d\u00e1st\u00ed zaji\u0161t\u011bn\u00ed stabiln\u00edho provozu i\u00a0u komer\u010dn\u00edch subjekt\u016f,\u201c uvedl pro SZ Byznys David Sl\u00e1nsk\u00fd, partner KPMG zast\u0159e\u0161uj\u00edc\u00ed slu\u017eby pro obrann\u00fd sektor.<\/p>\n

Vl\u00e1da by si podle studie m\u011bla vybrat n\u011bkolik technologicko-inova\u010dn\u00edch priorit, na kter\u00e9 by se pak m\u011bly \u010desk\u00e9 firmy zam\u011b\u0159it. Z\u00e1rove\u0148 by se m\u011blo zapracovat na infrastruktu\u0159e s\u00a0dvoj\u00edm vyu\u017eit\u00edm, jako jsou t\u0159eba silnice \u010di nemocnice. Ty stabiln\u011b funguj\u00ed v\u00a0dob\u00e1ch m\u00edru, ale v\u00a0p\u0159\u00edpad\u011b krize je lze vyu\u017e\u00edvat pro speci\u00e1ln\u00ed \u00fakoly.<\/p>\n

A firmy by zase m\u011bly spojit s\u00edly mezi sebou, mimo jin\u00e9 kv\u016fli snadn\u011bj\u0161\u00edmu p\u0159\u00edstupu k\u00a0podpo\u0159e od Evropsk\u00e9 unie.<\/p>\n

KPMG je sou\u010d\u00e1st\u00ed takzvan\u00e9 \u201eVelk\u00e9 \u010dty\u0159ky\u201c, tedy nejv\u011bt\u0161\u00edch poradensk\u00fdch firem na sv\u011bt\u011b, a\u00a0na t\u00e9mata spojen\u00e1 s\u00a0obranou se soust\u0159ed\u00ed i\u00a0dal\u0161\u00ed z\u00e1stupci tohoto nepsan\u00e9ho sdru\u017een\u00ed. Doned\u00e1vna byla hlavn\u00ed oblast\u00ed, kterou jejich klienti vyhled\u00e1vali, hlavn\u011b kybernetick\u00e1 bezpe\u010dnost. Ud\u00e1losti posledn\u00edch let a\u00a0radik\u00e1ln\u00ed prom\u011bna cel\u00e9ho sv\u011bta ale jejich z\u00e1b\u011br roz\u0161\u00ed\u0159ily.<\/p>\n

\u201eVelk\u00e1 \u010dty\u0159ka\u201cZa\u017eit\u00e9 ozna\u010den\u00ed pro \u010dty\u0159i nejv\u011bt\u0161\u00ed sv\u011btov\u00e9 spole\u010dnosti, kter\u00e9 se zam\u011b\u0159uj\u00ed na da\u0148ov\u00e9 a\u00a0poradensk\u00e9 slu\u017eby: Deloitte, EY (Ernst & Young), KPMG a\u00a0PwC (PricewaterhouseCoopers).Tyto firmy dominuj\u00ed glob\u00e1ln\u00edmu trhu a\u00a0jejich slu\u017eeb vyu\u017e\u00edv\u00e1 v\u011bt\u0161ina spole\u010dnost\u00ed, kter\u00e9 hledaj\u00ed extern\u00ed poradce. Slu\u017eby \u201evelk\u00e9 \u010dty\u0159ky\u201c vyu\u017e\u00edvaj\u00ed i\u00a0vl\u00e1dn\u00ed a\u00a0nadn\u00e1rodn\u00ed instituce. P\u00e1t\u00fdm kl\u00ed\u010dov\u00fdm hr\u00e1\u010dem v\u00a0t\u00e9hle oblasti je spole\u010dnost BDO.Vedle \u201evelk\u00e9 \u010dty\u0159ky\u201c se na poradenstv\u00ed zam\u011b\u0159uje je\u0161t\u011b jeden segment firem\u00a0\u2013 ty se ale soust\u0159ed\u00ed hlavn\u011b na spolupr\u00e1ci s\u00a0vrcholov\u00fdm managementem a\u00a0vym\u00fd\u0161len\u00ed strategi\u00ed. Touto oblast\u00ed se zab\u00fdv\u00e1 hlavn\u011b trojice firem: McKinsey, BCG a\u00a0Bain & Company.<\/p>\n

\u201ePosledn\u00ed ud\u00e1losti ve sv\u011bt\u011b obr\u00e1tily pozornost k\u00a0obrann\u00e9mu pr\u016fmyslu, ve kter\u00e9m je Deloitte v\u00a0\u010cesk\u00e9 republice velmi v\u00fdznamn\u011b viditeln\u00fd jako finan\u010dn\u00ed auditor dvou kl\u00ed\u010dov\u00fdch skupin zab\u00fdvaj\u00edc\u00edch se v\u00fdstavbou kapacit pro obrann\u00fd pr\u016fmysl\u00a0\u2013 spole\u010dnost\u00ed Czechoslovak Group a\u00a0Colt CZ,\u201c uvedl Miroslav Svoboda, Country Leader z\u00a0\u010desk\u00e9 pobo\u010dky Deloitte.<\/p>\n

Atmosf\u00e9ra se pod vlivem v\u00e1lek a\u00a0nejistoty na trz\u00edch prom\u011b\u0148uje, stejn\u011b jako n\u00e1hled na zbrojn\u00ed v\u00fdrobu, ve kter\u00e9 se za\u010d\u00ednaj\u00ed anga\u017eovat i\u00a0spole\u010dnosti, co se j\u00ed doned\u00e1vna nezab\u00fdvaly. Nap\u0159\u00edklad banky m\u011bly dlouho probl\u00e9m s\u00a0financov\u00e1n\u00edm zbroja\u0159\u016f kv\u016fli etick\u00fdm ot\u00e1zk\u00e1m.<\/p>\n

Bezpe\u010dnost \u0159e\u0161\u00ed firmy nap\u0159\u00ed\u010d v\u0161emi sektory<\/p>\n

\u201eOproti USA a\u00a0Brit\u00e1nii, kde dlouholet\u00e9 know-how z\u00a0oblasti strategick\u00e9, technologick\u00e9 i\u00a0operativn\u00ed vyu\u017e\u00edvaj\u00ed i\u00a0vl\u00e1dy a\u00a0bezpe\u010dnostn\u00ed slo\u017eky, p\u0159ich\u00e1z\u00ed v\u00a0na\u0161em regionu popt\u00e1vka po poradenstv\u00ed hlavn\u011b ze strany soukrom\u00fdch spole\u010dnost\u00ed a\u00a0korporac\u00ed. Ty se v\u00a0posledn\u00ed dob\u011b zaj\u00edmaj\u00ed nejen o\u00a0pasivn\u00ed bezpe\u010dnost firem, ale i\u00a0o mo\u017enosti p\u0159esm\u011brov\u00e1n\u00ed v\u00fdroby nebo jin\u00e9 aktivity do obrann\u00e9ho pr\u016fmyslu,\u201c dod\u00e1v\u00e1 Svoboda.<\/p>\n

<\/a><\/p>\n

Stejn\u00fd trend pozoruj\u00ed taky t\u00fdmy z\u00a0poradensk\u00e9 spole\u010dnosti PwC: \u201eNa trhu pozorujeme trend roz\u0161i\u0159ov\u00e1n\u00ed industri\u00e1ln\u00ed kapacity \u010desk\u00fdch podnik\u016f sm\u011brem do obrann\u00e9ho sektoru a\u00a0my se st\u00e1v\u00e1me jejich strategick\u00fdmi poradci na cest\u011b z\u00a0civiln\u00ed v\u00fdroby do obrann\u00e9ho pr\u016fmyslu,\u201c uvedl k\u00a0tomu David Borkovec, partner PwC pro oblast defence.<\/p>\n

Borkovec, podobn\u011b jako t\u0159eba Sl\u00e1nsk\u00fd z\u00a0KPMG, ale vid\u00ed ur\u010ditou rezervu v\u00a0tom, jak firmy ke sv\u00e9 vlastn\u00ed bezpe\u010dnosti p\u0159istupuj\u00ed. K\u00a0jej\u00edmu posilov\u00e1n\u00ed se rozhoduj\u00ed \u010dasto a\u017e na z\u00e1klad\u011b n\u011bjak\u00fdch konkr\u00e9tn\u00edch incident\u016f \u010di kriz\u00ed. Vzhledem k\u00a0rostouc\u00edmu po\u010dtu t\u011bchto probl\u00e9m\u016f ale ochota ke zm\u011bn\u00e1m s\u00edl\u00ed.<\/p>\n

\u201eT\u00e9ma zodol\u0148ov\u00e1n\u00ed a\u00a0kyberbezpe\u010dnosti proto st\u00e1le v\u00edce za\u010dle\u0148ujeme do na\u0161ich slu\u017eeb a\u00a0budeme je d\u00e1l roz\u0161i\u0159ovat. Popt\u00e1vka po strategick\u00e9 podpo\u0159e v\u00a0t\u011bchto oblastech toti\u017e rychle roste,\u201c dodal k\u00a0tomu Borkovec.<\/p>\n

Pra\u017esk\u00e1 pobo\u010dka spole\u010dnosti EY k\u00a0t\u00e9matu bezpe\u010dnosti p\u0159istupuje specificky. V\u00a0podstat\u011b kop\u00edruje chov\u00e1n\u00ed velk\u00fdch mezin\u00e1rodn\u00edch organizac\u00ed a\u00a0v t\u00fdmech jsou zastoupen\u00ed experti z\u00a0cel\u00e9 \u0159ady zem\u00ed.<\/p>\n

\u201eVzhledem k\u00a0vysok\u00e9 m\u00ed\u0159e propojen\u00ed n\u00e1rodn\u00edch a\u00a0nadn\u00e1rodn\u00edch struktur v\u00a0tomto odv\u011btv\u00ed funguje i\u00a0n\u00e1\u0161 t\u00fdm v\u00a0podobn\u00e9m modelu\u00a0\u2013 jako sou\u010d\u00e1st integrovan\u00e9ho region\u00e1ln\u00edho t\u00fdmu odborn\u00edk\u016f, kte\u0159\u00ed k\u00a0n\u00e1m p\u0159in\u00e1\u0161ej\u00ed zku\u0161enosti z\u00a0vysp\u011bl\u00fdch z\u00e1padoevropsk\u00fdch a\u00a0seversk\u00fdch zem\u00ed,\u201c \u0159ekl k\u00a0tomu Michal Kopani\u010d, vedouc\u00ed partner odd\u011blen\u00ed poradensk\u00fdch slu\u017eeb EY v\u00a0\u010cesk\u00e9 republice a\u00a0l\u00eddr poradensk\u00fdch slu\u017eeb pro region st\u0159edn\u00ed Evropy.<\/p>\n

<\/a><\/p>\n

Tak\u00e9 podle Kopani\u010de se posilov\u00e1n\u00edm bezpe\u010dnosti nezab\u00fdvaj\u00ed jen hr\u00e1\u010di z\u00a0obrann\u00e9ho pr\u016fmyslu \u010di\u00a0kritick\u00e9 infrastruktury, ale snahy za\u010d\u00ednaj\u00ed prostupovat nap\u0159\u00ed\u010d cel\u00fdm byznysem.<\/p>\n

\u201eBezpe\u010dnost a\u00a0odolnost se posouvaj\u00ed z\u00a0operativn\u00ed roviny do samotn\u00e9ho j\u00e1dra strategick\u00e9ho \u0159\u00edzen\u00ed firem. O\u010dek\u00e1v\u00e1me, \u017ee jejich v\u00fdznam bude v\u00a0n\u00e1sleduj\u00edc\u00edch letech d\u00e1le r\u016fst a\u00a0\u017ee se stanou ned\u00edlnou sou\u010d\u00e1st\u00ed dlouhodob\u00e9 byznysov\u00e9 strategie nap\u0159\u00ed\u010d v\u011bt\u0161inou odv\u011btv\u00ed,\u201c soud\u00ed Kopani\u010d z\u00a0EY.<\/p>\n

Radit si nech\u00e1vaj\u00ed i\u00a0samotn\u00e9 vl\u00e1dy<\/p>\n

Za\u017eitou prax\u00ed je taky spolupr\u00e1ce poradensk\u00fdch firem s\u00a0vl\u00e1dami jednotliv\u00fdch zem\u00ed. A\u00a0to nejen kv\u016fli jejich odbornosti \u010di snah\u00e1m o\u00a0outsourcing. Svou roli hraje i\u00a0propojenost expertn\u00edch t\u00fdm\u016f s\u00a0kolegy ze zahrani\u010d\u00ed, kte\u0159\u00ed si mezi sebou p\u0159ed\u00e1vaj\u00ed poznatky.<\/p>\n

Poradensk\u00e9 spole\u010dnosti do t\u00fdm\u016f \u010dasto nab\u00edraj\u00ed i\u00a0vyslou\u017eil\u00e9 voj\u00e1ky, kte\u0159\u00ed obrann\u00fdm ot\u00e1zk\u00e1m zasv\u011btili v\u011bt\u0161inu sv\u00e9 kari\u00e9ry. Nap\u0159\u00edklad PwC na skl\u00e1d\u00e1n\u00ed sv\u00e9ho t\u00fdmu pracovala l\u00e9ta.<\/p>\n

\u201eZa tu dobu jsme vybudovali velmi diverzifikovan\u00e9 t\u00fdmy poradc\u016f, od expert\u016f na kybernetickou bezpe\u010dnost a\u00a0zvy\u0161ov\u00e1n\u00ed odolnosti podnik\u016f a\u017e po b\u00fdval\u00e9 vysok\u00e9 d\u016fstojn\u00edky arm\u00e1d NATO, kte\u0159\u00ed maj\u00ed hlubokou odbornost ve standardizaci a\u00a0certifikaci alian\u010dn\u00edch pot\u0159eb,\u201c uvedl David Borkovec.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Pra\u017esk\u00e1 pobo\u010dka jedn\u00e9 z\u00a0nejv\u011bt\u0161\u00edch poradensk\u00fdch firem na sv\u011bt\u011b, KPMG, se nov\u011b zam\u011b\u0159ila na bezpe\u010dnost a\u00a0k t\u00e9matu vydala i\u00a0svou…\n","protected":false},"author":2,"featured_media":22750,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1014,43,42,41,40,7602,7530,9428,920,1537,4137,10911],"class_list":{"0":"post-22749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cesko","8":"tag-bezpecnost","9":"tag-ceska-republika","10":"tag-cesko","11":"tag-czech-republic","12":"tag-czechia","13":"tag-deloitte","14":"tag-ey-ceska-republika","15":"tag-kpmg","16":"tag-kyberneticka-bezpecnost","17":"tag-obrana","18":"tag-poradenstvi","19":"tag-pricewaterhousecoopers-pwc"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116220262187167447","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/22749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=22749"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/22749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/22750"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=22749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=22749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=22749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}