{"id":23521,"date":"2026-03-13T19:19:08","date_gmt":"2026-03-13T19:19:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/23521\/"},"modified":"2026-03-13T19:19:08","modified_gmt":"2026-03-13T19:19:08","slug":"mene-kusu-ale-vyssi-ceny-i-zisky-luxusni-hodinky-ze-svycarska-lamou-rekordy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/23521\/","title":{"rendered":"M\u00e9n\u011b kus\u016f, ale vy\u0161\u0161\u00ed ceny i\u00a0zisky. Luxusn\u00ed hodinky ze \u0160v\u00fdcarska l\u00e1mou rekordy"},"content":{"rendered":"

\u010cl\u00e1nek si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi.<\/p>\n

Slavn\u00e1 zna\u010dka luxusn\u00edch hodinek Rolex loni zv\u00fd\u0161ila sv\u00e9 tr\u017eby<\/a> o\u00a0\u010dty\u0159i procenta a\u00a0poprv\u00e9 se dostala nad hranici 11\u00a0miliard \u0161v\u00fdcarsk\u00fdch frank\u016f, co\u017e je v\u00a0p\u0159epo\u010dtu skoro 300\u00a0miliard korun.<\/p>\n

\u010c\u00edsla zahrnuj\u00edc\u00ed tr\u017eby, v\u00fdrobu a\u00a0cenu hodinek od TOP 10\u00a0zna\u010dek si m\u016f\u017eete prohl\u00e9dnout v\u00a0\u017eeb\u0159\u00ed\u010dku v\u00a0\u00favodn\u00edm videu \u010dl\u00e1nku.<\/p>\n

\u010c\u00edslo p\u0159itom ale prov\u00e1z\u00ed paradox. \u0160v\u00fdcarsk\u00fd kr\u00e1l hodinek jich toti\u017e dodal na trh m\u00e9n\u011b. Jeho v\u00fdroba klesla o\u00a0dv\u011b procenta, a\u00a0to u\u017e druh\u00fd rok v\u00a0\u0159ad\u011b, co\u017e je n\u011bco, co se nestalo v\u00edce ne\u017e 20\u00a0let.<\/p>\n

Rolex je toti\u017e na trhu suver\u00e9nn\u00ed kr\u00e1l, a\u00a0tak si m\u016f\u017ee svou cenovou politiku nastavovat podle sv\u00e9ho. I\u00a0p\u0159es pokles\u00a0produkce dodal na trh 1,15\u00a0milionu kus\u016f a\u00a0jeho prodeje tvo\u0159ily t\u0159etinu z\u00a0prodej\u016f cel\u00e9ho \u0161v\u00fdcarsk\u00e9ho hodin\u00e1\u0159sk\u00e9ho pr\u016fmyslu.<\/p>\n

Vych\u00e1z\u00ed to ze souhrnn\u00e9 zpr\u00e1vy<\/a> o\u00a0v\u00fdsledc\u00edch 50\u00a0\u0161v\u00fdcarsk\u00fdch zna\u010dek a\u00a0firem, kterou pravideln\u011b ka\u017ed\u00fd rok vyd\u00e1v\u00e1 presti\u017en\u00ed mezin\u00e1rodn\u00ed investi\u010dn\u00ed banka a\u00a0spole\u010dnost Morgan Stanley a\u00a0poradensk\u00e1 firma v\u00a0oboru hodinek LuxeConsult.<\/p>\n

<\/a>Ceny jdou i\u00a0do milion\u016f za kus<\/p>\n

Rolex v\u0161ak nebyl jedin\u00fdm v\u00fdrobcem luxusn\u00edho zbo\u017e\u00ed, kter\u00fd m\u011bl loni tak dobr\u00fd rok. Cartier se um\u00edstil jako druh\u00fd s\u00a0prodeji za skoro 3,5\u00a0miliardy \u0161v\u00fdcarsk\u00fdch frank\u016f, tedy o\u00a012\u00a0procent v\u00edce. Na trh p\u0159itom dodal o\u00a0p\u011bt procent v\u00edce hodinek, konkr\u00e9tn\u011b 695\u00a0tis\u00edc. <\/p>\n

Na t\u0159et\u00edm m\u00edst\u011b skon\u010dil Audemars Piguet, kter\u00fd utr\u017eil 2,6\u00a0miliardy frank\u016f, o\u00a0desetinu v\u00edc, ale svoji v\u00fdrobu zv\u00fd\u0161il o\u00a0necel\u00e1 \u010dty\u0159i procenta. Firma loni vyrobila 53\u00a0tis\u00edc hodinek, tak\u017ee jedny v\u00a0p\u0159epo\u010dtu vych\u00e1z\u00ed na 49\u00a0tis\u00edc frank\u016f, tedy v\u00a0pr\u016fm\u011bru na 1,3\u00a0milionu korun za kus.<\/p>\n

Skoro na milion korun vych\u00e1z\u00ed tak\u00e9 jedny hodinky od Patek Philippe, kter\u00fd se um\u00edstil jako \u010dtvrt\u00fd po zv\u00fd\u0161en\u00ed tr\u017eeb o\u00a0skoro 22\u00a0procent na 2,5\u00a0miliardy \u0161v\u00fdcarsk\u00fdch frank\u016f, a\u00a0to zv\u00fd\u0161ila v\u00fdrobu jen o\u00a02,7\u00a0procenta. Tato spole\u010dnost dodala na trh 72\u00a0tis\u00edc hodinek, ale tedy v\u00fdrazn\u011b dra\u017e\u0161\u00edch.<\/p>\n

<\/a><\/p>\n

Omega se ze t\u0159et\u00edho propadla a\u017e na p\u00e1t\u00e9 m\u00edsto\u00a0\u2013 jej\u00ed tr\u017eby propadly o\u00a015\u00a0procent na 2,2\u00a0miliardy frank\u016f – a\u00a0stejn\u011b jako Rolex a\u00a0Cartier dodala na trh m\u00e9n\u011b hodinek, ale skoro o\u00a020\u00a0procent, a\u00a0to sice 460\u00a0tis\u00edc kus\u016f. Mate\u0159sk\u00e1 spole\u010dnost t\u00e9to zna\u010dky Swatch Group v\u0161ak na souhrn od Morgan Stanley a\u00a0LuxeConsult reagovala tak, \u017ee maj\u00ed podle n\u00ed \u0161patn\u00e1 data a\u00a0odhady.<\/p>\n

V\u00edce zna\u010dek je v\u00a0poklesu<\/p>\n

Podle statistiky presti\u017en\u00ed mezin\u00e1rodn\u00ed investi\u010dn\u00ed firmy ale ne pro v\u0161echny v\u00fdrobce vych\u00e1z\u00ed lo\u0148sk\u00fd rok jako dobr\u00fd a\u00a029\u00a0z\u00a050\u00a0sledovan\u00fdch zna\u010dek se propadlo. I\u00a0proto, \u017ee\u00a012\u00a0z\u00a0nich spad\u00e1 pod mate\u0159skou spole\u010dnost Swatch Group, tato skupina anal\u00fdzu zkritizovala. I\u00a0celkov\u00e9 tr\u017eby skupiny ale klesly o\u00a0sedm procent, co\u017e ona sama p\u0159ipisuje<\/a> hlavn\u011b sn\u00ed\u017een\u00ed popt\u00e1vky v\u00a0\u010c\u00edn\u011b v\u00a0d\u016fsledku zpomaluj\u00edc\u00ed ekonomiky a\u00a0tamn\u00ed realitn\u00ed krize.<\/p>\n

Z materi\u00e1lu od Morgan Stanley a\u00a0LuxeConsult vypl\u00fdv\u00e1, \u017ee \u0161v\u00fdcarsk\u00e9 firmy s\u00a0cenami opravdu zach\u00e1z\u00ed a\u017e na okraj toho, co je pro spot\u0159ebitele \u00fanosn\u00e9. V\u00fdrobu \u010dasto sni\u017euj\u00ed, ale zvy\u0161uj\u00ed ceny a\u00a0mar\u017ee<\/a>, a\u00a0na trhu se tak p\u0159el\u00e9v\u00e1 z\u00e1jem existuj\u00edc\u00edch z\u00e1kazn\u00edk\u016f mezi zna\u010dkami.<\/p>\n

<\/a><\/p>\n

Uk\u00e1zkou je nap\u0159\u00edklad Richard Mille, kter\u00fd se v\u00a0po\u0159ad\u00ed um\u00edstil \u0161est\u00fd a\u00a0poda\u0159ilo se mu zv\u00fd\u0161it tr\u017eby o\u00a013\u00a0procent na 1,75\u00a0miliardy \u0161v\u00fdcarsk\u00fdch frank\u016f, a\u00a0to zv\u00fd\u0161il v\u00fdrobu jen o\u00a0\u0161est procent. Jeliko\u017e na trh dodal 5950\u00a0hodinek, tak jedny v\u00a0pr\u016fm\u011bru vych\u00e1z\u00ed na 294\u00a0tis\u00edc frank\u016f, co\u017e je t\u00e9m\u011b\u0159 osm milion\u016f korun.<\/p>\n

Redakce SZ Byznys p\u0159ed t\u00fddnem vydala i\u00a0\u010dl\u00e1nek o\u00a0tom, jak bublina na trhu s\u00a0hodinkami splaskla<\/a> na sekund\u00e1rn\u00edm trhu, tedy s\u00a0pou\u017eit\u00fdmi kusy. Pr\u00e1v\u011b na n\u011bj se u\u017e zam\u011b\u0159ovali tak\u00e9 investo\u0159i.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010cl\u00e1nek si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi. Slavn\u00e1 zna\u010dka luxusn\u00edch hodinek Rolex loni zv\u00fd\u0161ila sv\u00e9 tr\u017eby o\u00a0\u010dty\u0159i procenta a\u00a0poprv\u00e9…\n","protected":false},"author":2,"featured_media":23522,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[11287,8850,8849,11288,11286,8851,94,93,898],"class_list":{"0":"post-23521","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sport","8":"tag-cartier","9":"tag-hodinarstvi","10":"tag-hodinky","11":"tag-morgan-stanley","12":"tag-patek-philippe","13":"tag-rolex","14":"tag-sport","15":"tag-sports","16":"tag-svycarsko"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116223486563180480","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/23521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=23521"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/23521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/23522"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=23521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=23521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=23521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}