elektromobil\u016f<\/a>. Tak\u017ee hled\u00e1me zp\u016fsoby, jak implementovat co nejv\u00edce statistik tak, aby to bylo je\u0161t\u011b technicky provediteln\u00e9 a aby to d\u00e1valo byznysov\u011b smysl.<\/p>\nChloe Wong p\u016fsob\u00ed v pozici business owner, co\u017e v tomto p\u0159\u00edpad\u011b znamen\u00e1, \u017ee m\u00e1 na starost rozvoj mobiln\u00edch aplikac\u00ed \u0160kody Auto a vylep\u0161en\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku. | Zdroj: Ren\u00e9 Fluger<\/p>\n
P\u0159edn\u00ed \u010d\u00ednsk\u00e9 automobilky jsou v t\u00e9to discipl\u00edn\u011b – softwaru – hodn\u011b nap\u0159ed. Ony ud\u00e1vaj\u00ed trendy v tom, co je mo\u017en\u00e9 z\u00e1kazn\u00edkovi zobrazit \u010di obecn\u011b nab\u00eddnout. Je to pro v\u00e1s stresuj\u00edc\u00ed soupe\u0159it s takhle vysp\u011blou konkurenc\u00ed?<\/p>\n
Je. Zp\u016fsob, jak\u00fdm \u010d\u00ednsk\u00e9 automobilky stresuj\u00ed cel\u00fd automotive, by vydal na samostatn\u00fd rozhovor, pokus\u00edm se ale vystihnout pointu jednou v\u011btou: oni nevyv\u00edj\u00ed auto jako auto, ale jako software. V Evrop\u011b vyv\u00edj\u00edme auto, to sam\u00e9 Ford nebo GM v\u00a0Americe, Tesla je sp\u00ed\u0161 v\u00fdjimka. Zm\u011bn\u011b zp\u016fsobu uva\u017eov\u00e1n\u00ed bohu\u017eel nenahr\u00e1v\u00e1 evropsk\u00e1 regulace.<\/p>\n
V \u010dem vid\u00edte nejv\u011bt\u0161\u00ed rozd\u00edl mezi p\u0159\u00edstupem z\u00e1padn\u00edch a \u010d\u00ednsk\u00fdch automobilek?<\/p>\n
\u010c\u00ednsk\u00e9 se neboj\u00ed ud\u011blat chybu. I takovou, kv\u016fli kter\u00e9 se mohou u\u017eivatel\u00e9 dostat do v\u00e1\u017en\u00fdch pot\u00ed\u017e\u00ed. Uvedou na trh i model, kter\u00fd nen\u00ed stoprocentn\u011b bezpe\u010dn\u00fd. Maj\u00ed mnohem posunut\u011bj\u0161\u00ed toleranci k riziku.<\/p>\n
Bav\u00edme se o vozech nov\u00e9 generace, takzvan\u00fdch softwarem definovan\u00fdch autech. Z\u00e1kazn\u00edk automaticky o\u010dek\u00e1v\u00e1, \u017ee je bude moci snadno propojit s\u00a0mobilem prost\u0159ednictv\u00edm spolehliv\u00e9, pln\u011b funk\u010dn\u00ed a intuitivn\u00ed aplikace. Jak n\u00e1ro\u010dn\u00e9 je po\u017eadavk\u016fm dost\u00e1t ve va\u0161em p\u0159\u00edpad\u011b?<\/p>\n
To je naprosto kl\u00ed\u010dov\u00e9. Je\u0161t\u011b p\u0159ed p\u00e1r lety, kdy se prod\u00e1valy t\u00e9m\u011b\u0159 v\u00fdhradn\u011b spalovac\u00ed vozy, aplikace nebyla nepostradateln\u00e1. Od auta jste o\u010dek\u00e1val, \u017ee v\u00e1s spolehliv\u011b doveze do c\u00edle, ani\u017e by se porouchal motor nebo odpadlo kolo. Se stejnou samoz\u0159ejmost\u00ed dnes o\u010dek\u00e1v\u00e1te funk\u010dn\u00ed appku. Hardware se stal softwarem. Kdy\u017e n\u011bco vyhled\u00e1v\u00e1te na Googlu, o\u010dek\u00e1v\u00e1te, \u017ee se v\u00fdsledky zobraz\u00ed jako v\u017edy ve zlomku vte\u0159iny. To o\u010dek\u00e1vaj\u00ed i z\u00e1kazn\u00edci od nov\u00e9 \u0161kodovky a jej\u00ed aplikace.<\/p>\n
Pro\u010detl jsem si jejich recenze a koment\u00e1\u0159e. Aplikaci My\u0160koda ozn\u00e1mkovalo na Google Play zhruba 32 tis\u00edc u\u017eivatel\u016f, kte\u0159\u00ed prozat\u00edm vystavili hodnocen\u00ed 4,3 hv\u011bzdi\u010dek z p\u011bti. \u0158ada u\u017eivatel\u016f kritizuje nespolehlivost. Zmi\u0148uje, \u017ee aplikace zamrz\u00e1, chybn\u011b zobrazuje, \u017ee je auto odem\u010den\u00e9 nebo \u017ee se nach\u00e1z\u00ed o stovky kilometr\u016f jinde ne\u017e ve skute\u010dnosti. Zab\u00fdv\u00e1te se touto zp\u011btnou vazbou?<\/p>\n
To je d\u016fle\u017eit\u00e1 sou\u010d\u00e1st m\u00e9 pr\u00e1ce. Ka\u017ed\u00fd m\u011bs\u00edc dost\u00e1v\u00e1me zpr\u00e1vy o tom, co z\u00e1kazn\u00edci kritizuj\u00ed nebo oce\u0148uj\u00ed. A\u0165 u\u017e to hl\u00e1s\u00ed n\u00e1m, nebo tak \u010din\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Nahl\u00e1s\u00ed-li chybu nebo p\u0159\u00e1n\u00ed na novou funkci, \u0159e\u0161\u00edme to a diskutujeme s v\u00fdvoj\u00e1\u0159i. N\u011bkdy je mo\u017en\u00e9 reagovat ihned, jindy ne. M\u00e1me tak\u00e9 program, v n\u011bm\u017e lid\u00e9 testuj\u00ed funkce p\u0159edt\u00edm, ne\u017e je zp\u0159\u00edstupn\u00edme v\u0161em, aby vychytali chyby.<\/p>\n
P\u0159\u00edsp\u011bvky v koment\u00e1\u0159\u00edch, kter\u00e9 zmi\u0148uj\u00ed chybn\u011b hl\u00e1\u0161en\u00e9 odemknut\u00e9 auto, maj\u00ed spoustu podp\u016frn\u00fdch hlas\u016f jin\u00fdch u\u017eivatel\u016f. Pro\u010d doch\u00e1z\u00ed k\u00a0chyb\u00e1m tohoto typu evidentn\u011b \u010dast\u011bji?<\/p>\n
Jsou to probl\u00e9my technick\u00e9ho charakteru, na jejich\u017e \u0159e\u0161en\u00ed pracujeme. Na\u0161t\u011bst\u00ed mohu \u0159\u00edci, \u017ee je dnes aplikace stabiln\u011bj\u0161\u00ed a spolehliv\u011bj\u0161\u00ed ne\u017e kdykoliv v minulosti.<\/p>\n
Kolik u\u017eivatel\u016f aplikaci aktivn\u011b pou\u017e\u00edv\u00e1?<\/p>\n
T\u011bch, kte\u0159\u00ed si aplikaci p\u0159inejmen\u0161\u00edm otev\u0159ou, je ka\u017ed\u00fd m\u011bs\u00edc v\u00edce ne\u017e jeden milion.<\/p>\n
Chloe Wong p\u016fsob\u00ed v pozici business owner, co\u017e v tomto p\u0159\u00edpad\u011b znamen\u00e1, \u017ee m\u00e1 na starost rozvoj mobiln\u00edch aplikac\u00ed \u0160kody Auto a vylep\u0161en\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku. | Zdroj: Ren\u00e9 Fluger<\/p>\n
Nab\u00edz\u00ed \u0160koda funkce, kter\u00e9 j\u00ed alespo\u0148 n\u011bjak odli\u0161uj\u00ed od konkurence?<\/p>\n
Appka nem\u00e1 b\u00fdt jen d\u00e1lkov\u00fdm ovlada\u010dem auta, ale u\u017eite\u010dn\u00fdm par\u0165\u00e1kem. Nap\u0159\u00edklad jsme za\u010dali spolupracovat s Googlem. Vyu\u017e\u00edv\u00e1me um\u011blou inteligenci, kter\u00e1 \u0159idi\u010di navrhuje tipy na v\u00fdlet po okol\u00ed, kam ho samoz\u0159ejm\u011b tak\u00e9 naviguje. Kombinujeme jazykov\u00fd AI model Google Gemini s na\u0161\u00ed vlastn\u00ed datab\u00e1z\u00ed dob\u00edjec\u00edch stanic a informac\u00ed z auta.<\/p>\n
Na \u010dem nyn\u00ed pracujete, jak\u00e9 funkce nab\u00eddnete?<\/p>\n
Za\u010d\u00e1tkem roku nab\u00eddneme on-line rezervaci servisn\u00ed prohl\u00eddky. Dnes m\u016f\u017eete on-line pouze za\u017e\u00e1dat o term\u00edn a \u010dek\u00e1te, a\u017e v\u00e1s kontaktuje dealer. Syst\u00e9my zat\u00edm nejsou propojen\u00e9. Tak\u017ee v\u00e1m dealer m\u016f\u017ee \u0159\u00edci, \u017ee v jeden\u00e1ct dopoledne, kdy by se v\u00e1m to hodilo, m\u00e1 u\u017e plno a hled\u00e1te kompromis. Nov\u011b bude mo\u017en\u00e9 nikoliv \u017e\u00e1dat, ale rovnou rozhodnout o n\u011bkter\u00e9m z\u00a0nab\u00edzen\u00fdch term\u00edn\u016f, v kter\u00fd se dostav\u00edte.<\/p>\n
To je standard v mnoha odv\u011btv\u00edch\u2026<\/p>\n
Ano, ale ne v\u00a0automotive. Ten neprod\u00e1v\u00e1 nap\u0159\u00edmo, ale p\u0159es dealery, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed nespo\u010det r\u016fzn\u00fdch syst\u00e9m\u016f. Propojit je nen\u00ed technicky snadn\u00e9. Nejprve tuhle novinku nab\u00eddneme ve \u0160v\u00e9dsku. \u010cesko v prvn\u00ed vln\u011b nebude, v\u011b\u0159\u00edm ale, \u017ee novinku nab\u00eddneme p\u0159\u00ed\u0161t\u00ed rok. Zat\u00edm zde nab\u00edz\u00edme alespo\u0148 rezervaci p\u0159es webov\u00e9 str\u00e1nky.<\/p>\n
Chyst\u00e1te i n\u011bco dal\u0161\u00edho?<\/p>\n
Roz\u0161i\u0159ujeme spolupr\u00e1ci s Googlem. Pracujeme t\u0159eba na tom, aby v\u00e1m hlasov\u00e1 AI asistentka Laura u\u017e v p\u0159\u00ed\u0161t\u00edm roce pomohla \u0159e\u0161it praktick\u00e9 pot\u00ed\u017ee s vozem. P\u0159edstavte si, \u017ee se v\u00e1m na displeji za volantem rozsv\u00edt\u00ed \u010derven\u00e1 kontrolka motoru nebo t\u0159eba tlaku v pneumatik\u00e1ch. \u0158idi\u010d \u010dasto nerozum\u00ed, co dan\u00e1 kontrolka zna\u010d\u00ed, ostatn\u011b jich je mnoho r\u016fzn\u00fdch. Tak\u017ee vol\u00e1 do servisu a nedokonale popisuje, jak kontrolka vypad\u00e1.<\/p>\n
Technik ne v\u017edy pochop\u00ed, co se sna\u017e\u00ed \u0159idi\u010d popsat, tak\u017ee mu \u0159ekne, a\u0165 auto prost\u011b p\u0159iveze na kontrolu. Tohle chceme vy\u0159e\u0161it prost\u0159ednictv\u00edm um\u011bl\u00e9 inteligence Googlu. My jako v\u00fdrobce nejl\u00e9pe v\u00edme, co dan\u00e1 kontrolka zna\u010d\u00ed a jak ji \u0159e\u0161it. Tak\u017ee chyst\u00e1me m\u00f3d, ve kter\u00e9m v\u00e1m Laura porad\u00ed,\u00a0jak situaci \u0159e\u0161it, m\u00edsto abyste listovali v mnohasetstr\u00e1nkov\u00e9m fyzick\u00e9m manu\u00e1lu.<\/p>\n
Spolupracujete i s dal\u0161\u00edmi technologick\u00fdmi giganty? A jak siln\u00fdm gamechangerem je zm\u00edn\u011bn\u00e1 AI<\/a>?<\/p>\nAno, nap\u0159\u00edklad s Amazonem v Brit\u00e1nii. Na jeho webovk\u00e1ch si m\u016f\u017eete proj\u00edt, jak\u00e1 auta m\u00e1 dan\u00fd dealer zrovna na sklad\u011b. A na tomto z\u00e1klad\u011b pak po\u017e\u00e1dat o nab\u00eddku. Na ostrovech pou\u017e\u00edvaj\u00ed Amazon skoro na v\u0161echno, tak pro\u010d ne na auta. Nap\u0159\u00edklad mou pr\u00e1ci ovlivn\u00ed AI hodn\u011b – v\u00fdrazn\u011b zrychl\u00ed v\u00fdzkum zp\u011btn\u00e9 vazby od \u0159idi\u010d\u016f a obecn\u011b analyzov\u00e1n\u00ed na\u0161ich z\u00e1kazn\u00edk\u016f. Lze o\u010dek\u00e1vat, \u017ee se zrychl\u00ed i cykly od v\u00fdvoje po uveden\u00ed nov\u00fdch model\u016f na trh.<\/p>\n
Chloe Wong p\u016fsob\u00ed v pozici business owner, co\u017e v tomto p\u0159\u00edpad\u011b znamen\u00e1, \u017ee m\u00e1 na starost rozvoj mobiln\u00edch aplikac\u00ed \u0160kody Auto a vylep\u0161en\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku. | Zdroj: Ren\u00e9 Fluger<\/p>\n
Kr\u00e1tce jste p\u016fsobila i v \u010d\u00ednsk\u00e9 dopravn\u00ed spole\u010dnosti DiDi, i tahle \u0161tace v\u00e1s nasm\u011brovala k automotive?<\/p>\n
M\u00e1 hongkongsk\u00e1 univerzita toti\u017e vy\u017eadovala mezin\u00e1rodn\u00ed st\u00e1\u017e. V DiDi jsem m\u011bla spoustu p\u0159\u00edle\u017eitost\u00ed bavit se s \u0159idi\u010di i mana\u017eery. To m\u011b bavilo a nasm\u011brovalo k automotive, do kter\u00e9ho se mnoho \u017een nepou\u0161t\u00ed. \u010casto si toti\u017e na prvn\u00edm m\u00edst\u011b p\u0159edstav\u00ed slo\u017eitou mechaniku voz\u016f, kter\u00e1 je odrad\u00ed.<\/p>\n
Poch\u00e1z\u00edte z kulturn\u011b velmi rozd\u00edln\u00e9ho prost\u0159ed\u00ed. Co v\u00e1s v \u010cesku \u0161tve, co je n\u00e1ro\u010dn\u00e9 a co naopak d\u011bl\u00e1 radost?<\/p>\n
Pros\u00edm, jen ne t\u011b\u017ekou \u010deskou kuchyni. Tak\u00e9 m\u00e1te v\u00e1\u017en\u011b slo\u017eit\u00fd jazyk. V restauraci ani v pr\u00e1ci \u010de\u0161tinu t\u00e9m\u011b\u0159 nepot\u0159ebuji, ale p\u0159i jedn\u00e1n\u00ed s vl\u00e1dn\u00edmi institucemi a \u00fa\u0159ady se se bez n\u00ed neobejdu. To je rozhodn\u011b n\u00e1ro\u010dn\u00e9. \u0160koda je naopak mezin\u00e1rodn\u00ed – cizinc\u016f jako jsem j\u00e1 v n\u00ed pracuje spousta. A je otev\u0159en\u00e1. To znamen\u00e1, \u017ee nikdy nesly\u0161\u00edm: ,Mysl\u00ed\u0161 a pracuje\u0161 jinak ne\u017e my, ty jsi divn\u00e1.\u2019 Na\u0161t\u011bst\u00ed si \u0160koda uv\u011bdomuje, \u017ee tu je hodn\u011b potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f z jin\u00fdch kultur, kter\u00fdm se sna\u017e\u00ed p\u0159ibl\u00ed\u017eit. Jako nejv\u00fdznamn\u011bj\u0161\u00ed benefit \u017eivota v \u010cesku a obecn\u011b v Evrop\u011b ale vid\u00edm zdej\u0161\u00ed \u017eivotn\u00ed styl.<\/p>\n
V\u00a0\u010dem se li\u0161\u00ed oproti d\u00e1ln\u00e9 Asii nejv\u00edce?<\/p>\n
V Hongkongu, respektive v \u010c\u00edn\u011b se pohybujete ve velmi stresuj\u00edc\u00edm prost\u0159ed\u00ed. Ka\u017ed\u00fd kolega p\u0159edstavuje konkurenci, se kterou mus\u00edte tvrd\u011b bojovat o m\u00edsto. Sed\u00ed \u0161\u00e9f v kancel\u00e1\u0159i i pozd\u011b nave\u010der? V\u00e1\u017en\u011b byste nem\u011bl odej\u00edt dom\u016f d\u0159\u00edve ne\u017e on. O\u010dek\u00e1v\u00e1 se, \u017ee z\u016fstanete p\u0159es\u010das a dok\u00e1\u017eete, \u017ee si zaslou\u017e\u00edte mzdu. Osobn\u00ed \u017eivot tak\u0159ka neexistuje, mus\u00edte b\u00fdt neust\u00e1le na p\u0159\u00edjmu. Evropa je mnohem uvoln\u011bn\u011bj\u0161\u00ed, vyklidn\u011bn\u00e1. D\u011blat byznys je tu n\u00e1ro\u010dn\u011bj\u0161\u00ed kv\u016fli mnoha bezpe\u010dnostn\u00edm regulac\u00edm chr\u00e1n\u00edc\u00edm zdrav\u00ed, ale pro \u017eivot je Evropa skv\u011bl\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"Automobilov\u00fd pr\u016fmysl si mnoz\u00ed p\u0159edstavuj\u00ed jako v\u00fdsostn\u011b maskulinn\u00ed prost\u0159ed\u00ed p\u0159ekypuj\u00edc\u00ed aut\u00ed\u010dk\u00e1\u0159i a nehostinn\u00e9 v\u016f\u010di \u017een\u00e1m. Chloe Wong tenhle…\n","protected":false},"author":2,"featured_media":23802,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[2591,8620,202,514,2075,109,108,106,5217,1523,9380,11365,317,1351],"class_list":{"0":"post-23801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-evropa","8":"tag-aplikace","9":"tag-automobilky","10":"tag-cina","11":"tag-doprava","12":"tag-elektromobily","13":"tag-europa","14":"tag-europe","15":"tag-evropa","16":"tag-hongkong","17":"tag-mesto","18":"tag-mobilita","19":"tag-myskoda","20":"tag-skoda-auto","21":"tag-volkswagen"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116225829940714080","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/23801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=23801"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/23801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/23802"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=23801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=23801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=23801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}