{"id":24383,"date":"2026-03-14T18:46:10","date_gmt":"2026-03-14T18:46:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/24383\/"},"modified":"2026-03-14T18:46:10","modified_gmt":"2026-03-14T18:46:10","slug":"pod-carou-vysavac-nepotrebuje-kameru-ani-mikrofon-sledovani-neni-normalni","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/24383\/","title":{"rendered":"Pod \u010darou: Vysava\u010d nepot\u0159ebuje kameru ani mikrofon. Sledov\u00e1n\u00ed nen\u00ed norm\u00e1ln\u00ed"},"content":{"rendered":"

V newsletteru Pod \u010darou popisuje ka\u017edou sobotu Matou\u0161 Hrdina spole\u010densk\u00e9 trendy, kter\u00e9 sice v\u00edd\u00e1me v\u0161ude kolem sebe, ale v\u00a0p\u0159\u00edlivu ka\u017edodenn\u00edho zpravodajstv\u00ed trochu zanikaj\u00ed mezi \u0159\u00e1dky. Pokud v\u00e1s uk\u00e1zka zaujme, p\u0159ihlaste se k\u00a0odb\u011bru<\/a> pln\u00e9 verze newsletteru.<\/p>\n

Pamatujete si je\u0161t\u011b na Snowdenovu af\u00e9ru? Kdy\u017e v\u00a0roce 2013\u00a0americk\u00fd whistleblower novin\u00e1\u0159\u016fm popsal<\/a> pokro\u010dil\u00e9 sledovac\u00ed kapacity bezpe\u010dnostn\u00edch slo\u017eek, zvedla se vlna obav ze st\u00e1tn\u00edho \u0161pehov\u00e1n\u00ed a\u00a0v\u0161ichni za\u010dali \u0159e\u0161it, kdo se n\u00e1m na internetu kouk\u00e1 pod prsty.<\/p>\n

K orwellovsk\u00e9 dystopii se n\u011bjak\u00fd \u010das p\u0159irovn\u00e1valo kde co, ale druhdy popul\u00e1rn\u00ed fr\u00e1ze \u201eVelk\u00fd bratr\u201c u\u017e vy\u0161la z\u00a0m\u00f3dy a\u00a0dnes na ni naraz\u00edme jen z\u0159\u00eddka. P\u0159\u00edli\u0161n\u00e9 obavy ze sledov\u00e1n\u00ed korporacemi \u010di tajn\u00fdmi slu\u017ebami \u010dlov\u011bka dnes sp\u00ed\u0161e za\u0159ad\u00ed do \u0161katulky konspira\u010dn\u00edch cvok\u016f. Na sledov\u00e1n\u00ed jsme si zkr\u00e1tka op\u011bt zvykli, i\u00a0kdy\u017e by k\u00a0tomu aktu\u00e1ln\u00ed d\u011bn\u00ed rozhodn\u011b sv\u00e1d\u011bt nem\u011blo, pr\u00e1v\u011b naopak.<\/p>\n

U kamer to jen za\u010d\u00edn\u00e1<\/p>\n

Sta\u010d\u00ed se pod\u00edvat na kr\u00e1tk\u00fd v\u00fd\u010det kauz a\u00a0odhalen\u00ed z\u00a0posledn\u00edch n\u011bkolika t\u00fddn\u016f. Web The Verge informoval<\/a> o\u00a0objevu program\u00e1tora Sammyho Azdoufala, kter\u00fd se vrtal ve sv\u00e9m robotick\u00e9m vysava\u010di od firmy DJI a\u00a0najednou zjistil, \u017ee z\u00edskal plnou kontrolu i\u00a0nad 7000\u00a0dal\u0161\u00edmi p\u0159\u00edstroji ve 24\u00a0zem\u00edch. Mohl sledovat \u017eiv\u00fd feed z\u00a0jejich kamer a\u00a0mikrofon\u016f nebo prohl\u00ed\u017eet podrobn\u00e9 mapy dom\u00e1cnost\u00ed jejich majitel\u016f.<\/p>\n

Technick\u00e1 chyba je sama o\u00a0sob\u011b pr\u016f\u0161vih, ale z\u00e1rove\u0148 n\u00e1s p\u0159iv\u00e1d\u00ed k\u00a0ot\u00e1zce, pro\u010d vlastn\u011b vysava\u010d pot\u0159ebuje p\u0159ipojen\u00ed k\u00a0internetu a\u00a0kameru s\u00a0mikrofonem. Nejsp\u00ed\u0161 si ji nepolo\u017eili ani majitel\u00e9 nov\u00fdch chytr\u00fdch br\u00fdl\u00ed od firmy Meta, kte\u0159\u00ed te\u010f tak\u00e9 maj\u00ed o\u00a0n\u011bco hor\u0161\u00ed span\u00ed. Investigace \u0161v\u00e9dsk\u00fdch novin\u00e1\u0159\u016f odhalila<\/a>, \u017ee br\u00fdle nat\u00e1\u010dely video i\u00a0ve chv\u00edl\u00edch, kdy o\u00a0tom jejich vlastn\u00edci zjevn\u011b netu\u0161ili (t\u0159eba v\u00a0lo\u017enic\u00edch, koupeln\u00e1ch a\u00a0dal\u0161\u00edch intimn\u00edch situac\u00edch), a\u00a0pak z\u00e1znamy pos\u00edlaly ke \u0161patn\u011b placen\u00fdm subkontraktor\u016fm v\u00a0Keni, kte\u0159\u00ed je sledovali a\u00a0ru\u010dn\u011b k\u00f3dovali za \u00fa\u010delem tr\u00e9ninku AI model\u016f.<\/p>\n

Chytr\u00e9 br\u00fdle s\u00a0neust\u00e1le z\u00edraj\u00edc\u00ed kamerou jsou na\u0161t\u011bst\u00ed pro v\u011bt\u0161inu norm\u00e1ln\u00edch lid\u00ed st\u00e1le nep\u0159ijateln\u00e9\u00a0\u2013 kdo by tak\u00e9 cht\u011bl na obchodn\u00ed sch\u016fzce, rande nebo jak\u00e9mkoliv jin\u00e9m setk\u00e1n\u00ed p\u0159em\u00fd\u0161let, jestli ho jeho prot\u011bj\u0161ek zrovna tajn\u011b nenat\u00e1\u010d\u00ed. Pro nositele br\u00fdl\u00ed Google Glass se kdysi v\u017eil posm\u011b\u0161n\u00fd n\u00e1zev glassholes, ty od Mety z\u00edsk\u00e1vaj\u00ed p\u0159ezd\u00edvku pervert glasses<\/a> (asi net\u0159eba p\u0159ekl\u00e1dat) a\u00a0vznikla dokonce mobiln\u00ed aplikace<\/a>, kter\u00e1 v\u00e1s varuje ve chv\u00edli, kdy se n\u011bkdo s\u00a0chytr\u00fdmi br\u00fdlemi objev\u00ed pobl\u00ed\u017e.<\/p>\n

Jen\u017ee sledov\u00e1n\u00ed se nevyhnou ani ti, kdo po chytr\u00e9m vysava\u010di, br\u00fdl\u00edch \u010di jin\u00e9 obdobn\u00e9 technice netou\u017e\u00ed\u00a0\u2013 kamery i\u00a0dal\u0161\u00ed sledovac\u00ed metody jsou zkr\u00e1tka v\u0161udyp\u0159\u00edtomn\u00e9. V\u00a0USA ned\u00e1vno vyvolala kontroverze<\/a> reklama na chytr\u00e9 z\u00e1mky a\u00a0kamery Ring od Amazonu, respektive jejich novou funkci, d\u00edky kter\u00e9 lze prost\u0159ednictv\u00edm propojen\u00fdch kamer v\u00a0sousedstv\u00ed snadno hledat ztracen\u00e9 psy a\u00a0jin\u00e1 zv\u00ed\u0159ata.<\/p>\n

Poslechn\u011bte si audioverzi newsletteru na\u010dtenou autorem.<\/p>\n

Lidem rychle do\u0161lo, \u017ee zd\u00e1nliv\u011b idylick\u00e1 aplikace na komunitn\u00ed hled\u00e1n\u00ed zbloudil\u00fdch ko\u0165\u00e1tek m\u016f\u017ee b\u00fdt velmi snadno vyu\u017eita na identifikaci a\u00a0pron\u00e1sledov\u00e1n\u00ed osob, kter\u00e9 se zrovna obyvatel\u016fm dan\u00e9ho m\u00edsta znel\u00edbily, a\u00a0rozhodn\u011b to nen\u00ed jen teoretick\u00e1 obava. Americk\u00e1 vl\u00e1dn\u00ed agentura ICE u\u017e za\u010dala p\u0159i sv\u00fdch honech na migranty vyt\u011b\u017eovat data<\/a> z \u201echytr\u00fdch\u201c dopravn\u00edch kamer, a\u00a0nelze se proto divit, \u017ee se \u0159ada Trumpov\u00fdch odp\u016frc\u016f obratem pustila<\/a> do jejich fyzick\u00e9 demolice.<\/p>\n

Nejde ale jen o\u00a0kamery\u00a0\u2013 jin\u00fd americk\u00fd \u00fa\u0159ad zase nakoupil data z\u00a0online inzertn\u00edch syst\u00e9m\u016f, kter\u00e9 jsou sice ur\u010deny k\u00a0identifikaci z\u00e1kazn\u00edk\u016f nap\u0159\u00ed\u010d internetem, ale nic nebr\u00e1n\u00ed jejich zneu\u017eit\u00ed bezpe\u010dnostn\u00edmi slo\u017ekami. A\u00a0jak ukazuje investigace webu 404media<\/a>, u\u017eivatel\u016fm nijak nepom\u016f\u017ee blokov\u00e1n\u00ed cookies (stopovat lidi lze i\u00a0pomoc\u00ed teoreticky anonymn\u00edho syst\u00e9mu AdID) nebo p\u00e9\u010de o\u00a0nastaven\u00ed aplikac\u00ed (cestou ke sledov\u00e1n\u00ed jsou zde reklamy zobrazovan\u00e9 v\u00a0aplikac\u00edch a\u00a0nikoliv aplikace samotn\u00e9).<\/p>\n

Kdo nic nev\u00ed, ten si nest\u011b\u017euje<\/p>\n

Ve v\u00fd\u010dtu nejr\u016fzn\u011bj\u0161\u00edch nov\u00fdch a\u00a0buj\u00edc\u00edch technologick\u00fdch metod sledov\u00e1n\u00ed by \u0161lo dlouho pokra\u010dovat\u00a0\u2013 pokud je\u0161t\u011b nejste dostate\u010dn\u011b paranoidn\u00ed, v\u011bzte, \u017ee teoreticky m\u016f\u017eete b\u00fdt identifikov\u00e1ni t\u0159eba prost\u0159ednictv\u00edm specifick\u00e9 kadence<\/a> psan\u00ed na kl\u00e1vesnici, jazykov\u00e9ho stylu<\/a> p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch nebo rytmu ch\u016fze<\/a> sn\u00edman\u00e9ho va\u0161\u00edm telefonem.<\/p>\n

V\u00e1\u0161 pohyb v\u00a0byt\u011b lze \u00fadajn\u011b sledovat<\/a> pomoc\u00ed zm\u011bn wi-fi sign\u00e1lu, odposlouch\u00e1vat v\u00e1s mohou i\u00a0bluetooth sluch\u00e1tka<\/a>, a\u00a0kdybyste snad m\u011bli dojem, \u017ee se to v\u0161e d\u011bje n\u011bkde bezpe\u010dn\u011b za hranicemi, v\u011bzte, \u017ee nap\u0159\u00edklad o\u00a0va\u0161ich cest\u00e1ch autem m\u00e1 velmi podrobn\u00fd a\u00a0dlouhodob\u00fd p\u0159ehled<\/a> tak\u00e9 \u010desk\u00e1 policie a\u00a0AI va\u0161e obli\u010deje zvesela eviduje<\/a> i\u00a0na ruzy\u0148sk\u00e9m leti\u0161ti.<\/p>\n

Technologick\u00fd pokrok v\u00a0oblasti sledov\u00e1n\u00ed je zaj\u00edmav\u00fd, ale celkem o\u010dek\u00e1vateln\u00fd jev. Mnohem pozoruhodn\u011bj\u0161\u00ed je pro m\u011b fakt, jak relativn\u011b malou pozornost (vzhledem ke sv\u00e9 z\u00e1va\u017enosti) toto t\u00e9ma v\u00a0posledn\u00ed dob\u011b p\u0159itahuje. Nedostatek ve\u0159ejn\u00e9ho z\u00e1jmu o\u00a0problematiku sledov\u00e1n\u00ed b\u00fdv\u00e1 ob\u010das zd\u016fvod\u0148ov\u00e1n oby\u010dejnou rezignac\u00ed\u00a0\u2013 lid\u00e9 maj\u00ed pocit, \u017ee s\u00a0t\u00edm nic nesvedou\u00a0\u2013 ale to st\u00e1le nen\u00ed dosta\u010duj\u00edc\u00ed vysv\u011btlen\u00ed.<\/p>\n

Jako prvn\u00ed mo\u017en\u00e1 p\u0159\u00ed\u010dina se nab\u00edz\u00ed neznalost. Od dob Snowdenovy af\u00e9ry u\u017e technologie ud\u011blaly nejen d\u00edky nasazen\u00ed AI zna\u010dn\u00fd krok kup\u0159edu, ale \u0159ada lid\u00ed si st\u00e1le digit\u00e1ln\u00ed sledov\u00e1n\u00ed p\u0159edstavuje jako relativn\u011b p\u0159\u00edmo\u010dar\u00fd proces\u00a0\u2013 n\u011bkdo se na v\u00e1s d\u00edv\u00e1 kamerou, \u010dte va\u0161e e-maily, poslouch\u00e1 va\u0161e telefonn\u00ed hovory apod. Jak ale ukazuje zmi\u0148ovan\u00e1 kauza zneu\u017e\u00edv\u00e1n\u00ed dat z\u00a0online inzertn\u00edch syst\u00e9m\u016f, ta prav\u00e1 magie spo\u010d\u00edv\u00e1 teprve ve vz\u00e1jemn\u00e9m p\u0159ekr\u00fdv\u00e1n\u00ed, dopl\u0148ov\u00e1n\u00ed a\u00a0zp\u0159es\u0148ov\u00e1n\u00ed r\u016fzn\u00fdch typ\u016f dat.<\/p>\n

<\/a><\/p>\n

\u00dadaje z\u00a0dopravn\u00edch kamer, online inzerce, mobiln\u00edch aplikac\u00ed, soci\u00e1ln\u00edch s\u00edt\u00ed apod. mohou samy o\u00a0sob\u011b poskytovat jen omezen\u00e9 mno\u017estv\u00ed informac\u00ed o\u00a0konkr\u00e9tn\u00edch lidech, ale jejich kombinov\u00e1n\u00edm a\u00a0strojovou anal\u00fdzou lze zjistit tak\u0159ka v\u0161e\u00a0\u2013 a\u00a0zd\u00e1nliv\u011b nevinn\u00e9 d\u00edl\u010d\u00ed z\u00e1sahy do soukrom\u00ed pak dost\u00e1vaj\u00ed zcela jin\u00fd rozm\u011br.<\/p>\n

Pokud se chceme p\u0159idr\u017eet konspira\u010dn\u00ed linky, lze d\u016fvodn\u011b spekulovat o\u00a0tom, \u017ee jsou u\u017eivatel\u00e9 v\u00a0t\u00e9to neznalosti c\u00edlen\u011b udr\u017eov\u00e1ni manipulacemi shora\u00a0\u2013 a\u0165 u\u017e ze strany velk\u00fdch technologick\u00fdch firem, kter\u00fdm to samoz\u0159ejm\u011b hraje do karet z\u00a0obchodn\u00edho hlediska, tak i\u00a0st\u00e1tu a\u00a0bezpe\u010dnostn\u00edch slo\u017eek.<\/p>\n

Dob\u0159e to jde vid\u011bt t\u0159eba na aktu\u00e1ln\u00edm glob\u00e1ln\u00edm ta\u017een\u00ed za omezov\u00e1n\u00ed p\u0159\u00edstupu d\u011bt\u00ed k\u00a0soci\u00e1ln\u00edm s\u00edt\u00edm \u010di pornografii, kter\u00e9 spo\u010d\u00edv\u00e1 p\u0159edev\u0161\u00edm v\u00a0zav\u00e1d\u011bn\u00ed povinn\u00fdch kontrol v\u011bku. Pokud n\u011bco zd\u016fvodn\u00edme ochranou d\u011bt\u00ed, vypad\u00e1 to zcela spr\u00e1vn\u011b a\u00a0smyslupln\u011b, a\u00a0a\u017e zp\u011btn\u011b do\u0161el \u0159ad\u011b naivn\u00edch u\u017eivatel\u016f skute\u010dn\u00fd rozm\u011br v\u011bci.<\/p>\n

Aby se zjistilo, kdo je \u010di nen\u00ed nezletil\u00fd, mus\u00ed v\u011bk ov\u011b\u0159ovat v\u0161ichni. Jedin\u00e9 skute\u010dn\u011b efektivn\u00ed ov\u011b\u0159en\u00ed v\u011bku je prost\u0159ednictv\u00edm doklad\u016f (nikoliv nespolehliv\u00fdch AI syst\u00e9m\u016f apod.). K\u00a0ov\u011b\u0159ov\u00e1n\u00ed v\u011bku je nutn\u00e9 p\u0159istoupit v\u0161ude, kde se m\u016f\u017ee teoreticky naj\u00edt n\u011bjak\u00fd obsah \u201e18+\u201c, co\u017e je tak\u0159ka cel\u00fd internet, a\u00a0v\u00fdsledkem je akutn\u011b hroz\u00edc\u00ed kolaps ve\u0161ker\u00e9 internetov\u00e9 anonymity.<\/p>\n

Zji\u0161\u0165uj\u00ed to u\u017e lid\u00e9 ve Velk\u00e9 Brit\u00e1nii nebo Austr\u00e1lii<\/a>, kde mus\u00ed prokazovat zletilost nejen na erotick\u00fdch webech \u010di soci\u00e1ln\u00edch s\u00edt\u00edch, ale nap\u0159. i\u00a0u videoher nebo diskuzn\u00edch f\u00f3r, k\u00a0obdobn\u00fdm proces\u016fm doch\u00e1z\u00ed i\u00a0v USA<\/a> nebo Evropsk\u00e9 unii<\/a> (v\u00edce v\u00a0tomto star\u0161\u00edm newsletteru<\/a>), a\u00a0pokud se roz\u0161\u00ed\u0159\u00ed i\u00a0snahy o\u00a0ov\u011b\u0159ov\u00e1n\u00ed v\u011bku rovnou na \u00farovni opera\u010dn\u00edch syst\u00e9m\u016f na PC<\/a>, m\u016f\u017eeme se s\u00a0anonymitou zcela rozlou\u010dit\u00a0\u2013 nen\u00ed divu, \u017ee stovky v\u011bdc\u016f a\u00a0expert\u016f z\u00a0oblasti informa\u010dn\u00edch technologi\u00ed a\u00a0kyberbezpe\u010dnosti ned\u00e1vno podepsaly petici<\/a> proti neuv\u00e1\u017een\u00e9mu nasazov\u00e1n\u00ed technologi\u00ed na ov\u011b\u0159ov\u00e1n\u00ed v\u011bku a\u00a0identity u\u017eivatel\u016f.<\/p>\n

Pohodl\u00ed a\u00a0zaveden\u00e9 zvyky<\/p>\n

U\u017eivatelsk\u00e1 neznalost m\u016f\u017ee ov\u0161em b\u00fdt stejn\u011b tak v\u00fdsledkem manipulac\u00ed shora, jako lidsk\u00e9 pohodlnosti a\u00a0zvyku. Jak upozor\u0148uj\u00ed<\/a> redakto\u0159i 404media, mezi u\u017eivatelsk\u00fdm nepohodl\u00edm a\u00a0\u00fa\u010dinnou ochranou proti sledov\u00e1n\u00ed je nep\u0159\u00edm\u00e1 \u00fam\u011bra. \u010c\u00edm v\u00edc pou\u017e\u00edv\u00e1me produkty velk\u00fdch technologick\u00fdch korporac\u00ed a\u00a0ne\u0159e\u0161\u00edme jejich zabezpe\u010den\u00ed a\u00a0anonymitu, t\u00edm je n\u00e1\u0161 \u017eivot pohodln\u011bj\u0161\u00ed. Hled\u00e1n\u00ed bezpe\u010dn\u011bj\u0161\u00edch program\u016f, platforem a\u00a0aplikac\u00ed a\u00a0\u017eivot bez \u201echytr\u00fdch\u201c spot\u0159ebi\u010d\u016f je mnohem n\u00e1ro\u010dn\u011bj\u0161\u00ed. Nedat se a\u00a0hledat alternativy je ale z\u00e1rove\u0148 jeden z\u00a0m\u00e1la zp\u016fsob\u016f, jak \u00fa\u010dinn\u011b sypat p\u00edsek do soukol\u00ed sledovac\u00ed ma\u0161iny.<\/p>\n

Pohodlnost z\u00e1rove\u0148 nespo\u010d\u00edv\u00e1 jen v\u00a0oby\u010dejn\u00e9 lenosti\u00a0\u2013 jde i\u00a0o v\u00fdsledek dlouhodob\u00e9ho procesu, v\u00a0r\u00e1mci kter\u00e9ho jsme se v\u0161ichni za\u010dali sledovat navz\u00e1jem a\u00a0u\u017e n\u00e1m na tom nep\u0159ijde nic zvl\u00e1\u0161tn\u00edho.<\/p>\n

Soci\u00e1ln\u00ed s\u00edt\u011b a\u00a0cel\u00e1 digit\u00e1ln\u00ed ekonomika jsou do velk\u00e9 m\u00edry postaveny pr\u00e1v\u011b na sledov\u00e1n\u00ed v\u0161eho druhu. Je to syst\u00e9m, kter\u00fd ve sv\u00e9m glob\u00e1ln\u00edm bestselleru v\u00a0roce 2019\u00a0pojmenovala americk\u00e1 akademi\u010dka Shoshanna Zuboff jako Surveillance Capitalism, \u010desky kapitalismus dohledu<\/a>. Podobn\u011b jako se v\u00a0industri\u00e1ln\u00edm kapitalismu dob\u00fdvaj\u00ed nerostn\u00e9 suroviny, v\u00a0kapitalismu dohledu se t\u011b\u017e\u00ed osobn\u00ed data. Na\u0161e chov\u00e1n\u00ed, pro\u017eitky a\u00a0samotn\u00e1 existence jsou neust\u00e1le sledov\u00e1ny a\u00a0n\u00e1sledn\u011b zpracov\u00e1ny v\u00a0data a\u00a0predik\u010dn\u00ed modely, kter\u00e9 mohou b\u00fdt d\u00e1le zpen\u011b\u017eov\u00e1ny a\u00a0p\u0159eprod\u00e1v\u00e1ny.<\/p>\n

Je to syst\u00e9m s\u00a0obrovsk\u00fdm potenci\u00e1lem k\u00a0dal\u0161\u00edmu r\u016fstu, proto\u017ee je tu po\u0159\u00e1d spousta oblast\u00ed, kam sledov\u00e1n\u00ed je\u0161t\u011b neproniklo (proto tak\u00e9 povinn\u00e9mu ov\u011b\u0159ov\u00e1n\u00ed v\u011bku a\u00a0identifikaci u\u017eivatel\u016f fand\u00ed vedle tajn\u00fdch slu\u017eeb i\u00a0firmy ze Silicon Valley). Neexistuje v\u00a0n\u011bm nav\u00edc hranice mezi \u201enevinn\u00fdm\u201c a \u201ezl\u00fdm\u201c sledov\u00e1n\u00edm, proto\u017ee nasb\u00edran\u00e1 data mohou b\u00fdt vyu\u017eita k\u00a0r\u016fzn\u00fdm \u00fa\u010del\u016fm.<\/p>\n

<\/a><\/p>\n

V\u00fdsledkem je s\u00edl\u00edc\u00ed koncentrace moci v\u00a0rukou digit\u00e1ln\u00edch korporac\u00ed a\u00a0bezpe\u010dnostn\u00edch slo\u017eek. Zuboff tak celkem p\u0159esv\u011bd\u010div\u011b argumentuje, \u017ee je kapitalismus dohledu z\u00a0podstaty nedemokratick\u00fd a\u00a0autorit\u00e1\u0159sk\u00fd syst\u00e9m a\u00a0aktu\u00e1ln\u00ed d\u011bn\u00ed nejen v\u00a0USA j\u00ed d\u00e1v\u00e1 za pravdu.<\/p>\n

Smutn\u00e9 kouzlo cel\u00e9ho mechanismu spo\u010d\u00edv\u00e1 v\u00a0tom, \u017ee jsme jej do velk\u00e9 m\u00edry dobrovoln\u011b vybudovali sami. Nejv\u011bt\u0161\u00ed pod\u00edl sledov\u00e1n\u00ed maj\u00ed na sv\u011bdom\u00ed jednotliv\u00ed u\u017eivatel\u00e9, kte\u0159\u00ed se prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed ochotn\u011b za\u010dali navz\u00e1jem monitorovat a\u00a0sami o\u00a0sob\u011b sd\u00edlet \u0159adu do t\u00e9 doby zcela soukrom\u00fdch informac\u00ed.<\/p>\n

\u010c\u00e1ste\u010dn\u011b to bylo ze zi\u0161tn\u00fdch d\u016fvod\u016f (sta\u010d\u00ed se pod\u00edvat na influencerskou ekonomiku) a\u00a0do velk\u00e9 m\u00edry za to mohla i\u00a0postupn\u00e1 prom\u011bna norem chov\u00e1n\u00ed. Kdybychom d\u0159\u00edve v\u00a0celost\u00e1tn\u00edch novin\u00e1ch publikovali fotky n\u00e1hodn\u00fdch cizinc\u016f, na ulici \u0161m\u00edrovali sv\u00e9 b\u00fdval\u00e9 partnery nebo povrchn\u00edm zn\u00e1m\u00fdm z\u00a0pr\u00e1ce vypr\u00e1v\u011bli politick\u00e9 n\u00e1zory a\u00a0podrobn\u00e9 detaily ze sv\u00e9ho \u017eivota za posledn\u00edch dvacet let, bylo by to p\u0159inejmen\u0161\u00edm podivn\u00e9, ale na facebooku \u010di instagramu jsme de facto stejn\u00e9 aktivity za\u010dali d\u011blat zcela p\u0159irozen\u011b a\u00a0nikdo u\u017e se nad t\u00edm ani na chv\u00edli nepozastav\u00ed.<\/p>\n

Jak ned\u00e1vno upozornila<\/a> technologick\u00e1 report\u00e9rka Tatum Hunter, neust\u00e1l\u00e9 vz\u00e1jemn\u00e9 sledov\u00e1n\u00ed se stalo normou i\u00a0p\u0159i seznamov\u00e1n\u00ed nebo ve vztaz\u00edch mezi rodi\u010di a\u00a0d\u011btmi. \u0158ada lid\u00ed tak u\u017e od ml\u00e1d\u00ed vyr\u016fst\u00e1 v\u00a0d\u0159\u00edve \u0161okuj\u00edc\u00edm nedostatku soukrom\u00ed a\u00a0v\u00fdsledkem je situace, kdy v\u00a0roce 2023\u00a0ve v\u00fdzkumu<\/a> americk\u00e9ho Pew Research Center p\u0159es 70\u00a0% respondent\u016f uvedlo, \u017ee maj\u00ed jen velmi malou nebo \u017e\u00e1dnou kontrolu nad t\u00edm, co s\u00a0jejich daty d\u011blaj\u00ed firmy a\u00a0st\u00e1t.<\/p>\n

Jak z\u00a0toho ven<\/p>\n

Zde se tak\u00e9 nach\u00e1z\u00ed odpov\u011b\u010f na ot\u00e1zku, nad kterou jsem kroutil hlavou v\u00a0\u00favodu tohoto textu: Jak m\u016f\u017ee n\u011bkomu p\u0159ij\u00edt zcela bezpe\u010dn\u00e9 a\u00a0norm\u00e1ln\u00ed po\u0159\u00eddit si vysava\u010d s\u00a0kamerami a\u00a0mikrofony nebo nedejbo\u017ee Zuckerbergovy \u0161m\u00edrovac\u00ed br\u00fdle?<\/p>\n

Zam\u00fd\u0161lel se nad n\u00ed i\u00a0report\u00e9r Ryan Broderick, kter\u00fd upozor\u0148uje<\/a> na dnes ji\u017e polozapomenut\u00fd fakt\u00a0\u2013 prvn\u00ed iPhone m\u011bl jen mizern\u00fd fo\u0165\u00e1k, na kter\u00fd ne\u0161lo nahr\u00e1vat video, iPad nem\u011bl v\u016fbec \u017e\u00e1dn\u00fd, a\u00a0nikomu to nep\u0159i\u0161lo divn\u00e9, proto\u017ee tablet objektivn\u011b vzato fo\u0165\u00e1k nepot\u0159ebuje. V\u011bci se za\u010daly m\u011bnit a\u017e postupn\u011b spolu s\u00a0t\u00edm, jak firm\u00e1m rostla chu\u0165 po dal\u0161\u00edch datech.<\/p>\n

<\/a><\/p>\n

Kdy\u017e pak n\u011bkdo do vysava\u010de za\u010dne montovat mikrofony, nikdy za t\u00edm nen\u00ed snaha o\u00a0v\u011bt\u0161\u00ed u\u017eivatelsk\u00e9 pohodl\u00ed, ale v\u017edy jen budov\u00e1n\u00ed dal\u0161\u00ed nen\u00e1padn\u00e9 cesty k\u00a0t\u011b\u017eb\u011b osobn\u00edch dat. Tatum Hunter zde pou\u017e\u00edv\u00e1 trefn\u00fd v\u00fdraz trickledown surveillance, tedy prokap\u00e1v\u00e1n\u00ed \u0161pehov\u00e1n\u00ed z\u00a0nejvy\u0161\u0161\u00edch pater digit\u00e1ln\u00edho byznysu a\u017e na \u00farove\u0148 ka\u017ed\u00e9ho z\u00a0n\u00e1s.<\/p>\n

Kdy\u017e na to budeme myslet, u\u017e tak\u00e9 snadno dojdeme k\u00a0cest\u00e1m, jak se zbavit rezignovan\u00e9ho p\u0159esv\u011bd\u010den\u00ed, \u017ee nad sv\u00fdmi daty nem\u00e1me kontrolu a\u00a0se sledov\u00e1n\u00edm nelze nic d\u011blat. Nem\u00e1 smysl \u017eehrat na to, \u017ee je dnes boj o\u00a0digit\u00e1ln\u00ed i\u00a0fyzick\u00e9 soukrom\u00ed st\u00e1le t\u011b\u017e\u0161\u00ed\u00a0\u2013 m\u00e1lokdo z\u00a0n\u00e1s mus\u00ed na s\u00edt\u00edch denn\u011b unikat intrik\u00e1m CIA \u010di Mossadu a\u00a0na \u00farovni \u201eb\u011b\u017en\u00e9ho\u201c ka\u017edodenn\u00edho \u0161m\u00edrov\u00e1n\u00ed se po\u0159\u00e1d dok\u00e1\u017eeme br\u00e1nit celkem dob\u0159e.<\/p>\n

Prvn\u00edm krokem mus\u00ed b\u00fdt p\u0159edev\u0161\u00edm vy\u0161\u0161\u00ed ned\u016fv\u011bra v\u00a0z\u00e1m\u011bry firem i\u00a0st\u00e1tu. Digit\u00e1ln\u00ed korporace mnohdy data ochotn\u011b prodaj\u00ed ka\u017ed\u00e9mu, kdo za n\u011b zaplat\u00ed, a\u00a0pokud by snad n\u011bkdo argumentoval t\u00edm, \u017ee sb\u011br a\u00a0vyu\u017eit\u00ed dat v\u00a0\u010cesku \u010di EU p\u0159ece \u00fa\u010dinn\u011b reguluj\u00ed z\u00e1kony, m\u011bl by se zbavit naivity.<\/p>\n

Pokud u\u017e jsou n\u011bjak\u00e1 data nasb\u00edr\u00e1na (nebo tu existuje snadn\u00e1 mo\u017enost jejich sb\u011bru), je jejich \u00fanik a\u00a0zneu\u017eit\u00ed jen ot\u00e1zkou \u010dasu. A\u00a0zd\u00e1nliv\u011b bezpe\u010dn\u00e9 sledovac\u00ed syst\u00e9my vybudovan\u00e9 v\u00a0dob\u00e1ch funguj\u00edc\u00ed demokracie (za potlesku v\u0161ech, kdo cht\u011bj\u00ed \u201echr\u00e1nit d\u011bti\u201c nebo \u201ebojovat s\u00a0terorismem\u201c) se mohou velmi rychle st\u00e1t \u00fa\u010dinn\u00fdmi n\u00e1stroji v\u00a0rukou autorit\u00e1\u0159\u016f\u00a0\u2013 pro p\u0159\u00edklady ostatn\u011b nemus\u00edme chodit a\u017e do USA, sta\u010d\u00ed se pod\u00edvat na Ma\u010farsko.<\/p>\n

<\/a><\/p>\n

Neznamen\u00e1 to, \u017ee by tlak na legislativn\u00ed ochranu soukrom\u00ed nem\u011bl smysl (v evropsk\u00fdch instituc\u00edch se zrovna te\u010f hraje o\u00a0hodn\u011b), ale na individu\u00e1ln\u00ed \u00farovni je pot\u0159eba p\u0159edev\u0161\u00edm prost\u00e1 hmotn\u00e1 prevence.<\/p>\n

Zbavit se n\u00e1stroj\u016f a\u00a0produkt\u016f Microsoftu, Googlu, Meta a\u00a0dal\u0161\u00edch notoricky zv\u011bdav\u00fdch korporac\u00ed je sice slo\u017eit\u00e9, ale alespo\u0148 z\u00a0\u010d\u00e1sti jist\u011b mo\u017en\u00e9. Jedin\u00fd spot\u0159ebi\u010d, kter\u00fd v\u00a0dom\u00e1cnosti skute\u010dn\u011b pot\u0159ebuje kameru, mikrofon a\u00a0neust\u00e1l\u00e9 p\u0159ipojen\u00ed na internet, je (s d\u00edl\u010d\u00edmi v\u00fdjimkami) pouze po\u010d\u00edta\u010d a\u00a0telefon. Chytr\u00e9 hodinky, n\u00e1ramky, prsteny, vysava\u010de, ledni\u010dky, \u017e\u00e1rovky a\u00a0dal\u0161\u00ed z\u00e1v\u011bje elektroniky jsou v\u00a0prvn\u00ed \u0159ad\u011b v\u017edy sb\u011bra\u010di osobn\u00edch dat, nikoliv v\u011bci, kter\u00e9 by n\u00e1m n\u011bjak z\u00e1sadn\u011b usnad\u0148ovaly \u017eivot. A\u00a0kdy\u017e se zbav\u00edme \u0161m\u00edrovac\u00edch ud\u011bl\u00e1tek, mo\u017en\u00e1 n\u00e1m pak i\u00a0dojde, co vlastn\u011b denn\u011b prov\u00e1d\u00edme na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n

\u0158ada lid\u00ed u\u017e na\u0161t\u011bst\u00ed zjistila, \u017ee nap\u0159. sd\u00edlen\u00ed fotek sv\u00fdch d\u011bt\u00ed na s\u00edt\u00edch opravdu nen\u00ed v\u00a0po\u0159\u00e1dku, ale st\u00e1le je to jen prvn\u00ed krok k\u00a0odstran\u011bn\u00ed kultury neust\u00e1l\u00e9ho dobrovoln\u00e9ho vz\u00e1jemn\u00e9ho sledov\u00e1n\u00ed. Pokud u\u017e chceme kamar\u00e1d\u016fm uk\u00e1zat fotky z\u00a0dovolen\u00e9, jde to ud\u011blat i\u00a0jinak ne\u017e p\u0159es instagram, n\u00e1hodn\u00ed zn\u00e1m\u00ed na facebooku jist\u011b nemus\u00ed vid\u011bt na\u0161e p\u0159\u00edsp\u011bvky z\u00a0\u010das\u016f st\u0159edn\u00ed \u0161koly, a\u00a0OpenAI opravdu nem\u00e1 a\u00a0nepot\u0159ebuje na sv\u00fdch bezedn\u00fdch serverech archivovat osobn\u00ed starosti, se kter\u00fdmi se leckdo bezelstn\u011b sv\u011b\u0159uje chatbot\u016fm.<\/p>\n

A mo\u017en\u00e1 si prost\u011b jen sta\u010d\u00ed uv\u011bdomit, \u017ee neust\u00e1l\u00e9 sledov\u00e1n\u00ed nen\u00ed v\u00a0po\u0159\u00e1dku a\u00a0rozhodn\u011b nen\u00ed nevyhnuteln\u00e9. D\u0159\u00edv to b\u00fdvala celkem samoz\u0159ejm\u00e1 my\u0161lenka, a\u00a0kdy\u017e se k\u00a0n\u00ed vr\u00e1t\u00edme, \u0159ada v\u011bc\u00ed se dok\u00e1\u017ee oto\u010dit k\u00a0lep\u0161\u00edmu p\u0159ekvapiv\u011b snadno.<\/p>\n

Pokud se v\u00e1m uk\u00e1zka z\u00a0newsletteru Pod \u010darou l\u00edbila, p\u0159ihlaste se k\u00a0odb\u011bru<\/a>. Ka\u017edou sobotu ho dostanete p\u0159\u00edmo do va\u0161eho e-mailu, v\u010detn\u011b tip\u016f na dal\u0161\u00ed zaj\u00edmav\u00e9 \u010dten\u00ed z\u00a0\u010desk\u00fdch i\u00a0zahrani\u010dn\u00edch m\u00e9di\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"V newsletteru Pod \u010darou popisuje ka\u017edou sobotu Matou\u0161 Hrdina spole\u010densk\u00e9 trendy, kter\u00e9 sice v\u00edd\u00e1me v\u0161ude kolem sebe, ale…\n","protected":false},"author":2,"featured_media":24384,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,9936,4862,920,11520,11521,3106,11519,521],"class_list":{"0":"post-24383","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-chat-control","11":"tag-kamery","12":"tag-kyberneticka-bezpecnost","13":"tag-kyberspionaz","14":"tag-odposlech","15":"tag-pod-carou","16":"tag-sledovani","17":"tag-socialni-site"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116229018986661465","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/24383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=24383"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/24383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/24384"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=24383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=24383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=24383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}