![\"pan](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/shutterstock_2635121253-prevedeno-z-jpg-1200x800.webp.webp\" "\\"shutterstock_2635121253-p\u0159evedeno-z-jpg")
Sledov\u00e1n\u00ed televize je pro d\u016fchodce nejen zdrojem z\u00e1bavy a rozpt\u00fdlen\u00ed, ale tak\u00e9 \u00fat\u011bkem od samoty. Zdroj: Shutterstock<\/p>\n\t\t\t\t\t14. 3. 2026<\/p>\n
Je v\u0161eobecn\u011b zn\u00e1m\u00fd fakt, \u017ee existuj\u00ed v\u011bkov\u00e9 skupiny, kter\u00e9 tr\u00e1v\u00ed p\u0159ed televizn\u00edmi obrazovkami mnohem v\u00edce \u010dasu ne\u017e ostatn\u00ed, a t\u011bmi nen\u00ed nikdo jin\u00fd ne\u017e d\u016fchodci. Jeliko\u017e maj\u00ed v\u00edce volna, p\u0159irozen\u011b vyu\u017e\u00edvaj\u00ed televizn\u00ed po\u0159ady jako snadn\u00fd zdroj z\u00e1bavy. V posledn\u00ed dob\u011b si v d\u016fchodu velmi obl\u00edbili jeden \u010desk\u00fd seri\u00e1l.<\/p>\n
Televizn\u00ed stanice si jsou dob\u0159e v\u011bdom\u00e9 toho, \u017ee jejich div\u00e1ck\u00e9 z\u00e1kladny se ve velk\u00e9 m\u00ed\u0159e skl\u00e1daj\u00ed pr\u00e1v\u011b z lid\u00ed v seniorn\u00edm v\u011bku. Proto ve sv\u00fdch programov\u00fdch nab\u00eddk\u00e1ch nab\u00edzej\u00ed seri\u00e1ly, kter\u00e9 jsou z\u00e1bavn\u00e9, nijak komplikovan\u00e9 a vych\u00e1zej\u00ed pravideln\u011b. Pr\u00e1v\u011b tyto po\u0159ady se staly mezi d\u016fchodci nejobl\u00edben\u011bj\u0161\u00edmi.<\/p>\n
Role televize v \u017eivotech star\u0161\u00ed generace<\/p>\n
I kdy\u017e to mo\u017en\u00e1 bude zn\u00edt nesmysln\u011b, televize hraje kl\u00ed\u010dovou roli v \u017eivotech star\u0161\u00edch lid\u00ed. Jeliko\u017e pr\u00e1v\u011b oni tr\u00e1v\u00ed sledov\u00e1n\u00edm televizn\u00edch obrazovek nejv\u00edce \u010dasu, dok\u00e1\u017ee je tak\u00e9 televizn\u00ed vys\u00edl\u00e1n\u00ed nejv\u00edce ovlivnit, a to jak pozitivn\u011b, tak i negativn\u011b. Televize je pro n\u011b nejen zdrojem z\u00e1bavy, ale tak\u00e9 zp\u016fsobem, jak se vyhnout pocitu osam\u011blosti.<\/p>\n
Sledov\u00e1n\u00ed televizn\u00edch po\u0159ad\u016f je pro v\u011bt\u0161inu d\u016fchodc\u016f sou\u010d\u00e1st\u00ed jejich denn\u00ed rutiny a tak\u00e9 zp\u016fsobem, jak se c\u00edtit l\u00e9pe. Zejm\u00e9na v zimn\u00edch m\u011bs\u00edc\u00edch, kdy je m\u00e1lo denn\u00edho sv\u011btla a po\u010das\u00ed nep\u0159eje proch\u00e1zk\u00e1m, je sledov\u00e1n\u00ed televize tou nejjednodu\u0161\u0161\u00ed volbou, jak se rozpt\u00fdlit a zam\u011bstnat hlavu.\u00a0<\/p>\n
Nav\u00edc dnes v televizi najdeme spoustu po\u0159ad\u016f, kter\u00e9 neslou\u017e\u00ed pouze k z\u00e1bav\u011b, ale tak\u00e9 k edukaci. To m\u016f\u017ee b\u00fdt zejm\u00e9na pro div\u00e1ky ve star\u0161\u00edm v\u011bku velice pozitivn\u00ed. Pokud toti\u017e sleduj\u00ed po\u0159ady, kter\u00e9 aktivn\u011b zapojuj\u00ed mozek, m\u016f\u017eou jim pomoct s tr\u00e9nov\u00e1n\u00edm pam\u011bti, co\u017e je ve star\u0161\u00edm v\u011bku velice d\u016fle\u017eit\u00e9.<\/p>\n
Sledov\u00e1n\u00ed televize je pro d\u016fchodce nejen zdrojem z\u00e1bavy a rozpt\u00fdlen\u00ed, ale tak\u00e9 \u00fat\u011bkem od samoty. Zdroj: Shutterstock<\/p>\n
Samoz\u0159ejm\u011b m\u00e1 ale i sledov\u00e1n\u00ed televize svoje negativn\u00ed str\u00e1nky. Pokud senio\u0159i tr\u00e1v\u00ed u televizn\u00edch obrazovek p\u0159\u00edli\u0161 mnoho \u010dasu, m\u016f\u017ee to nep\u0159\u00edzniv\u011b ovliv\u0148ovat jejich schopnost pohybu. Jejich t\u011bla u\u017e nejsou tak flexibiln\u00ed, a tak dlouh\u00e9 sezen\u00ed a kouk\u00e1n\u00ed do obrazovky m\u016f\u017ee p\u0159in\u00e1\u0161et tak\u00e9 zdravotn\u00ed komplikace.\u00a0<\/p>\n
Televize je mezi \u010cechy st\u00e1le obl\u00edben\u00e1<\/p>\n
Televizn\u00ed vys\u00edl\u00e1n\u00ed se v dne\u0161n\u00edm sv\u011bt\u011b pot\u00fdk\u00e1 se silnou konkurenc\u00ed, a tou jsou streamovac\u00ed slu\u017eby. V \u010cesku si ale i nad\u00e1le dr\u017e\u00ed b\u011b\u017en\u00e9 vys\u00edl\u00e1n\u00ed stabiln\u00ed m\u00edsto mezi div\u00e1ky. V roce 2025 si ho zapnulo ka\u017ed\u00fd den v pr\u016fm\u011bru 5,4 milionu \u010cech\u016f ve v\u011bku nad 15 let. To je celkov\u011b zhruba 66 % v\u0161ech televizn\u00edch div\u00e1k\u016f v t\u00e9to v\u011bkov\u00e9 kategorii.<\/p>\n
\u201eAspo\u0148 jednou t\u00fddn\u011b sledovalo televizi dokonce 84\u00a0procent div\u00e1k\u016f, tedy t\u00e9m\u011b\u0159 7\u00a0milion\u016f lid\u00ed. Televize si i\u00a0v\u00a0dne\u0161n\u00edm fragmentovan\u00e9m medi\u00e1ln\u00edm prost\u0159ed\u00ed udr\u017euje sv\u016fj kl\u00ed\u010dov\u00fd benefit \u2013 schopnost zas\u00e1hnout velk\u00e9 mno\u017estv\u00ed div\u00e1k\u016f, a\u00a0to v\u00a0prost\u0159ed\u00ed pr\u00e9miov\u00e9ho a\u00a0d\u016fv\u011bryhodn\u00e9ho obsahu,\u201c popisuje Michaela Sur\u00e1kov\u00e1, Managing Director ve\u00a0spole\u010dnosti Atmedia, kter\u00e1 na\u00a0\u010desk\u00e9m trhu obchodn\u011b zastupuje 20\u00a0tematick\u00fdch TV stanic.<\/p>\n
S nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed sledovanost v \u010cesku v roce 2026 vzroste. Bude to d\u00edky nov\u011b zaveden\u00e9mu m\u011b\u0159en\u00ed sledovanosti, kter\u00e9 bude zaznamen\u00e1vat sledovanost mimo domov na velk\u00fdch obrazovk\u00e1ch, nap\u0159\u00edklad v restaurac\u00edch, barech nebo p\u0159i ve\u0159ejn\u00fdch projekc\u00edch. \u201eTrh o\u010dek\u00e1v\u00e1 nav\u00fd\u0161en\u00ed celkov\u00e9 sledovanosti p\u0159ibli\u017en\u011b o 6 a\u017e 10 procent v z\u00e1vislosti na c\u00edlov\u00e9 skupin\u011b. Prvn\u00ed data u\u017e m\u00e1me k dispozici, na obecn\u00e9 z\u00e1v\u011bry je v\u0161ak je\u0161t\u011b brzy,\u201c \u0159\u00edk\u00e1 Sur\u00e1kov\u00e1.<\/p>\n
Kter\u00fd televizn\u00ed po\u0159ad je nyn\u00ed obl\u00edben\u00fd?<\/p>\n
Mezi jedn\u00edm z nejsledovan\u011bj\u0161\u00edch seri\u00e1l\u016f se u\u017e n\u011bjakou dobu dr\u017e\u00ed po\u0159\u00e1d Modr\u00fd k\u00f3d, kter\u00fd je obl\u00edben\u00fd p\u0159edev\u0161\u00edm mezi div\u00e1ky v star\u0161\u00edm v\u011bku. Pr\u00e1v\u011b oni toti\u017e tvo\u0159\u00ed v\u011bt\u0161inu div\u00e1k\u016f, kter\u00e1 tento seri\u00e1l stanice \u010cT2 sleduje. Minulou st\u0159edu jejich div\u00e1ck\u00e1 skupina tvo\u0159ila 327 tis\u00edc div\u00e1k\u016f a celkov\u011b tedy 15,55 % v\u0161ech sleduj\u00edc\u00edch.<\/p>\n
![\"herci](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/profimedia-0324703645-prevedeno-z-jpg-1200x846.webp.webp\" "\\"profimedia-0324703645-p\u0159evedeno-z-jpg")
Herci z po\u0159adu Modr\u00fd k\u00f3d p\u0159i p\u0159edstaven\u00ed seri\u00e1lu V Motolsk\u00e9 nemocnici. Zdroj: Profimedia<\/p>\n
I tyto \u010d\u00edsla dokazuj\u00ed, \u017ee d\u016fchodci pat\u0159\u00ed k jedn\u00e9 z po\u010detn\u011bj\u0161\u00edch skupin, kter\u00e1 tvo\u0159\u00ed div\u00e1ckou z\u00e1kladnu televizn\u00edho vys\u00edl\u00e1n\u00ed. Pravda je, ale \u017ee Modr\u00fd k\u00f3d l\u00e1k\u00e1 tak\u00e9 mlad\u0161\u00ed div\u00e1ky k obrazovk\u00e1m a je mezi \u010cechy obl\u00edben\u00fd i u mlad\u0161\u00edch generac\u00ed. A jak to m\u00e1te vy, m\u00e1te r\u00e1di seri\u00e1l Modr\u00fd k\u00f3d, nebo rad\u011bji d\u00e1te p\u0159ednost jin\u00e9mu po\u0159adu?<\/p>\n","protected":false},"excerpt":{"rendered":"14. 3. 2026 Je v\u0161eobecn\u011b zn\u00e1m\u00fd fakt, \u017ee existuj\u00ed v\u011bkov\u00e9 skupiny, kter\u00e9 tr\u00e1v\u00ed p\u0159ed televizn\u00edmi obrazovkami mnohem v\u00edce…\n","protected":false},"author":2,"featured_media":24476,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[2704,79,402,11549,9772,80],"class_list":{"0":"post-24475","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zabava","8":"tag-duchodci","9":"tag-entertainment","10":"tag-noshp","11":"tag-oblibeny-cesky-serial","12":"tag-sledovanost","13":"tag-zabava"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116229510469785440","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/24475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=24475"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/24475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/24476"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=24475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=24475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=24475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}