{"id":25328,"date":"2026-03-15T18:47:09","date_gmt":"2026-03-15T18:47:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/25328\/"},"modified":"2026-03-15T18:47:09","modified_gmt":"2026-03-15T18:47:09","slug":"ziskat-pro-cechy-britskou-narodni-loterii-jako-dostal-olympiadu-do-londyna","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/25328\/","title":{"rendered":"Z\u00edskat pro \u010cechy britskou n\u00e1rodn\u00ed loterii? Jako dostal olympi\u00e1du do Lond\u00fdna"},"content":{"rendered":"

Rozhovor si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi.<\/p>\n

30, 3, 5, 44, 14, 22\u00a0a\u00a010 – historicky prvn\u00ed \u010d\u00edsla, kter\u00e1 byla v\u00a0roce 1994\u00a0vylosov\u00e1na v\u00a0britsk\u00e9 N\u00e1rodn\u00ed loterii. Ta m\u00e1 dnes tr\u017eby sedm\u00a0miliard liber (196\u00a0miliard korun), 43\u00a0tis\u00edc prodejn\u00edch m\u00edst po cel\u00e9 Brit\u00e1nii a\u00a0od roku 2024\u00a0ji provozuje spole\u010dnost Allwyn Entertainment, vlastn\u011bn\u00e1 \u010desk\u00fdm miliard\u00e1\u0159em Karlem Kom\u00e1rkem. A\u00a0pr\u00e1v\u011b p\u0159i britsk\u00e9 nab\u00eddce na provozov\u00e1n\u00ed N\u00e1rodn\u00ed loterie se poprv\u00e9 objevil i\u00a0n\u00e1zev Allwyn, kter\u00fd dal jm\u00e9no cel\u00e9 mezin\u00e1rodn\u00ed skupin\u011b a\u00a0po sedmdes\u00e1ti letech nahradil i\u00a0v \u010cesku slavnou Sazku.<\/p>\n

Licence ve Velk\u00e9 Brit\u00e1nii je platn\u00e1 do roku 2034\u00a0a\u00a0Allwyn se p\u0159i jej\u00edm z\u00edsk\u00e1n\u00ed zav\u00e1zal k\u00a0v\u00fdrazn\u00e9mu nav\u00fd\u0161en\u00ed \u010d\u00e1stek pro dobro\u010dinn\u00e9 projekty a\u00a0investic\u00edm do nov\u00fdch technologi\u00ed. Loni na dobro\u010dinn\u00e9 \u00fa\u010dely sm\u011b\u0159ovalo 1,7\u00a0miliardy liber (47,6\u00a0miliardy korun) a\u00a0dal\u0161\u00ed t\u0159i\u010dtvrt\u011b miliardy (21\u00a0miliard korun) \u0161lo do st\u00e1tn\u00ed pokladny. <\/p>\n

Ka\u017ed\u00e1 vsazen\u00e1 libra je podle pravidel licence rozd\u011blena n\u00e1sledovn\u011b: 3\u00a0pence odch\u00e1zej\u00ed jako provize prodejci, 5\u00a0penc\u00ed jsou prodejn\u00ed n\u00e1klady, 12\u00a0penc\u00ed loterijn\u00ed da\u0148, 1\u00a0pence zisk provozovatele, 23\u00a0penc\u00ed jde na dobro\u010dinn\u00e9 \u00fa\u010dely a\u00a0ve\u0159ejn\u011b prosp\u011b\u0161n\u00e9 projekty a\u00a0zhruba 56\u00a0penc\u00ed p\u0159ipad\u00e1 na v\u00fdhry hr\u00e1\u010d\u016f.<\/p>\n

Dal\u0161\u00ed pen\u00edze, tedy v\u00edce ne\u017e 450\u00a0milion\u016f liber (12,6\u00a0miliardy korun), \u0161ly na modernizaci samotn\u00e9 loterie, kter\u00e1 v\u0161ak prob\u00edh\u00e1 pomaleji, ne\u017e si Allwyn p\u0159edstavoval, a\u00a0dostal se tak do hled\u00e1\u010dku Komise pro hazardn\u00ed hry. Ta zah\u00e1jila pr\u00e1v\u011b kv\u016fli pomal\u00e9mu pln\u011bn\u00ed z\u00e1vazk\u016f v\u00a0modernizaci v\u016f\u010di spole\u010dnosti Allwyn sank\u010dn\u00ed \u0159\u00edzen\u00ed.<\/p>\n

Te\u010f je ale v\u0161e hotov\u00e9 a\u00a0v\u00edce ne\u017e 43\u00a0tis\u00edc prodejn\u00edch m\u00edst je modernizovan\u00fdch. \u201eTrvalo to d\u00e9le, proto\u017ee b\u011b\u017eely soudn\u00ed spory, tak\u017ee do\u0161lo ke zpo\u017ed\u011bn\u00ed. V\u00a0zad\u00e1n\u00ed se p\u0159edpokl\u00e1dalo, \u017ee v\u0161ichni prodejci jednoho dne skon\u010d\u00ed a\u00a0druh\u00fd den za\u010dnou a\u00a0v\u0161e bude bezprobl\u00e9mov\u00e9. Ti ne\u00fasp\u011b\u0161n\u00ed se ale soudili, a\u00a0to n\u00e1s zdr\u017eelo. P\u0159irovnal bych to k\u00a0domu – p\u0159ed\u011blali jsme rozvody a\u00a0elekt\u0159inu, v\u0161echno, co nen\u00ed vid\u011bt. A\u00a0pr\u00e1v\u011b to n\u011bkdy trv\u00e1 d\u00e9le a\u00a0je to dra\u017e\u0161\u00ed, ne\u017e si na za\u010d\u00e1tku mysl\u00edte\u00a0\u2013 a\u00a0p\u0159esn\u011b tam te\u010f jsme. Nyn\u00ed m\u00e1me d\u016fm, kter\u00fd je p\u0159ipraven\u00fd slou\u017eit,\u201c \u0159\u00edk\u00e1 Alastair Ruxton, \u0159editel pro strategii a\u00a0korpor\u00e1tn\u00ed z\u00e1le\u017eitosti, kter\u00fd byl jedn\u00edm z\u00a0kl\u00ed\u010dov\u00fdch mu\u017e\u016f cel\u00e9ho procesu, p\u0159i kter\u00e9m se Allwyn uch\u00e1zel o\u00a0provozov\u00e1n\u00ed takzvan\u00e9 \u010dtvrt\u00e9 N\u00e1rodn\u00ed loterie.<\/p>\n

<\/a><\/p>\n

Ruxton se mimo jin\u00e9 pod\u00edlel i\u00a0na tom, \u017ee Lond\u00fdn z\u00edskal po\u0159adatelstv\u00ed Olympijsk\u00fdch her v\u00a0roce 2012.\u00a0Pro Seznam Zpr\u00e1vy zavzpom\u00ednal na za\u010d\u00e1tky spolupr\u00e1ce s\u00a0\u010deskou firmou a\u00a0boj o\u00a0licenci pro Karla Kom\u00e1rka p\u0159irovnal pr\u00e1v\u011b k\u00a0boji o\u00a0po\u0159\u00e1d\u00e1n\u00ed olympijsk\u00fdch her. <\/p>\n

Kdy\u017e se ohl\u00e9dnete zp\u011bt, co bylo nejt\u011b\u017e\u0161\u00ed na veden\u00ed \u00fasp\u011b\u0161n\u00e9ho tendru na licenci britsk\u00e9 National Lottery?<\/p>\n

Up\u0159\u00edmn\u011b si mysl\u00edm, \u017ee nejt\u011b\u017e\u0161\u00ed byl covid. V\u0161echno toti\u017e prob\u00edhalo b\u011bhem covidu. Bylo tak nezvykl\u00e9 skl\u00e1dat t\u00fdm a\u00a0bavit se o\u00a0transforma\u010dn\u00edch pl\u00e1nech, kdy\u017e s\u00a0v\u00e1mi nikdo nesed\u00ed ve stejn\u00e9 m\u00edstnosti. To bylo asi nejhor\u0161\u00ed. Kdy\u017e jsme ke konci museli d\u011blat prezentaci, na kter\u00e9 jsme se vlastn\u011b jeden druh\u00e9mu p\u0159edstavili, zji\u0161\u0165ovali jsme, \u017ee n\u011bkdo je t\u0159eba mnohem vy\u0161\u0161\u00ed, ne\u017e jsme \u010dekali.<\/p>\n

Foto: Allwyn, Seznam Zpr\u00e1vy<\/p>\n

Alastair Ruxton je mana\u017eer ve spole\u010dnosti Allwyn UK, kde moment\u00e1ln\u011b p\u016fsob\u00ed jako Chief Impact Officer. D\u0159\u00edve v\u00a0r\u00e1mci spole\u010dnosti zast\u00e1val pozici Chief Corporate Affairs Officer a\u00a0vedl t\u00fdm, kter\u00fd z\u00edskal licenci pro provozov\u00e1n\u00ed 4.\u00a0N\u00e1rodn\u00ed loterie ve Velk\u00e9 Brit\u00e1ni<\/p>\n

A byznysov\u011b? Kdy jste si \u0159ekl: ano, tohle je ten \u201egame changer\u201c, te\u010f to vyhrajeme?<\/p>\n

J\u00e1 jsem m\u011bl u\u017e od hodn\u011b brzk\u00e9 f\u00e1ze pocit, \u017ee tohle je skv\u011bl\u00e1 p\u0159\u00edle\u017eitost. Kdy\u017e si vezmu sv\u016fj background, co\u017e je olympi\u00e1da, tak tady to bylo podobn\u00e9. Kandidaturu na po\u0159\u00e1d\u00e1n\u00ed olympijsk\u00fdch her Spojen\u00e9 kr\u00e1lovstv\u00ed t\u0159ikr\u00e1t prohr\u00e1lo, ne\u017e jsme byli \u00fasp\u011b\u0161n\u00ed. I\u00a0tady byl n\u00e1\u0161 p\u0159edch\u016fdce, spole\u010dnost Camelot, p\u0159i tendru na provozov\u00e1n\u00ed britsk\u00e9 N\u00e1rodn\u00ed loterie t\u0159ikr\u00e1t \u00fasp\u011b\u0161n\u00fd. Kdy\u017e jsem se ale setkal s\u00a0t\u00fdmem Allwynu – Sazky, tak byli neuv\u011b\u0159iteln\u011b hladov\u00ed, motivovan\u00ed a\u00a0inovativn\u00ed. P\u0159ipadalo mi, \u017ee je mo\u017en\u00e9 d\u00e1t dohromady skv\u011blou nab\u00eddku, a\u00a0to jsme ud\u011blali.<\/p>\n

Jak jste mezi jednotliv\u00fdmi koly a\u00a0n\u00e1vrhy t\u00e9to nab\u00eddky m\u011bnili strategii? V\u00a0p\u016fvodn\u00ed nab\u00eddce byl pod\u00edl dr\u017eitele licence na p\u0159ebytku 10\u00a0procent, pak klesl.<\/p>\n

Cel\u00fd proces byl nastaven\u00fd tak, \u017ee nejd\u0159\u00edv pod\u00e1te prvn\u00ed nab\u00eddku, dostanete odezvu a\u00a0na n\u00ed potom stav\u00edte. Jak se \u0159\u00edk\u00e1, zp\u011btn\u00e1 vazba je dar. My jsme se tak dozv\u011bd\u011bli, co regul\u00e1tor hled\u00e1, a\u00a0nab\u00eddku tedy upravili podle toho. Ne n\u011bjak dramaticky, ale p\u0159izp\u016fsobili jsme ji.<\/p>\n

<\/a><\/p>\n

Te\u010f je tu ale soud, kde si va\u0161i konkurenti st\u011b\u017euj\u00ed, \u017ee jste p\u0159edlo\u017eili zav\u00e1d\u011bj\u00edc\u00ed informace, kter\u00e9 je m\u011bly zm\u00e1st. (Podle \u017ealoby p\u0159edlo\u017eil Allwyn \u00famysln\u011b Gambling Commission zav\u00e1d\u011bj\u00edc\u00ed informace o\u00a0nab\u00eddce v\u00a0r\u00e1mci \u201epromy\u0161len\u00e9ho pl\u00e1nu\u201c, aby zm\u00e1tl konkurenty, pozn. red.)<\/p>\n

Soudn\u00ed spory st\u00e1le prob\u00edhaj\u00ed, tak\u017ee je nemohu komentovat. Ale rozhodn\u011b nikdy ne\u0161lo o\u00a0zav\u00e1d\u011bj\u00edc\u00ed informace. Pracovali jsme s\u00a0informacemi, kter\u00e9 jsme jako uchaze\u010di m\u011bli b\u011bhem sout\u011b\u017ee k\u00a0dispozici, a\u00a0na jejich z\u00e1klad\u011b p\u0159ipravili na\u0161i nab\u00eddku.<\/p>\n

Tak\u017ee za v\u00e1s bylo v\u0161e f\u00e9rov\u00e9? <\/p>\n

Ano, pracovali jsme s\u00a0informacemi, kter\u00e9 jsme v\u00a0danou chv\u00edli m\u011bli. Camelot loterii provozoval t\u0159icet let, my a\u00a0dva dal\u0161\u00ed uchaze\u010di o\u00a0licenci tak\u00e9 ne. Dostali jsme informace, ty jsme pou\u017eili a\u00a0odevzdali tu nejlep\u0161\u00ed mo\u017enou nab\u00eddku.<\/p>\n

Jak se britsk\u00e1 N\u00e1rodn\u00ed loterie pod veden\u00edm Allwynu prom\u011bnila? <\/p>\n

Mysl\u00edm, \u017ee m\u00e1 obrovskou \u0161anci znovu za\u017eehnout v\u00a0zemi nad\u0161en\u00ed pro loterii. P\u0159in\u00e1\u0161\u00ed obrovskou d\u00e1vku nad\u011bje, \u0161anci vyhr\u00e1t, ale z\u00e1rove\u0148 m\u00e1 smysl. D\u00edky hr\u00e1\u010d\u016fm se toti\u017e daj\u00ed d\u011blat skv\u011bl\u00e9 v\u011bci. Vid\u00edm v\u00a0tom skv\u011blou p\u0159\u00edle\u017eitost, hlavn\u011b p\u0159es digit\u00e1ln\u00ed prost\u0159ed\u00ed, znovu propojit hr\u00e1\u010de s\u00a0v\u00fdsledkem a\u00a0pr\u00e1v\u011b s\u00a0t\u011bmito kladn\u00fdmi dopady. D\u0159\u00edv jsme to nedok\u00e1zali, proto\u017ee technologie neumo\u017e\u0148ovaly tak snadno propojit \u010dlov\u011bka s\u00a0dobrou v\u011bc\u00ed a\u00a0samotnou hrou. Hra byla sp\u00ed\u0161 \u010dist\u011b transak\u010dn\u00ed moment a\u00a0my jsme pak vypr\u00e1v\u011bli p\u0159\u00edb\u011bhy o\u00a0tom, kam pen\u00edze \u0161ly. Te\u010f je d\u00edky personalizaci, dat\u016fm a\u00a0lep\u0161\u00edmu storytellingu obrovsk\u00e1 \u0161ance tyto dv\u011b v\u011bci spojit. Ka\u017ed\u00e9ho spojit s\u00a0takovou podporou dobr\u00e9 v\u011bci, na kter\u00e9 mu z\u00e1le\u017e\u00ed. To d\u0159\u00edv ne\u0161lo.<\/p>\n

Tak\u017ee tady vid\u00edte potenci\u00e1l r\u016fstu na dal\u0161\u00ed roky? <\/p>\n

Potenci\u00e1l r\u016fstu je v\u00a0tom, \u017ee na\u0161e publikum nadchneme a\u00a0pobav\u00edme. Tak\u017ee chceme p\u0159in\u00e9st nov\u00e9 produkty, nov\u00e9 hry, o\u00a0kter\u00fdch douf\u00e1me, \u017ee to dok\u00e1\u017eou.<\/p>\n

\u010cesk\u00e1 elita\u00a0\u2013 \u017deb\u0159\u00ed\u010dek nejhodnotn\u011bj\u0161\u00edch firem \u010ceska<\/p>\n

\u010cesk\u00e1 elita 2025<\/a>.\u00a0Klikn\u011bte na banner n\u00ed\u017ee a\u00a0projd\u011bte si po\u0159ad\u00ed nejhodnotn\u011bj\u0161\u00edch firem \u010ceska. Dal\u0161\u00edm kliknut\u00edm na \u0159\u00e1dek v\u00a0tabulce nebo na interaktivn\u00ed grafiku m\u016f\u017eete zjistit podrobnosti o\u00a0firm\u011b.<\/p>\n

Odborn\u00fdm garantem\u00a0\u017eeb\u0159\u00ed\u010dku TOP 100\u00a0\u010cesk\u00e9 elity je spole\u010dnost Deloitte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozhovor si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi. 30, 3, 5, 44, 14, 22\u00a0a\u00a010 – historicky prvn\u00ed \u010d\u00edsla, kter\u00e1 byla…\n","protected":false},"author":2,"featured_media":25329,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[5001,156,1197,4878,11376,3100,94,93,1136],"class_list":{"0":"post-25328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sport","8":"tag-allwyn","9":"tag-ceska-elita","10":"tag-firmy","11":"tag-hazard","12":"tag-loterie","13":"tag-sazeni","14":"tag-sport","15":"tag-sports","16":"tag-velka-britanie"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116234685298283454","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/25328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=25328"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/25328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/25329"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=25328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=25328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=25328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}