{"id":2607,"date":"2026-02-20T09:34:09","date_gmt":"2026-02-20T09:34:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/2607\/"},"modified":"2026-02-20T09:34:09","modified_gmt":"2026-02-20T09:34:09","slug":"dalsi-zavod-jilka-ted-o-miliony-jak-v-cesku-zpenezit-olympijske-zlato","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/2607\/","title":{"rendered":"Dal\u0161\u00ed z\u00e1vod J\u00edlka, te\u010f o\u00a0miliony. Jak v\u00a0\u010cesku zpen\u011b\u017eit olympijsk\u00e9 zlato"},"content":{"rendered":"

Tenhle kluk je fenom\u00e9n. Ono zprofanovan\u00e9 slovo se na Metod\u011bje J\u00edlka<\/a> hod\u00ed nejen kv\u016fli tomu, \u017ee na zimn\u00ed olympi\u00e1d\u011b v\u00a0Mil\u00e1n\u011b a\u00a0Cortin\u011b\u00a0z\u00edskal fantastick\u00fdmi j\u00edzdami zlato a\u00a0st\u0159\u00edbro. I\u00a0z dal\u0161\u00edho d\u016fvodu.<\/p>\n

\u201eProto\u017ee u\u017e se n\u00e1m hl\u00e1s\u00ed z\u00e1jemci o\u00a0spolupr\u00e1ci,\u201c \u0159\u00edk\u00e1 Jan Koukal, \u0161\u00e9f agentury Sportegy.<\/p>\n

B\u00fdval\u00fd squashov\u00fd hr\u00e1\u010d, v\u00a0tuzemsku prakticky neporaziteln\u00fd, te\u010f vede sportovn\u00ed agenturu, kter\u00e1 m\u00e1 ve sv\u00e9 \u201est\u00e1ji\u201c Metod\u011bje J\u00edlka, Martinu S\u00e1bl\u00edkovou<\/a>, lezeck\u00fd \u00fakaz Adama Ondru<\/a>, olympijsk\u00e9ho \u0161ampiona na kajaku Josefa Dost\u00e1la, zlat\u00e9ho kanoistu Martina Fuksu, b\u011b\u017ekyni Lourdes Glorii Manuel a\u00a0dal\u0161\u00ed.<\/p>\n

<\/a><\/p>\n

J\u00edlek i\u00a0mezi nimi moment\u00e1ln\u011b vynik\u00e1. U\u017e proto, \u017ee Koukalovi drn\u010d\u00ed telefon. Kdo ale o\u010dek\u00e1v\u00e1, \u017ee olympijsk\u00e9 zlato je z\u00e1rove\u0148 zlatou kartou otev\u00edraj\u00edc\u00ed dve\u0159e, za nimi\u017e sed\u00ed majitel\u00e9 a\u00a0\u0159editel\u00e9 firem, se plete.<\/p>\n

\u201eBylo by hezk\u00e9, kdyby se to d\u011blo. Ale ned\u011bje,\u201c usm\u011bje se Koukal. <\/p>\n

\u201eD\u0159\u00edv se skute\u010dn\u011b gener\u00e1ln\u00ed \u0159editel rozhodl, \u017ee kdy\u017e je pro n\u011bj skv\u011bl\u00e1 Martina S\u00e1bl\u00edkov\u00e1, bude s\u00a0n\u00ed firma spolupracovat – a\u00a0bylo \u00fapln\u011b jedno, jak\u00e1 je firemn\u00ed strategie,\u201c dod\u00e1v\u00e1 Tom\u00e1\u0161 Pravenec.<\/p>\n

Ten je CEO spole\u010dnosti The Playbook House, kter\u00e1 historicky zastupuje pr\u00e1v\u011b S\u00e1bl\u00edkovou a\u00a0J\u00edlka a\u00a0ned\u00e1vno koupila v\u011bt\u0161inov\u00fd pod\u00edl v\u00a0Koukalov\u011b Sportegy. Tak, aby vznikl je\u0161t\u011b siln\u011bj\u0161\u00ed hr\u00e1\u010d – a\u00a0aby se ob\u011b strany mohly v\u011bnovat tomu, v\u00a0\u010dem vynikaj\u00ed. Pravencovo \u201ek\u0159\u00eddlo\u201c marketingu a\u00a0partnerstv\u00edm, Koukal individu\u00e1ln\u00edmu p\u0159\u00edstupu ke sportovc\u016fm.<\/p>\n

Sportegy, jedni\u010dka u\u00a0olympionik\u016f | Sport SZ<\/p>\n

Martina S\u00e1bl\u00edkov\u00e1, Metod\u011bj J\u00edlek, Adam Ondra, Martin Fuksa. Ale tak\u00e9 Josef Dost\u00e1l, Lourdes Gloria Manuel \u010di paralympijsk\u00fd fenom\u00e9n David Kratochv\u00edl. V\u00a0\u010cesku nen\u00ed siln\u011bj\u0161\u00ed agentura, kter\u00e1 zastupuje sportovce mimo fotbal a\u00a0hokej (ti maj\u00ed vlastn\u00ed ust\u00e1len\u00e9 agentsk\u00e9 firmy). <\/p>\n

Vznikla tak, \u017ee The Playbook House, n\u011bkdej\u0161\u00ed Sport Invest Marketing, koupil majoritu ve Sportegy b\u00fdval\u00e9ho squashov\u00e9ho \u0161ampiona Jana Koukala. Jej\u00ed ro\u010dn\u00ed obrat je zhruba \u010dtvrt miliardy korun.<\/p>\n

K \u00fasp\u011bchu dnes sportovci pot\u0159ebuj\u00ed oboj\u00ed, v\u00fdjimky neexistuj\u00ed. Proto\u017ee sv\u011bt i\u00a0\u010cesko zpragmati\u010dt\u011bly. D\u00e1vno pry\u010d jsou \u010dasy, kdy Ale\u0161 Valenta, Roman \u0160ebrle \u010di Barbora \u0160pot\u00e1kov\u00e1 vyhr\u00e1li olympi\u00e1du\u00a0\u2013 a\u00a0spole\u010dnosti se o\u00a0n\u011b p\u0159etahovaly. Jakkoli se slu\u0161\u00ed dodat, \u017ee zrovna tito jmenovan\u00ed ch\u00e1pali l\u00e9pe ne\u017e ostatn\u00ed, co je pot\u0159eba ud\u011blat pro sportovn\u00ed i\u00a0finan\u010dn\u00ed \u00fasp\u011bch.<\/p>\n

\u201eKdy\u017e dnes chod\u00edme na velk\u00e9 korpor\u00e1ty, t\u00e9m\u011b\u0159 v\u0161e mus\u00ed b\u00fdt podlo\u017eeno \u010d\u00edsly. Vize, mise, strategie, propozice,\u201c l\u00ed\u010d\u00ed Pravenec. \u201eBu\u010f do jejich firemn\u00edho v\u00fdkonu a\u00a0stylu pasujete, nebo ne. Jestli je jim sportovec sympatick\u00fd, je to samoz\u0159ejm\u011b p\u0159idan\u00e1 hodnota, ale u\u017e d\u00e1vno ne z\u00e1klad. T\u00edm je, aby firm\u011b spolupr\u00e1ce opravdu n\u011bco p\u0159inesla.\u201c<\/p>\n

Proto je kolem J\u00edlka ru\u0161no i\u00a0v tomto ohledu. Velk\u00fd kontrast proti druh\u00e9 zlat\u00e9 olympioni\u010dce Zuzan\u011b Mad\u011brov\u00e9\u00a0\u2013 v\u00edt\u011bzn\u00e1 snowboardistka zat\u00edm agenturn\u00ed zastoupen\u00ed nem\u00e1.<\/p>\n

J\u00edt (obchodn\u00edmu) \u0161t\u011bst\u00ed naproti<\/p>\n

Koukal u\u017e podobnou m\u00e1nii za\u017eil, kdy\u017e obrovit\u00fd vous\u00e1\u010d Dost\u00e1l dot\u00e1hl sv\u016fj zlat\u00fd olympijsk\u00fd sen v\u00a0Pa\u0159\u00ed\u017ei. Na rozd\u00edl od J\u00edlka na \u010dtvrt\u00fd pokus.<\/p>\n

\u201eJe to takov\u00fd mix\u00e9r,\u201c p\u0159ibli\u017euje Koukal, co se po mimo\u0159\u00e1dn\u00e9m sportovn\u00edm \u00fasp\u011bchu za\u010dne d\u00edt. \u201eZn\u00e1m\u00ed se m\u011b ptali: Pro\u010d nejede\u0161 do Pa\u0159\u00ed\u017ee? A\u00a0j\u00e1 odpov\u00eddal, \u017ee pot\u0159ebuju b\u00fdt p\u0159ipraven\u00fd tady. P\u0159ilet\u00edte dom\u016f, n\u00e1sleduje olympijsk\u00fd park, rozhovory, v\u0161e okolo. Mus\u00edte b\u00fdt na \u00fasp\u011bch p\u0159ipraven\u00fd. A\u00a0my t\u00edm mus\u00edme sportovce prov\u00e9st.\u201c<\/p>\n

Ano, u\u00a0J\u00edlka se nov\u00ed partne\u0159i hl\u00e1s\u00ed, ale on u\u017e m\u00e1 portfolio vystav\u011bn\u00e9. Jsou v\u00a0n\u011bm Under Armour, stavebn\u00ed gigant Vinci Construction, Billa, Cardion, Apera (pracovn\u00ed m\u00f3da a\u00a0ochrann\u00e9 pom\u016fcky), Decathlon (cyklistick\u00fd sortiment Van Rysel) jako\u017eto z\u00e1sadn\u00ed hr\u00e1\u010d se sportovn\u00edm oble\u010den\u00edm a\u00a0v\u00fdbavou\u00a0\u2013 i\u00a0proto, \u017ee J\u00edlek je nad\u0161en\u00fd cyklista. Toyota jako autopartner, Penco na potravinov\u00e9 dopl\u0148ky.<\/p>\n

\u201eMoje zku\u0161enost s\u00a0Pepou Dost\u00e1lem byla takov\u00e1, \u017ee se p\u00e1r potenci\u00e1ln\u00edch partner\u016f ozvalo, ale t\u0159eba to ani nedopadlo. I\u00a0ti nov\u00ed byli v\u00fdsledkem dlouhodob\u00e9 koncep\u010dn\u00ed pr\u00e1ce. Toho, \u017ee v\u0161emu jdeme naproti, \u017ee hled\u00e1me spojen\u00ed, kter\u00e1 d\u00e1vaj\u00ed smysl a\u00a0sed\u00ed ke sportovc\u016fm, k\u00a0jejich \u017eivotu a\u00a0zna\u010dce,\u201c dod\u00e1v\u00e1 Koukal.<\/p>\n

U\u017e proto, aby nedo\u0161lo na nejslavn\u011bj\u0161\u00ed Cimrmanovo pravidlo, \u017ee prvek o\u010dek\u00e1v\u00e1n\u00ed b\u00fdv\u00e1 n\u00e1sledov\u00e1n prvkem zklam\u00e1n\u00ed.<\/p>\n

\u201eKonkurence pro sportovce je na marketingov\u00e9m poli obrovsk\u00e1,\u201c uzn\u00e1v\u00e1 Koukal. \u201eJe t\u011b\u017ek\u00e9 se prosadit, fakt hodn\u011b. Proto si mysl\u00edm, \u017ee je dobr\u00e9 zn\u00e1t i\u00a0o\u010dek\u00e1v\u00e1n\u00ed sportovc\u016f samotn\u00fdch.\u201c<\/p>\n

S v\u011bdom\u00edm toho v\u0161eho v\u00a0jejich kancel\u00e1\u0159\u00edch na Pankr\u00e1ci prob\u00edhala mise J\u00edlek, je\u0161t\u011b ne\u017e v\u00a0Mil\u00e1n\u011b vstoupil na ov\u00e1l. Do agentury ho doporu\u010dila S\u00e1bl\u00edkov\u00e1, kter\u00e1 v\u00a0n\u011bm vid\u011bla mo\u017en\u00e9ho olympijsk\u00e9ho v\u00edt\u011bze u\u017e v\u00a0\u010dasech, kdy se jin\u00ed o\u0161kl\u00edbali nad t\u00edm, \u017ee v\u00e1l\u00ed na kole\u010dkov\u00fdch brusl\u00edch.<\/p>\n

\u201eByla to s\u00e1zka a\u00a0trefen\u00e9 bingo,\u201c uzn\u00e1v\u00e1 Pravenec.<\/p>\n

Jak \u201eprodat\u201c olympijsk\u00e9ho \u0161ampiona | Sport SZFoto: Radek Vebr, Seznam Zpr\u00e1vy<\/p>\n

Ond\u0159ej Novotn\u00fd, spoluzakladatel Oktagonu.<\/p>\n

Vybudoval v\u00a0\u010cesku jednu z\u00a0nejsiln\u011bj\u0161\u00edch sportovn\u00edch zna\u010dek, z\u00a0bijc\u016f v\u00a0kleci ud\u011blal velk\u00e1 jm\u00e9na, ve sportovn\u00edm marketingu pat\u0159\u00ed ke kl\u00ed\u010dov\u00fdm postav\u00e1m. Jak by tedy Ond\u0159ej Novotn\u00fd<\/a>, spolumajitel MMA fenom\u00e9nu Oktagon, \u201eprod\u00e1val\u201c olympijsk\u00e9 \u0161ampiony?<\/p>\n

\u201eT\u011b\u017ek\u00e1 ot\u00e1zka,\u201c odv\u011bt\u00ed. \u201eAle rozhodn\u011b je pozd\u011b za\u010d\u00edt v\u00a0momentu, kdy vyhrajete.\u201c <\/p>\n

To je podle n\u011bj z\u00e1klad – tak, jak se to d\u011bje kolem Metod\u011bje J\u00edlka. \u017de druh\u00e1 \u0161ampionka Zuzana Mad\u011brov\u00e1 nebyla mezi favoritkami, jako argument nebere: \u201eOlympi\u00e1du p\u0159ece nevyhraje\u0161 n\u00e1hodou. Musela v\u011bd\u011bt, \u017ee m\u00e1 formu, \u017ee m\u016f\u017ee re\u00e1ln\u011b aspo\u0148 do top osmi\u010dky.\u00a0Nejde jen o\u00a0to, co jste d\u011blali potom, ale co jste ud\u011blali p\u0159edt\u00edm. S\u00a0olympijskou medail\u00ed je jednodu\u0161\u0161\u00ed rozkopnout p\u00e1r dve\u0159\u00ed, ale vyhr\u00e1no nem\u00e1te.\u201c <\/p>\n

Za p\u0159\u00edklad uv\u00e1d\u00ed Ale\u0161e Valentu. Jin\u00e1 doba, podobn\u00e9 principy: \u201eByl chytr\u00fd, tla\u010dil to, na\u0161el k\u00a0sob\u011b spr\u00e1vn\u00e9 lidi, pravideln\u011b po\u0159\u00e1dali z\u00e1vody, vytvo\u0159il kolem sebe komunitu.\u201c <\/p>\n

\u017de m\u00e1 zrovna Mad\u011brov\u00e1 na instagramu lehce p\u0159es 80\u00a0tis\u00edc sleduj\u00edc\u00edch, podle n\u011bj lze p\u0159etavit ve v\u00fdhodu: \u201eBudoucnost pat\u0159\u00ed mikroinfluencer\u016fm, snowboard v\u00a0tom nab\u00edz\u00ed hodn\u011b mo\u017enost\u00ed. Lep\u0161\u00ed m\u00edt p\u00e1r des\u00edtek tis\u00edc lid\u00ed, kter\u00fdm um\u00edm n\u011bco prodat, ne\u017e miliony t\u011bch, co to nezaj\u00edm\u00e1. Ale te\u010f je \u010das se kousnout, makat a\u00a0za\u010d\u00edt to \u017ed\u00edmat, co to jde.\u201c<\/p>\n

Na J\u00edlkovi nejen on oce\u0148uje \u0161pi\u010dkovou angli\u010dtinu d\u00edky p\u0159\u00edprav\u011b v\u00a0mezin\u00e1rodn\u00ed tren\u00e9rsk\u00e9 skupin\u011b Novoz\u00e9lan\u010fana Kalona Dobbina\u00a0\u2013 i\u00a0to, jak ch\u00e1pe, \u017ee soci\u00e1ln\u00ed s\u00edt\u011b nejsou pro sportovce jeho kalibru z\u00e1bava ani otrava, ale hlavn\u011b povinnost.<\/p>\n

\u201eZ\u00e1sadn\u00ed je m\u00edt pl\u00e1n,\u201c \u0159\u00edk\u00e1 Pravenec. \u201eV\u011bd\u011bli jsme, kter\u00e9 spole\u010dnosti budeme cht\u00edt oslovit znovu, i\u00a0kdy\u017e t\u0159eba p\u0159edt\u00edm deal s\u00a0nimi nevy\u0161el. Byli jsme p\u0159ipraven\u00ed, \u017ee pokud to cinkne, budeme olympijsk\u00e9 medaile schopn\u00ed vyt\u011b\u017eit.\u201c<\/p>\n

U koho si p\u0159esn\u011b domlouvat sch\u016fzky? Univerz\u00e1ln\u00ed n\u00e1vod neexistuje.<\/p>\n

\u201eSportovec od sportovce,\u201c souhlas\u00ed Koukal. \u201eT\u0159eba u\u00a0Lourdes je partnerem Notino, u\u00a0mlad\u00e9 holky to d\u00e1v\u00e1 perfektn\u00ed smysl. Skoro ka\u017ed\u00fd m\u00e1 obl\u00edben\u00e9 oble\u010den\u00ed nebo vybaven\u00ed, to je dal\u0161\u00ed cesta. Mety jezd\u00ed hodn\u011b na kole, proto Van Rysel od Decathlonu. I\u00a0jeho zaj\u00edmaj\u00ed dopl\u0148ky stravy, t\u011blo je motor pro ka\u017ed\u00e9ho sportovce, pot\u0159ebuje mu d\u00e1vat to nejlep\u0161\u00ed.\u201c<\/p>\n

Koukalov\u00fdm know-how je poznat ka\u017ed\u00e9ho sportovce, s\u00a0n\u00edm\u017e spolupracuje, nechat ho vyplnit na za\u010d\u00e1tku spolupr\u00e1ce podrobn\u00fd dotazn\u00edk a\u00a0i na z\u00e1klad\u011b toho vypracovat strategii. \u201eZ toho mi vyjdou jeho love brandy, co ho bav\u00ed mimo sport, jeho ambice. To je kl\u00ed\u010d k\u00a0oslovov\u00e1n\u00ed zna\u010dek.\u201c<\/p>\n

V\u00fdsledky jsou pestr\u00e9 jako soupis olympijsk\u00fdch discipl\u00edn. Za\u017eil sportovce, kte\u0159\u00ed odm\u00edtali spojen\u00ed se s\u00e1zkov\u00fdmi kancel\u00e1\u0159emi – i\u00a0ty, kte\u0159\u00ed s\u00a0n\u00edm byli \u00fapln\u011b v\u00a0pohod\u011b. \u201eJin\u00ed necht\u011bj\u00ed energetick\u00e9 drinky, proto\u017ee c\u00edt\u00ed, \u017ee jsou vzory pro d\u011bti. Ka\u017ed\u00fd p\u0159em\u00fd\u0161l\u00ed trochu jinak, ka\u017ed\u00fd je jin\u00fd, autentick\u00fd. Nem\u016f\u017eeme a\u00a0ani nechceme nikoho k\u00a0ni\u010demu nutit,\u201c \u0159\u00edk\u00e1 Koukal.<\/p>\n

S t\u00edm, \u017ee t\u0159eba tab\u00e1kov\u00e9 v\u00fdrobky v\u010detn\u011b modern\u00edch variant nebo \u017ev\u00fdkac\u00edho tab\u00e1ku, velmi obl\u00edben\u00e9ho u\u00a0hokejist\u016f, by ani v\u00a0p\u0159\u00edpad\u011b nab\u00eddky k\u00a0samotn\u00fdm sportovc\u016fm neposouval. \u201eAsi bych s\u00a0t\u00edm m\u011bl s\u00e1m mor\u00e1ln\u00ed probl\u00e9m.\u201c<\/p>\n

Shiffrinov\u00e1 jako vzor<\/p>\n

O J\u00edlkovi u\u017e je zn\u00e1mo, \u017ee poslouch\u00e1, chce se u\u010dit a\u00a0ch\u00e1pe dobu. Proto m\u016f\u017ee b\u00fdt do budoucna nejen p\u0159episova\u010dem \u010desk\u00e9 olympijsk\u00e9 historie, ale tak\u00e9 nadstandardn\u011b vyd\u011bl\u00e1vaj\u00edc\u00edm sportovcem.<\/p>\n

\u010ceskou jedni\u010dkou je v\u00a0tomto ohledu hokejista David Pastr\u0148\u00e1k s\u00a0hrub\u00fdm p\u0159\u00edjmem p\u0159es 300\u00a0milion\u016f korun ro\u010dn\u011b. Magaz\u00edn Forbes sestavuje ka\u017ed\u00fd rok top 25\u00a0a\u00a0spodn\u00ed hrana vyskakuje u\u017e pomalu k\u00a060\u00a0milion\u016fm korun. To je pro sportovce mimo hokej, fotbal a\u00a0tenis ohromuj\u00edc\u00ed \u010d\u00e1stka. Ani pokud bude J\u00edlek d\u011blat v\u0161e spr\u00e1vn\u011b, do takov\u00fdchto \u017eeb\u0159\u00ed\u010dk\u016f se neprobojuje.<\/p>\n

J\u00edlek je ka\u017edop\u00e1dn\u011b p\u0159ipraven\u00fd dost\u00e1vat ze sebe maximum i\u00a0zde.<\/p>\n

\u201eSportovci mus\u00ed b\u00fdt \u00fasp\u011b\u0161n\u00ed i\u00a0ve v\u011bcech okolo, pracovat na sv\u00e9 zna\u010dce,\u201c \u0159\u00edk\u00e1 r\u00e1zn\u011b Koukal. \u201eKdy\u017e vid\u00edte, jak\u00fd prof\u00edk je ve v\u0161ech sm\u011brech Mikaela Shiffrinov\u00e1, naprosto fenomen\u00e1ln\u00ed sportovkyn\u011b, pak argument \u201ato nejde\u2018 v\u00e1\u017en\u011b nen\u00ed platn\u00fd. Je dominantn\u00ed na svaz\u00edch i\u00a0ve v\u0161em ostatn\u00edm.\u201c<\/p>\n

Olympi\u00e1da 2026\u00a0v\u00a0Mil\u00e1n\u011b a\u00a0Cortin\u011b<\/p>\n

Jako dal\u0161\u00ed p\u0159\u00edklady vyzdvihuje tenisov\u00e9 hv\u011bzdy Jannika Sinnera \u010di Arynu Sabalenkovou. \u201eZa\u010dali d\u011blat vlogy, maj\u00ed obrovsk\u00fd dosah,\u201c \u0159\u00edk\u00e1 o\u00a0jejich videotvorb\u011b. \u201eA nejhodnotn\u011bj\u0161\u00edm golfistou je v\u00a0tomto ohledu Bryson DeChambeau. V\u0161ichni maj\u00ed skv\u011bl\u00fd \u0161vih a\u00a0skv\u011ble putuj\u00ed. On ale rozjel YouTube, sleduj\u00ed ho i\u00a0d\u011bti, je suver\u00e9nn\u011b nejpopul\u00e1rn\u011bj\u0161\u00ed. Mus\u00edte ukazovat z\u00e1kulis\u00ed. Atletick\u00e1 dr\u00e1ha nebo tenisov\u00fd kurt jsou po\u0159\u00e1d jen dr\u00e1ha a\u00a0kurt, maxim\u00e1ln\u011b v\u00a0jin\u00e9 barv\u011b. Lidi zaj\u00edm\u00e1 \u017eivot okolo.\u201c<\/p>\n

V \u010cesku podle n\u011bj tot\u00e9\u017e pochopil nap\u0159\u00edklad \u0160t\u011bp\u00e1n \u0160ebrle, fotbalista a\u00a0syn zm\u00edn\u011bn\u00e9 olympijsk\u00e9 legendy Romana \u0160ebrleho. Ani mu to nemus\u00ed nijak zvl\u00e1\u0161\u0165 komplikovat samotn\u00e9 sportov\u00e1n\u00ed\u00a0\u2013 \u0160ebrle junior podle Koukala dok\u00e1\u017ee za jeden den nat\u00e1\u010den\u00ed p\u0159i spr\u00e1vn\u00e9 strategii z\u00edskat materi\u00e1ly klidn\u011b na dva m\u011bs\u00edce, kter\u00e9 pak dopl\u0148uje krat\u0161\u00edmi aktu\u00e1ln\u00edmi z\u00e1le\u017eitostmi.<\/p>\n

\u201eInvestovat pen\u00edze a\u00a0\u010das se vyplat\u00ed,\u201c p\u0159ik\u00fdvne Koukal. \u201eV\u0161em \u0159\u00edk\u00e1m: Kdy\u017e m\u00e1te p\u011bt tis\u00edc sleduj\u00edc\u00edch, je to Bohemka, sto tis\u00edc je Camp Nou. To je jednoduch\u00e1 matematika, p\u0159i\u010dem\u017e u\u00a0t\u011bch, co to zvl\u00e1dnou nejl\u00e9pe, to bude sp\u00ed\u0161 o\u00a0nulu nav\u00edc.\u201c<\/p>\n

A dnes to jde snadn\u011bji ne\u017e kdy jindy.<\/p>\n

\u201eNe\u010dek\u00e1m na to, co o\u00a0mn\u011b kdo vyd\u00e1 za zpr\u00e1vu, proto\u017ee kdy\u017e se stanu zaj\u00edmav\u00fdm, m\u00e1m to pod kontrolou, d\u00e1m v\u011bci na sv\u00e9 s\u00edt\u011b a\u00a0m\u00e9dia to p\u0159evezmou. Jako sportovec m\u00e1m velkou moc, jen je pot\u0159eba pochopit, \u017ee tak jako je nutn\u00e9 se po z\u00e1vod\u011b vyjet na rotopedu, je t\u0159eba b\u00fdt profesion\u00e1lem i\u00a0z hlediska komunikace,\u201c dod\u00e1v\u00e1 Koukal.<\/p>\n

Kdy\u017e to m\u016f\u017ee d\u011blat Ronaldo\u2026<\/p>\n

Sport je po\u0159\u00e1d z\u00e1klad, to on jako n\u011bkdej\u0161\u00ed squashov\u00fd \u0161ampion ch\u00e1pe a\u00a0zd\u016fraz\u0148uje. To se nem\u011bn\u00ed, jinak vl\u00e1dnou \u00fapln\u011b odli\u0161n\u00e9 \u010dasy ne\u017e v\u00a0dob\u00e1ch, kdy byli celebritami Valenta \u010di \u0160ebrle.<\/p>\n

\u201ePokud sportovec nepracuje na soci\u00e1ln\u00edch s\u00edt\u00edch, jeho hodnota a\u00a0marketingov\u00fd potenci\u00e1l let\u00ed stra\u0161n\u011b dol\u016f. Kdy\u017e to skloub\u00ed s\u00a0kari\u00e9rou, jeho hodnota se n\u00e1sob\u00ed,\u201c \u0159\u00edk\u00e1 Koukal. \u201eA je d\u016fle\u017eit\u00e9 tam b\u00fdt. Pokud vyklid\u00edme tyto platformy jen influencer\u016fm, koho budou na\u0161e d\u011bti sledovat?\u201c<\/p>\n

Pro t\u00e1tu jednoho \u0161kol\u00e1ka a\u00a0jednoho p\u0159ed\u0161kol\u00e1ka jde nav\u00edc o\u00a0osobn\u00ed t\u00e9ma. <\/p>\n

\u201eMo\u017en\u00e1 jsem v\u00a0n\u011b\u010dem naivn\u00ed, ale pot\u0159ebujeme vzory pro spole\u010dnost,\u201c \u0159\u00edk\u00e1 Koukal, do \u010deho\u017e d\u0159\u00ed\u010d J\u00edlek zapad\u00e1. \u201eJe hezk\u00e9 vid\u011bt nejen \u00fasp\u011bch, ale i\u00a0cestu. Pochopit, \u017ee samo se nic nestane, \u017ee je to sakra d\u0159ina. Nikdy nebudu hned majitelem firmy nebo olympijsk\u00fdm v\u00edt\u011bzem. Mus\u00edm se vypracovat a\u00a0makat na sob\u011b.\u201c<\/p>\n

Co\u017e souvis\u00ed i\u00a0s jinou z\u00e1le\u017eitost\u00ed – sni\u017euj\u00edc\u00ed se odolnost\u00ed populace celkov\u011b, nejen fyzick\u00e9, ale i\u00a0ment\u00e1ln\u00ed.<\/p>\n

\u201eSport pot\u0159ebujeme, je hrozn\u011b d\u016fle\u017eit\u00fd. Ten profesion\u00e1ln\u00ed je jen \u0161pi\u010dka ledovce, kter\u00e1 m\u00e1 velkou pozornost a\u00a0t\u00edm p\u00e1dem m\u00e1 vliv,\u201c vrac\u00ed se Koukal ke sv\u00e9 pr\u00e1ci. \u201eDo jejich p\u0159\u00edb\u011bh\u016f se sna\u017e\u00edme zapojit zna\u010dky, kter\u00e9 z\u00e1sadn\u011b definuj\u00ed brand sportovce. Proto je tak d\u016fle\u017eit\u00e9 vybrat je spr\u00e1vn\u011b.\u201c<\/p>\n

A kdy\u017e se vr\u00e1t\u00edme k\u00a0jeho ide\u00e1l\u016fm, d\u016fle\u017eit\u00e9 je podle Koukala nemyslet pouze na to, o\u00a0kolik v\u00e1m mohou marketingov\u00e1 a\u00a0sponzorsk\u00e1 partnerstv\u00ed vylep\u0161it konto.<\/p>\n

\u201eCh\u00e1pu, \u017ee \u010das je nejcenn\u011bj\u0161\u00ed, co m\u00e1me. Nikoho do ni\u010deho nenut\u00edme,\u201c chyst\u00e1 si pointu. \u201eAle pokud tyto v\u011bci mohou d\u011blat i\u00a0Djokovi\u010d nebo Ronaldo\u2026 Proto\u017ee i\u00a0oni ch\u00e1pou, \u017ee t\u00edm skrz sport z\u00edsk\u00e1vaj\u00ed dal\u0161\u00ed s\u00edlu a\u00a0mo\u017enosti, jak pozitivn\u011b ovlivnit sv\u011bt kolem sebe.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"Tenhle kluk je fenom\u00e9n. Ono zprofanovan\u00e9 slovo se na Metod\u011bje J\u00edlka hod\u00ed nejen kv\u016fli tomu, \u017ee na zimn\u00ed…\n","protected":false},"author":2,"featured_media":2608,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[2323,1357,25,1355,2108,94,93,146,2322],"class_list":{"0":"post-2607","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sport","8":"tag-marketing","9":"tag-metodej-jilek","10":"tag-olympiada-2026-v-milane-a-cortine","11":"tag-rychlobrusleni","12":"tag-snowboarding","13":"tag-sport","14":"tag-sports","15":"tag-zimni-olympijske-hry-zoh","16":"tag-zuzana-maderova"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/2607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=2607"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/2607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/2608"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=2607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=2607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=2607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}