{"id":26706,"date":"2026-03-17T05:52:07","date_gmt":"2026-03-17T05:52:07","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/26706\/"},"modified":"2026-03-17T05:52:07","modified_gmt":"2026-03-17T05:52:07","slug":"mene-alkoholu-v-pivu-vinu-i-rumu-vyrobci-reaguji-na-to-ze-mladi-tolik-nepiji","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/26706\/","title":{"rendered":"M\u00e9n\u011b alkoholu v\u00a0pivu, v\u00ednu i\u00a0rumu. V\u00fdrobci reaguj\u00ed na to, \u017ee mlad\u00ed tolik nepij\u00ed"},"content":{"rendered":"<p class=\"c_bz\">Pivovary na zm\u011bnu chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f reaguj\u00ed. Ochucen\u00e9 varianty n\u00e1poje Birell budou nov\u011b zcela bez alkoholu. Klasick\u00e1 verze z\u016fst\u00e1v\u00e1 u\u00a0stopov\u00e9ho mno\u017estv\u00ed do p\u016fl procenta, co\u017e je z\u00e1konem povolen\u00fd limit pro nealkoholick\u00e9 pivo. Podle v\u00fdrobce se zm\u011bna nedotkne chuti n\u00e1poje.<\/p>\n<p class=\"c_bz\">\u201eSt\u00e1le v\u00edc lid\u00ed chce plnou chu\u0165, ale \u017e\u00e1dn\u00fd alkohol. Vid\u00edme, \u017ee se m\u011bn\u00ed \u017eivotn\u00ed styl a\u00a0lid\u00e9 v\u00edce sleduj\u00ed, co konzumuj\u00ed,\u201c \u0159ekl Novink\u00e1m mluv\u010d\u00ed Plze\u0148sk\u00e9ho Prazdroje Zden\u011bk Kov\u00e1\u0159. Nealkoholick\u00e1 piva podle n\u011bj z\u00edsk\u00e1vaj\u00ed na popularit\u011b u\u017e \u0159adu let.<\/p>\n<p class=\"c_bz\">Zm\u011bnu potvrzuj\u00ed i\u00a0prodejn\u00ed \u010d\u00edsla. Zat\u00edmco p\u0159ed dvaceti lety tvo\u0159ila nealkoholick\u00e1 piva u\u00a0Plze\u0148sk\u00e9ho Prazdroje zhruba jedno procento prodej\u016f v\u00a0\u010cesku, v\u00a0roce 2016\u00a0to bylo \u0161est procent. V\u00a0roce 2024\u00a0u\u017e jejich pod\u00edl vzrostl na dvan\u00e1ct procent. Ochucen\u00fd Birell pat\u0159\u00ed vedle tradi\u010dn\u00edho alkoholick\u00e9ho piva k\u00a0b\u011b\u017en\u00fdm n\u00e1poj\u016fm \u010depovan\u00fdm v\u00a0hospod\u00e1ch.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/ekonomika-mene-alkoholu-vic-problemu-jinde-mladi-cesi-meni-navykove-chovani-40561111\" class=\"c_N\" rel=\"nofollow noopener\"><img fetchpriority=\"high\" height=\"1193\" width=\"2121\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/alkohol-mladi-lide.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n<p class=\"c_bz\">Podobn\u00fd v\u00fdvoj zaznamen\u00e1v\u00e1 i\u00a0pivovar Staropramen. Vedle vlastn\u00edch v\u00fdrobk\u016f uvedl na trh tak\u00e9 nealkoholickou verzi piva Guinness. \u201eV posledn\u00edch letech sledujeme rostouc\u00ed popt\u00e1vku po n\u00e1poj\u00edch s\u00a0ni\u017e\u0161\u00edm obsahem alkoholu a\u00a0po kvalitn\u00edch nealkoholick\u00fdch alternativ\u00e1ch,\u201c \u0159ekla Novink\u00e1m mluv\u010d\u00ed Staropramenu Denisa Mylbachrov\u00e1. Trend je podle n\u00ed patrn\u00fd nap\u0159\u00ed\u010d generacemi, nejen u\u00a0mlad\u00fdch.<\/p>\n<p class=\"c_bz\">Nealkoholick\u00e1 piva u\u017e dnes tvo\u0159\u00ed v\u00edce ne\u017e deset procent produkce \u010desk\u00fdch pivovar\u016f. <\/p>\n<p class=\"c_bz\">Podobn\u00fd trend hl\u00e1s\u00ed tak\u00e9 vina\u0159i. Meziro\u010dn\u00ed n\u00e1r\u016fsty spot\u0159eby nealkoholick\u00fdch v\u00edn zaznamenala nap\u0159\u00edklad skupina Bohemia Sekt.<\/p>\n<p class=\"c_bz\">Podle vina\u0159\u016f se m\u011bn\u00ed i\u00a0zp\u016fsob, jak lid\u00e9 v\u00edno pij\u00ed. \u201eStoup\u00e1 popt\u00e1vka po ni\u017e\u0161\u00edm obsahu alkoholu a\u00a0v\u011bt\u0161\u00ed d\u016fraz je na p\u0159\u00edle\u017eitost a\u00a0kontrolu nad t\u00edm, kolik \u010dlov\u011bk skute\u010dn\u011b vypije,\u201c \u0159ekl Miroslav Majer ze spole\u010dnosti Znov\u00edn Znojmo. Podle n\u011bj u\u017e n\u00edzkoalkoholick\u00e1 v\u00edna p\u0159est\u00e1vaj\u00ed b\u00fdt okrajovou kategori\u00ed.<\/p>\n<p>Obsah alkoholu sn\u00ed\u017eil i\u00a0rum<\/p>\n<p class=\"c_bz\">Znov\u00edn proto letos uvedl \u0159adu v\u00edn s\u00a0n\u00e1zvem Lehk\u00e9 jako p\u00edrko. Maj\u00ed obsah alkoholu mezi 8,5\u00a0a\u00a010\u00a0procenty, zat\u00edmco b\u011b\u017en\u00e1 v\u00edna se pohybuj\u00ed kolem 12\u00a0procent. Podle vina\u0159stv\u00ed nejde jen o\u00a0nab\u00eddku pro mlad\u00e9, ale tak\u00e9 o\u00a0leh\u010d\u00ed variantu pro teplej\u0161\u00ed m\u011bs\u00edce.<\/p>\n<p class=\"c_bz\">Ke sn\u00ed\u017een\u00ed obsahu alkoholu p\u0159istupuj\u00ed i\u00a0v\u00fdrobci lihovin. Spole\u010dnost Stock Plze\u0148-Bo\u017ekov loni srazila obsah alkoholu u\u00a0z\u00e1kladn\u00ed verze rumu Bo\u017ekov Republica z\u00a038\u00a0na 35\u00a0procent.<\/p>\n<p class=\"c_bz\">Zm\u011bnu v\u00a0chov\u00e1n\u00ed mlad\u0161\u00edch generac\u00ed potvrzuj\u00ed tak\u00e9 odborn\u00edci na z\u00e1vislosti. \u201eVid\u00edme posun v\u00a0postoj\u00edch mlad\u00fdch lid\u00ed. V\u00edce \u0159e\u0161\u00ed zdrav\u00ed a\u00a0alkohol pro n\u011b nen\u00ed automatickou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho setk\u00e1n\u00ed,\u201c \u0159ekl Novink\u00e1m p\u0159ednosta Kliniky adiktologie 1.\u00a0l\u00e9ka\u0159sk\u00e9 fakulty Univerzity Karlovy a\u00a0V\u0161eobecn\u00e9 fakultn\u00ed nemocnice Michal Miovsk\u00fd.<\/p>\n<p class=\"c_bz\">Podle n\u011bj hraje roli i\u00a0prom\u011bna zp\u016fsobu tr\u00e1ven\u00ed voln\u00e9ho \u010dasu. Mlad\u0161\u00ed generace se \u010dast\u011bji setk\u00e1v\u00e1 v\u00a0online prost\u0159ed\u00ed a\u00a0m\u00e9n\u011b ne\u017e d\u0159\u00edv spojuj\u00ed spole\u010densk\u00fd \u017eivot se sklenic\u00ed alkoholu.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/ekonomika-ceske-rumy-nejsou-rumy-nove-navic-maji-mene-alkoholu-40556423\" class=\"c_N\" rel=\"nofollow noopener\"><img height=\"2133\" width=\"3793\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/92c5.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Pivovary na zm\u011bnu chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f reaguj\u00ed. Ochucen\u00e9 varianty n\u00e1poje Birell budou nov\u011b zcela bez alkoholu. Klasick\u00e1 verze z\u016fst\u00e1v\u00e1&hellip;\n","protected":false},"author":2,"featured_media":26707,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[43,42,41,40,3044,880,1470,1104],"class_list":["post-26706","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-ceska-republika","tag-cesko","tag-czech-republic","tag-czechia","tag-mladi-lide","tag-nealkoholicke-napoje","tag-pivo","tag-vino"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116242962362517766","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/26706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=26706"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/26706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/26707"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=26706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=26706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=26706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}