![\"\u017eena](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/shutterstock_1708763944-1-1200x689.webp.webp\" "\\"shutterstock_1708763944")
Konkurence roste a bojuje se o ka\u017ed\u00e9ho div\u00e1ka. Zdroj: Shutterstock.<\/p>\n\t\t\t\t\t16. 3. 2026<\/p>\n
\u010ce\u0161t\u00ed televizn\u00ed div\u00e1ci b\u00fdvaj\u00ed sv\u00fdm obl\u00edben\u00fdm seri\u00e1l\u016fm opravdu v\u011brn\u00ed. N\u011bkter\u00e9 si dok\u00e1zaly dlouh\u00e9 roky dr\u017eet stabiln\u00ed sledovanost kolem milionu a zd\u00e1lo se, \u017ee jsou nedosa\u017eiteln\u00e9. Jen\u017ee v posledn\u00ed dob\u011b p\u0159i\u0161el zaj\u00edmav\u00fd obrat. Po\u0159ad, kter\u00fd se slunil na vrcholu sledovanosti, za\u010d\u00edn\u00e1 poprv\u00e9 po del\u0161\u00ed dob\u011b ztr\u00e1cet \u010d\u00e1st publika. Konkurence p\u0159itom nezah\u00e1l\u00ed a postupn\u011b si p\u0159ipravuje p\u016fdu pro nov\u00e9 div\u00e1ky.<\/p>\n
Nic netrv\u00e1 v\u011b\u010dn\u011b a sledovanost tak\u00e9 ne. Je\u0161t\u011b p\u0159ed dvaceti lety vypadala televize \u00fapln\u011b jinak. Existovalo jen p\u00e1r stanic, trendy byly celkem p\u0159edv\u00eddateln\u00e9 a div\u00e1ci m\u011bli n\u011bkolik obl\u00edben\u00fdch po\u0159ad\u016f.<\/p>\n
Kdy\u017e byl seri\u00e1l dobr\u00fd, div\u00e1ci mu byli v\u011brn\u00ed roky. Televizn\u00ed stanice tak stav\u011bly program na sv\u00fdch vlajkov\u00fdch lod\u00edch a v\u011bd\u011bli, \u017ee sledovanost bude stabiln\u00ed.<\/p>\n
Televizn\u00ed vys\u00edl\u00e1n\u00ed u\u017e nen\u00ed stejn\u00e9 jako d\u0159\u00edv<\/p>\n
Dne\u0161n\u00ed medi\u00e1ln\u00ed sv\u011bt ale funguje \u00fapln\u011b jinak. Lid\u00e9 maj\u00ed na v\u00fdb\u011br neuv\u011b\u0159iteln\u00e9 mno\u017estv\u00ed obsahu, od klasick\u00e9ho vys\u00edl\u00e1n\u00ed, p\u0159es streamovac\u00ed platformy, a\u017e po videa na soci\u00e1ln\u00edch s\u00edt\u00edch. Udr\u017eet tak pozornost div\u00e1ka je st\u00e1le t\u011b\u017e\u0161\u00ed.<\/p>\n
Televize si sice st\u00e1le dr\u017e\u00ed dobrou pozici, ale nap\u0159\u00edklad streamovac\u00ed slu\u017eby u\u017e j\u00ed d\u00fdchaj\u00ed za krk. Ve sv\u011bt\u011b u\u017e jsou p\u0159\u00edpady, kdy slu\u017eby jako Netflix maj\u00ed v\u011bt\u0161\u00ed pod\u00edl ne\u017e televize.<\/p>\n
Konkurence roste a bojuje se o ka\u017ed\u00e9ho div\u00e1ka. Zdroj: Shutterstock.<\/p>\n
Zm\u011bnil se tak\u00e9 zp\u016fsob, jak\u00fdm se sledovanost m\u011b\u0159\u00ed. Do statistik se dnes zapo\u010d\u00edt\u00e1v\u00e1 nejen sledov\u00e1n\u00ed doma na gau\u010di, ale i mimo dom\u00e1cnost, nap\u0159\u00edklad v restauraci, hotelu nebo \u010dek\u00e1rn\u011b u doktora.<\/p>\n
Podle Asociace televizn\u00edch organizac\u00ed je to reakce na realitu, kter\u00e1 byla nutn\u00e1. Proto\u017ee i v\u00a0\u010dek\u00e1rn\u011b u doktora u\u017e je v\u011bt\u0161inou televize, kter\u00e1 v\u00e1m m\u00e1 kr\u00e1tit dlouhou chv\u00edli, a i toto sledov\u00e1n\u00ed se po\u010d\u00edt\u00e1. V\u00fdsledkem je to, \u017ee jakmile p\u0159estane b\u00fdt n\u011bjak\u00fd seri\u00e1l nebo po\u0159ad atraktivn\u00ed, ve statistik\u00e1ch se to projev\u00ed okam\u017eit\u011b.<\/p>\n
Podve\u010dern\u00ed vys\u00edl\u00e1n\u00ed je \u201eluxusn\u00ed\u201c pozice<\/p>\n
Pro televizn\u00ed vys\u00edl\u00e1n\u00ed je nejd\u016fle\u017eit\u011bj\u0161\u00ed tzv. prime time, konkr\u00e9tn\u011b podve\u010der. To je doba, kdy u\u017e jsou lid\u00e9 v\u011bt\u0161inou doma z\u00a0pr\u00e1ce nebo ze \u0161koly a u\u017e maj\u00ed trochu klidu. V\u00a0tu chv\u00edli se zap\u00edn\u00e1 televize a je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9, co televize do programu nasad\u00ed, proto\u017ee jakmile to nebude m\u00edt \u00fasp\u011bch, div\u00e1ci p\u0159epnou jinam.<\/p>\n
V\u011bt\u0161inou se v\u00a0tento \u010das nasazuj\u00ed seri\u00e1ly, nebo nap\u0159\u00edklad v\u011bdomostn\u00ed sout\u011b\u017ee. Pravidelnost je v\u00a0tomto p\u0159\u00edpad\u011b extr\u00e9mn\u011b d\u016fle\u017eit\u00e1. Pokud jsou to seri\u00e1ly, ka\u017ed\u00fd den p\u0159ich\u00e1z\u00ed nov\u00fd navazuj\u00edc\u00ed d\u00edl a div\u00e1ci sp\u00ed\u0161e z\u016fstanou v\u011brni.<\/p>\n
Jakmile jsou to nav\u00edc p\u0159\u00edb\u011bhy ze \u017eivota, div\u00e1ci se mohou s\u00a0n\u011bkter\u00fdmi situacemi ztoto\u017enit, co\u017e tak\u00e9 udr\u017e\u00ed jejich pozornost. Jakmile ale u obl\u00edben\u00e9ho seri\u00e1lu najednou klesne sledovanost, je d\u016fle\u017eit\u00e9 rychle reagovat.<\/p>\n
Konkurence roste a je siln\u011bj\u0161\u00ed<\/p>\n
S\u00a0p\u0159\u00edchodem dal\u0161\u00edch forem sledov\u00e1n\u00ed obsahu se bojuje o ka\u017ed\u00e9ho div\u00e1ka. Konkurence toti\u017e roste a dok\u00e1\u017ee publikum p\u0159et\u00e1hnout. Co se t\u00fd\u010de seri\u00e1l\u016f a reality show, dlouho byla ve veden\u00ed Nova. V\u00a0posledn\u00ed dob\u011b j\u00ed ale za\u010d\u00ednaj\u00ed \u0161lapat na paty dal\u0161\u00ed stanice. Nap\u0159\u00edklad nov\u00e1 reality show Asia Express div\u00e1ky opravdu nadchla a n\u011bkte\u0159\u00ed dokonce \u0159\u00edkaj\u00ed, \u017ee v\u00edce ne\u017e nap\u0159\u00edklad Survivor.<\/p>\n
Podle dat sledovanosti \u010del\u00ed jeden fenom\u00e9n poklesu sledovanosti. Stabiln\u011b m\u011bl v\u017edy nad milion div\u00e1k\u016f, ale dnes u\u017e se pohybuje v\u00a0pr\u016fm\u011bru kolem dev\u00edti set tis\u00edc div\u00e1k\u016f.<\/p>\n
I kdy\u017e pokles nen\u00ed rapidn\u00ed, v\u00a0dne\u0161n\u00ed dob\u011b je d\u016fle\u017eit\u00e9 hned reagovat. Tento kultovn\u00ed seri\u00e1l porazila nap\u0159\u00edklad obl\u00edben\u00e1 kucha\u0159sk\u00e1 show Pe\u010de cel\u00e1 zem\u011b.<\/p>\n
Fenom\u00e9n televizn\u00ed \u00fanavy<\/p>\n
Medi\u00e1ln\u00ed analytici \u010dasto upozor\u0148uj\u00ed na tzv. efekt televizn\u00ed \u00fanavy. Ten se nej\u010dast\u011bji objevuje u nekone\u010dn\u00fdch seri\u00e1l\u016f, kter\u00e9 b\u011b\u017e\u00ed roky. Div\u00e1ci sice maj\u00ed k\u00a0postav\u00e1m vztah, ale \u010dasem u\u017e ztr\u00e1cej\u00ed pocit p\u0159ekvapen\u00ed nebo \u017ee p\u0159ijde n\u011bco nov\u00e9ho.<\/p>\n
Pokud se p\u0159\u00edb\u011bhy za\u010dnou opakovat nebo si d\u011bj mohou div\u00e1ci domyslet, je dost pravd\u011bpodobn\u00e9, \u017ee si za\u010dnou hledat n\u011bco nov\u00e9ho. Tv\u016frci se samoz\u0159ejm\u011b sna\u017e\u00ed reagovat a p\u0159ipravuj\u00ed zvraty nebo vracej\u00ed postavy z\u00a0minulosti. N\u011bkdy to m\u016f\u017ee fungovat, ale jindy u\u017e m\u016f\u017ee b\u00fdt prost\u011b pozd\u011b.<\/p>\n
Postupn\u011b se m\u011bn\u00ed i publikum<\/p>\n
Zaj\u00edmav\u00fdm faktorem je tak\u00e9 v\u011bkov\u00e1 struktura div\u00e1k\u016f. R\u016fzn\u00e9 seri\u00e1ly toti\u017e p\u0159itahuj\u00ed r\u016fzn\u00e9 generace. N\u011bkter\u00e9 projekty vylo\u017een\u011b c\u00edl\u00ed na v\u00fdrazn\u011b star\u0161\u00ed publikum, zat\u00edmco jin\u00e9 naopak cht\u011bj\u00ed p\u0159il\u00e1kat mlad\u0161\u00ed div\u00e1ky. A ti jsou pro televizi velmi d\u016fle\u017eit\u00ed, proto\u017ee jsou zaj\u00edmav\u011bj\u0161\u00ed pro inzerenty.<\/p>\n
Televizn\u00ed stanice jsou v\u011bt\u0161inou komer\u010dn\u00ed a reklam je tam p\u0159ehr\u0161el. U mlad\u0161\u00edho publika je v\u011bt\u0161\u00ed \u0161ance, \u017ee na reklamu zareaguje, tud\u00ed\u017e se ho televize sna\u017e\u00ed udr\u017eet.<\/p>\n
![\"kr\u00e1jen\u00ed](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/profimedia-1034147005-1-1200x800.webp.webp\" "\\"profimedia-1034147005")
Ulice b\u011b\u017e\u00ed p\u0159es dvacet let a sledovanost v posledn\u00ed dob\u011b o trochu klesla. Zdroj: Profimedia.<\/p>\n
V\u0161echny tyto zm\u011bny se t\u00fdkaj\u00ed jednoho doslova legend\u00e1rn\u00edho seri\u00e1lu, kter\u00fd b\u011b\u017e\u00ed u\u017e p\u0159es dvacet let. Kr\u00e1lem podve\u010dern\u00edho vys\u00edl\u00e1n\u00ed byla v\u017edy Ulice. Je to seri\u00e1l, kter\u00fd div\u00e1ci miluj\u00ed a stabiln\u011b se dr\u017eel nad hranic\u00ed milionu div\u00e1k\u016f ve sledovanosti.<\/p>\n
V\u00a0posledn\u00ed dob\u011b se ale dr\u017e\u00ed pod dev\u00edti sty tis\u00edci div\u00e1k\u016f, co\u017e nen\u00ed \u00fapln\u00e1 katastrofa, ale n\u011bjak\u00e9 p\u0159\u00ed\u010diny to m\u00e1. Jednou z\u00a0nich m\u016f\u017ee b\u00fdt pr\u00e1v\u011b to, \u017ee mlad\u0161\u00ed div\u00e1ci sleduj\u00ed \u010d\u00edm d\u00e1l v\u00edc platformy jako Netflix nebo YouTube.<\/p>\n
Mo\u017en\u00e1 je to do\u010dasn\u00fd v\u00fdkyv, mo\u017en\u00e1 p\u0159edzv\u011bst velk\u00fdch zm\u011bn. Jedno je ale jist\u00e9, tr\u016fn nen\u00ed trval\u00fd. A co vy, sledujete seri\u00e1l Ulice?<\/p>\n
Zdroj: ato.cz, screenvoice.cz, kinobox.cz<\/p>\n","protected":false},"excerpt":{"rendered":"16. 3. 2026 \u010ce\u0161t\u00ed televizn\u00ed div\u00e1ci b\u00fdvaj\u00ed sv\u00fdm obl\u00edben\u00fdm seri\u00e1l\u016fm opravdu v\u011brn\u00ed. N\u011bkter\u00e9 si dok\u00e1zaly dlouh\u00e9 roky dr\u017eet…\n","protected":false},"author":2,"featured_media":27042,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[79,875,9772,809,80],"class_list":{"0":"post-27041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zabava","8":"tag-entertainment","9":"tag-serial","10":"tag-sledovanost","11":"tag-tv-nova","12":"tag-zabava"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116244385812062267","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/27041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=27041"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/27041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/27042"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=27041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=27041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=27041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}