{"id":30673,"date":"2026-03-20T18:57:08","date_gmt":"2026-03-20T18:57:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/30673\/"},"modified":"2026-03-20T18:57:08","modified_gmt":"2026-03-20T18:57:08","slug":"kava-zlevnuje-salky-ne-ceny-v-kavarnach-zustavaji-vysoke","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/30673\/","title":{"rendered":"K\u00e1va zlev\u0148uje, \u0161\u00e1lky ne. Ceny v\u00a0kav\u00e1rn\u00e1ch z\u016fst\u00e1vaj\u00ed vysok\u00e9"},"content":{"rendered":"

Cena za k\u00e1vu na sv\u011btov\u00e9m komoditn\u00edm trhu od za\u010d\u00e1tku roku zlevnila.\u00a0Oproti lo\u0148sk\u00fdm rekordn\u00edm maxim\u016fm zlevnila zhruba o\u00a030\u00a0procent a\u00a0dostala se na nejni\u017e\u0161\u00ed hodnoty za posledn\u00ed dva roky. \u010cesk\u00fd z\u00e1kazn\u00edk to ale nejsp\u00ed\u0161 nepoc\u00edt\u00ed. Zlev\u0148ov\u00e1n\u00ed v\u00a0kav\u00e1rn\u00e1ch ani v\u00a0reg\u00e1lech supermarket\u016f osloven\u00ed odborn\u00edci ani provozovatel\u00e9 kav\u00e1ren ne\u010dekaj\u00ed.<\/p>\n

Jak upozor\u0148uje analytik spole\u010dnosti XTB Ji\u0159\u00ed Tyle\u010dek, letos lze sp\u00ed\u0161e p\u0159edpokl\u00e1dat uklidn\u011bn\u00ed trhu ne\u017e v\u00fdrazn\u00e9 v\u00fdkyvy cen jako minul\u00fd rok. V\u00a0sou\u010dasnosti se tak cena za jednu libru k\u00e1vy (zhruba 0,45\u00a0kg) pohybuje kolem hranice 3\u00a0americk\u00e9 dolary<\/a>. I\u00a0kdyby pokles cen na komoditn\u00edm trhu pokra\u010doval, do fin\u00e1ln\u00edch cenovek by se hned neprom\u00edtl.<\/p>\n

\u201eV maloobchodu se burzovn\u00ed pohyb neprop\u00ed\u0161e okam\u017eit\u011b, ale sp\u00ed\u0161e se zpo\u017ed\u011bn\u00edm mnoha m\u011bs\u00edc\u016f,\u201c m\u00edn\u00ed. Vysv\u011btluje, \u017ee pra\u017e\u00edrny i\u00a0obchodn\u00ed \u0159et\u011bzce nakupuj\u00ed k\u00e1vu s\u00a0p\u0159edstihem do z\u00e1soby a\u00a0ceny pak upravuj\u00ed v\u00a0cyklech. \u201eTo je d\u016fvod, pro\u010d ani leto\u0161n\u00ed pokles futures nemus\u00ed hned znamenat levn\u011bj\u0161\u00ed balenou k\u00e1vu v\u00a0reg\u00e1lu,\u201c pokra\u010duje.<\/p>\n

V sou\u010dasnosti podle dat spole\u010dnosti Kupi.cz pr\u016fm\u011brn\u011b vych\u00e1z\u00ed v\u00a0\u010desk\u00fdch obchodech kilo zrnkov\u00e9 k\u00e1vy na 582\u00a0korun, co\u017e znamen\u00e1 t\u00e9m\u011b\u0159 t\u0159\u00edprocentn\u00ed meziro\u010dn\u00ed n\u00e1r\u016fst. Loni v\u00a0b\u0159eznu lid\u00e9 mohli koupit kilo zrnek za pr\u016fm\u011brn\u00fdch 566,33\u00a0korun. Nav\u00edc zdra\u017eil i\u00a0n\u00e1kup k\u00e1vy v\u00a0akci, v\u00a0t\u00e9 vyjde kilo pr\u016fm\u011brn\u011b na necel\u00fdch 390\u00a0korun oproti lo\u0148sk\u00fdm 317,10\u00a0korun. \u201eMeziro\u010dn\u011b se sn\u00ed\u017eila pr\u016fm\u011brn\u00e1 v\u00fd\u0161e slevy. Zat\u00edmco loni se v\u00a0obdob\u00ed \u00fanoru a\u00a0b\u0159ezna pohybovala okolo 44\u00a0procent, letos je to pouh\u00fdch 33\u00a0procent,\u201c dopl\u0148uje datov\u00e1 analyti\u010dka spole\u010dnosti Monika Kop\u010dilov\u00e1.<\/p>\n

Nad\u011bje na lep\u0161\u00ed \u00farodu<\/p>\n

Hlavn\u00edm faktorem, kter\u00fd ceny ovliv\u0148uje, je zm\u011bna klimatu a\u00a0extr\u00e9mn\u00ed v\u00fdkyvy po\u010das\u00ed. \u201ePotvrzuje se volatilita trhu s\u00a0k\u00e1vou a\u00a0velmi obt\u00ed\u017en\u00e1 dlouhodob\u00e1 predikce v\u00fdvoje, do kter\u00e9ho krom\u011b \u00farody vstupuj\u00ed vlivy extr\u00e9mn\u00edho po\u010das\u00ed, ale i\u00a0konflikt\u016f a\u00a0geopolitick\u00e9 situace,\u201c shrnuje situaci \u0159editel Fairtrade \u010cesko a\u00a0Slovensko Lubom\u00edr Kadan\u011b.\u00a0<\/p>\n

Pr\u00e1v\u011b loni za rekordn\u011b drahou k\u00e1vou st\u00e1la p\u0159edev\u0161\u00edm \u0161patn\u00e1 sklize\u0148 dvou nejv\u011bt\u0161\u00edch producent\u016f k\u00e1vy na sv\u011bt\u011b, tedy v\u00a0Braz\u00edlii (arabica) a\u00a0Vietnamu (robusta). \u201eVelk\u00fd vliv m\u00e1 tak\u00e9 rozvoj nov\u00fdch trh\u016f v\u00a0Asii. Nap\u0159\u00edklad \u010c\u00edna, tradi\u010dn\u011b zem\u011b pij\u00edc\u00ed \u010daj, se ned\u00e1vno stala druh\u00fdm nejv\u011bt\u0161\u00edm trhem s\u00a0k\u00e1vou v\u00a0regionu po Japonsku, kter\u00e9 m\u00e1 dlouhou historii konzumace k\u00e1vy,\u201c upozor\u0148uje Kadan\u011b.<\/p>\n

Letos v\u0161ak brazil\u0161t\u00ed p\u011bstitel\u00e9 o\u010dek\u00e1vaj\u00ed \u00fasp\u011b\u0161n\u011bj\u0161\u00ed sklize\u0148 a\u00a0odhaduj\u00ed n\u00e1r\u016fst produkce o\u00a017,1\u00a0procenta. Nad\u011bjn\u011b vypad\u00e1 i\u00a0leto\u0161n\u00ed \u00faroda ve Vietnamu. Tyle\u010dek ale upozor\u0148uje, \u017ee k\u00e1va arabica je velmi citliv\u00e1 na v\u00fdkyvy v\u00a0po\u010das\u00ed, p\u0159edev\u0161\u00edm na sr\u00e1\u017eky a\u00a0p\u0159\u00edpadn\u00e9 mrazy. \u201eCenov\u00fd pokles se tedy m\u016f\u017ee rychle zastavit,\u201c shrnuje situaci.<\/p>\n

<\/a><\/p>\n

Za uplynul\u00e9 dva roky se ale v\u00fdvoji musela p\u0159izp\u016fsobit \u0159ada kav\u00e1ren a\u00a0espresso bar\u016f. Nap\u0159\u00edklad ve spole\u010dnosti Tchibo Praha naposledy zdra\u017eovali loni v\u00a0z\u00e1\u0159\u00ed. \u201eU z\u00e1kladn\u00edch n\u00e1poj\u016f jako espresso nebo cappuccino \u0161lo o\u00a0nav\u00fd\u0161en\u00ed p\u0159ibli\u017en\u011b p\u011bti korun na n\u00e1poj,\u201c potvrdila pro SZ tiskov\u00e1 mluv\u010d\u00ed spole\u010dnosti Monika Hoda\u010dov\u00e1 \u0160imonovsk\u00e1.<\/p>\n

Osloven\u00e9 pra\u017e\u00edrny a\u00a0provozovatel\u00e9 kav\u00e1ren sni\u017eov\u00e1n\u00ed koncov\u00fdch cen zat\u00edm neo\u010dek\u00e1vaj\u00ed. \u201eNyn\u00ed by se na z\u00e1klad\u011b trend\u016f mohlo zd\u00e1t, \u017ee se ceny m\u00edrn\u011b sn\u00ed\u017eily a\u00a0mohly by se op\u011bt na p\u00e1r let ust\u00e1lit, nicm\u00e9n\u011b jak\u00e9koliv predikce jsou zna\u010dn\u011b nejist\u00e9,\u201c \u0159\u00edk\u00e1 Michal Pt\u00e1\u010dek, majitel litom\u011b\u0159ick\u00e9 pra\u017e\u00edrny v\u00fdb\u011brov\u00e9 k\u00e1vy Zoban, kter\u00e1 ned\u00e1vno usp\u011bla v\u00a0mezin\u00e1rodn\u00ed sout\u011b\u017ei pra\u017e\u00edren Global Coffee Awards.<\/p>\n

Prod\u00e1vanou zrnkovou k\u00e1vu naposledy zdra\u017eovali na za\u010d\u00e1tku b\u0159ezna. Pt\u00e1\u010dek zd\u016fraz\u0148uje, \u017ee ceny k\u00e1vy rostou dlouhodob\u011b a\u00a0jde sp\u00ed\u0161e o\u00a0nerovnom\u011brn\u00e9 skoky v\u00a0dlouh\u00fdch intervalech. Jak se o\u010dek\u00e1van\u00e1 vy\u0161\u0161\u00ed produkce k\u00e1vy prom\u00edtne do cen na burze, nedok\u00e1\u017ee odhadnout.<\/p>\n

Zdra\u017eov\u00e1n\u00ed potkalo tak\u00e9 nap\u0159\u00edklad pra\u017eskou pra\u017e\u00edrnu Mamacoffee, kter\u00e1 funguje od roku 2007\u00a0a\u00a0v Praze provozuje n\u011bkolik kav\u00e1ren. \u201eObecn\u011b Mamacoffee je z\u00a0hlediska cen sp\u00ed\u0161 levn\u011bj\u0161\u00ed,\u201c m\u00edn\u00ed jej\u00ed CEO a\u00a0spolumajitel Daniel Kolsk\u00fd. Naposledy v\u00fdrazn\u011b zdra\u017eovali v\u00a0roce 2024, od t\u00e9 doby pr\u00fd jenom minim\u00e1ln\u011b.<\/p>\n

Nejistotu nav\u00edc vzbuzuje aktu\u00e1ln\u00ed konflikt na Bl\u00edzk\u00e9m v\u00fdchod\u011b. \u010c\u00edm d\u00e9le bude trvat, t\u00edm v\u00edce ovlivn\u00ed ceny v\u00edcero komodit. \u201eDo jejich\u017e cen a\u00a0obchodov\u00e1n\u00ed se prom\u00edtnou p\u0159\u00edpadn\u00e9 zv\u00fd\u0161en\u00e9 ceny dopravy a\u00a0ceny hnojiv,\u201c upozor\u0148uje Kadan\u011b.<\/p>\n

V\u00fdb\u011brovka je v\u017edy dra\u017e\u0161\u00ed<\/p>\n

V\u00fdb\u011brov\u00e1 k\u00e1va, kter\u00e1 se zpravidla prod\u00e1v\u00e1 jako jeden druh z\u00a0konkr\u00e9tn\u00ed plant\u00e1\u017ee, se b\u011b\u017en\u011b prod\u00e1v\u00e1 po 200\u00a0a\u017e 250\u00a0gramech. Cena za jedno balen\u00ed se v\u011bt\u0161inou pohybuje zhruba mezi 250\u00a0a\u017e 400\u00a0korunami. Podle p\u016fvodu zrn a\u00a0zp\u016fsobu zpracov\u00e1n\u00ed se ale m\u016f\u017ee vy\u0161plhat i\u00a0v\u00fd\u0161e. Mark\u00e9ta Flekalov\u00e1, provozn\u00ed espresso baru pra\u017e\u00edrny Zoban, vysv\u011btluje, \u017ee cenu v\u00fdb\u011brov\u00e1 zrna lze l\u00e9pe hl\u00eddat p\u0159i n\u00e1kupu p\u0159es konkr\u00e9tn\u00ed import\u00e9ry, nikoli skrze burzu.<\/p>\n

\u201eImport\u00e9r v\u00a0zem\u00edch produkce pracuje u\u017e p\u0159\u00edmo s\u00a0farm\u00e1\u0159i. Dodavatelsk\u00fd \u0159et\u011bzec je tak velmi kr\u00e1tk\u00fd a\u00a0m\u00e9n\u011b n\u00e1chyln\u00fd na extern\u00ed vlivy,\u201c vysv\u011btluje. \u201eZ\u00e1rove\u0148 cena v\u00fdb\u011brov\u00e9 k\u00e1vy, jako \u0161pi\u010dkov\u00e9 suroviny, je u\u017e v\u00a0z\u00e1kladu mnohem vy\u0161\u0161\u00ed, ne\u017e u\u00a0b\u011b\u017en\u00e9 komoditn\u00ed k\u00e1vy a\u00a0cena v\u00edce odr\u00e1\u017e\u00ed konkr\u00e9tn\u00ed kvalitu sklizn\u011b dan\u00e9ho roku,\u201c up\u0159es\u0148uje. <\/p>\n

<\/a><\/p>\n

Flekalov\u00e1 pak zd\u016fraz\u0148uje, \u017ee v\u00fdb\u011brov\u00e1 zelen\u00e1 zrnka pro pra\u017een\u00ed nelze ve velk\u00e9m kupovat do z\u00e1soby, proto\u017ee rychle st\u00e1rnou. \u201eV nejlep\u0161\u00ed kondici jsou zhruba do p\u016fl roku od sklizn\u011b, p\u0159i\u010dem\u017e dostat je do \u010ceska m\u016f\u017ee trvat a\u017e t\u0159i m\u011bs\u00edce od sklizn\u011b,\u201c vysv\u011btluje.<\/p>\n

Levn\u011bj\u0161\u00ed surovina, dra\u017e\u0161\u00ed \u0161\u00e1lek<\/p>\n

Jedna z\u00a0nejdra\u017e\u0161\u00edch polo\u017eek, kter\u00e1 z\u00e1kazn\u00edk\u016fm n\u00e1v\u0161t\u011bvy v\u00a0kav\u00e1rn\u00e1ch prodra\u017euj\u00ed, jsou n\u00e1klady na zaplacen\u00ed lidsk\u00e1 pr\u00e1ce. \u201eNejv\u011bt\u0161\u00ed n\u00e1klady, kter\u00e9 kav\u00e1rny maj\u00ed, nejsou na suroviny, ale na lidi,\u201c potvrzuje Kolsk\u00fd.<\/p>\n

Samotn\u00e9 ceny na komoditn\u00edm trhu toti\u017e fin\u00e1ln\u00ed k\u00e1vov\u00e9 n\u00e1poje v\u00a0kav\u00e1rn\u00e1ch tolik neovliv\u0148uj\u00ed. Cena suroviny v\u00a0kav\u00e1rn\u00e1ch hraje roli u\u00a0jednoho \u0161\u00e1lku pouze v\u00a0jednotk\u00e1ch procent. \u201eV cen\u011b jednoho \u0161\u00e1lku hraj\u00ed velkou roli p\u0159edev\u0161\u00edm mzdy zam\u011bstnanc\u016f, n\u00e1jmy, energie, ml\u00e9ko, obaly, marketing a\u00a0dal\u0161\u00ed provozn\u00ed n\u00e1klady,\u201c vysv\u011btluje Tyle\u010dek s\u00a0t\u00edm, \u017ee tedy pokles cen se v\u00a0kav\u00e1rn\u00e1ch t\u00e9m\u011b\u0159 v\u016fbec nemus\u00ed projevit.<\/p>\n

Jako jedinou mo\u017enost zlev\u0148ov\u00e1n\u00ed k\u00e1vy v\u00a0kav\u00e1rn\u00e1ch Kolsk\u00fd zmi\u0148uje pouze slibovanou zm\u011bnu DPH pro stravovac\u00ed slu\u017eby a\u00a0nealkoholick\u00e9 n\u00e1poje z\u00a0d\u00edlny nov\u00e9 vl\u00e1dn\u00ed koalice ANO, SPD a\u00a0Motorist\u016f.<\/p>\n

V p\u016fvodn\u00ed verzi textu jsme uvedli \u0161patn\u00fd p\u0159epo\u010det ceny k\u00e1vy na dolary. Za chybu se omlouv\u00e1me.<\/p>\n","protected":false},"excerpt":{"rendered":"Cena za k\u00e1vu na sv\u011btov\u00e9m komoditn\u00edm trhu od za\u010d\u00e1tku roku zlevnila.\u00a0Oproti lo\u0148sk\u00fdm rekordn\u00edm maxim\u016fm zlevnila zhruba o\u00a030\u00a0procent a\u00a0dostala…\n","protected":false},"author":2,"featured_media":30674,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,1517,6601,8826,10083],"class_list":{"0":"post-30673","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-ceny","11":"tag-kava","12":"tag-kavarny","13":"tag-nakupovani"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116263036825357248","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/30673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=30673"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/30673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/30674"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=30673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=30673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=30673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}