{"id":31348,"date":"2026-03-21T13:28:12","date_gmt":"2026-03-21T13:28:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/31348\/"},"modified":"2026-03-21T13:28:12","modified_gmt":"2026-03-21T13:28:12","slug":"praha-zatim-nelaka-soukrome-tryskace","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/31348\/","title":{"rendered":"Praha zat\u00edm nel\u00e1k\u00e1 soukrom\u00e9 trysk\u00e1\u010de"},"content":{"rendered":"

Praha m\u00e1 nov\u00e9 luxusn\u00ed hotely a jej\u00ed reputace roste, p\u0159esto podle \u0161\u00e9fa hotelu W Prague Tareka Dallala st\u00e1le nepat\u0159\u00ed mezi sv\u011btov\u00e9 top destinace pro n\u00e1ro\u010dnou klientelu. V rozhovoru vysv\u011btluje, pro\u010d je pro hotel z\u00e1sadn\u00ed lok\u00e1ln\u00ed publikum, jakou roli hraje americk\u00fd trh a co \u010desk\u00e9 metropoli chyb\u00ed, aby p\u0159il\u00e1kala opravdu bohat\u00e9 cestovatele.<\/p>\n

W Prague je otev\u0159en\u00fd t\u00e9m\u011b\u0159 rok a p\u016fl. M\u00e1te za sebou \u201eporodn\u00ed bolesti\u201c?<\/p>\n

Ka\u017ed\u00e9 otev\u0159en\u00ed nov\u00e9ho hotelu p\u0159in\u00e1\u0161\u00ed ur\u010dit\u00e9 v\u00fdzvy. Prvn\u00ed prioritou je uv\u00e9st provoz do pln\u00e9 funk\u010dnosti, doladit technick\u00e9 detaily, servis i intern\u00ed procesy. Je to podobn\u00e9 jako s nov\u00fdm autem \u2013 v\u017edy se objev\u00ed drobnosti, kter\u00e9 je pot\u0159eba postupn\u011b vychytat.<\/p>\n

\t\t\"Bal\u00f3ny<\/p>\n

\t\tHorkovzdu\u0161n\u00e9 bal\u00f3ny objevuj\u00ed\u00a0Tunisko. Na\u00a0Djerb\u011b\u00a0se rod\u00ed nov\u00fd z\u00e1\u017eitkov\u00fd byznys
\n\t\tEnjoy<\/a><\/p>\n

Nad\u00a0Djerbou,\u00a0Douzem\u00a0a\u00a0Tozeurem\u00a0se na podzim\u00a0vzn\u00e1\u0161ely des\u00edtky horkovzdu\u0161n\u00fdch bal\u00f3n\u016f. Prvn\u00ed ro\u010dn\u00edk\u00a0Balloons\u00a0Event Show\u00a0Tunisia\u00a0nebyl jen efektn\u00ed pod\u00edvanou. Tunisko j\u00edm odstartovalo strategii, kter\u00e1 m\u00e1 propojit turistiku, technologie a investice do jihu zem\u011b. C\u00edl je jasn\u00fd: p\u0159etvo\u0159it region v celoro\u010dn\u00ed pr\u00e9miovou destinaci a odli\u0161it se od levn\u00e9 pl\u00e1\u017eov\u00e9 konkurence.\u00a0<\/p>\n

Michal Nosek<\/p>\n

\tP\u0159e\u010d\u00edst \u010dl\u00e1nek<\/a><\/p>\n

Prvn\u00ed rok je proto hlavn\u011b o lad\u011bn\u00ed detail\u016f, a to jak technick\u00fdch, tak provozn\u00edch. V na\u0161em p\u0159\u00edpad\u011b \u0161lo nav\u00edc o uveden\u00ed zcela nov\u00e9 zna\u010dky na pra\u017esk\u00fd trh, tak\u017ee bylo pot\u0159eba host\u016fm vysv\u011btlit, co vlastn\u011b W znamen\u00e1.<\/p>\n

Mysl\u00edm si ale, \u017ee se prvn\u00ed rok velmi povedl. U\u017e b\u011bhem n\u011bj jsme z\u00edskali \u010dty\u0159i hv\u011bzdy Forbes Travel Guide, co\u017e hotely obvykle z\u00edsk\u00e1vaj\u00ed a\u017e po del\u0161\u00ed dob\u011b provozu.<\/p>\n

Museli jste b\u011bhem prvn\u00edho roku n\u011bco z\u00e1sadn\u00edho zm\u011bnit?<\/p>\n

Technick\u00e9 \u00fapravy jsou u podobn\u00fdch projekt\u016f b\u011b\u017en\u00e9, zvl\u00e1\u0161\u0165 kdy\u017e kombinujete historickou budovu s novou \u010d\u00e1st\u00ed. U rekonstrukc\u00ed se \u010dasto objev\u00ed v\u011bci, kter\u00e9 je nutn\u00e9 \u0159e\u0161it a\u017e za provozu. Tyto procesy mohou trvat i rok nebo dva, ne\u017e se v\u0161e dostane do ide\u00e1ln\u00edho stavu. Jinak ale chod hotelu odpov\u00eddal na\u0161im o\u010dek\u00e1v\u00e1n\u00edm.<\/p>\n

Dv\u011b t\u0159etiny host\u016f tvo\u0159\u00ed Pra\u017ean\u00e9<\/p>\n

Zna\u010dka W byla v Praze nov\u00e1. Jak jste ji p\u0159edstavovali m\u00edstn\u00edmu trhu?<\/p>\n

W je lifestyle zna\u010dka \u2013 stoj\u00ed na tom, \u017ee se v hotelu neust\u00e1le n\u011bco d\u011bje. Na\u0161\u00edm c\u00edlem bylo vytvo\u0159it prost\u0159ed\u00ed, kam lid\u00e9 chod\u00ed nejen p\u0159espat, ale tak\u00e9 za z\u00e1\u017eitky.<\/p>\n

Kl\u00ed\u010dovou roli hraje gastronomie a bary. M\u00e1me n\u011bkolik koncept\u016f, z nich\u017e ka\u017ed\u00fd m\u00e1 vlastn\u00ed atmosf\u00e9ru i publikum. Lounge nab\u00edz\u00ed ve\u010dern\u00ed DJ program a spole\u010densk\u00fd \u017eivot, bar Minus One je komorn\u011bj\u0161\u00ed a Le Petit Beefbar p\u0159in\u00e1\u0161\u00ed modern\u00ed pojet\u00ed luxusn\u00ed gastronomie.<\/p>\n

Funguje v Praze model, kdy hotel spol\u00e9h\u00e1 i na lok\u00e1ln\u00ed klientelu?<\/p>\n

Ano, a velmi dob\u0159e. V\u00edce ne\u017e dv\u011b t\u0159etiny host\u016f v na\u0161ich barech a restaurac\u00edch tvo\u0159\u00ed Pra\u017ean\u00e9. Bez lok\u00e1ln\u00ed klientely by takto rozs\u00e1hl\u00fd gastronomick\u00fd koncept v\u016fbec nemohl fungovat.<\/p>\n

\t\t\"Gda\u0148sk\"<\/p>\n

\t\tZapome\u0148te na exotiku. Hitem l\u00e9ta bude Polsko
\n\t\tEnjoy<\/a><\/p>\n

Nejistota ve sv\u011bt\u011b p\u0159episuje mapu letn\u00edch dovolen\u00fdch. Turist\u00e9 opou\u0161t\u011bj\u00ed rizikov\u00e9 regiony a m\u00ed\u0159\u00ed do Polska.<\/p>\n

\u010cTK<\/p>\n

\tP\u0159e\u010d\u00edst \u010dl\u00e1nek<\/a><\/p>\n

Chceme, aby hotel nebyl jen m\u00edstem pro ubytovan\u00e9 hosty, ale tak\u00e9 spole\u010densk\u00fdm centrem. M\u00e1me st\u00e1l\u00e9 hosty, kte\u0159\u00ed k n\u00e1m chod\u00ed pravideln\u011b \u2013 a\u0165 u\u017e na koktejly, nebo za atmosf\u00e9rou. Spektrum n\u00e1v\u0161t\u011bvn\u00edk\u016f je nav\u00edc velmi \u0161irok\u00e9, od mlad\u0161\u00edch po star\u0161\u00ed klientelu.<\/p>\n

Pl\u00e1nujete otev\u0159en\u00ed rooftop baru?<\/p>\n

Ano, otev\u0159en\u00ed pl\u00e1nujeme na ja\u0159e, pravd\u011bpodobn\u011b v druh\u00e9 polovin\u011b dubna, pokud to po\u010das\u00ed dovol\u00ed. Koncept bude inspirovan\u00fd St\u0159edomo\u0159\u00edm \u2013 j\u00eddlem i koktejly.<\/p>\n

Nechceme z n\u011bj ale d\u011blat hlu\u010dn\u00e9 party m\u00edsto. Sp\u00ed\u0161 chceme nab\u00eddnout prostor pro p\u0159\u00edjemn\u00e9 posezen\u00ed s v\u00fdhledem na Prahu.<\/p>\n

Na jak\u00fd typ host\u016f se zam\u011b\u0159ujete?<\/p>\n

Jsme lifestyle luxusn\u00ed hotel, tak\u017ee c\u00edl\u00edme na hosty, kte\u0159\u00ed vyhled\u00e1vaj\u00ed z\u00e1\u017eitky a jsou ochotni si za n\u011b p\u0159iplatit. D\u0159\u00edve byla zna\u010dka W vn\u00edm\u00e1na jako orientovan\u00e1 na mlad\u0161\u00ed klientelu, dnes je ale publikum mnohem \u0161ir\u0161\u00ed.<\/p>\n

\t\t\"Praha<\/p>\n

\t\tCestovn\u00ed ruch roste. V \u010desk\u00fdch hotelech se v l\u00e9t\u011b ubytovalo t\u00e9m\u011b\u0159 osm milion\u016f host\u016f
\n\t\tZpr\u00e1vy z firem<\/a><\/p>\n

V hotelech, penzionech \u010di kempech v \u010cesku se ve t\u0159et\u00edm \u010dtvrtlet\u00ed ubytovalo 7,9 milionu host\u016f, meziro\u010dn\u011b o 1,4 procenta v\u00edce. <\/p>\n

\u010cTK<\/p>\n

\tP\u0159e\u010d\u00edst \u010dl\u00e1nek<\/a><\/p>\n

Chod\u00ed k n\u00e1m p\u00e1ry, jednotlivci i star\u0161\u00ed host\u00e9. Spojuje je z\u00e1jem o z\u00e1\u017eitky \u2013 a\u0165 u\u017e jde o gastronomii, bary nebo na\u0161e spa.<\/p>\n

Praha zat\u00edm nen\u00ed luxusn\u00ed destinac\u00ed<\/p>\n

Odkud p\u0159ij\u00ed\u017ed\u00ed va\u0161i host\u00e9?<\/p>\n

Pro hotely skupiny Marriott je z\u00e1sadn\u00ed americk\u00fd trh. Host\u00e9 ze Spojen\u00fdch st\u00e1t\u016f tvo\u0159\u00ed v\u00fdznamnou \u010d\u00e1st klientely. D\u00e1le k n\u00e1m p\u0159ij\u00ed\u017ed\u011bj\u00ed lid\u00e9 z Velk\u00e9 Brit\u00e1nie, N\u011bmecka i dal\u0161\u00edch evropsk\u00fdch zem\u00ed, ale tak\u00e9 z Asie a Bl\u00edzk\u00e9ho v\u00fdchodu.<\/p>\n

D\u016fle\u017eitou roli hraje i v\u011brnostn\u00ed program Marriott Bonvoy, do kter\u00e9ho se sna\u017e\u00edme zapojit co nejv\u00edce host\u016f.<\/p>\n

Je Praha podle v\u00e1s luxusn\u00ed destinac\u00ed?<\/p>\n

Do ur\u010dit\u00e9 m\u00edry zat\u00edm ne. M\u011bsta jako Pa\u0159\u00ed\u017e nebo Mil\u00e1n maj\u00ed dlouhou tradici luxusn\u00edho turismu, zat\u00edmco Praha se sv\u011btu otev\u0159ela relativn\u011b ned\u00e1vno.<\/p>\n

Ud\u011blala ale obrovsk\u00fd pokrok. P\u0159esto zat\u00edm nen\u00ed m\u00edstem, kam by lid\u00e9 b\u011b\u017en\u011b l\u00e9tali soukrom\u00fdmi trysk\u00e1\u010di za luxusn\u00edmi z\u00e1\u017eitky. Cesta na \u00farove\u0148 Pa\u0159\u00ed\u017ee, V\u00eddn\u011b nebo Mil\u00e1na je\u0161t\u011b n\u011bjak\u00fd \u010das potrv\u00e1.<\/p>\n

Co Praze chyb\u00ed?<\/p>\n

P\u0159edev\u0161\u00edm \u0161ir\u0161\u00ed nab\u00eddka luxusn\u00edch z\u00e1\u017eitk\u016f. Velmi n\u00e1ro\u010dn\u00fd host mus\u00ed m\u00edt jasn\u00fd d\u016fvod, pro\u010d p\u0159ijet pr\u00e1v\u011b sem. Praha je kr\u00e1sn\u00e1, ale ve srovn\u00e1n\u00ed s v\u011bt\u0161\u00edmi metropolemi nab\u00edz\u00ed m\u00e9n\u011b mo\u017enost\u00ed.<\/p>\n

Pomohla by lep\u0161\u00ed leteck\u00e1 dostupnost?<\/p>\n

Rozhodn\u011b. D\u00e1lkov\u00e9 lety jsou pro byznys z\u00e1sadn\u00ed. Spojen\u00ed do USA je kl\u00ed\u010dov\u00e9, ale v\u011bt\u0161ina linek je pouze sez\u00f3nn\u00ed. Celoro\u010dn\u00ed provoz by v\u00fdrazn\u011b pomohl.<\/p>\n

Jedin\u00fd lifestyle luxury hotel v \u010cesku<\/p>\n

\t\t\"Akce<\/p>\n

\t\tCizinci utr\u00e1cej\u00ed t\u0159ikr\u00e1t v\u00edc ne\u017e \u010ce\u0161i. Turistika v \u010cR za\u017e\u00edv\u00e1 i d\u00edky videoh\u0159e Kingdom Come renesanci
\n\t\tEnjoy<\/a><\/p>\n

Boom v n\u00e1v\u0161t\u011bvnosti zaznamen\u00e1vaj\u00ed m\u00edsta zachycen\u00e1 ve videoh\u0159e Kingdom Come: Deliverance II, jako je Suchdol u Kutn\u00e9 Hory \u010di hrad Trosky.<\/p>\n

Luk\u00e1\u0161 Kovanda<\/p>\n

\tP\u0159e\u010d\u00edst \u010dl\u00e1nek<\/a><\/p>\n

Jakou roli m\u00e1 W Prague v r\u00e1mci Marriottu?<\/p>\n

Marriott m\u00e1 v Praze n\u011bkolik zna\u010dek, nap\u0159\u00edklad Courtyard nebo Marriott Prague. W Prague pat\u0159\u00ed do luxusn\u00edho segmentu a je jedin\u00fdm lifestyle luxury hotelem t\u00e9to skupiny v \u010cesk\u00e9 republice.<\/p>\n

Spekuluje se o odchodu hotelu Augustine z portfolia Marriott. M\u011blo by to pro v\u00e1s dopad?<\/p>\n

O t\u011bchto spekulac\u00edch v\u00edme, ale nic zat\u00edm nebylo ofici\u00e1ln\u011b potvrzeno. Pokud by k tomu do\u0161lo, byli bychom jedin\u00fdm luxusn\u00edm hotelem Marriott v \u010cesku. Jak\u00fd konkr\u00e9tn\u00ed dopad by to m\u011blo, je ale zat\u00edm t\u011b\u017ek\u00e9 odhadnout.<\/p>\n

Myslet na budoucnost. To je hlavn\u00ed t\u00e9ma zimn\u00edho vyd\u00e1n\u00ed magaz\u00ednu Newstream CLUB. Hv\u011bzdou magaz\u00ednu je Rony Plesl, kter\u00fd v rozhovoru poodkr\u00fdv\u00e1 velk\u00e9 pl\u00e1ny pro dal\u0161\u00ed roky, kter\u00e9 chce str\u00e1vit v nov\u00e9m ateli\u00e9ru za Prahou. D\u00e1le si m\u016f\u017eete p\u0159e\u010d\u00edst rozhovor s miliard\u00e1\u0159em a investorem Michalem Zahradn\u00ed\u010dkem, kter\u00fd p\u0159ed rokem otev\u0159el fond Life BioCEEd a hled\u00e1 skryt\u00e9 poklady ve v\u011bdeck\u00fdch laborato\u0159\u00edch.<\/p>\n

Se sv\u00fdmi vizemi budoucnosti se pod\u011bl\u00ed i dal\u0161\u00ed v\u00fdrazn\u00e9 figury \u010desk\u00e9ho ve\u0159ejn\u00e9ho d\u011bn\u00ed v\u010detn\u011b technologick\u00e9ho evangelisty Petra M\u00e1ry nebo ekonoma a filozofaTom\u00e1\u0161e Sedl\u00e1\u010dka.\u00a0<\/p>\n

O zachov\u00e1n\u00ed hodnot, tradic a budov\u00e1n\u00ed odkazu hovo\u0159\u00ed \u0160t\u011bp\u00e1n Laichter, kter\u00fd opravuje rodov\u00fd d\u016fm na pra\u017esk\u00fdch Vinohradech od architekta Kot\u011bry.<\/p>\n

\u010ce\u0161t\u00ed a sloven\u0161t\u00ed dolarov\u00ed milion\u00e1\u0159i pro\u017e\u00edvaj\u00ed dobr\u00e9 \u010dasy. A to nikoli jen kv\u016fli \u00fasp\u011bch\u016fm v podnik\u00e1n\u00ed, ale tak\u00e9 d\u00edky situaci na trz\u00edch, ukazuje nejnov\u011bj\u0161\u00ed vyd\u00e1n\u00ed Wealth Reportu, kter\u00fd ve spolupr\u00e1ci s agenturou Perfect Crowd p\u0159ipravila J&T Banka. V\u00fdnosy z akci\u00ed se v\u016fbec poprv\u00e9 staly hlavn\u00edm zdrojem p\u0159\u00edjm\u016f, kdy\u017e p\u0159ekonaly i v\u00fdnosy z podnik\u00e1n\u00ed. A co je nem\u00e9n\u011b podstatn\u00e9: v\u011bt\u0161ina respondent\u016f o\u010dek\u00e1v\u00e1, \u017ee dob\u0159e bude i nad\u00e1le, t\u0159eba kv\u016fli investic\u00edm do private equity.\u00a0Kam d\u00e1le tuzem\u0161t\u00ed milion\u00e1\u0159i investuj\u00ed? I to zjist\u00edte v\u00a0nov\u00e9m vyd\u00e1n\u00ed magaz\u00ednu Newstream CLUB.<\/p>\n

Des\u00e1t\u00e9 vyd\u00e1n\u00ed \u010dtvrtletn\u00edku Newstream CLUB je v prodeji na st\u00e1nc\u00edch i v online distribuci Send, kde je mo\u017en\u00e9 titul tak\u00e9 p\u0159edplatit.\u00a0Digit\u00e1ln\u00ed verzi magaz\u00ednu lze zakoupit p\u0159\u00edmo na webu newstream.cz.<\/p>\n

Na dal\u0161\u00ed \u010d\u00edslo magaz\u00ednu se m\u016f\u017eete t\u011b\u0161it op\u011bt na ja\u0159e.<\/p>\n","protected":false},"excerpt":{"rendered":"Praha m\u00e1 nov\u00e9 luxusn\u00ed hotely a jej\u00ed reputace roste, p\u0159esto podle \u0161\u00e9fa hotelu W Prague Tareka Dallala st\u00e1le…\n","protected":false},"author":2,"featured_media":31349,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[5067,617,4471,98,99,13552],"class_list":{"0":"post-31348","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-praha","8":"tag-cestovni-ruch","9":"tag-hotely","10":"tag-luxus","11":"tag-prague","12":"tag-praha","13":"tag-w-prague"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116267404968957255","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/31348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=31348"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/31348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/31349"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=31348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=31348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=31348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}