![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/inpost-logistika-baliky.jpeg\")
<\/a><\/p>\nKolem roku 2030\u00a0by Brzoska r\u00e1d p\u0159edehnal n\u011bmeckou DHL a\u00a0z InPostu ud\u011blal \u201e\u010d\u00edslo jedna v\u00a0Evrop\u011b\u201c. My\u0161leno nejen v\u00a0po\u010dtu box\u016f, ale v\u00a0tom, o\u00a0co ve fin\u00e1le jde\u00a0\u2013 tedy v\u00a0po\u010dtu doru\u010den\u00fdch bal\u00ed\u010dk\u016f a\u00a0tr\u017eb\u00e1ch za tuto slu\u017ebu, poh\u00e1n\u011bnou dop\u0159edu rozmachem internetov\u00e9ho nakupov\u00e1n\u00ed a\u00a0pot\u0159ebou koupen\u00e9 zbo\u017e\u00ed n\u011bjak doru\u010dit.<\/p>\n
Prioritou pro tento pl\u00e1n je dob\u00fdv\u00e1n\u00ed nejv\u011bt\u0161\u00edch trh\u016f. Mimo jin\u00e9 pr\u00e1v\u011b Brit\u00e1nie, kde se shodou okolnost\u00ed o\u00a0podobnou v\u011bc pokou\u0161\u00ed Daniel K\u0159et\u00ednsk\u00fd se svou investic\u00ed do britsk\u00e9 po\u0161ty. \u201eOtev\u0159\u00edt mal\u00fd trh stoj\u00ed v\u00a0z\u00e1sad\u011b stejn\u00e9 \u00fasil\u00ed jako velk\u00fd. Ale n\u00e1vratnost je v\u00fdrazn\u011b ni\u017e\u0161\u00ed. V\u00a0Lond\u00fdn\u011b e-shopy doru\u010duj\u00ed v\u00edc bal\u00ed\u010dk\u016f ne\u017e v\u00a0cel\u00e9 Francii nebo v\u00a0cel\u00e9m Polsku,\u201c uv\u00e1d\u00ed za InPost Rouse.<\/p>\n
\u201eNeznamen\u00e1 to, \u017ee bychom do \u010ceska ne\u0161li. Ale pravd\u011bpodobn\u011b tu v\u00a0dohledn\u00e9 dob\u011b nebudeme stav\u011bt vlastn\u00ed boxy. Sp\u00ed\u0161 vid\u00edme prostor pro partnerstv\u00ed s\u00a0lok\u00e1ln\u00edmi hr\u00e1\u010di,\u201c dod\u00e1v\u00e1 Rouse\u00a0\u2013\u00a0podobn\u011b jako loni Brzoska, kdy\u017e Lond\u00fdn s\u00a0p\u0159edm\u011bst\u00edmi vykreslil jako v\u011bt\u0161\u00ed trh ne\u017e \u010cesko, Slovensko a\u00a0Ma\u010farsko dohromady.<\/p>\n
Jako McDonald\u2019s<\/p>\n
V \u010cesku nav\u00edc stav\u011bn\u00ed box\u016f u\u017e nar\u00e1\u017e\u00ed na st\u00ed\u017enosti urbanist\u016f a\u00a0ve\u0159ejnosti. InPost tak v\u00a0\u010cesku s\u00e1z\u00ed na model spolupr\u00e1ce s\u00a0existuj\u00edc\u00edmi s\u00edt\u011bmi, co\u017e by mohla b\u00fdt t\u0159eba Z\u00e1silkovna nebo Alza. O\u00a0partnerstv\u00ed se Z\u00e1silkovnou mluvil loni i\u00a0Brzoska, proto\u017ee Z\u00e1silkovna pat\u0159\u00ed i\u00a0skupin\u011b Emma Capital Ji\u0159\u00edho \u0160mejce, a\u00a0ten doned\u00e1vna skupinu PPF vedl. Brzoska a\u00a0\u0160mejc proto o\u00a0sob\u011b navz\u00e1jem mluvili jako o\u00a0dobr\u00fdch zn\u00e1m\u00fdch.<\/p>\n
Podle Rouse budou aliance sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed strategie, jak pokr\u00fdt celou mapu Evropy bez nutnosti t\u011b\u017ekop\u00e1dn\u00fdch a\u00a0drah\u00fdch p\u0159\u00edm\u00fdch vstup\u016f do ka\u017ed\u00e9 zem\u011b. \u201eBudeme vytv\u00e1\u0159et partnerstv\u00ed podobn\u011b, jako funguj\u00ed fran\u0161\u00edzy McDonaldu. Ani McDonald\u2019s nutn\u011b nedr\u017e\u00ed vlastn\u00ed s\u00ed\u0165 v\u00a0ka\u017ed\u00e9 zemi,\u201c p\u0159ibli\u017euje Rouse.<\/p>\n
Podobnou analogi\u00ed jsou podle n\u011bj aerolinky, kter\u00e9 tak\u00e9 funguj\u00ed po Evrop\u011b pod vlastn\u00edmi zna\u010dkami a\u00a0p\u0159ed\u00e1vaj\u00ed si cestuj\u00edc\u00ed v\u00a0r\u00e1mci alianc\u00ed.<\/p>\n
\u201eMysl\u00edm, \u017ee to m\u016f\u017ee trvat dva a\u017e t\u0159i roky,\u201c uvedl Rouse na dotaz t\u00fdkaj\u00edc\u00ed se p\u0159\u00edmo p\u0159\u00edpadn\u00e9 aliance v\u00a0\u010cesku. Vzorem by podle n\u011bj mohla b\u00fdt \u010derstv\u011b domluven\u00e1 spolupr\u00e1ce s\u00a0rakouskou st\u00e1tn\u00ed po\u0161tou. Jej\u00ed podstatou m\u00e1 b\u00fdt jednodu\u0161e to, \u017ee InPost bude pou\u017e\u00edvat pobo\u010dky a\u00a0boxy Austrian Post v\u00a0Rakousku a\u00a0Ma\u010farsku jako koncov\u00e1 m\u00edsta pro doru\u010den\u00ed z\u00e1silek.<\/p>\n
Kouzlo Rakouska m\u016f\u017ee b\u00fdt v\u00fdhledov\u011b tak\u00e9 v\u00a0tom, \u017ee ho lze br\u00e1t jako vstupn\u00ed br\u00e1nu do n\u011bmecky mluv\u00edc\u00edch zem\u00ed, co\u017e je pro InPost v\u00a0jeho vizi celoevropsk\u00e9 slu\u017eby zat\u00edm nejv\u011bt\u0161\u00ed d\u011brav\u00e9 m\u00edsto. Podle Rouse je ale te\u010f hlavn\u00ed prioritou jeho expanzivn\u00edch \u00fakol\u016f Brit\u00e1nie.<\/p>\n
Jak poslat italsk\u00e9 oble\u010den\u00ed <\/p>\n
Vizi bal\u00ed\u010dkov\u00e9 unie bez hranic vykresloval u\u017e loni Brzoska na p\u0159\u00edkladu zna\u010dky Vinted. Tento internetov\u00fd bazar s\u00a0m\u00f3dou funguje u\u017e te\u010f jako jeden trh pro \u010cesko a\u00a0Polsko. Napojit zaj\u00edmav\u011bj\u0161\u00ed trhy, jako je It\u00e1lie nebo Francie, ale ztroskot\u00e1v\u00e1 mimo jin\u00e9 pr\u00e1v\u011b na logistice. Co\u017e InPost bere jako p\u0159\u00edle\u017eitost.<\/p>\n
\u201eNejprve se lid\u00e9 p\u0159esunuli z\u00a0re\u00e1ln\u00fdch supermarket\u016f online a\u00a0nyn\u00ed p\u0159ech\u00e1zej\u00ed z\u00a0dom\u00e1c\u00edch e-shop\u016f na ty mezin\u00e1rodn\u00ed. A\u00a0to bude revoluce, proto\u017ee pak budete m\u00edt mnohem v\u011bt\u0161\u00ed v\u00fdb\u011br,\u201c uvedl loni Brzoska. InPost popsal jako kan\u00e1l, kter\u00fd revoluci umo\u017en\u00ed, proto\u017ee levn\u00e9 pos\u00edl\u00e1n\u00ed bal\u00ed\u010dk\u016f p\u0159es hranice dnes e-shop\u016fm mnohdy chyb\u00ed.<\/p>\n
Z\u00e1silkovnu s\u00a0jej\u00ed hustou s\u00edt\u00ed box\u016f loni Brzoska zm\u00ednil jako \u010deskou spojku, p\u0159es kterou by se k\u00a0jeho vizi mohli dostat i\u00a0\u010ce\u0161i. Podobn\u011b\u00a0\u2013\u00a0by\u0165 bez konkr\u00e9tn\u00edch jmen partner\u016f\u00a0\u2013 mluvil p\u0159ed rokem i\u00a0\u0161\u00e9f Z\u00e1silkovny Erich \u010comor, kdy\u017e objas\u0148oval, pro\u010d svou s\u00ed\u0165 chce otev\u0159\u00edt jin\u00fdm logistick\u00fdm firm\u00e1m. <\/p>\n
\u201eJe to win-win pro v\u0161echny. My zv\u00fd\u0161\u00edme vyt\u00ed\u017eenost na\u0161ich box\u016f a\u00a0dopravci budou m\u00edt k\u00a0dispozici \u0161irokou s\u00ed\u0165, ani\u017e by ji museli sami stav\u011bt,\u201c uvedl loni pro Seznam Zpr\u00e1vy<\/a>. <\/p>\nRouse si vyu\u017eit\u00ed partnersk\u00fdch s\u00edt\u00ed p\u0159edstavuje tak, \u017ee budou br\u00e1nou pro z\u00e1kazn\u00edky z\u00a0nov\u00fdch zem\u00ed do InPostu. A\u00a0\u017ee pr\u00e1v\u011b InPost dok\u00e1\u017ee v\u00a0z\u00e1kulis\u00ed za\u0159\u00eddit p\u0159epravn\u00ed servis tak, aby fungoval hladce nap\u0159\u00ed\u010d st\u00e1ty.<\/p>\n
\u201eNebude t\u0159eba tisknout \u017e\u00e1dn\u00e9 \u0161t\u00edtky,\u201c p\u0159ibli\u017euje Rouse s\u00a0odkazem na praxi, kter\u00e1 se dnes b\u011b\u017en\u011b pou\u017e\u00edv\u00e1 p\u0159i p\u0159eb\u00edr\u00e1n\u00ed z\u00e1silek na po\u0161t\u011b. Nov\u011b m\u00e1 podle n\u011bj sta\u010dit mobiln\u00ed aplikace, p\u0159es kterou z\u00e1kazn\u00edk svou z\u00e1silku s\u00e1m odbav\u00ed, a\u00a0box, kam ji vlo\u017e\u00ed. Zbytek vy\u0159e\u0161\u00ed InPost.<\/p>\n
To v\u0161e ale\u00a0\u2013 jak u\u017e bylo zm\u00edn\u011bno\u00a0\u2013\u00a0pro \u010cesko v\u00a0harmonogramu InPostu p\u0159ipad\u00e1 a\u017e n\u011bkdy na konec dek\u00e1dy. Pokud se firm\u011b p\u0159edt\u00edm povede\u00a0s\u00a0FedExem v\u00a0z\u00e1dech\u00a0nabrat velikost na hlavn\u00edch evropsk\u00fdch trz\u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"Polsk\u00fd z\u00e1silkov\u00fd gigant InPost po roce zp\u0159es\u0148uje sv\u00e9 pl\u00e1ny pro \u010desk\u00fd trh. A\u00a0pro milovn\u00edky online nakupov\u00e1n\u00ed m\u00e1 dobr\u00e9…\n","protected":false},"author":2,"featured_media":32876,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,626,117,622,838,13938],"class_list":["post-32875","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-inpost","tag-polsko","tag-ppf-group","tag-vydejni-boxy","tag-zasilkovna"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116277577175552825","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/32875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=32875"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/32875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/32876"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=32875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=32875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=32875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/inpost-michael-rouse.jpeg\")
Foto: Inpost<\/p>\n