{"id":35232,"date":"2026-03-25T12:58:55","date_gmt":"2026-03-25T12:58:55","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/35232\/"},"modified":"2026-03-25T12:58:55","modified_gmt":"2026-03-25T12:58:55","slug":"skoda-opousti-cinsky-trh-nepomohla-ani-garance-vykupu-ani-slevy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/35232\/","title":{"rendered":"\u0160koda opou\u0161t\u00ed \u010d\u00ednsk\u00fd trh. Nepomohla ani garance v\u00fdkupu, ani slevy"},"content":{"rendered":"

\u0160koda Auto<\/a> se rozhodla ukon\u010dit prodej sv\u00fdch voz\u016f v\u00a0\u010c\u00edn\u011b. Chce se soust\u0159edit na trhy se slibn\u011bj\u0161\u00edm potenci\u00e1lem. Loni v\u00a0\u010c\u00edn\u011b navzdory v\u00fdrazn\u00fdm slev\u00e1m udala jen 15\u00a0tis\u00edc voz\u016f, o\u00a0patn\u00e1ct procent m\u00e9n\u011b ne\u017e o\u00a0rok d\u0159\u00edve. V\u00a0roce 2017 \u0161lo o\u00a0v\u00edce ne\u017e 300\u00a0tis\u00edc voz\u016f a\u00a0automobilka si tehdy pl\u00e1novala, \u017ee tam bude prod\u00e1vat p\u0159es p\u016fl milionu. Ale tyto pl\u00e1ny nevy\u0161ly.<\/p>\n

\u201eV kontextu dynamick\u00e9 transformace \u010d\u00ednsk\u00e9ho trhu sm\u011brem k\u00a0elektromobilit\u011b<\/a> doch\u00e1z\u00ed v\u00a0zemi k\u00a0v\u00fdrazn\u00e9 zm\u011bn\u011b tr\u017en\u00edho prost\u0159ed\u00ed pro mezin\u00e1rodn\u00ed v\u00fdrobce,\u201c \u0159\u00edk\u00e1 mluv\u010d\u00ed automobilky Ivana Povoln\u00e1. Automobilka proto v\u00a0anal\u00fdze dosp\u011bla k\u00a0z\u00e1v\u011bru, \u017ee se bude rad\u011bji soust\u0159edit na Indii a\u00a0celkov\u011b na region ASEAN, tedy na jihov\u00fdchodn\u00ed Asii.<\/p>\n

\u201eVe spolupr\u00e1ci s\u00a0region\u00e1ln\u00edm partnerem budeme pokra\u010dovat v\u00a0prodeji model\u016f zna\u010dky \u0160koda na \u010d\u00ednsk\u00e9m trhu a\u017e do poloviny roku 2026,\u201c dod\u00e1v\u00e1 Povoln\u00e1 s\u00a0t\u00edm, \u017ee servis a\u00a0poprodejn\u00ed slu\u017eby budou pokra\u010dovat podle \u010d\u00ednsk\u00fdch pravidel.<\/p>\n

Postupn\u00e9 n\u00e1znaky<\/p>\n

O konci na \u010d\u00ednsk\u00e9m trhu<\/a> se spekulovalo posledn\u00ed t\u0159i roky. Velk\u00fd n\u00e1znak dala \u0160koda v\u00a0\u00fanorov\u00e9 tiskov\u00e9 zpr\u00e1v\u011b, v\u00a0n\u00ed\u017e byla mapa v\u00fdroby voz\u016f zna\u010dky po sv\u011bt\u011b a\u00a0\u010c\u00edna tam v\u016fbec nebyla zm\u00edn\u011bna. U\u017e loni bylo ozn\u00e1meno uzav\u0159en\u00ed jednoho z\u00a0v\u00fdrobn\u00edch z\u00e1vod\u016f.<\/p>\n

V samotn\u00e9 v\u00fdro\u010dn\u00ed zpr\u00e1v\u011b za lo\u0148sk\u00fd rok, kter\u00e1 byla zve\u0159ejn\u011bna v\u00a0b\u0159eznu, ale konec na \u010d\u00ednsk\u00e9m trhu zm\u00edn\u011bn nen\u00ed, jen progn\u00f3za, \u017ee \u010d\u00ednsk\u00fd trh z\u016fstane zhruba na lo\u0148sk\u00e9 \u00farovni. V\u00a0sekci strategie ale nen\u00ed o\u00a0\u010c\u00edn\u011b jak\u00e1koli zm\u00ednka, a\u00a0se zem\u00ed se tak nepo\u010d\u00edt\u00e1 jako s\u00a0p\u0159\u00edle\u017eitost\u00ed k r\u016fstu.<\/p>\n

Lo\u0148sk\u00e9 prodeje ve v\u00fd\u0161i 15\u00a0tis\u00edc voz\u016f nep\u016fsob\u00ed na prvn\u00ed pohled jako vysloven\u00fd propad\u00e1k, jde ale o\u00a0lok\u00e1ln\u00ed v\u00fdrobu, a nav\u00edc o\u00a0celou \u0159adu model\u016f. Nap\u0159\u00edklad Octavi\u00ed Pro, co\u017e je pro \u010c\u00ednu prodlou\u017een\u00e1 verze evropsk\u00e9 Octavie, se loni prodalo 1112. V\u00a0Evrop\u011b se podobn\u00e9 mno\u017estv\u00ed prod\u00e1 ka\u017ed\u00e9 dva dny. Tento model museli in\u017een\u00fd\u0159i \u0160kody prodlou\u017eit, p\u0159ipravit v\u0161echny d\u00edly a\u00a0p\u0159\u00edstroje na jejich v\u00fdrobu, p\u0159ipravit v\u00fdrobn\u00ed linky a\u00a0zajistit i\u00a0logistiku dodavatel\u016f jednotliv\u00fdch d\u00edl\u016f. Voz\u016f se ale nakonec za t\u0159i roky prodalo zhruba t\u0159i tis\u00edce. I\u00a0modely Bentley se vyr\u00e1b\u011bj\u00ed ve v\u011bt\u0161\u00edch s\u00e9ri\u00edch.<\/p>\n

Kolem tis\u00edce, p\u0159\u00edpadn\u011b ve vy\u0161\u0161\u00edch stovk\u00e1ch voz\u016f jsou i\u00a0prodeje dal\u0161\u00edch \u010d\u00ednsk\u00fdch model\u016f. \u010casto jde ale o\u00a0doprodeje star\u0161\u00edch z\u00e1sob, samotn\u00e1 v\u00fdroba u\u017e je mnohem ni\u017e\u0161\u00ed. Nap\u0159\u00edklad Kodiaq\u016f<\/a>, kter\u00e9 se v\u00a0\u010c\u00edn\u011b prod\u00e1vaj\u00ed v\u00a0p\u0159edchoz\u00ed generaci, se loni vyrobilo ani ne 600. Je mezi nimi i\u00a0speci\u00e1ln\u00ed verze kup\u00e9, kter\u00e1 jinde na sv\u011bt\u011b v\u00a0prodeji nen\u00ed. To jsou extr\u00e9mn\u011b mal\u00e1 \u010d\u00edsla na to, aby mezi n\u011b \u0161lo rozpo\u010d\u00edtat n\u00e1klady na v\u00fdvoj dan\u00e9ho modelu.<\/p>\n

VIDEO:\u010c\u00edna hraje s\u00a0jin\u00fdmi pravidly, Evropu m\u016f\u017ee zaplavit a\u017e 25\u00a0miliony aut, varuje \u0161\u00e9f Porsche \u010cR Hurt v\u00a0po\u0159adu FLOW<\/a><\/p>\n

\"Video<\/p>\n

\n\t\t\t\tFLOW: \u010c\u00edna hraje s jin\u00fdmi pravidly, Evropu m\u016f\u017ee zaplavit a\u017e 25 miliony aut, varuje \u0161\u00e9f Porsche \u010cR Hurt \u2022 e15\n\t\t\t<\/p>\n

Podobn\u00e9 je to i\u00a0u\u00a0\u010d\u00ednsk\u00e9ho Kamiqu, kter\u00fd s\u00a0evropskou verz\u00ed nem\u00e1 krom\u011b jm\u00e9na nic spole\u010dn\u00e9ho. I\u00a0tento v\u016fz se vyr\u00e1b\u00ed ve velmi mal\u00fdch s\u00e9ri\u00edch. Jedin\u00fd v\u016fz vyr\u00e1b\u011bn\u00fd po tis\u00edc\u00edch ro\u010dn\u011b je p\u0159edchoz\u00ed generace modelu Superb. T\u011bch loni z\u00a0\u010d\u00ednsk\u00e9 tov\u00e1rny sjelo \u0161est tis\u00edc, prodej\u016fm ale musely pom\u00e1hat velk\u00e9 slevy, d\u00edky nim\u017e byl tento v\u016fz u\u00a0dealer\u016f k\u00a0dispozici v\u00a0p\u0159epo\u010dtu za 280\u00a0tis\u00edc korun, tedy zlomek evropsk\u00e9 ceny.<\/p>\n

\u0160koda v\u00a0\u010c\u00edn\u011b p\u016fsob\u00ed trochu komplikovan\u011bji ne\u017e na jin\u00fdch trz\u00edch. Vozy \u0160koda vyr\u00e1b\u00ed spole\u010dn\u00fd podnik koncernu Volkswagen<\/a> a\u00a0\u010d\u00ednsk\u00e9 automobilky SAIC. Stejn\u011b jako se v\u00a0minulosti zisky z\u00a0tohoto trhu prakticky neprojevovaly na ekonomick\u00fdch v\u00fdsledc\u00edch samotn\u00e9 \u0160kody, nyn\u00ed se o\u010dek\u00e1vateln\u00e9 ztr\u00e1ty odr\u00e1\u017eej\u00ed op\u011bt sp\u00ed\u0161e p\u0159\u00edmo ve v\u00fdsledc\u00edch koncernu. Samotn\u00e1 \u0160koda loni vyk\u00e1zala mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00fd rok: na evropsk\u00e9m trhu dotahuje druhou Toyotu, pat\u0159\u00ed k\u00a0nejv\u011bt\u0161\u00edm evropsk\u00fdm prodejc\u016fm elektromobil\u016f<\/a> a\u00a0vykazuje tak\u00e9 vysokou ziskovost. Vyd\u011blala zhruba 45\u00a0miliard korun po zdan\u011bn\u00ed.\u00a0<\/p>\n

Zlat\u00e9 \u010dasy jsou pry\u010d<\/p>\n

\u010c\u00ednsk\u00fd trh je pro z\u00e1padn\u00ed automobilky v\u00a0sou\u010dasnosti mimo\u0159\u00e1dn\u011b komplikovan\u00fd. P\u016fvodn\u011b platilo, \u017ee kdo chce v\u00a0zemi p\u016fsobit, mus\u00ed m\u00edt spole\u010dn\u00fd podnik s\u00a0n\u011bkterou z\u00a0m\u00edstn\u00edch automobilek. To znamenalo d\u011blit se o\u00a0zisky i\u00a0know-how. Popt\u00e1vka \u010d\u00ednsk\u00e9ho trhu byla natolik siln\u00e1 a\u00a0p\u0159in\u00e1\u0161ela takov\u00e9 v\u00fdd\u011blky, \u017ee do toho \u0161li prakticky v\u0161ichni velc\u00ed z\u00e1padn\u00ed v\u00fdrobci.<\/p>\n

\"Evropa<\/a>Evropa je skv\u011bl\u00e1 pro \u017eivot, ne pro byznys, \u0159\u00edk\u00e1 Hongkon\u017eanka, na jej\u00ed\u017e talent vsadila \u0160koda Auto<\/a><\/p>\n

Pak ale za\u010dalo doch\u00e1zet ke dv\u011bma trend\u016fm. \u010c\u00ednsk\u00e9 automobilky<\/a> byly st\u00e1le schopn\u011bj\u0161\u00ed a\u00a0konkurenceschopn\u011bj\u0161\u00ed, a\u00a0nav\u00edc jich vznikaly des\u00edtky, a\u00a0na druh\u00e9 stran\u011b \u010d\u00ednsk\u00e1 vl\u00e1da za\u010dala podporovat elektrifikovan\u00e9 modely sch\u00e9matem, v\u00a0n\u011bm\u017e bylo pro zahrani\u010dn\u00ed zna\u010dky m\u00e9n\u011b prostoru.<\/p>\n

V\u00fdsledkem je, \u017ee pod\u00edl zahrani\u010dn\u00edch zna\u010dek na \u010d\u00ednsk\u00e9m trhu klesl ze zhruba dvou t\u0159etin v\u00a0minul\u00e9 dek\u00e1d\u011b na zhruba 30\u00a0procent v\u00a0lo\u0148sk\u00e9m roce. Zat\u00edmco d\u0159\u00edve automobilky jako \u0160koda nest\u00edhaly v\u00a0\u010c\u00edn\u011b vyr\u00e1b\u011bt a\u00a0hned se prodalo prakticky v\u0161e a\u00a0bez v\u011bt\u0161\u00edch slev, nyn\u00ed u\u017e musej\u00ed na extr\u00e9mn\u011b konkuren\u010dn\u00edm trhu bojovat o\u00a0ka\u017ed\u00e9ho jednoho z\u00e1kazn\u00edka. U\u017e i\u00a0\u010d\u00ednsk\u00e1 vl\u00e1da musela zasahovat a\u00a0automobilk\u00e1m domlouvat, \u017ee spir\u00e1la slev nikam nevede.<\/p>\n

Garance v\u00fdkupu po t\u0159ech letech<\/p>\n

I ak\u010dn\u00ed nab\u00eddky \u0160kody na \u010d\u00ednsk\u00e9m trhu obsahovaly takov\u00e9 v\u011bci, jako je garance v\u00fdkupn\u00ed ceny po t\u0159ech letech a\u00a0z\u00e1vazek slevy na n\u00e1kup dal\u0161\u00edho vozu koncernu Volkswagen. To ve v\u00fdsledku znamenalo, \u017ee kdo si koupil \u0161kodovku za 400\u00a0tis\u00edc korun, po t\u0159ech letech ji prod\u00e1 za 320\u00a0tis\u00edc korun a dostane slevu 80\u00a0tis\u00edc na dal\u0161\u00ed v\u016fz. Ani toto v\u011bt\u0161\u00ed popt\u00e1vku \u010d\u00ednsk\u00fdch z\u00e1kazn\u00edk\u016f nep\u0159ineslo, proto\u017ee takov\u00fdch nab\u00eddek najdou i\u00a0u\u00a0konkurence spoustu.<\/p>\n

Z\u00e1padn\u00ed automobilky nyn\u00ed na \u010d\u00ednsk\u00e9m trhu ztr\u00e1cej\u00ed a\u00a0projevuje se to na jejich celkov\u00fdch prodej\u00edch i\u00a0zisc\u00edch. Nav\u00edc se situace ot\u00e1\u010d\u00ed a\u00a0st\u00e1le siln\u011bj\u0161\u00ed konkurenci \u010del\u00ed naopak na sv\u00fdch dom\u00e1c\u00edch trz\u00edch. \u010c\u00edn\u0161t\u00ed v\u00fdrobci<\/a> se st\u00e1le siln\u011bji prosazuj\u00ed i\u00a0na evropsk\u00e9m trhu.<\/p>\n

\"\u0160koda<\/a>\u0160koda Auto otev\u0159ela v Mlad\u00e9 Boleslavi nejv\u011bt\u0161\u00ed tov\u00e1rnu na baterie z cel\u00e9ho koncernu Volkswagen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u0160koda Auto se rozhodla ukon\u010dit prodej sv\u00fdch voz\u016f v\u00a0\u010c\u00edn\u011b. Chce se soust\u0159edit na trhy se slibn\u011bj\u0161\u00edm potenci\u00e1lem. Loni…\n","protected":false},"author":2,"featured_media":35233,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[10511,202,17,21,2374,2229,16,14714,317,14713,18,19,1208,22,1351,2132,20],"class_list":{"0":"post-35232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zpravy","8":"tag-automobilka","9":"tag-cina","10":"tag-headlines","11":"tag-hlavni-udalosti","12":"tag-indie","13":"tag-koncern","14":"tag-news","15":"tag-sdruzeni-narodu-jihovychodni-asie","16":"tag-skoda-auto","17":"tag-statni-rada-cinske-lidove-republiky","18":"tag-top-news","19":"tag-top-stories","20":"tag-toyota","21":"tag-udalosti-dne","22":"tag-volkswagen","23":"tag-vyroba","24":"tag-zpravy"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116289939854486324","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/35232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=35232"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/35232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/35233"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=35232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=35232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=35232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}