{"id":35278,"date":"2026-03-25T13:37:08","date_gmt":"2026-03-25T13:37:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/35278\/"},"modified":"2026-03-25T13:37:08","modified_gmt":"2026-03-25T13:37:08","slug":"opravdu-konci-designer-navrhl-kontroverzni-promenu-jaguaru-ted-radeji-odchazi-aktualne-cz","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/35278\/","title":{"rendered":"\u201eOpravdu kon\u010d\u00ed.\u201c Design\u00e9r navrhl kontroverzn\u00ed prom\u011bnu Jaguaru, te\u010f rad\u011bji odch\u00e1z\u00ed \u2013 Aktu\u00e1ln\u011b.cz"},"content":{"rendered":"

Vypadalo to jako velmi trpk\u00fd konec dlouholet\u00e9ho partnerstv\u00ed. Gerry McGovern pro Jaguar Land Rover pracoval p\u0159es dvacet let, loni v\u00a0prosinci ale zni\u010dehonic p\u0159i\u0161la zpr\u00e1va o jeho vyhazovu a dokonce vyveden\u00ed ochrankou ze sv\u00e9 kancel\u00e1\u0159e. Automobilka to o p\u00e1r t\u00fddn\u016f pozd\u011bji dementovala, ale k\u00a0situaci se nijak bl\u00ed\u017ee nevyj\u00e1d\u0159ila.<\/p>\n

Ofici\u00e1ln\u00edho prohl\u00e1\u0161en\u00ed<\/a> se sv\u011bt automobilov\u00e9ho designu do\u010dkal a\u017e \u010dtvrt roku po vypuknut\u00ed cel\u00e9 kauzy. V\u00fdsledek? McGovern ke konci b\u0159ezna skute\u010dn\u011b odch\u00e1z\u00ed z\u00a0Jaguar Land Roveru a zakl\u00e1d\u00e1 vlastn\u00ed konzultantskou firmu. Veden\u00ed britsk\u00e9 automobilky design\u00e9rovi pod\u011bkovalo, k\u00a0d\u0159\u00edv\u011bj\u0161\u00edm zpr\u00e1v\u00e1m o vyhazovu u\u017e se ale d\u00e1le nevracelo.<\/p>\n

Tak\u00e9 samotn\u00fd design\u00e9r uvedl, \u017ee je py\u0161n\u00fd na to, kam se ob\u011b britsk\u00e9 automobilky posunuly a v\u00edce ne\u017e dv\u011b dek\u00e1dy vz\u00e1jemn\u00e9 spolupr\u00e1ce ozna\u010dil za mimo\u0159\u00e1dn\u00e9.<\/p>\n

A faktem z\u016fst\u00e1v\u00e1, \u017ee McGovern navrhl celou \u0159adu aut, kter\u00e1 lze dnes pova\u017eovat za opravdu \u00fasp\u011b\u0161n\u00e1. T\u0159eba aktu\u00e1ln\u00ed Defender, co\u017e byl mo\u017en\u00e1 jeden z\u00a0nejt\u011b\u017e\u0161\u00edch \u00fakol\u016f v\u016fbec; navrhnout modern\u00ed verzi ikonick\u00e9ho modelu s\u00a0odkazem na minulost a z\u00e1rove\u0148 citem pro budoucnost. D\u00e1le stoj\u00ed za tvary Range Rover\u016f Velar, Evoque, Sport i \u201eplnotu\u010dn\u00e9ho\u201c modelu.<\/p>\n

Velk\u00e9 zm\u011bny v JLR
Zm\u011bny v automobilce jsou mnohem dalekos\u00e1hlej\u0161\u00ed a maj\u00ed opravdu \u0161irok\u00fd rozsah. Jaguar Land Rover se rozhodl z\u00e1sadn\u011b p\u0159ehodnotit sv\u016fj p\u0159\u00edstup ke komunikaci a nov\u011b bude spolupracovat pouze s jednou agenturou, kter\u00e1 bude zaji\u0161\u0165ovat PR a marketingov\u00e9 aktivity nap\u0159\u00ed\u010d v\u0161emi evropsk\u00fdmi trhy. V d\u016fsledku t\u00e9to strategie tak po 15 letech kon\u010d\u00ed Jaguar Land Rover spolupr\u00e1ci s agenturou Grayling v \u010cesku, kter\u00e1 dosud zaji\u0161\u0165ovala lok\u00e1ln\u00ed komunikaci a marketingov\u00e9 aktivity.<\/p>\n

Pro Land Rover pracoval dohromady p\u0159es 20 let. Nastoupil v\u00a0roce 2004, \u0161\u00e9fem designu se stal v\u00a0roce 2006. U\u017e p\u0159ed t\u00edm pracoval je\u0161t\u011b za dob Austin Roveru na tvarech prvn\u00edho Freelanderu.<\/p>\n

Jenom\u017ee v\u00a0roce 2020 pov\u00fd\u0161il do \u010dela designu cel\u00e9ho Jaguar Land Roveru a stal se v\u016fd\u010d\u00ed osobou p\u0159i kompletn\u00edm rebrandingu Jaguaru. Ta s\u00a0sebou nese krom\u011b nov\u00e9ho loga bez ikonick\u00e9 ko\u010dky a \u00fapln\u011b jin\u00e9 identity i koncept Type 00. A t\u0159eba\u017ee prvn\u00ed s\u00e9riov\u00fd Jaguar nov\u00e9 \u00e9ry m\u00e1 p\u0159ijet a\u017e letos, McGovern za novou identitu schyt\u00e1val kritiku ze v\u0161ech stran.<\/p>\n

Cel\u00e1 kampa\u0148 doprov\u00e1zej\u00edc\u00ed znovuzrozen\u00ed zna\u010dky pr\u00fd automobilku v\u016fbec nep\u0159ipom\u00ednala, za to byla hodn\u011b \u201ewoke\u201c. A ani samotn\u00fd koncept pochvaln\u00e9 hlasy nesb\u00edral, proto\u017ee zcela odst\u0159ihl elegantn\u00ed identitu zna\u010dky zt\u011bles\u0148ovanou modely jako XJ, XF nebo F-Type. Jestli nakonec i velmi kontroverzn\u00ed a kritikou zahrnut\u00e1 zm\u011bna p\u0159isp\u011bla k\u00a0tomu, \u017ee McGovern v\u00a0Jaguar Land Roveru skon\u010dil, v\u00ed jen akt\u00e9\u0159i samotn\u00ed.<\/p>\n

U uveden\u00ed prvn\u00edho s\u00e9riov\u00e9ho Jaguaru nov\u00e9 pln\u011b elektrick\u00e9 \u00e9ry u\u017e ka\u017edop\u00e1dn\u011b osobn\u011b p\u0159\u00edtomn\u00fd nebude.<\/p>\n

Souvisej\u00edc\u00ed<\/p>\n

\"Mercedes-Benz\"\"Mercedes-Benz\"\"Mercedes-Benz\"<\/p>\n

16 fotografi\u00edProhl\u00e9dnout si 16 fotografi\u00ed<\/p>\n

Dodejme, \u017ee v\u00a0posledn\u00edch m\u011bs\u00edc\u00edch nejde o jedin\u00fd odchod designov\u00e9ho esa z\u00a0velk\u00e9 automobilky. Ke konci ledna ofici\u00e1ln\u011b skon\u010dil v\u00a0Mercedesu n\u011bmeck\u00fd n\u00e1vrh\u00e1\u0159 Gorden Wagner. Ten p\u0159itom k\u00a0trojc\u00edp\u00e9 hv\u011bzd\u011b nastoupil u\u017e v\u00a0roce 1997 a od roku 2008 byl \u0161\u00e9fem jej\u00edho designu. <\/p>\n

Navrhl spoustu nezapomenuteln\u00fdch model\u016f, v\u00a0posledn\u00ed dob\u011b ale st\u00e1l za n\u00e1vrhem i vla\u017en\u011b p\u0159ijat\u00e9 elektrick\u00e9 rodiny EQ, p\u0159edev\u0161\u00edm model\u016f EQE a EQS. Krom\u011b toho se loni prezentoval n\u011bkolika kontroverzn\u00edmi v\u00fdroky a gesty, nakonec to tedy vy\u00fastilo ve vz\u00e1jemnou dohodu o odchodu z\u00a0Mercedesu.<\/p>\n","protected":false},"excerpt":{"rendered":"Vypadalo to jako velmi trpk\u00fd konec dlouholet\u00e9ho partnerstv\u00ed. Gerry McGovern pro Jaguar Land Rover pracoval p\u0159es dvacet let,…\n","protected":false},"author":2,"featured_media":35279,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[698,67,68,335,14759,13956,7220],"class_list":{"0":"post-35278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-auto","9":"tag-business","10":"tag-byznys","11":"tag-design","12":"tag-designer","13":"tag-jaguar","14":"tag-land-rover"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116290089454082952","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/35278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=35278"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/35278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/35279"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=35278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=35278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=35278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}