{"id":35290,"date":"2026-03-25T13:48:11","date_gmt":"2026-03-25T13:48:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/35290\/"},"modified":"2026-03-25T13:48:11","modified_gmt":"2026-03-25T13:48:11","slug":"skoda-a-renault-dotahuji-volkswagen-trh-s-elektromobily-se-meni","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/35290\/","title":{"rendered":"\u0160koda a Renault dotahuj\u00ed Volkswagen. Trh s elektromobily se m\u011bn\u00ed"},"content":{"rendered":"

Volkswagen si sice letos dr\u017e\u00ed pozici l\u00eddra v prodej\u00edch elektromobil\u016f v Evrop\u011b, jeho n\u00e1skok se ale zten\u010duje. Rychl\u00e9 r\u016fsty i propady konkurence nazna\u010duj\u00ed z\u00e1sadn\u00ed prom\u011bny preferenc\u00ed trhu.<\/p>\n

Volkswagen vstoupil do roku 2026 stejn\u011b jako zakon\u010dil ten p\u0159edchoz\u00ed, tedy na \u0161pici evropsk\u00e9ho \u017eeb\u0159\u00ed\u010dku \u010dist\u00fdch elektromobil\u016f (BEV). V lednu zaregistroval 17.230 voz\u016f, co\u017e v\u0161ak znamen\u00e1 meziro\u010dn\u00ed pokles o 16 procent.<\/p>\n

Silnou str\u00e1nkou Volkswagenu z\u016fst\u00e1v\u00e1 \u0161irok\u00e9 portfolio model\u016f \u0159ady ID, kter\u00e9 pokr\u00fdv\u00e1 v\u00edce segment\u016f trhu od kompaktn\u00edch hatchback\u016f po v\u011bt\u0161\u00ed rodinn\u00e9 vozy. Pr\u00e1v\u011b \u0161\u00ed\u0159e nab\u00eddky zat\u00edm Volkswagenu umo\u017e\u0148uje udr\u017eet veden\u00ed.<\/p>\n

\u0160kodovka do toho \u0161lape<\/p>\n

Na druh\u00e9m m\u00edst\u011b v evropsk\u00fdch prodej\u00edch elektromobil\u016f je letos Renault, kter\u00fd meziro\u010dn\u011b zv\u00fd\u0161il prodeje o 65 % na 14.447 voz\u016f. Hlavn\u00edm tahounem je nov\u00fd Renault 5 E-Tech, jen\u017e rychle z\u00edsk\u00e1v\u00e1 popularitu nap\u0159\u00ed\u010d evropsk\u00fdmi trhy. V\u00fdznamnou roli hraj\u00ed i dal\u0161\u00ed modely elektrick\u00e9 \u0159ady E-Tech, v\u010detn\u011b model\u016f\u00a0Scenic, Megane\u00a0a 4. Francouzsk\u00e1 automobilka t\u011b\u017e\u00ed z jasn\u011b zvolen\u00e9 strategie zam\u011b\u0159en\u00e9 na dostupn\u011bj\u0161\u00ed a efektivn\u00ed elektromobily.<\/p>\n

Je\u0161t\u011b v\u00fdrazn\u011bj\u0161\u00ed r\u016fst zaznamenala \u0160koda, kter\u00e1 se posunula na t\u0159et\u00ed m\u00edsto a meziro\u010dn\u011b zv\u00fd\u0161ila prodeje o 91 % na 14.022 lednov\u00fdch prodej\u016f. Kl\u00ed\u010dovou roli hraje model\u00a0Elroq, kter\u00fd se okam\u017eit\u011b stal nejprod\u00e1van\u011bj\u0161\u00edm elektromobilem zna\u010dky a jedn\u00edm z l\u00eddr\u016f evropsk\u00e9ho trhu. Vedle n\u011bj z\u016fst\u00e1v\u00e1 d\u016fle\u017eit\u00fdm pil\u00ed\u0159em i \u0160koda\u00a0Enyaq.<\/p>\n

\u0160koda tak utvrzuje svou pozici siln\u00e9ho hr\u00e1\u010de v mainstreamov\u00e9m segmentu, kde rozhoduje hlavn\u011b pom\u011br ceny a u\u017eitn\u00e9 hodnoty.\u00a0Letos chce nav\u00edc svou pozici d\u00e1le pos\u00edlit roz\u0161\u00ed\u0159en\u00edm elektrick\u00e9 nab\u00eddky o crossover Epiq a nejv\u011bt\u0161\u00ed elektromobil Peaq.<\/p>\n

\"\u0160kody<\/a>\u0160kody Elroq a Enyaq dostaly nov\u00e9 vychyt\u00e1vky. Spalov\u00e1ky mohou ti\u0161e z\u00e1vid\u011bt<\/a><\/p>\n

Tak\u00e9 pr\u00e9miovky a \u010d\u00ednsk\u00fd BYD<\/p>\n

Zat\u00edmco evrop\u0161t\u00ed v\u00fdrobci posiluj\u00ed, Tesla zaznamenala v\u00fdrazn\u00fd pokles. V lednu se propadla na des\u00e1t\u00e9 m\u00edsto s meziro\u010dn\u00edm poklesem prodej\u016f o 17 %. V\u00fdrazn\u011b oslabil zejm\u00e9na Model 3 a r\u016fst Modelu Y tento propad nedok\u00e1zal vykompenzovat. Evropsk\u00fd trh se tak postupn\u011b odkl\u00e1n\u00ed od d\u0159\u00edv\u011bj\u0161\u00ed dominance americk\u00e9 zna\u010dky.<\/p>\n

Nejv\u011bt\u0161\u00ed r\u016fst zaznamen\u00e1vaj\u00ed SUV a crossovery, tradi\u010dn\u00ed segmenty osobn\u00edch aut oslabuj\u00ed. Z\u00e1rove\u0148 roste tlak na cenovou dostupnost, co\u017e nahr\u00e1v\u00e1 zna\u010dk\u00e1m jako Renault a \u0160koda. Do hry nav\u00edc vstupuj\u00ed i \u010d\u00edn\u0161t\u00ed v\u00fdrobci, z t\u011bch je zdaleka nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed\u00a0BYD.<\/p>\n

Zbytek prvn\u00ed des\u00edtky potom ukazuje, jak vyrovnan\u00fd evropsk\u00fd trh elektromobil\u016f aktu\u00e1ln\u011b je. Na \u010dtvrt\u00e9m a\u017e dev\u00e1t\u00e9m m\u00edst\u011b se se\u0159adily zna\u010dky BMW, Mercedes-Benz, Audi, Peugeot, Volvo a \u010d\u00ednsk\u00e1 automobilka\u00a0BYD, p\u0159i\u010dem\u017e jejich lednov\u00e9 prodeje se pohybuj\u00ed zhruba v rozmez\u00ed 8 a\u017e 11 tis\u00edc voz\u016f. Rozd\u00edly mezi jednotliv\u00fdmi v\u00fdrobci jsou tak relativn\u011b mal\u00e9 a po\u0159ad\u00ed se m\u016f\u017ee m\u011bs\u00edc od m\u011bs\u00edce snadno prom\u011b\u0148ovat.<\/p>\n

\"BYD<\/a>BYD zalo\u017eil novou levnou zna\u010dku. M\u00e1 mu zlep\u0161it renom\u00e9<\/a><\/p>\n

\"Video<\/p>\n

\n\t\t\t\tRenault 5 E-Tech v testu Martina Vacul\u00edka \u2022 auto.cz\n\t\t\t<\/p>\n

Zdroje: ACEA, Dataforce (lednov\u00e1 data, kompletn\u00ed \u00fadaje za \u00fanor zat\u00edm zve\u0159ejn\u011bny nebyly)<\/p>\n","protected":false},"excerpt":{"rendered":"Volkswagen si sice letos dr\u017e\u00ed pozici l\u00eddra v prodej\u00edch elektromobil\u016f v Evrop\u011b, jeho n\u00e1skok se ale zten\u010duje. Rychl\u00e9…\n","protected":false},"author":2,"featured_media":35291,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[3208,67,2556,68,202,708,251,252,106,250,2560,768,1456,2133,2559,1011,424,1351],"class_list":{"0":"post-35290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-alternativni-pohony","9":"tag-business","10":"tag-byd","11":"tag-byznys","12":"tag-cina","13":"tag-ekonomika","14":"tag-elektromobil","15":"tag-elektromobilita","16":"tag-evropa","17":"tag-evropsky-trh","18":"tag-prodeje","19":"tag-redakcni-video","20":"tag-renault","21":"tag-skoda","22":"tag-statistiky","23":"tag-tesla","24":"tag-video","25":"tag-volkswagen"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116290132859947062","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/35290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=35290"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/35290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/35291"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=35290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=35290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=35290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}