{"id":36350,"date":"2026-03-26T13:38:09","date_gmt":"2026-03-26T13:38:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/36350\/"},"modified":"2026-03-26T13:38:09","modified_gmt":"2026-03-26T13:38:09","slug":"peking-zakazal-na-stranickych-akcich-vino-svetovi-producenti-se-hrouti","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/36350\/","title":{"rendered":"Peking zak\u00e1zal na stranick\u00fdch akc\u00edch v\u00edno, sv\u011btov\u00ed producenti se hrout\u00ed"},"content":{"rendered":"

\u201eTrh \u00fapln\u011b vyschl,\u201c popsal listu The Wall Street Journal<\/a> australsk\u00fd vina\u0159 Tim McMullen, kter\u00fd je\u0161t\u011b p\u0159ed p\u00e1r lety m\u011bl z\u00a0\u010c\u00edny t\u00e9m\u011b\u0159 polovinu zisk\u016f. Dnes tam neprod\u00e1 nic.<\/p>\n

Z\u00e1sadn\u00ed zlom p\u0159i\u0161el loni v\u00a0kv\u011btnu, kdy \u010d\u00ednsk\u00e9 \u00fa\u0159ady zak\u00e1zaly pod\u00e1v\u00e1n\u00ed alkoholu na vl\u00e1dn\u00edch a\u00a0stranick\u00fdch akc\u00edch. Tento krok je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed kampan\u011b proti nevhodn\u00e9mu chov\u00e1n\u00ed \u00fa\u0159edn\u00edk\u016f, za n\u011b\u017e se pova\u017euj\u00ed i\u00a0ok\u00e1zal\u00e9 hostiny.<\/p>\n

St\u00e1tn\u00ed a\u00a0firemn\u00ed bankety p\u0159itom dlouhodob\u011b tvo\u0159ily velkou \u010d\u00e1st popt\u00e1vky po dov\u00e1\u017een\u00e9m v\u00edn\u011b. Strach z\u00a0poru\u0161en\u00ed pravidel je nyn\u00ed tak siln\u00fd, \u017ee n\u011bkter\u00e9 st\u00e1tn\u00ed firmy p\u0159estaly alkohol pod\u00e1vat \u00fapln\u011b.<\/p>\n

<\/a><\/p>\n

V\u00fdsledkem je prudk\u00fd propad dovozu. Loni klesl o\u00a0dal\u0161\u00edch 11\u00a0procent a\u00a0v porovn\u00e1n\u00ed s\u00a0vrcholem v\u00a0roce 2018\u00a0je aktu\u00e1ln\u011b objem dovozu zhruba polovi\u010dn\u00ed.<\/p>\n

Firmy, kter\u00e9 se na \u010d\u00ednsk\u00fd trh siln\u011b orientovaly, te\u010f omezuj\u00ed produkci, propou\u0161t\u011bj\u00ed nebo dokonce nech\u00e1vaj\u00ed \u010d\u00e1st \u00farody nevyu\u017eitou. McMullen nap\u0159\u00edklad letos nech\u00e1v\u00e1 na vinic\u00edch zhruba t\u0159icet procent hrozn\u016f, proto\u017ee se mu jejich zpracov\u00e1n\u00ed nevyplat\u00ed. Z\u00e1rove\u0148 sni\u017euje n\u00e1klady a\u00a0omezuje po\u010det zam\u011bstnanc\u016f.<\/p>\n

Podobn\u00e9 probl\u00e9my \u0159e\u0161\u00ed i\u00a0velk\u00e9 firmy. Australsk\u00e1 Treasury Wine Estates ozn\u00e1mila, \u017ee m\u00e1 v\u00a0\u010d\u00ednsk\u00fdch skladech p\u0159ebyte\u010dn\u00e9 z\u00e1soby v\u00edna v\u00a0hodnot\u011b asi 150\u00a0milion\u016f dolar\u016f (3,1\u00a0miliardy korun) a\u00a0pl\u00e1nuje omezit dal\u0161\u00ed dod\u00e1vky. Pokles prodej\u016f hl\u00e1s\u00ed i\u00a0evropsk\u00e9 koncerny jako Pernod Ricard nebo Diageo.<\/p>\n

Konec jedn\u00e9 \u00e9ry<\/p>\n

\u010c\u00edna se v\u00a0nov\u00e9m tis\u00edcilet\u00ed stala pro vina\u0159e jedn\u00edm z\u00a0nejd\u016fle\u017eit\u011bj\u0161\u00edch trh\u016f. Jej\u00ed pod\u00edl na glob\u00e1ln\u00edm dovozu v\u00edna vzrostl z\u00a0m\u00e9n\u011b ne\u017e jednoho procenta na zhruba osm procent v\u00a0roce 2017.<\/p>\n

Na tom vyd\u011bl\u00e1vali zahrani\u010dn\u00ed producenti. Ze slavn\u00e9ho francouzsk\u00e9ho\u00a0Bordeaux sm\u011b\u0159ovala do \u010c\u00edny a\u017e \u010dtvrtina exportu a\u00a0bohat\u00ed \u010d\u00edn\u0161t\u00ed investo\u0159i skupovali vina\u0159stv\u00ed, kter\u00e1 \u010dasto p\u0159ejmenov\u00e1vali tak, aby byla atraktivn\u011bj\u0161\u00ed pro dom\u00e1c\u00ed klientelu.<\/p>\n

Dnes je situace opa\u010dn\u00e1. N\u011bkte\u0159\u00ed z\u00a0t\u011bchto investor\u016f sv\u00e9 podniky prod\u00e1vaj\u00ed a\u00a0regiony jako Bordeaux dokonce likviduj\u00ed \u010d\u00e1st vinic. Od roku 2023\u00a0se tam jejich plocha zmen\u0161ila o\u00a0p\u011btinu.<\/p>\n

Za propadem ale nestoj\u00ed jen politick\u00e9 rozhodnut\u00ed. \u010c\u00ednsk\u00fd trh zas\u00e1hla i\u00a0pandemie covidu-19, kter\u00e1 omezila spole\u010densk\u00e9 akce, a\u00a0n\u00e1sledn\u00fd propad cen nemovitost\u00ed, jen\u017e sn\u00ed\u017eil ochotu lid\u00ed utr\u00e1cet za luxusn\u00ed zbo\u017e\u00ed.<\/p>\n

Z\u00e1rove\u0148 se m\u011bn\u00ed spot\u0159ebitelsk\u00e9 chov\u00e1n\u00ed. Mlad\u0161\u00ed generace si v\u00edno spojuje sp\u00ed\u0161e s\u00a0pracovn\u00edmi povinnostmi ne\u017e s\u00a0voln\u00fdm \u010dasem, co\u017e sni\u017euje jeho atraktivitu.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u201eTrh \u00fapln\u011b vyschl,\u201c popsal listu The Wall Street Journal australsk\u00fd vina\u0159 Tim McMullen, kter\u00fd je\u0161t\u011b p\u0159ed p\u00e1r lety…\n","protected":false},"author":2,"featured_media":21419,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[202,2560,15083,998,54,1104,53,52],"class_list":{"0":"post-36350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-svet","8":"tag-cina","9":"tag-prodeje","10":"tag-propad","11":"tag-si-tin-pching","12":"tag-svet","13":"tag-vino","14":"tag-world","15":"tag-world-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116295755752249907","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/36350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=36350"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/36350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/21419"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=36350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=36350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=36350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}