{"id":36390,"date":"2026-03-26T14:26:08","date_gmt":"2026-03-26T14:26:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/36390\/"},"modified":"2026-03-26T14:26:08","modified_gmt":"2026-03-26T14:26:08","slug":"glosa-instagram-a-youtube-prohraly-konec-vymluv-na-nevinne-potrubi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/36390\/","title":{"rendered":"Glosa: Instagram a\u00a0YouTube prohr\u00e1ly, konec v\u00fdmluv na nevinn\u00e9 potrub\u00ed"},"content":{"rendered":"

Dlouh\u00e1 l\u00e9ta se velk\u00e9 technologick\u00e9 firmy tv\u00e1\u0159ily jako neutr\u00e1ln\u00ed poskytovatel\u00e9 slu\u017eeb. Jako by stav\u011bly silnice nebo vyr\u00e1b\u011bly mobily\u00a0\u2013\u00a0bez vlivu na to, kdo a\u00a0jak po silnic\u00edch jezd\u00ed nebo o\u00a0\u010dem si lid\u00e9 po telefonu pov\u00eddaj\u00ed. <\/p>\n

S t\u00edm u\u017e nyn\u00ed t\u011b\u017eko pochod\u00ed. V\u00a0Los Angeles skon\u010dil po sedmi t\u00fddnech velmi sledovan\u00fd soudn\u00ed proces, kter\u00fd mimo jin\u00e9 \u0159e\u0161il pr\u00e1v\u011b tuto v\u011bc. Firmy prohr\u00e1ly a\u00a0rozsudek jde \u010d\u00edst tak, \u017ee soci\u00e1ln\u00ed s\u00edt\u011b nejsou pasivn\u00edm n\u00e1strojem, ale aktivn\u00edm hybatelem reality. A\u00a0za to maj\u00ed jejich provozovatel\u00e9 n\u00e9st odpov\u011bdnost.<\/p>\n

\u017daloba se t\u00fdkala spole\u010dnost\u00ed Meta a\u00a0Google. K\u00a0soudu je dala dvacetilet\u00e1 Ameri\u010danka, vystupuj\u00edc\u00ed ve spisu jako Kaley G. M. St\u011b\u017eovala si, \u017ee p\u0159ed lety jako \u0161kola\u010dka propadla z\u00e1vislosti na Instagramu a\u00a0YouTube, proto\u017ee s\u00edt\u011b byly takto navr\u017eeny. <\/p>\n

Kaley G. M. je prvn\u00ed osobou, kter\u00e1 se dostala s\u00a0\u017ealobou tohoto druhu p\u0159ed soudn\u00ed porotu. Vysoudila t\u0159i miliony dolar\u016f, hlavn\u00ed je ale obecn\u00fd dopad. Podle den\u00edku L.A. Times<\/a> kon\u010d\u00ed praxe, kdy byly americk\u00e9 z\u00e1kony vykl\u00e1d\u00e1ny tak, \u017ee provozovatele s\u00edt\u00ed chr\u00e1n\u00ed p\u0159ed odpov\u011bdnost\u00ed za \u00fajmu zp\u016fsobenou nezletil\u00fdm u\u017eivatel\u016fm. Firm\u00e1m te\u010f hroz\u00ed bezpo\u010det podobn\u00fdch \u017ealob. <\/p>\n

Rozsudek d\u00e1v\u00e1 smysl. Podobn\u011b jako kdy\u017e v\u00a090.\u00a0letech\u00a0\u2013 tedy po docela dlouh\u00e9 dob\u011b\u00a0\u2013 ku\u0159\u00e1ci v\u00a0USA usp\u011bli se st\u00ed\u017enostmi na n\u00e1vykovost cigaret. Tab\u00e1kov\u00e9 firmy se p\u0159edt\u00edm \u00fasp\u011b\u0161n\u011b h\u00e1jily, \u017ee ku\u0159\u00e1ci v\u011bd\u011bli, do \u010deho jdou, a\u00a0\u017ee neexistuj\u00ed d\u016fkazy o\u00a0p\u0159\u00edm\u00e9 spojitosti mezi kou\u0159en\u00edm a\u00a0nemocemi. Zlom nastal, kdy\u017e se poda\u0159ilo prok\u00e1zat n\u00e1vykovost nikotinu. <\/p>\n

U procesu, kter\u00fd pr\u00e1v\u011b skon\u010dil, vzbudily velkou pozornost legr\u00e1cky zam\u011bstnanc\u016f Mety, kte\u0159\u00ed mezi sebou p\u00edsemn\u011b vtipkovali o\u00a0tom, \u017ee Instagram je droga. Sami sebe charakterizovali jako dealery.<\/p>\n

Je to mo\u017en\u00e1 vytr\u017een\u00e9 z\u00a0kontextu, ale realitu to vystihuje vcelku v\u011brn\u011b. Proto jde tak\u00e9 o\u00a0tak \u010dasto citovan\u00fd v\u00fdrok. Instagram nebo YouTube nejsou \u017e\u00e1dn\u00e9 pasivn\u00ed komunika\u010dn\u00ed kan\u00e1ly. Ne\u010dekaj\u00ed, a\u017e si u\u017eivatel n\u011bco s\u00e1m vyhled\u00e1. Samy jako kur\u00e1to\u0159i serv\u00edruj\u00ed obsah, o\u00a0n\u011bm\u017e na z\u00e1klad\u011b dat v\u011bd\u00ed, \u017ee udr\u017e\u00ed pozornost je\u0161t\u011b o\u00a0chv\u00edli d\u00e9le. Vyb\u00edraj\u00ed zbo\u017e\u00ed a\u00a0cpou ho z\u00e1kazn\u00edkovi p\u0159ed o\u010di, aby vydr\u017eel je\u0161t\u011b chv\u00edli. <\/p>\n

<\/a><\/p>\n

Soud v\u00a0Kalifornii se nezab\u00fdval t\u00edm, co lid\u00e9 na s\u00edt\u011b p\u00ed\u0161ou, ale jak jsou s\u00edt\u011b postaveny. Nekone\u010dn\u00e9 scrollov\u00e1n\u00ed, \u201elajky\u201c funguj\u00edc\u00ed jako d\u00e1vky dopaminu a\u00a0upozorn\u011bn\u00ed, kter\u00e1 v\u00e1s nenechaj\u00ed vydechnout\u00a0\u2013 to v\u0161e jsou in\u017een\u00fdrsky navr\u017een\u00e9 prvky. Stejn\u011b jako algoritmus schopn\u00fd poznat, \u017ee t\u0159in\u00e1ctiletou d\u00edvku zaujalo video o\u00a0diet\u00e1ch\u00a0\u2013\u00a0a\u00a0pak ji podobn\u00fdm obsahem z\u00e1sobovat bez ohledu na riziko, \u017ee na konci nastane porucha p\u0159\u00edjmu potravy.<\/p>\n

Rozsudek v\u00a0kauze \u201eKGM vs. Meta\/Google\u201c je v\u00edt\u011bzstv\u00edm nad korpor\u00e1tn\u00edm alibismem. A\u00a0tak\u00e9\u00a0nad m\u00f3dn\u00edm vol\u00e1n\u00edm po nekone\u010dn\u00e9 svobod\u011b slova, kter\u00e9 zn\u00e1me v\u00a0r\u016fzn\u00fdch obm\u011bn\u00e1ch\u00a0i\u00a0v \u010cesku. Porota spr\u00e1vn\u011b pochopila, \u017ee pokud firma vyd\u011bl\u00e1v\u00e1 miliardy dolar\u016f na uchv\u00e1cen\u00ed pozornosti d\u011bt\u00ed, mus\u00ed tak\u00e9 ru\u010dit za to, \u017ee nikomu nepo\u0161kod\u00ed psychick\u00e9 zdrav\u00ed.<\/p>\n

Pokud soci\u00e1ln\u00ed s\u00edt\u011b ur\u010duj\u00ed, co uvid\u00edme, p\u0159est\u00e1vaj\u00ed b\u00fdt \u201epotrub\u00edm\u201c a\u00a0st\u00e1vaj\u00ed se \u201eredakc\u00ed\u201c. A\u00a0redakce m\u00e1 v\u017edy zodpov\u011bdnost za to, co pou\u0161t\u00ed ven. \u010casy, kdy se Mark Zuckerberg mohl tv\u00e1\u0159it jako nevinn\u00fd dispe\u010der obsahu, s\u00a0jeho\u017e balen\u00edm nem\u00e1 nic spole\u010dn\u00e9ho, pr\u00e1v\u011b skon\u010dily.<\/p>\n","protected":false},"excerpt":{"rendered":"Dlouh\u00e1 l\u00e9ta se velk\u00e9 technologick\u00e9 firmy tv\u00e1\u0159ily jako neutr\u00e1ln\u00ed poskytovatel\u00e9 slu\u017eeb. Jako by stav\u011bly silnice nebo vyr\u00e1b\u011bly mobily\u00a0\u2013\u00a0bez…\n","protected":false},"author":2,"featured_media":36391,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[466,1700,1699,521,258,54,113,53,52,231],"class_list":{"0":"post-36390","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-svet","8":"tag-google","9":"tag-instagram","10":"tag-meta-platforms-meta","11":"tag-socialni-site","12":"tag-soud","13":"tag-svet","14":"tag-usa","15":"tag-world","16":"tag-world-news","17":"tag-youtube"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116295944445817399","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/36390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=36390"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/36390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/36391"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=36390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=36390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=36390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}