{"id":37190,"date":"2026-03-27T10:15:09","date_gmt":"2026-03-27T10:15:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/37190\/"},"modified":"2026-03-27T10:15:09","modified_gmt":"2026-03-27T10:15:09","slug":"chlebicek-cteni-je-zase-v-kurzu-jako-luxusni-nedostupny-zazitek","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/37190\/","title":{"rendered":"Chleb\u00ed\u010dek: \u010cten\u00ed je zase v\u00a0kurzu. Jako luxusn\u00ed, nedostupn\u00fd z\u00e1\u017eitek"},"content":{"rendered":"

\u010ctete uk\u00e1zku z\u00a0newsletteru Chleb\u00ed\u010dek, ve kter\u00e9m Jon\u00e1\u0161 Zbo\u0159il a\u00a0kulturn\u00ed rubrika SZ ka\u017ed\u00fd \u010dtvrtek glosuj\u00ed d\u011bn\u00ed v\u00a0sou\u010dasn\u00e9 kultu\u0159e a\u00a0p\u0159in\u00e1\u0161ej\u00ed tipy na nov\u00e9 seri\u00e1ly, filmy, hudbu a\u00a0knihy. Pokud v\u00e1s Chleb\u00ed\u010dek zaujme, p\u0159ihlaste se k\u00a0odb\u011bru<\/a>!<\/p>\n

\u201eB\u00fdt chytr\u00fd je te\u010f sexy. V\u00a0\u010d\u00edm d\u00e1l hloup\u011bj\u0161\u00edm sv\u011bt\u011b maj\u00ed my\u0161lenky vz\u00e1cnou hodnotu. A\u00a0co je vz\u00e1cn\u00e9, to je v\u017edy v\u00a0kurzu,\u201c psalo se p\u0159ed p\u00e1r dny v\u00a0britsk\u00e9m The Guardian, podle kter\u00e9ho jsou v\u011bdomosti stejn\u011b cool jako kdysi limitovan\u00e9 edice zna\u010dkov\u00fdch tenisek. A\u00a0v\u0161ichni je cht\u011bj\u00ed m\u00edt. Herec Jacob Elordi se nech\u00e1v\u00e1 fotit v\u00a0leti\u0161tn\u00edm knihkupectv\u00ed, Dua Lipa vede liter\u00e1rn\u00ed podcast\u00a0\u2013 dle slov sv\u00fdch host\u016f l\u00e9pe ne\u017e mnoz\u00ed kulturn\u00ed novin\u00e1\u0159i. A\u00a0r\u016f\u017eovou Barbie v\u00a0kinech st\u0159\u00edd\u00e1 nov\u00e1 adaptace rom\u00e1nov\u00e9 klasiky Emily Bront\u00eb Na V\u011btrn\u00e9 h\u016frce.<\/p>\n

Popkultura se znovu zamilovala do intelektu\u00e1l\u016f, tvrd\u00ed The Guardian. Start nov\u00e9 m\u00f3dn\u00ed vlny p\u0159i\u0159kl modelce Kim Kardashian, komu tak\u00e9 jin\u00e9mu (\u201eMyslete si o\u00a0t\u00e9 rodin\u011b, co chcete, jejich kulturn\u00ed instinkt se m\u00e1lokdy m\u00fdl\u00ed\u201c). V\u00a0roce 2018\u00a0ve\u0159ejn\u011b prohl\u00e1sila, \u017ee se chyst\u00e1 slo\u017eit advok\u00e1tn\u00ed zkou\u0161ku. Byl to prvn\u00ed pokus na\u010dechrat status celebrity a\u00a0p\u0159idat k\u00a0n\u011bmu expertizu.<\/p>\n

Z\u00e1hy pot\u00e9 p\u0159i\u0161ly knihy: Nejlep\u0161\u00ed zp\u016fsob, jak ve zkratce \u0159\u00edct \u201ejsem chyt\u0159ej\u0161\u00ed, ne\u017e si mysl\u00edte\u201c. Pronikly do seri\u00e1l\u016f (The Guardian p\u0159ipom\u00edn\u00e1 t\u0159eba Sydney Sweeney \u010dtouc\u00ed Freuda a\u00a0Nietzscheho v\u00a0prvn\u00ed s\u00e9rii B\u00edl\u00e9ho lotosu), ale tak\u00e9 na paparazzi fotografie zamy\u0161len\u00fdch herc\u016f, zp\u011bva\u010dek i\u00a0modelek. Nakladatel\u00e9 museli \u0161\u00edlet. Kendall Jenner listuj\u00edc\u00ed paperbackov\u00fdm vyd\u00e1n\u00edm esej\u016f Tonight I\u2019m Someone Else na palub\u011b luxusn\u00ed jachty. Pedro Pascal s\u00a0typicky modrou ob\u00e1lkou nakladatelstv\u00ed Fitzcarraldo a\u00a0p\u0159ekladem nobelistky Olgy Tokarczuk. Timoth\u00e9e Chalamet s\u00a0v\u00fdtiskem Duny v\u00a0newyorsk\u00e9 podzemce.<\/p>\n

Dalo by se p\u0159edpokl\u00e1dat, \u017ee p\u0159edstavitel filmov\u00e9ho Paula Atreida si prost\u011b plnil dom\u00e1c\u00ed \u00fakol. Jen\u017ee fotka chl\u00e1pka m\u00e1vaj\u00edc\u00edho vysoce cen\u011bnou literaturou ve vagonu metra z\u00e1rove\u0148 do punt\u00edku spl\u0148uje definici takzvan\u00e9ho performativn\u00edho \u010dten\u00ed. Tedy p\u0159edst\u00edr\u00e1n\u00ed z\u00e1jmu o\u00a0knihy za \u00fa\u010delem okam\u017eit\u00e9ho zv\u00fd\u0161en\u00ed vlastn\u00ed atraktivity, reputace neboli rizzu. V\u0161ichni cht\u011bj\u00ed b\u00fdt cool jako Chalamet. O\u00a0tom, jak se fotografiemi eklektick\u00e9 dovolenkov\u00e9 \u010detby sna\u017eil na s\u00edt\u00edch zap\u016fsobit b\u00fdval\u00fd premi\u00e9r Petr Fiala, jsem ostatn\u011b u\u017e psal.<\/p>\n

Tady oslava knih v\u00a0popkultu\u0159e nar\u00e1\u017e\u00ed na prvn\u00ed probl\u00e9m. Co kdy\u017e je to v\u0161echno jenom naoko?<\/p>\n

Cokoli pro lajk<\/p>\n

M\u00e1loco skl\u00edz\u00ed u\u00a0mlad\u00e9 generace takov\u00fd v\u00fdsm\u011bch jako performativn\u00ed \u010dten\u00ed. Ta star\u0161\u00ed si zase l\u00e1me hlavu s\u00a0t\u00edm, odkud se vlastn\u011b v\u00e1ben\u00ed s\u00a0knihou v\u00a0ruce vzalo a\u00a0jak\u00fd p\u0159esn\u011b nese v\u00fdznam. Novin\u00e1\u0159i, blogerky i\u00a0podcaste\u0159i se shoduj\u00ed, \u017ee listov\u00e1n\u00ed knihami Jane Austen, Jeana-Paula Sartra \u010di Thomase Pynchona v\u00a0kav\u00e1rn\u00e1ch \u010di p\u0159ed fotoapar\u00e1ty paparazzi\u016f je hlavn\u011b mu\u017eskou dev\u00edzou. \u010c\u00edm d\u00e1l obl\u00edben\u011bj\u0161\u00ed slovo performativn\u00ed se ostatn\u011b nepou\u017e\u00edv\u00e1 jen ve vztahu k\u00a0\u010detb\u011b, ale obecn\u011bji k\u00a0pops\u00e1n\u00ed specifick\u00e9ho typu mu\u017e\u016f<\/a>.<\/p>\n

Nos\u00ed \u0161irok\u00e9 d\u017e\u00edny, pop\u00edjej\u00ed matchu, poslouchaj\u00ed Taylor Swift a\u00a0\u010dtou eseje Bell Hooks nebo jin\u00e9 ikony pozdn\u00edho feminismu. \u0158\u00edkaj\u00ed sv\u011btu: Jsem modern\u00ed, inteligentn\u00ed, naklon\u011bn\u00fd \u017eensk\u00e9 emancipaci a\u00a0zcela origin\u00e1ln\u00ed. A\u00a0v\u0161ichni vypadaj\u00ed stejn\u011b. Tedy jako pokrytci s\u00a0narcistn\u00edmi sklony, kter\u00fdm se internet s\u00a0oblibou sm\u011bje.<\/p>\n

Osobn\u011b si mysl\u00edm, \u017ee \u00fa\u0161klebky na adresu performativn\u00edch mu\u017e\u016f jsou zbyte\u010dn\u011b krut\u00e9. Nen\u00ed nic p\u0159irozen\u011bj\u0161\u00edho ne\u017e touha n\u011bkam pat\u0159it a\u00a0v dob\u011b, kdy se to v\u00a0m\u00e9di\u00edch hem\u017e\u00ed slovy jako manosf\u00e9ra nebo krize maskulinity, se co nejviditeln\u011bji vymezit. O\u00a0dom\u00e1c\u00ed pr\u00e1ce se budeme d\u011blit, jako by vzkazoval mu\u017e s\u00a0dr\u00e1tov\u00fdmi sluch\u00e1tky v\u00a0u\u0161\u00edch a\u00a0v\u00fdtiskem Rozumu a\u00a0citu na prot\u011bj\u0161\u00ed seda\u010dce tramvaje. Co je vlastn\u011b tak \u0161patn\u00e9ho na tom, sna\u017eit se zanechat dobr\u00fd prvn\u00ed dojem?<\/p>\n

S performativitou, a\u0165 u\u017e se t\u00fdk\u00e1 mu\u017estv\u00ed, \u010dten\u00ed, nebo t\u0159eba politick\u00fdch postoj\u016f, je to nav\u00edc slo\u017eit\u011bj\u0161\u00ed. Mo\u017en\u00e1 toho \u0159\u00edk\u00e1 v\u00edc o\u00a0u\u017eivatel\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed ne\u017e o\u00a0sv\u011bt\u011b za hranicemi internetov\u00e9ho p\u0159ipojen\u00ed. Kulturolog Peter Demeter ned\u00e1vno v\u00a0podcastu Radia Wave Hotspot vysv\u011btlil<\/a>, \u017ee v\u00fdraz performativn\u00ed se zrodil pr\u00e1v\u011b v\u00a0online prost\u0159ed\u00ed, aby ozna\u010dil to, co n\u00e1s na s\u00edt\u00edch odjak\u017eiva frustrovalo. Fale\u0161. V\u0161echno to lopocen\u00ed se za uzn\u00e1n\u00edm, p\u00f3zov\u00e1n\u00ed s\u00a0novou knihou Sally Rooney, zd\u00e1nliv\u011b non\u0161alantn\u00ed fit-check videa (nat\u00e1\u010d\u00edte se uprost\u0159ed ulice a\u00a0ukazujete, jak v\u00e1m to dnes slu\u0161\u00ed), fotografie s\u00a0\u010dinkou v\u00a0ruce v\u00a0t\u011blocvi\u010dn\u011b, za n\u00ed\u017e n\u00e1sleduje citace z\u00a0trenduj\u00edc\u00ed sb\u00edrky b\u00e1sn\u00ed (ano, tak\u00e9 jsem se provinil).<\/p>\n

Nen\u00ed n\u00e1hoda, \u017ee z\u00a0performativity se stal obl\u00edben\u00fd term\u00edn. Je toti\u017e mnohem snaz\u0161\u00ed se n\u011bkomu vysm\u00e1t za to, \u017ee naoko zbo\u017e\u0148uje p\u0159edra\u017een\u00fd n\u00e1poj mdl\u00e9 chuti nebo \u017ee Olgu Tokarczuk \u010dte jen jako, ne\u017e uznat, \u017ee se chov\u00e1 uv\u011b\u0159iteln\u011b. Mo\u017en\u00e1 si to u\u017e ani nedok\u00e1\u017eeme p\u0159edstavit, jak dob\u0159e podot\u00fdk\u00e1 autor ned\u00e1vn\u00e9ho eseje<\/a> v\u00a0magaz\u00ednu The New Yorker. Jsme tak chronicky online, \u017ee my\u0161lenky formulujeme do hypotetick\u00fdch tweet\u016f, fot\u00edme z\u00e1pady slunce kv\u016fli budouc\u00edm instagramov\u00fdm stories, a\u00a0kdy\u017e n\u011bkoho vid\u00edme, jak si \u010dte na ve\u0159ejnosti, u\u017e si ani nedok\u00e1\u017eeme p\u0159edstavit, \u017ee to ned\u011bl\u00e1 kv\u016fli lajk\u016fm.<\/p>\n

Luxus b\u00fdt offline<\/p>\n

Zkusme si na chv\u00edli p\u0159edstavit, \u017ee t\u0159eba \u010dten\u00e1\u0159i v\u00a0\u010dek\u00e1rn\u011b v\u00e1\u017en\u011b nejde o\u00a0srd\u00ed\u010dka. M\u00e9dia v\u00a0souvislosti s\u00a0generac\u00ed Z\u00a0\u010d\u00edm d\u00e1l v\u00edc mluv\u00ed o\u00a0\u00fanav\u011b z\u00a0online prost\u0159ed\u00ed a\u00a0cituj\u00ed drasticky klesaj\u00edc\u00ed \u010d\u00edsla \u010dten\u00e1\u0159sk\u00e9 gramotnosti<\/a>. I\u00a0to m\u016f\u017ee m\u00edt podle The Guardian vliv na vlnu z\u00e1jmu o\u00a0knihy, stejn\u011b jako Donald Trump vysm\u00edvaj\u00edc\u00ed se komukoliv, kdo nab\u00edz\u00ed slo\u017eit\u011bj\u0161\u00ed v\u00fdklad probl\u00e9mu. Vz\u00edt v\u00a0metru do ruky rom\u00e1n znamen\u00e1 odclonit demagogick\u00e9 politiky i\u00a0nekone\u010dn\u00fd informa\u010dn\u00ed \u0161um. Rad\u011bji knihu.<\/p>\n

Nakonec je ale jedno, jestli \u010dteme s\u00a0up\u0159\u00edmnou v\u00e1\u0161n\u00ed, nebo performativn\u011b. Kdo nikdy neza\u010dal s\u00a0kon\u00ed\u010dkem (nebo ne\u0159estnou aktivitou typu kou\u0159en\u00ed za \u0161kolou) proto, aby se p\u0159ibl\u00ed\u017eil kamar\u00e1d\u016fm, l\u00e1sk\u00e1m, nebo idol\u016fm? Aby svou nekompletn\u00ed, nejistou osobnost uk\u00e1zal v\u00a0lep\u0161\u00edm sv\u011btle? M\u00e1loco m\u016f\u017ee b\u00fdt prosp\u011b\u0161n\u011bj\u0161\u00ed ne\u017e rozhodnout se, \u017ee m\u011b budou definovat knihy. Na rozd\u00edl od alkoholu nebo cigaret toti\u017e d\u00edky \u010dten\u00ed opravdu m\u016f\u017eeme p\u0159ij\u00edt na to, k\u00fdm jsme. O\u00a0tom, jak moc je dne\u0161n\u00ed doba posedl\u00e1 hled\u00e1n\u00edm vlastn\u00ed identity, asi nen\u00ed t\u0159eba mluvit. A\u00a0i na knih\u00e1ch jde b\u00fdt z\u00e1visl\u00fd.<\/p>\n

<\/a><\/p>\n

Tolik optimistick\u00fd z\u00e1v\u011br. Celebrity fot\u00edc\u00ed se s\u00a0odrban\u00fdmi paperbacky ale samoz\u0159ejm\u011b maj\u00ed i\u00a0temn\u011bj\u0161\u00ed vysv\u011btlen\u00ed. Nazna\u010dil ho ostatn\u011b u\u017e B\u00edl\u00fd lotos. Co kdy\u017e je to prvn\u00ed zn\u00e1mka budoucnosti, v\u00a0n\u00ed\u017e se ze \u010dten\u00ed stane nedostupn\u00fd luxus?<\/p>\n

V \u00fanoru se na toto t\u00e9ma rozepsal internetov\u00fd magaz\u00edn Literary Hub<\/a>. V\u00a0eseji p\u0159ipom\u00edn\u00e1 pr\u016fmysln\u00edka a\u00a0filantropa Andrewa Carnegieho, kter\u00fd v\u00a0minul\u00e9m stolet\u00ed obr\u00e1\u017eel americk\u00e1 m\u011bsta, rozpou\u0161t\u011bl v\u00a0nich odbory a\u00a0jako kompenzaci d\u011bln\u00edk\u016fm v\u00a0tov\u00e1rn\u00e1ch stav\u011bl knihovny. Nab\u00edzel v\u00a0nich ale jen \u201eu\u017eite\u010dn\u00e9 vzd\u011bl\u00e1n\u00ed\u201c. \u017d\u00e1dn\u00fd Shakespeare, \u017e\u00e1dn\u00e1 Odysseia. Lid\u00e9, co cht\u011bli \u010d\u00edst star\u00e9 sonety \u010di antick\u00e9 b\u00e1je, \u201ebyli vzd\u011bl\u00e1ni tak, jako by byli p\u0159edur\u010deni k\u00a0existenci na jin\u00e9 planet\u011b, ne\u017e je ta na\u0161e. Dostalo se jim fale\u0161n\u00fdch idej\u00ed a\u00a0nelibosti k\u00a0praktick\u00e9mu \u017eivotu\u201c, pou\u010doval Carnegie zam\u011bstnance ocel\u00e1rny ve m\u011bst\u011b Braddock v\u00a0roce 1899.<\/p>\n

Mo\u017en\u00e1 \u017ee celebrity s\u00a0knihami opravdu ukazuj\u00ed, \u017ee se ze \u010dten\u00ed stala \u010dinnost, kterou si budou moci dovolit jen ti nejbohat\u0161\u00ed. M\u00f3dn\u00ed zna\u010dka Prada m\u00e1 vlastn\u00ed nakladatelstv\u00ed, Chanel si zalo\u017eil \u010dten\u00e1\u0159sk\u00fd klub pro vyvolen\u00e9. Naopak pab\u011brkov\u00e1n\u00ed informac\u00ed v\u00a0hald\u011b fake news p\u0159ipom\u00edn\u00e1 konzumaci rychl\u00fdch, levn\u00fdch kalori\u00ed ve fastfoodech.<\/p>\n

I proto se nem\u00e1 smysl sm\u00e1t performativn\u00edmu \u010dten\u00ed. Jestli je to zp\u016fsob, jak vr\u00e1tit knihy do st\u0159edu pozornosti, budi\u017e. V\u0161echno je lep\u0161\u00ed ne\u017e sv\u011bt, ve kter\u00e9m jsou pronikav\u00e9 my\u0161lenky stejn\u011b nedostupn\u00e9 jako tal\u00ed\u0159 severofrancouzsk\u00fdch \u00fast\u0159ic a\u00a0posledn\u00ed v\u00fdtisk Nietzscheho z\u016fst\u00e1v\u00e1 u\u00a0leh\u00e1tka Sydney Sweeney.<\/p>\n

V pln\u00e9m vyd\u00e1n\u00ed newsletteru Chleb\u00ed\u010dek toho najdete je\u0161t\u011b mnohem v\u00edc, v\u010detn\u011b zaj\u00edmav\u00fdch kulturn\u00edch tip\u016f od na\u0161ich redaktor\u016f i\u00a0\u010dten\u00e1\u0159\u016f. P\u0159ihlaste se k\u00a0odb\u011bru<\/a> a\u00a0budete ho dost\u00e1vat ka\u017ed\u00fd \u010dtvrtek p\u0159\u00edmo do sv\u00e9 e-mailov\u00e9 schr\u00e1nky.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010ctete uk\u00e1zku z\u00a0newsletteru Chleb\u00ed\u010dek, ve kter\u00e9m Jon\u00e1\u0161 Zbo\u0159il a\u00a0kulturn\u00ed rubrika SZ ka\u017ed\u00fd \u010dtvrtek glosuj\u00ed d\u011bn\u00ed v\u00a0sou\u010dasn\u00e9 kultu\u0159e a\u00a0p\u0159in\u00e1\u0161ej\u00ed…\n","protected":false},"author":2,"featured_media":37191,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[43,42,2628,1419,387,41,40,386,2082,521,8555],"class_list":{"0":"post-37190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cesko","8":"tag-ceska-republika","9":"tag-cesko","10":"tag-chlebicek-newsletter","11":"tag-ctenari","12":"tag-cteni","13":"tag-czech-republic","14":"tag-czechia","15":"tag-knihy","16":"tag-literatura","17":"tag-socialni-site","18":"tag-zivotni-styl"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116300619672927094","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/37190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=37190"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/37190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/37191"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=37190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=37190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=37190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}