{"id":3821,"date":"2026-02-21T14:31:10","date_gmt":"2026-02-21T14:31:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/3821\/"},"modified":"2026-02-21T14:31:10","modified_gmt":"2026-02-21T14:31:10","slug":"nejvetsi-vyrobce-dekoraci-italove-se-od-nas-uci-cina-nas-kopiruje","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/3821\/","title":{"rendered":"Nejv\u011bt\u0161\u00ed v\u00fdrobce dekorac\u00ed: Italov\u00e9 se od n\u00e1s u\u010d\u00ed, \u010c\u00edna n\u00e1s kop\u00edruje"},"content":{"rendered":"

Kdy\u017e se Martina Portycha zept\u00e1te, jak\u00e9 v\u00fdrobky t\u00e1hnou prodeje, zav\u00e1h\u00e1. Po chv\u00edli p\u0159izn\u00e1, \u017ee vlastn\u011b nev\u00ed. D\u016fvod je prost\u00fd. Amadea m\u00e1 p\u0159es 70\u00a0tis\u00edc vlastn\u00edch v\u00fdrobk\u016f, kter\u00e9 vznikaj\u00ed ve t\u0159ech z\u00e1vodech v\u00a0\u010cesk\u00e9 republice. V\u00a0Evrop\u011b neexistuje firma, kter\u00e1 m\u00e1 tak \u0161irok\u00fd z\u00e1b\u011br ve v\u00fdrob\u011b pov\u011bt\u0161inou drobn\u00fdch, d\u0159ev\u011bn\u00fdch v\u011bc\u00ed.<\/p>\n

Je za\u010d\u00e1tek \u00fanora, ale v\u00a0hal\u00e1ch z\u00e1vodu v\u00a0L\u00e1zn\u00edch B\u011blohrad je \u017eivo. Laserov\u00e9 stroje i\u00a0\u0161ikovn\u00e9 ruce u\u017e p\u0159ipravuj\u00ed dekorace na p\u0159\u00ed\u0161t\u00ed V\u00e1noce. Interi\u00e9ry tov\u00e1rny jsou zasn\u011b\u017een\u00e9 d\u0159ev\u011bn\u00fdmi pilinami. \u010c\u00e1st zam\u011bstnanc\u016f m\u00e1 \u201ehome office\u201c kv\u016fli zdravotn\u00ed indispozici, a\u00a0proto\u017ee Amadea je z\u00e1rove\u0148 chr\u00e1n\u011bn\u00e1 d\u00edlna, \u0159idi\u010d jim rozv\u00e1\u017e\u00ed pr\u00e1ci dom\u016f.<\/p>\n

\u010cesk\u00e1 firma, kter\u00e1 je sou\u010dasn\u011b nejv\u011bt\u0161\u00edm v\u00fdrobcem d\u0159ev\u011bn\u00fdch betl\u00e9m\u016f v\u00a0Evrop\u011b, exportuje do mnoha zem\u00ed sv\u011bta. \u201eV\u017edycky mi ud\u011bl\u00e1 radost, kdy\u017e jedu po It\u00e1lii nebo rakousk\u00fdch Alp\u00e1ch a\u00a0za oknem vid\u00edm na\u0161e dekorace. Ze za\u010d\u00e1tku jsme kop\u00edrovali italsk\u00fd design, dnes vid\u00edm, \u017ee se Italov\u00e9 inspiruj\u00ed na\u0161imi n\u00e1pady,\u201c usm\u011bje se.<\/p>\n

Foto: Filip Hor\u00e1\u010dek<\/p>\n

Amadea je nejv\u011bt\u0161\u00ed evropsk\u00fd v\u00fdrobce betl\u00e9m\u016f.<\/p>\n

Je to paradox, proto\u017ee firma je m\u00e1lo zn\u00e1m\u00e1 i\u00a0v \u010cesk\u00e9 republice, a\u010d ro\u010dn\u011b prod\u00e1 v\u00fdrobky za 150\u00a0milion\u016f korun. Jsou mezi nimi suven\u00fdry, turistick\u00e9 zn\u00e1mky, reklamn\u00ed p\u0159edm\u011bty pro korpor\u00e1ty, d\u0159ev\u011bn\u00e9 bed\u00fdnky, truhl\u00edky, ozdoby, stoj\u00e1nky na no\u017ee, prk\u00fdnka a\u00a0mnoho dal\u0161\u00edho.<\/p>\n

Martin Portych nejd\u0159\u00edve podnikal s\u00a0kamar\u00e1dem, pozd\u011bji si kv\u016fli neshod\u00e1m zalo\u017eil vlastn\u00ed byznys. V\u00a0roce 2002\u00a0nakoupili stroje pro tampontisk, vst\u0159ikolisy a\u00a0rozjeli se na veletrh do N\u011bmecka. Tam je okouzlil laser, a\u00a0tak si jeden nechali s\u00a0Tchaj-wanu dov\u00e9zt. Tehdy se je\u0161t\u011b ve zpracov\u00e1n\u00ed d\u0159eva t\u00e9m\u011b\u0159 nepou\u017e\u00edval.<\/p>\n

<\/a><\/p>\n

\u201eKoupili jsme ho docela nadivoko. Nem\u011bli jsme zaji\u0161t\u011bn\u00fd servis, tak\u017ee jsme se to museli sami nau\u010dit. Sehnat n\u00e1hradn\u00ed d\u00edly byl probl\u00e9m,\u201c l\u00ed\u010d\u00ed. Stroj cht\u011bli pou\u017e\u00edvat na reklamn\u00ed p\u0159edm\u011bty, ale jejich v\u00fdroba byla pro z\u00e1kazn\u00edky drah\u00e1 a\u00a0nebyl o\u00a0n\u011b valn\u00fd z\u00e1jem. A\u00a0tak se pustili do v\u00fdroby d\u0159ev\u011bn\u00fdch ozdobi\u010dek. \u201eByli jsme prvn\u00ed, kdo je v\u00a0Evrop\u011b za\u010dal laserem pr\u016fmyslov\u011b vyr\u00e1b\u011bt,\u201c \u0159\u00edk\u00e1.<\/p>\n

Chu\u0165 k\u00a0podnik\u00e1n\u00ed byla obrovsk\u00e1 a\u00a0nemohli chyb\u011bt na nejv\u011bt\u0161\u00edm evropsk\u00e9m v\u00e1no\u010dn\u00edm veletrhu Christmasworld ve Frankfurtu. M\u00edsto dostali v\u00a0kout\u011b u\u00a0z\u00e1chodk\u016f, kde v\u00a0improvizovan\u00e9m st\u00e1nku rozv\u011bsili sv\u00fdch dev\u011bt ozdobi\u010dek. St\u00e1nek si ve sp\u011bchu vylep\u0161ili pomoc\u00ed pytloviny a\u00a0d\u0159evot\u0159\u00edsky, nakoupen\u00e9 v\u00a0tamn\u00edm hobby marketu. Pro m\u00edstn\u00ed to pr\u00fd byla exotick\u00e1 pod\u00edvan\u00e1.<\/p>\n

Foto: Filip Hor\u00e1\u010dek<\/p>\n

Za\u010dalo to n\u011bkolika ozdobi\u010dkami. Dnes m\u00e1 Amadea tolik v\u00fdrobk\u016f jako hypermarkety Globus.<\/p>\n

Jeden z\u00e1kazn\u00edk se ale chytil, objednal si pom\u011brn\u011b dost ozdob a\u00a0\u010desk\u00e1 nezn\u00e1m\u00e1 firma se nep\u0159\u00edmo dostala na v\u00e1no\u010dn\u00ed trhy do velk\u00fdch n\u011bmeck\u00fdch m\u011bst. V\u00a0dob\u011b p\u0159ed vstupem do EU byli z\u00e1kazn\u00edci ze zahrani\u010d\u00ed v\u016f\u010di \u010desk\u00fdm podnikatel\u016fm velmi obez\u0159etn\u00ed. \u201e\u010ce\u0161i obecn\u011b pro n\u011b tenkr\u00e1t byli nespolehliv\u00ed a\u00a0ned\u016fv\u011bryhodn\u00ed, b\u00e1li se n\u011bco objednat,\u201c vzpom\u00edn\u00e1 Portych.<\/p>\n

Dnes u\u017e m\u00e1 \u010desk\u00fd v\u00fdrobce v\u00a0zahrani\u010d\u00ed jm\u00e9no, obr\u00e1\u017eet veletrhy tedy nemus\u00ed. V\u00fdrobky Amadea se prod\u00e1vaj\u00ed v\u00a0N\u011bmecku, Polsku, ve Slovinsku, Kanad\u011b, Francii a\u00a0mnoha dal\u0161\u00edch zem\u00edch. Zaj\u00edmav\u00fd byznys m\u011bli \u010ce\u0161i v\u00a0Rusku. Rusov\u00e9 platili dob\u0159e, zak\u00e1zky se hrnuly i\u00a0od ropn\u00fdch kolos\u016f, jako je st\u00e1tn\u00ed Gazprom a\u00a0Rosn\u011bf\u0165. <\/p>\n

<\/a><\/p>\n

N\u011bkter\u00e9 po\u017eadavky byly dost kuriozn\u00ed\u00a0\u2013 Portych vzpom\u00edn\u00e1 na z\u00e1kazn\u00edka, kter\u00fd si objednal sv\u00edt\u00edc\u00ed port\u00e1l s\u00a0atomovou elektr\u00e1rnou a\u00a0kapli\u010dkou uprost\u0159ed. U\u017e p\u0159ed Krymem se situace za\u010dala vyhrocovat, Rusov\u00e9 nap\u0159\u00edklad na hranic\u00edch zadr\u017eovali kamion s\u00a0\u010desk\u00fdm zbo\u017e\u00edm, a\u00a0nakonec se spole\u010dnost z\u00a0rusk\u00e9ho trhu st\u00e1hla.<\/p>\n

N\u011bmecko tvo\u0159\u00ed v\u00a0obratu firmy jen t\u0159i procenta. Nejv\u011bt\u0161\u00ed zak\u00e1zka p\u0159i\u0161la, kdy\u017e Martin vymyslel ozdobi\u010dky pro \u0160kodu Auto od star\u00e9ho modelu Laurin & Klement a\u017e po Superb. \u201eNab\u00eddl jsem to \u0161kodovce, kde by m\u011b nejsp\u00ed\u0161 vypakovali, ale n\u00e1hodou tam byl na n\u00e1v\u0161t\u011bv\u011b n\u011bjak\u00fd n\u011bmeck\u00fd mana\u017eer a\u00a0\u0159ekl: To je hezk\u00fd, to chci!\u201c Volkswagen si objednal tolik suven\u00fdr\u016f, \u017ee si \u010desk\u00e1 firma z\u00a0Podkrkono\u0161\u00ed musela vz\u00edt p\u016fj\u010dku na dal\u0161\u00ed laser. A\u00a0t\u00edm skon\u010dila \u201esklepn\u00ed\u201c \u00e9ra v\u00fdroby.<\/p>\n

Foto: Filip Hor\u00e1\u010dek<\/p>\n

Amadea kombinuje p\u0159esnou strojn\u00ed v\u00fdrobu a\u00a0ru\u010dn\u00ed pr\u00e1ci.<\/p>\n

Amadea m\u00e1 v\u00a0tuzemsku t\u0159i tov\u00e1rny. P\u0159ed rokem a\u00a0p\u016fl koupila zkrachoval\u00e9 Krkono\u0161sk\u00e9 d\u0159eva\u0159sk\u00e9 z\u00e1vody v\u00a0B\u00edl\u00e9 T\u0159eme\u0161n\u00e9. D\u00edky tomu m\u00e1 v\u00fdrobu pod kontrolou u\u017e od samotn\u00e9ho z\u00e1kladu. Sama si v\u00a0\u010desk\u00fdch les\u00edch vybere stromy, p\u0159iveze kulatinu na katr, d\u0159evo naporcuje a\u00a0vysu\u0161\u00ed.<\/p>\n

Dal\u0161\u00ed z\u00e1vod na v\u00fdrobu z\u00a0masivn\u00edho d\u0159eva m\u00e1 v\u00a0Ostrom\u011b\u0159i. Masiv tam za\u010dala zpracov\u00e1vat v\u00a0roce 2014, \u010d\u00edm\u017e sv\u016fj z\u00e1b\u011br posunula od v\u00fdroby ozdob, dekorac\u00ed \u010di suven\u00fdr\u016f nap\u0159\u00edklad k\u00a0v\u00fdrobk\u016fm pro dom\u00e1cnosti.<\/p>\n

Devades\u00e1t procent p\u0159\u00edjm\u016f firmy generuje \u010desk\u00fd trh. D\u0159\u00edv to bylo naopak. Oto\u010dilo se to d\u00edky vlastn\u00ed s\u00edti prodejen v\u00a0centru Prahy. V\u00fdrobci z\u00a0podkrkono\u0161\u00ed konkuruj\u00ed mal\u00e9 d\u0159eva\u0159sk\u00e9 d\u00edlny a\u00a0e-shopy s\u00a0nab\u00eddkou d\u0159ev\u011bn\u00fdch produkt\u016f, nap\u0159\u00edklad obchod bewooden.cz.<\/p>\n

Amadea ale \u010del\u00ed tak\u00e9 levn\u011bj\u0161\u00ed zahrani\u010dn\u00ed konkurenci v\u00a0podob\u011b dovozc\u016f z\u00a0\u010c\u00edny. S\u00a0nimi se setk\u00e1vala je\u0161t\u011b p\u0159ed n\u00e1stupem tr\u017ei\u0161\u0165, jako je Temu. \u201eKdy\u017e jsme vystavovali na veletrhu Christmasworld, o\u00a0dv\u011b patra v\u00fd\u0161 byli prodejci z\u00a0\u010c\u00edny a\u00a0jeden st\u00e1nek nab\u00edzel \u010dist\u011b jen pad\u011blky Amadea,\u201c vzpom\u00edn\u00e1. \u201eVyt\u00e1hl jsem vizitku a\u00a0\u0159\u00edk\u00e1m, \u017ee to jsou na\u0161e v\u00fdrobky. On se na m\u011b koukl a\u00a0\u0159\u00edk\u00e1: m\u00e1te dobr\u00e9 zbo\u017e\u00ed,\u201c popisuje star\u0161\u00ed z\u00e1\u017eitek, kter\u00fd je ale st\u00e1le aktu\u00e1ln\u00ed. \u201eJe to boj s\u00a0v\u011btrn\u00fdmi ml\u00fdny. V\u0161ude vid\u00edme v\u00fdrobky, kter\u00e9 jsme vymysleli,\u201c \u0159ekl.<\/p>\n

Foto: Filip Hor\u00e1\u010dek<\/p>\n

Firma byla mezi prvn\u00edmi, kte\u0159\u00ed dekorace vyr\u00e1b\u011bli pomoc\u00ed laserov\u00e9ho grav\u00edrov\u00e1n\u00ed.<\/p>\n

Posledn\u00ed dobou mu d\u011blaj\u00ed starosti rostouc\u00ed objemy z\u00e1silek z\u00a0Temu. \u201eKe konci roku jsme to ur\u010dit\u011b poc\u00edtili, n\u00e1\u0161 profit je ni\u017e\u0161\u00ed. Vy\u010d\u00edsluje se to t\u011b\u017eko, ale v\u017edy ka\u017ed\u00fd rok n\u00e1m obchod rostl, ale loni vysko\u010dil mnohem m\u00e9n\u011b ne\u017e obvykle. Odhaduji, \u017ee tr\u017ei\u0161t\u011b n\u00e1m vzala asi 10\u00a0procent,\u201c \u0159ekl. Konkurenci \u010d\u00ednsk\u00fdch tr\u017ei\u0161\u0165 nepova\u017euje za f\u00e9rovou. Jako n\u011bkter\u00e9 dal\u0161\u00ed \u010desk\u00e9 e-shopy upozor\u0148uje, \u017ee v\u00fdrobky z\u00a0tr\u017ei\u0161\u0165 nespl\u0148uj\u00ed stejn\u00e9 standardy a\u00a0nedodr\u017euj\u00ed evropskou legislativu.<\/p>\n

Popasovat se s\u00a0t\u00edm pr\u00fd dok\u00e1\u017ee, proto\u017ee kvalita \u010desk\u00e9ho zbo\u017e\u00ed je podle n\u011bj nesrovnateln\u00e1 a\u00a0firma tak\u00e9 vyr\u00e1b\u00ed objemn\u011bj\u0161\u00ed v\u00fdrobky, kter\u00e9 ned\u00e1v\u00e1 smysl z\u00a0\u010c\u00edny importovat. E-shop firma rozjela v\u00a0dob\u011b covidu, kdy vypadly p\u0159\u00edjmy z\u00a0maloobchodu. Te\u010f generuje desetinu tr\u017eeb.<\/p>\n

Nep\u0159\u00edtelem zdrav\u00e9ho byznysu je tak\u00e9 nebety\u010dn\u00e1 byrokracie. Spole\u010dnost se p\u0159ipravuje na na\u0159\u00edzen\u00ed o\u00a0odles\u0148ov\u00e1n\u00ed, zn\u00e1m\u00e9 pod zkratkou EUDR, kter\u00e9 m\u00e1 platit od prosince 2026, resp. pro men\u0161\u00ed firmy v\u00a0polovin\u011b roku 2027.<\/p>\n

Foto: Filip Hor\u00e1\u010dek<\/p>\n

St\u00e1lic\u00ed v\u00a0nab\u00eddce jsou turistick\u00e9 zn\u00e1mky a\u00a0suven\u00fdry.<\/p>\n

\u201eJe kolem toho spousta nesmysln\u00fdch povinnost\u00ed. Nap\u0159\u00edklad mus\u00edte dokl\u00e1dat p\u016fvod d\u0159eva, nakoupen\u00e9ho v\u00a0EU, pomoc\u00ed satelitn\u00edch sn\u00edmk\u016f. P\u0159itom z\u00a0\u010c\u00edny se sem dov\u00e1\u017e\u00ed v\u00a0podstat\u011b cokoliv v\u010detn\u011b d\u0159eva lepen\u00e9ho formaldehydem. Ten je v\u00a0Evrop\u011b zak\u00e1zan\u00fd, proto\u017ee je karcinogenn\u00ed,\u201c uvedl. Tato lepidla jsou podle n\u011bj ale \u0161estkr\u00e1t levn\u011bj\u0161\u00ed.<\/p>\n

\u201e\u010c\u00ed\u0148an\u00e9 napou\u0161t\u011bj\u00ed d\u0159evo fungicidn\u00edmi roztoky proti pl\u00edsn\u00edm, ale v\u00a0Evrop\u011b si to nikdo nedovol\u00ed, lid\u00e9 z\u00a0toho mohou m\u00edt rakovinu,\u201c uzav\u00edr\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"Kdy\u017e se Martina Portycha zept\u00e1te, jak\u00e9 v\u00fdrobky t\u00e1hnou prodeje, zav\u00e1h\u00e1. Po chv\u00edli p\u0159izn\u00e1, \u017ee vlastn\u011b nev\u00ed. D\u016fvod je…\n","protected":false},"author":2,"featured_media":3822,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[3075,3072,67,68,3074,3071,3073],"class_list":["post-3821","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-amadea","tag-aplikace-temu","tag-business","tag-byznys","tag-drevo","tag-eudr","tag-online-trziste"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/3821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=3821"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/3821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/3822"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=3821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=3821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=3821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}