{"id":38271,"date":"2026-03-28T12:12:40","date_gmt":"2026-03-28T12:12:40","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/38271\/"},"modified":"2026-03-28T12:12:40","modified_gmt":"2026-03-28T12:12:40","slug":"elektronika-muze-do-konce-roku-zdrazit-o-desitky-procent-rika-sef-retezce","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/38271\/","title":{"rendered":"Elektronika m\u016f\u017ee do konce roku zdra\u017eit o\u00a0des\u00edtky procent, \u0159\u00edk\u00e1 \u0161\u00e9f \u0159et\u011bzce"},"content":{"rendered":"

Rozhovor si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi.<\/p>\n

\u010cipov\u00e1 krize ude\u0159ila na v\u00fdrobce i\u00a0prodejce elektroniky. Boom um\u011bl\u00e9 inteligence vys\u00e1l z\u00a0trhu opera\u010dn\u00ed pam\u011b\u0165, kterou pot\u0159ebuje pro sv\u016fj chod, a\u00a0to se prom\u00edt\u00e1 do cen b\u011b\u017en\u00e9 spot\u0159ebn\u00ed elektroniky. <\/p>\n

Zm\u011bnu ji\u017e poci\u0165uj\u00ed i\u00a0v\u00fdrobci a\u00a0prodejci, v\u010detn\u011b \u010desk\u00e9 a\u00a0slovensk\u00e9 skupiny Smarty BRANDS. Podle jej\u00edho \u0159editele a\u00a0majitele Petra Syr\u016f\u010dka sou\u010d\u00e1stky i\u00a0cel\u00e9 v\u00fdrobky zdra\u017eily mezit\u00fddn\u011b o\u00a0des\u00edtky procent.<\/p>\n

\u201eJe to zn\u00e1t na sou\u010d\u00e1stk\u00e1ch i\u00a0v\u00fdrobc\u00edch, kter\u00e9 obsahuj\u00ed \u010dipy a\u00a0hardware s\u00a0opera\u010dn\u00ed pam\u011bt\u00ed. Cena reaguje okam\u017eit\u011b. Nakoupili jsme si na\u0161t\u011bst\u00ed p\u0159edem pro str\u00fd\u010dka p\u0159\u00edhodu a\u00a0sou\u010d\u00e1stky najednou zdra\u017eily o\u00a0des\u00edtky procent. Podle na\u0161ich informac\u00ed i\u00a0od velk\u00fdch v\u00fdrobc\u016f bude cena stoupat do konce roku v\u00a0jednotk\u00e1ch procent ka\u017ed\u00fd m\u011bs\u00edc. To v\u00e1m ale na konci roku m\u016f\u017ee meziro\u010dn\u011b ud\u011blat nap\u0159\u00edklad 40\u00a0procent zdra\u017een\u00ed,\u201c komentuje situaci Syr\u016f\u010dek pro Seznam Zpr\u00e1vy.<\/p>\n

Spole\u010dnost se rozhodla reagovat n\u011bkolika zp\u016fsoby. Jednak klienti za\u010dali \u010dast\u011bji vyhled\u00e1vat m\u00e9n\u011b v\u00fdkonn\u00e9 po\u010d\u00edta\u010de s\u00a0ni\u017e\u0161\u00ed cenou a\u00a0jako dal\u0161\u00ed alternativa se osv\u011bd\u010dil pron\u00e1jem vysoce v\u00fdkonn\u00fdch stroj\u016f.\u00a0Sou\u010dasn\u011b tak\u00e9 stoupl z\u00e1jem o\u00a0n\u00e1kup elektroniky z\u00a0druh\u00e9 ruky.<\/p>\n

\u201eSt\u00e1v\u00e1 se \u010dast\u011bji, \u017ee k\u00a0n\u00e1m na prodejnu \u010dlov\u011bk p\u0159inese star\u0161\u00ed stroj a\u00a0protislu\u017ebou za n\u011bj nakoup\u00ed jin\u00fd. \u010cipov\u00e1 krize jde na\u0161emu second hand prodeji elektroniky naproti. N\u011bkte\u0159\u00ed z\u00e1kazn\u00edci toti\u017e hledaj\u00ed dostupn\u011bj\u0161\u00ed alternativy nap\u0159\u00edklad u\u00a0po\u010d\u00edta\u010d\u016f a\u00a0hern\u00edch konzol\u00ed. Meziro\u010dn\u011b z\u00e1jem stoupl v\u00a0na\u0161em secondhand prodeji o\u00a035\u00a0procent,\u201c vysv\u011btluje podnikatel.<\/p>\n

\u010casem se ale podle n\u011bj m\u016f\u017ee st\u00e1t, \u017ee na trhu u\u017e nebude k\u00a0prodeji dostatek p\u0159\u00edstroj\u016f z\u00a0druh\u00e9 ruky. Jin\u00fdmi slovy, lid\u00e9 kv\u016fli vysok\u00fdm cen\u00e1m vykoup\u00ed star\u0161\u00ed elektroniku a\u00a0firma nebude m\u00edt co nab\u00edzet.<\/p>\n

Smarty BRANDSSmarty BRANDS je \u010desk\u00e1 skupina zab\u00fdvaj\u00edc\u00ed se prodejem chytr\u00e9 elektroniky, mobiln\u00edch za\u0159\u00edzen\u00ed, Apple produkt\u016f a hern\u00edho p\u0159\u00edslu\u0161enstv\u00ed (gaming). Provozuje e-shopy a s\u00ed\u0165 kamenn\u00fdch prodejen Smarty.cz, iWant (Apple Premium Reseller) a JRC, p\u0159i\u010dem\u017e propojuje online prodej s kamenn\u00fdmi pobo\u010dkami (omnichannel). <\/p>\n

Do skupiny Smarty BRANDS pat\u0159\u00ed:<\/p>\n

Smarty.cz & Smarty.sk: E-shopy a prodejny s chytrou elektronikou a p\u0159\u00edslu\u0161enstv\u00edm.JRC \/ Brloh: S\u00ed\u0165 specializovan\u00fdch prodejen s videohrami a hern\u00edm p\u0159\u00edslu\u0161enstv\u00edm v \u010cR a SR.iWant: Autorizovan\u00e1 s\u00ed\u0165 Apple Premium Reseller prodejen.TIGO: Vlastn\u00ed zna\u010dka hern\u00edch po\u010d\u00edta\u010d\u016f.<\/p>\n

Mezi nejv\u011bt\u0161\u00ed prodejce elektroniky v\u00a0\u010desku pat\u0159\u00ed Alza.cz, Datart, CZC.cz, Mall.cz, Okay nebo Electro World.<\/p>\n

Obrana proti obr\u016fm<\/p>\n

\u0158et\u011bzec specializovan\u00fd na oblast gamingu dos\u00e1hl v\u00a0roce 2025\u00a0obratu necel\u00fdch 7\u00a0miliard korun. Skupina provozuje krom\u011b e-shop\u016f 30\u00a0prodejen v\u00a0\u010cesku a\u00a012\u00a0na Slovensku. Spolupracuje tak\u00e9 s\u00a0obchody iWant.<\/p>\n

Pr\u00e1v\u011b na Slovensku v\u00fdrazn\u011b skupina posiluje. Na za\u010d\u00e1tku roku 2026\u00a0ozn\u00e1mila p\u0159evzet\u00ed tamn\u00edho \u0159et\u011bzce PGS. P\u0159ed \u010dty\u0159mi lety Smarty v\u00a0\u010cesk\u00e9 republice p\u0159evzal zase obchody JRC zam\u011b\u0159en\u00e9 na hr\u00e1\u010dskou komunitu. Podle Syr\u016f\u010dka je patrn\u00e9, \u017ee men\u0161\u00ed hr\u00e1\u010de pohlcuj\u00ed ti velc\u00ed. Smarty u\u017e m\u00e1 ale strategii, jak se tomu, aby skupinu \u010dasem p\u0159evzala v\u011bt\u0161\u00ed firma, jako \u010desk\u00e1 Alza nebo americk\u00fd Amazon, vyhnout.<\/p>\n

<\/a><\/p>\n

\u201eNelze se zastavit. Mus\u00edme hledat nov\u00e9 zp\u016fsoby prodeje a\u00a0zbo\u017e\u00ed. Kdy\u017e jsme koupili JRC, prod\u00e1valo prim\u00e1rn\u011b hern\u00ed nosi\u010de a\u00a0konzole. Dnes u\u017e je to v\u00fdrazn\u00e1 men\u0161ina. V\u011bd\u011bli jsme, \u017ee se to stane, tak\u017ee jsme \u0161li trendu naproti a\u00a0pracovali na tom, abychom m\u011bli v\u00a0prodejn\u00e1ch dal\u0161\u00ed obsah, kter\u00fd se v\u00edce posouv\u00e1 do sb\u011bratelsk\u00fdch figurek a\u00a0karti\u010dek,\u201c popisuje jednu z\u00a0pojistek Syr\u016f\u010dek. \u201eAni jsme nev\u011bd\u011bli, \u017ee p\u016fjde o\u00a0jeden z\u00a0kl\u00ed\u010dov\u00fdch segment\u016f, kter\u00e9 budeme z\u00a0JRC p\u0159eb\u00edrat. Jsme nejv\u011bt\u0161\u00ed prodejce hern\u00edch karti\u010dek Pok\u00e9mon\u016f v\u00a0\u010cesku. Pr\u00e1v\u011b ony tvo\u0159\u00ed zhruba t\u0159etinu prodej\u016f v\u00a0hern\u00ed \u010d\u00e1sti. Pro velk\u00e9 hr\u00e1\u010de jako Amazon jde o\u00a0p\u0159\u00edli\u0161 mal\u00fd segment, ne\u017e aby n\u00e1s skrze n\u011bj vytla\u010dili z\u00a0trhu,\u201c dod\u00e1v\u00e1.<\/p>\n

Na cel\u00fd rozhovor se m\u016f\u017eete pod\u00edvat v\u00a0\u00favodn\u00edm videu.<\/p>\n

Agenda<\/p>\n

\u010ctvrthodinka o\u00a0byznysu z\u00a0prvn\u00ed ruky. Rozhovory s\u00a0top l\u00eddry \u010desk\u00e9ho byznysu, zakladateli firem, odborn\u00edky.<\/p>\n

Od pond\u011bl\u00ed do \u010dtvrtka na SZ Byznys a\u00a0ve v\u0161ech podcastov\u00fdch aplikac\u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozhovor si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi. \u010cipov\u00e1 krize ude\u0159ila na v\u00fdrobce i\u00a0prodejce elektroniky. Boom um\u011bl\u00e9 inteligence vys\u00e1l z\u00a0trhu…\n","protected":false},"author":2,"featured_media":38272,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[43,605,5102,9131,98,99],"class_list":{"0":"post-38271","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-praha","8":"tag-ceska-republika","9":"tag-cipy","10":"tag-e-shopy","11":"tag-elektronika","12":"tag-prague","13":"tag-praha"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116306742079601295","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/38271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=38271"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/38271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/38272"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=38271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=38271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=38271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}