{"id":38717,"date":"2026-03-29T00:05:10","date_gmt":"2026-03-29T00:05:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/38717\/"},"modified":"2026-03-29T00:05:10","modified_gmt":"2026-03-29T00:05:10","slug":"televize-o-vas-sbira-data-ve-dne-v-noci-vypnout-to-zvladnete-za-30-sekund","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/38717\/","title":{"rendered":"Televize o v\u00e1s sb\u00edr\u00e1 data ve dne v noci. Vypnout to zvl\u00e1dnete za 30 sekund"},"content":{"rendered":"

\t\t\t\t\t28. 3. 2026<\/p>\n

Argumentuj\u00ed n\u00e1m zlep\u0161ov\u00e1n\u00edm slu\u017eeb a nab\u00edzen\u00edm personalizovan\u00e9ho obsahu. V dobr\u00e9 v\u00ed\u0159e odklik\u00e1me souhlas webov\u00fdm str\u00e1nk\u00e1m, p\u0159ijmeme podm\u00ednky pou\u017e\u00edv\u00e1n\u00ed aplikace v\u011brnostn\u00edho programu supermarketu nebo povol\u00edme polohov\u00e9 slu\u017eby, abychom zaplatili parkovn\u00e9 mobilem.\u00a0<\/p>\n

V\u011bt\u0161inu marketingov\u00fdch f\u00edgl\u016f zn\u00e1me asi v\u0161ichni. Velk\u00fdm spole\u010dnostem dobrovoln\u011b p\u0159ed\u00e1me na\u0161e data v\u00fdm\u011bnou za n\u011bjakou odm\u011bnu. Napadlo v\u00e1s ale, \u017ee podobn\u011b se mo\u017en\u00e1 chov\u00e1 i va\u0161e televize?<\/p>\n

Televize jako tich\u00fd pozorovatel<\/p>\n

Modern\u00ed smart TV maj\u00ed pom\u011brn\u011b p\u0159esn\u00fd p\u0159ehled o tom, na jak\u00e9 po\u0159ady kouk\u00e1te a jak dlouho u nich vydr\u017e\u00edte. Tyhle informace vyu\u017e\u00edvaj\u00ed pro c\u00edlenou reklamu, co\u017e nakonec nen\u00ed a\u017e tak \u0161patn\u00e1 v\u011bc. V\u00e1m usnadn\u00ed orientaci v nab\u00eddce po\u0159ad\u016f, provozovatel\u00e9 streamovac\u00edch platforem pak maj\u00ed p\u0159ehled o z\u00e1jmech c\u00edlov\u00fdch skupin a mohou tak tvo\u0159it obsah, kter\u00fd bude div\u00e1ky zaj\u00edmat.<\/p>\n

Va\u0161e data jako byznys<\/p>\n

Tahle data, kter\u00e1 o v\u00e1s televize nasb\u00edr\u00e1, se ale mohou dostat do rukou dal\u0161\u00edch spole\u010dnost\u00ed. V\u00fdrobci televiz\u00ed toti\u017e vytvo\u0159\u00ed jak\u00fdsi v\u00e1\u0161 profil, podobn\u011b jako mobiln\u00ed aplikace nebo webov\u00e9 str\u00e1nky. Ov\u0161em pozor, zpravidla se tak d\u011bje za va\u0161eho souhlasu.<\/p>\n

\"P\u0159iP\u0159i instalaci nov\u00e9 televize v\u011bnujte pozornost tomu, jak\u00e9 \u00fadaje s n\u00ed budete sd\u00edlet. Zdroj: Shutterstock<\/p>\n

Na\u0161e chov\u00e1n\u00ed na televizi nen\u00ed jenom na\u0161e v\u011bc<\/p>\n

Za v\u0161\u00edm stoj\u00ed technologie ozna\u010dovan\u00e1 jako ACR (Automatic Content Recognition). Ta funguje tak, \u017ee televize pr\u016fb\u011b\u017en\u011b analyzuje obraz na obrazovce a porovn\u00e1v\u00e1 jej s datab\u00e1z\u00ed obsahu. Na z\u00e1klad\u011b toho tak pozn\u00e1, jestli sledujete film nebo t\u0159eba hrajete hru p\u0159es playstation. N\u011bkter\u00e9 modely televizi do\u0161ly tak daleko, \u017ee sn\u00edmaj\u00ed, co se na va\u0161\u00ed obrazovce d\u011bje, a informace o tom pak odes\u00edlaj\u00ed v\u00fdrobc\u016fm.<\/p>\n

Hry, filmy i hudba<\/p>\n

Tahle strategie se v\u00e1s nav\u00edc net\u00fdk\u00e1 jen p\u0159i sledov\u00e1n\u00ed film\u016f jako takov\u00fdch, ale i tehdy, kdy\u017e sledujete televizn\u00ed vys\u00edl\u00e1n\u00ed p\u0159es set-top-box, p\u0159es po\u010d\u00edta\u010d nebo jste k televizi p\u0159ipojeni p\u0159es hern\u00ed konzoli. Tedy \u010dasto v moment\u011b, kdy\u017e jste p\u0159ipojeni p\u0159es HDMI kabel.<\/p>\n

\u010cerven\u00e9 tla\u010d\u00edtko<\/p>\n

Do hry nav\u00edc vstupuje i funkce HbbTV zn\u00e1m\u00e1 jako \u201e\u010derven\u00e9 tla\u010d\u00edtko\u201e. Jde o hybridn\u00ed vys\u00edl\u00e1n\u00ed, kter\u00e9 kombinuje klasickou televizi s internetem. Jakmile ho aktivujete, za\u010dnete vyu\u017e\u00edvat interaktivn\u00ed slu\u017eby, a t\u00edm tak\u00e9 za\u010dnete odes\u00edlat data o sv\u00e9m chov\u00e1n\u00ed v t\u011bchto aplikac\u00edch. HbbTV funguje online a umo\u017e\u0148uje sledovat, na co klik\u00e1te nebo jak se v aplikaci pohybujete.<\/p>\n

\"AA p\u0159i hr\u00e1ch na hern\u00edch konzol\u00edch nejste od\u0159\u00edznuti od p\u0159enosu dat. Zdroj: Shutterstock<\/p>\n

Souhlas s podm\u00ednkami<\/p>\n

Jak jsme psali v\u00fd\u0161e, sb\u011br va\u0161ich dat se nestane s\u00e1m od sebe, ale mus\u00edte k n\u011bmu d\u00e1t sv\u016fj form\u00e1ln\u00ed souhlas. To se typicky d\u011bje p\u0159i prvn\u00edm spu\u0161t\u011bn\u00ed televize, kdy odsouhlas\u00edte podm\u00ednky a z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f. Ruku na srdce, kdo z n\u00e1s je ale \u010dte? V praxi v\u011bt\u0161inou klikneme na \u201esouhlas\u00edm\u201c, ani\u017e bychom v\u011bd\u011bli, s \u010d\u00edm vlastn\u011b.<\/p>\n

Mo\u017en\u00e1 se to t\u00fdk\u00e1 i v\u00e1s<\/p>\n

Boj\u00edte se, \u017ee je tohle i v\u00e1\u0161 p\u0159\u00edpad a \u017ee v\u00fdznamn\u00ed hr\u00e1\u010di v z\u00e1bavn\u00edm pr\u016fmyslu v\u011bd\u00ed, co d\u011bl\u00e1te po ve\u010derech? Nen\u00ed nic jednodu\u0161\u0161\u00edho ne\u017e zkontrolovat nastaven\u00ed televize, k \u010demu jste se upsali, a pak to tam jednodu\u0161e odvolat. Hledejte v nastaven\u00ed soukrom\u00ed, menu se bude li\u0161it podle zna\u010dky televize, zpravidla to ale bude n\u011bco kolem \u201esledov\u00e1n\u00ed obsahu\u201c nebo \u201eViewing Information Services\u201e.<\/p>\n

Soukrom\u00ed je cenn\u00e1 v\u011bc<\/p>\n

Stejn\u011b tak m\u016f\u017eete vypnout HbbTV nebo omezit personalizaci reklam<\/a>. V n\u011bkter\u00fdch p\u0159\u00edpadech pro v\u00e1s m\u016f\u017ee b\u00fdt v\u00fdhodn\u011bj\u0161\u00ed \u201eotravn\u00e1 reklama\u201c ne\u017e \u201enab\u00eddka film\u016f, kter\u00e9 se v\u00e1m mohou l\u00edbit\u201e. Tohle pohodl\u00ed by toti\u017e mohlo b\u00fdt vykoupeno va\u0161\u00edm soukrom\u00edm.<\/p>\n

Zdroje: Lupa, Chip, \u010cT24<\/p>\n","protected":false},"excerpt":{"rendered":"28. 3. 2026 Argumentuj\u00ed n\u00e1m zlep\u0161ov\u00e1n\u00edm slu\u017eeb a nab\u00edzen\u00edm personalizovan\u00e9ho obsahu. V dobr\u00e9 v\u00ed\u0159e odklik\u00e1me souhlas webov\u00fdm str\u00e1nk\u00e1m,…\n","protected":false},"author":2,"featured_media":38718,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[15656,79,15657,15658,80],"class_list":{"0":"post-38717","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zabava","8":"tag-chytra-televize","9":"tag-entertainment","10":"tag-personalizace-reklam","11":"tag-smart-tv","12":"tag-zabava"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116309545676739132","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/38717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=38717"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/38717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/38718"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=38717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=38717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=38717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}