{"id":38832,"date":"2026-03-29T05:41:05","date_gmt":"2026-03-29T05:41:05","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/38832\/"},"modified":"2026-03-29T05:41:05","modified_gmt":"2026-03-29T05:41:05","slug":"sora-padla-mame-si-neco-prat","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/38832\/","title":{"rendered":"Sora padla. M\u00e1me si n\u011bco p\u0159\u00e1t?"},"content":{"rendered":"<p>\u017de firmy ru\u0161\u00ed ne\u00fasp\u011b\u0161n\u00e9 slu\u017eby, je naprosto b\u011b\u017en\u00e1 v\u011bc. O pozn\u00e1n\u00ed neobvyklej\u0161\u00ed je ale to, \u017ee firmy ne\u010dekan\u011b ukon\u010duj\u00ed \u00fasp\u011b\u0161n\u00e9 slu\u017eby jako gener\u00e1tor vide\u00ed Sora od OpenAI. <\/p>\n<p>\t<a href=\"https:\/\/pctuning.cz\/article\/odmenime-kazdeho-vyplnte-komunitni-pruzkum-a-ziskejte-luxusni-ceny\" target=\"_self\" class=\"un-card__media-section\" rel=\"nofollow noopener\"><\/p>\n<p>\t<\/a><\/p>\n<p class=\"un-card-body__text\">Kdo jste, na \u010dem a co hrajete, jak\u00fd obsah konzumujete a jak\u00fd vztah m\u00e1te k AI? V\u011bnujte n\u00e1m p\u00e1r minut a jako d\u00e1rek za vypln\u011bn\u00ed z\u00edsk\u00e1te slevu na n\u00e1kup a \u0161anci z\u00edskat tak\u00e9 dal\u0161\u00ed luxusn\u00ed ceny.<\/p>\n<p>Ka\u017ed\u00fd den se nestane, aby se zpr\u00e1vy ze sv\u011bta AI dostaly hned na prvn\u00ed str\u00e1nky den\u00edk\u016f, ale v p\u0159\u00edpad\u011b ukon\u010den\u00ed projektu Sora od OpenAI se tak rozhodn\u011b stalo. OpenAI ukon\u010dil Soru ne\u010dekan\u011b \u2013 a nav\u00edc zru\u0161il rozjednan\u00fd miliardov\u00fd kontrakt s Disney. To jsou dv\u011b opravdu neobvykl\u00e9 v\u011bci najednou: OpenAI neodsunul projekt na vedlej\u0161\u00ed kolej, ale doslova ho ukon\u010dil (discontinued). Podle toho, jak v\u011bc podali report\u00e9\u0159i BBC, OpenAI ukon\u010dil nejenom Soru, ale opou\u0161t\u00ed oblast generov\u00e1n\u00ed videa obecn\u011b a soust\u0159e\u010fuje se na v\u00fdvoj inteligentn\u00edch agent\u016f. To nen\u00ed prost\u00e1 korekce kurzu, ale skoro oto\u010dka.<\/p>\n<p>Odpis miliardov\u00e9ho <a target=\"_blank\" rel=\"noopener noreferrer sponsored nofollow\" href=\"https:\/\/openai.com\/index\/disney-sora-agreement\/\">dealu s Disney <\/a>je tak\u00e9 velk\u00e1 v\u011bc. Disney p\u0159isl\u00edbil pr\u00e1va na pou\u017e\u00edv\u00e1n\u00ed dvou set sv\u00fdch postav po dobu t\u0159\u00ed let pro Soru s t\u00edm, \u017ee budou m\u00edt pr\u00e1vo pou\u017e\u00edt generovan\u00fd obsah na Disney+. Za to Disney p\u0159isl\u00edbil investici ve v\u00fd\u0161i jedn\u00e9 miliardy dolar\u016f.\u00a0<\/p>\n<p>O tom, \u017ee Sora kon\u010d\u00ed nebo \u017ee se o tom by\u0165 jenom uva\u017euje, <a target=\"_blank\" rel=\"noopener noreferrer sponsored nofollow\" href=\"https:\/\/www.bbc.co.uk\/news\/articles\/c3w3e467ewqo\">podle v\u0161eho<\/a> Disney nebyl vyrozum\u011bn p\u0159edem a doslova se stalo to, \u017ee zat\u00edmco v Disney je\u0161t\u011b dopoledne jednali o podob\u011b smlouvy, odpoledne se dozv\u011bd\u011bli, \u017ee Sora kon\u010d\u00ed a smlouva t\u00edm p\u00e1dem pad\u00e1. Disney ukon\u010den\u00ed dohody okomentoval prost\u011b, \u017ee ukon\u010dit generov\u00e1n\u00ed videa se rozhodla OpenAI \u2013 a oni to prost\u011b jenom akceptuj\u00ed, ale i nad\u00e1le cht\u011bj\u00ed spolupracovat s n\u011bk\u00fdm, kdo bude \u201ezodpov\u011bdn\u011b vyv\u00edjet technologii tak, aby neporu\u0161ovala jejich autorsk\u00e1 pr\u00e1va\u201c.<\/p>\n<p>Co vedlo OpenAI k n\u00e1hl\u00e9mu a razantn\u00edmu rozhodnut\u00ed? Tohle nebylo pozvoln\u00e9 um\u00edr\u00e1n\u00ed slu\u017eby, kterou opou\u0161t\u00ed z\u00e1kazn\u00edci, a tak se stanov\u00ed roadmapa jej\u00edho ukon\u010den\u00ed. Ne, tohle bylo \u201ezast\u0159elen\u00ed kon\u011b ve cvalu p\u0159\u00edmo pod jezdcem\u201c. Mo\u017en\u00fdch interpretac\u00ed je n\u011bkolik.\u00a0<\/p>\n<p>Tak za prv\u00e9, OpenAI se chyst\u00e1 vstoupit na akciov\u00fd trh (IPO, initial public offering). P\u0159i t\u00e9 p\u0159\u00edle\u017eitosti se prov\u00e1d\u00ed finan\u010dn\u00ed audit spole\u010dnosti \u2013 a jak upozor\u0148uje \u0159ada koment\u00e1tor\u016f, probl\u00e9m s generov\u00e1n\u00edm vide\u00ed je v tom, \u017ee to je cool a hip a skv\u011ble budoucnostn\u00ed, ale taky to je velice n\u00e1kladn\u00e9 s t\u00edm, \u017ee OpenAI z vide\u00ed, kde surfuje Je\u017e\u00ed\u0161, ko\u010dka st\u0159\u00edl\u00ed na verand\u011b z bazuky nebo Trump tancuje na Epsteinov\u011b ostrov\u011b, prakticky nic nem\u00e1.<\/p>\n<p>P\u0159esn\u011bji \u0159e\u010deno: Nevyn\u00e1\u0161\u00ed to skoro nic, ale je to provozn\u011b drah\u00e9. Jak je to drah\u00e9? Podle odhad\u016f analytik\u016f Sora vyd\u011blala za dva roky 1,4 milionu USD, co\u017e je skoro nula. Provoz slu\u017eby st\u00e1l podle odhad\u016f a\u017e 15 milion\u016f USD DENN\u011a \u2013 za dva roky tedy OpenAI prod\u011blala skoro 10 miliard. Pokud jste m\u011bli dojem, \u017ee datacentra p\u00e1l\u00ed energii nazda\u0159b\u016fh, tak Sora rozhodn\u011b p\u00e1lila energii nazda\u0159b\u016fh \u2013 a v tomto velk\u00e9m t\u00e1bor\u00e1ku mizely obrovsk\u00e9 pen\u00edze.<\/p>\n<p>Pravideln\u00fd p\u0159ehled novinek<\/p>\n<p>\n\t\tV\u011bd\u011bl(a) jsi, \u017ee pravideln\u011b odes\u00edl\u00e1me p\u0159ehled nejzaj\u00edmav\u011bj\u0161\u00edch \u010dl\u00e1nk\u016f a novinek? P\u0159ihlas se k odb\u011bru mailov\u00e9ho newsletteru ve sv\u00e9m profilu.<br \/>\n\t\tV\u00edce informac\u00ed najde\u0161<br \/>\n\t\t<a href=\"https:\/\/pctuning.cz\/t\/newsletter\" rel=\"nofollow noopener\" target=\"_blank\">zde<\/a>.<\/p>\n<p>\t\tPod\u00edvej se na<br \/>\n\t\t<a href=\"https:\/\/pctuning.cz\/preview-mail\/mail\/hj2iabr2jzh0e47s8tx9u9u87awribkn0fpjsu7jus3njq72avpdzxlpypeya24e\" target=\"_blank\" rel=\"nofollow noopener\">uk\u00e1zku<\/a>.\n\t<\/p>\n","protected":false},"excerpt":{"rendered":"\u017de firmy ru\u0161\u00ed ne\u00fasp\u011b\u0161n\u00e9 slu\u017eby, je naprosto b\u011b\u017en\u00e1 v\u011bc. O pozn\u00e1n\u00ed neobvyklej\u0161\u00ed je ale to, \u017ee firmy ne\u010dekan\u011b&hellip;\n","protected":false},"author":2,"featured_media":38833,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[842,67,68,15701,15697,15693,15703,441,825,15695,6374,465,15702,15700,15694,15699,15698,15692,15704,15696,240,80,15691],"class_list":{"0":"post-38832","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-ai","9":"tag-business","10":"tag-byznys","11":"tag-dd-blog","12":"tag-digitalni-tv","13":"tag-flash-a-mp3","14":"tag-generator-videi","15":"tag-historie","16":"tag-internet","17":"tag-kapesni-prehravace","18":"tag-multimedia","19":"tag-openai","20":"tag-openai-sora","21":"tag-pc-stoural","22":"tag-pc-v-obyvaku-htpc","23":"tag-plazmy","24":"tag-projektory","25":"tag-redakce-a-marketing","26":"tag-sora-2","27":"tag-stolni-prehravace","28":"tag-tv","29":"tag-zabava","30":"tag-zpravy-it"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116310866841416776","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/38832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=38832"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/38832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/38833"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=38832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=38832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=38832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}