{"id":38913,"date":"2026-03-29T07:28:10","date_gmt":"2026-03-29T07:28:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/38913\/"},"modified":"2026-03-29T07:28:10","modified_gmt":"2026-03-29T07:28:10","slug":"dresy-s-kouskem-nostalgie-fotbal-se-pri-ms-vrati-do-roku-1990","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/38913\/","title":{"rendered":"Dresy s\u00a0kouskem nostalgie. Fotbal se p\u0159i MS vr\u00e1t\u00ed do roku 1990"},"content":{"rendered":"

Na dresu ho m\u011bli Diego Maradona<\/a>, Ruud Gullit i\u00a0Tom\u00e1\u0161 Skuhrav\u00fd<\/a>. Slavn\u00e9 logo spole\u010dnosti Adidas<\/a> ve tvaru trojl\u00edstku dnes najdete hlavn\u011b v\u00a0lifestylov\u00fdch kolekc\u00edch, ale b\u00fdvalo jedn\u00edm ze symbol\u016f fotbalu 80.\u00a0let.<\/p>\n

Na velk\u00e9m turnaji bylo naposledy k\u00a0vid\u011bn\u00ed p\u0159i MS v\u00a0roce 1990 – a\u00a0te\u010f se po 36\u00a0letech vr\u00e1t\u00ed.<\/p>\n

<\/a><\/p>\n

P\u0159ed p\u00e1r dny bavorsk\u00e1 firma p\u0159edstavila druh\u00e9 (tzv. venkovn\u00ed) sady dres\u016f, v\u00a0nich\u017e bude na leto\u0161n\u00edm \u0161ampion\u00e1tu v\u00a0Severn\u00ed Americe<\/a> hr\u00e1t 13\u00a0t\u00fdm\u016f. Vedle zaj\u00edmav\u00fdch barevn\u00fdch kombinac\u00ed pout\u00e1 pozornost pr\u00e1v\u011b kultovn\u00ed trojl\u00edstek.<\/p>\n

\u201eC\u00edtili jsme, \u017ee je vhodn\u00e1 a\u00a0inspirativn\u00ed chv\u00edle vr\u00e1tit ho na nejv\u011bt\u0161\u00ed sv\u011btovou sc\u00e9nu,\u201c vysv\u011btlil Sam Handy, \u0161\u00e9f fotbalov\u00e9 divize firmy.<\/p>\n

V prvn\u00ed \u0159ad\u011b jde v\u0161ak pochopiteln\u011b o\u00a0byznys. \u0160ampion\u00e1t je pro sportovn\u00ed firmy obdob\u00edm velkolep\u00e9 sklizn\u011b – nap\u0159\u00edklad v\u00a0roce 2022\u00a0Adidas celosv\u011btov\u011b vyprodal repliky dres\u016f zlat\u00e9 Argentiny je\u0161t\u011b p\u0159ed fin\u00e1lov\u00fdm z\u00e1pasem, celkov\u011b d\u00edky MS vyd\u011blal 400\u00a0milion\u016f eur.<\/p>\n

Pokud te\u010f star\u0161\u00edm generac\u00edm \u0161ikovn\u011b zahraje na strunu nostalgie, ur\u010dit\u011b na tom netrat\u00ed.<\/p>\n

Senegal \u0159e\u0161\u00ed po\u010det hv\u011bzdi\u010dek<\/p>\n

Prvn\u00ed sady dres\u016f pro leto\u0161n\u00ed \u0161ampion\u00e1t byly p\u0159edstaveny u\u017e loni po\u010d\u00e1tkem listopadu. V\u00a0n\u011bkter\u00fdch p\u0159\u00edpadech to m\u011blo i\u00a0lehce kuri\u00f3zn\u00ed okolnosti.<\/p>\n

Nap\u0159\u00edklad sportovn\u00ed obchody a\u00a0fanshopy po cel\u00e9m N\u011bmecku zaplnila kolekce Adidasu pro MS 2026, ale dom\u00e1c\u00ed t\u00fdm je\u0161t\u011b nem\u011bl jistou \u00fa\u010dast. Kdyby v\u00a0n\u00e1sleduj\u00edc\u00edm utk\u00e1n\u00ed znovu prohr\u00e1l se Slovenskem, mohl zapadnout do bar\u00e1\u017ee<\/a> (jako se to stalo t\u0159eba It\u00e1lii) a\u00a0na turnaj ani nemusel cestovat.<\/p>\n

Samoz\u0159ejm\u011b, v\u00a0p\u0159\u00edpad\u011b ne\u00fasp\u011bchu by dresy neputovaly do sb\u011bru. Reprezentace by v\u00a0nich odehr\u00e1la cel\u00fd leto\u0161n\u00ed rok – akor\u00e1t firma i\u00a0svaz by na tom vyd\u011blaly podstatn\u011b m\u00e9n\u011b.<\/p>\n

Docela jin\u00fd probl\u00e9m te\u010f \u0159e\u0161\u00ed v\u00a0Senegalu. Partnerem n\u00e1rodn\u00edho t\u00fdmu je konkuren\u010dn\u00ed Puma a\u00a0na nov\u00fdch dresech nezaujal ani tolik design jako sp\u00ed\u0161e skute\u010dnost, \u017ee je zdob\u00ed pouze jedna hv\u011bzdi\u010dka zna\u010d\u00edc\u00ed po\u010det z\u00edskan\u00fdch kontinent\u00e1ln\u00edch titul\u016f.<\/p>\n

Senegal sice v\u00a0lednu vyhr\u00e1l fin\u00e1le Africk\u00e9ho poh\u00e1ru, ale po dvou m\u011bs\u00edc\u00edch mu bylo prvenstv\u00ed odebr\u00e1no<\/a> kv\u016fli tomu, \u017ee hr\u00e1\u010di v\u00a0pr\u016fb\u011bhu z\u00e1pasu s\u00a0Marokem opustili h\u0159i\u0161t\u011b. Tamn\u00ed svaz se br\u00e1n\u00ed a\u00a0celou v\u011bc dal ke sportovn\u00ed arbitr\u00e1\u017ei. Proto te\u010f fanou\u0161ky ujistil, \u017ee jedna hv\u011bzdi\u010dka neznamen\u00e1 rezignaci, n\u00fdbr\u017e jde o\u00a0\u010dist\u011b technickou z\u00e1le\u017eitost, nebo\u0165 dresy se za\u010daly vyr\u00e1b\u011bt u\u017e p\u0159ed turnajem. Po sv\u011btov\u00e9m \u0161ampion\u00e1tu tam chce m\u00edt hv\u011bzdy dv\u011b.<\/p>\n

Dresy od v\u00fdrobce d\u017e\u00edn\u016f<\/p>\n

P\u0159ed n\u011bkolika des\u00edtkami let by podobn\u00e9 debaty asi ka\u017ed\u00e9mu fanou\u0161kovi p\u0159ipadaly absurdn\u00ed. Nikdo ne\u0159e\u0161il, jak vypadaj\u00ed dresy, kdo je vyr\u00e1b\u00ed, za kolik se daj\u00ed koupit. Byla to pouh\u00e1 fotbalov\u00e1 rekvizita.<\/p>\n

Za d\u016fle\u017eit\u011bj\u0161\u00ed byly pova\u017eov\u00e1ny kopa\u010dky a\u00a0m\u00ed\u010de – ostatn\u011b takov\u00fd Telstar z\u00a0MS 1970\u00a0na dlouhou dobu definoval, jak m\u00e1 bal\u00f3n vypadat, je\u0161t\u011b dnes pln\u00ed minim\u00e1ln\u011b roli grafick\u00e9 ikonky.<\/p>\n

Teprve mnohem pozd\u011bji fotbal objevil komer\u010dn\u00ed, m\u00f3dn\u00ed i\u00a0kulturn\u00ed potenci\u00e1l dres\u016f. Za\u010daly se prod\u00e1vat repliky a\u00a0tri\u010dka, dnes v\u00a0nich fanou\u0161ci nav\u0161t\u011bvuj\u00ed z\u00e1pasy a\u00a0berou je i\u00a0za sou\u010d\u00e1st b\u011b\u017en\u00e9ho oble\u010den\u00ed. Jde o\u00a0miliardov\u00fd byznys, zvl\u00e1\u0161t\u011b na klubov\u00e9 \u00farovni.<\/p>\n

N\u011bkter\u00e9 reprezentace je\u0161t\u011b v\u00a070.\u00a0letech nastupovaly bez loga v\u00fdrobce. Nebo ho propagovaly pouze na tr\u00e9ninkov\u00fdch souprav\u00e1ch. Nap\u0159\u00edklad p\u0159i MS 1974\u00a0m\u011blo Z\u00e1padn\u00ed N\u011bmecko \u00fapln\u011b \u010dist\u00fd dres, zat\u00edmco ramena nizozemsk\u00fdch hr\u00e1\u010d\u016f zdobily t\u0159i pruhy – p\u0159itom oba t\u00fdmy pat\u0159ily k\u00a0Adidasu.<\/p>\n

Ob\u010das se ale objevila firma sna\u017e\u00edc\u00ed se roz\u010de\u0159it za\u017eit\u00e9 po\u0159\u00e1dky.<\/p>\n

Jednou z\u00a0nich p\u0159ekvapiv\u011b byl Levi Strauss, proslul\u00fd v\u00fdrobce d\u017e\u00edn\u016f Levi’s. V\u00a0roce 1978\u00a0se dohodl s\u00a0Mexikem, \u017ee mu dod\u00e1 dresy pro sv\u011btov\u00fd \u0161ampion\u00e1t.<\/p>\n

Nevymyslel nic zvl\u00e1\u0161tn\u00edho, vypadaly podobn\u011b jako v\u0161echny p\u0159edchoz\u00ed. Pouze na hrudi m\u011bly firemn\u00ed znak.<\/p>\n

Jak pozd\u011bji vy\u0161lo najevo, americk\u00e1 spole\u010dnost je vlastn\u011b nevyrobila, \u0161lo o\u00a0spolupr\u00e1ci s\u00a0Adidasem. Byla to v\u0161ak zaj\u00edmav\u00e1 cesta, jak na dres dostat sponzorsk\u00e9 logo, co\u017e jinak je – pr\u00e1v\u011b s\u00a0v\u00fdjimkou v\u00fdrobc\u016f vybaven\u00ed – na reprezenta\u010dn\u00ed \u00farovni st\u00e1le tabu.<\/p>\n

Bo\u017e\u00ed ruka v\u00a0dresu z\u00a0mexick\u00e9ho obchodu<\/p>\n

Kdy\u017e v\u00a0roce 1982\u00a0vyhr\u00e1li Paolo Rossi a\u00a0spol. sv\u011btov\u00fd \u0161ampion\u00e1t, zdobil je pouze znak fotbalov\u00e9ho svazu. Logo firmy Le Coq Sportif bylo jen na tr\u00e9ninkov\u00e9m oble\u010den\u00ed. Italov\u00e9 se tak stali posledn\u00edmi mistry sv\u011bta s\u00a0\u010dist\u00fdmi dresy, t\u00edm skon\u010dilo jedno romantick\u00e9 obdob\u00ed fotbalov\u00fdch d\u011bjin.<\/p>\n

Ov\u0161em n\u00e1dech star\u00fdch \u010das\u016f m\u011bl i\u00a0mo\u017en\u00e1 nejslavn\u011bj\u0161\u00ed okam\u017eik historie MS. Tedy slavn\u00fd Maradon\u016fv g\u00f3l \u201ebo\u017e\u00ed rukou\u201c v\u00a0roce 1986\u00a0proti Anglii. Dal ho toti\u017e v\u00a0dresu, kter\u00fd \u0161\u00e9fov\u00e9 n\u00e1rodn\u00edho t\u00fdmu o\u00a0dva dny d\u0159\u00edve koupili v\u00a0oby\u010dejn\u00e9m mexick\u00e9m obchod\u011b.<\/p>\n

Foto: Profimedia.cz<\/p>\n

Diego Maradona v\u00a0dresu z\u00a0mexick\u00e9ho obchodu. Na z\u00e1dech m\u00e1 na\u017eehlen\u00e9 bly\u0161tiv\u00e9 a\u00a0nezvykle rozm\u011brn\u00e9 \u010d\u00edslo, kter\u00e9 bylo p\u016fvodn\u011b ur\u010deno pro americk\u00fd fotbal.<\/p>\n

D\u016fvod? Za hork\u00e9ho po\u010das\u00ed se Argentinc\u016fm nehr\u00e1lo dob\u0159e v\u00a0origin\u00e1ln\u00edch bavln\u011bn\u00fdch sad\u00e1ch, proto si rad\u011bji vybrali nezna\u010dkov\u00e9 oble\u010den\u00ed z\u00a0leh\u010d\u00edho materi\u00e1lu. \u0160vadleny narychlo a\u00a0trochu ledabyle p\u0159i\u0161ily loga a\u00a0\u010d\u00edsla, co\u017e bylo p\u0159i detailn\u011bj\u0161\u00edm pohledu zn\u00e1t. Dostat takov\u00e9 zbo\u017e\u00ed od ofici\u00e1ln\u00edho dodavatele, zcela jist\u011b by Argentinci ho vr\u00e1tili.<\/p>\n

\u201eA to na\u0161t\u011bst\u00ed nepr\u0161elo, jako kdy\u017e jsme hr\u00e1li s\u00a0Uruguay\u00ed. To bychom teprve vypadali,\u201c vzpom\u00ednal po letech Maradona.<\/p>\n

Nicm\u00e9n\u011b dal v\u00a0provizorn\u00edm dresu dva slavn\u00e9 g\u00f3ly – vedle toho rukou i\u00a0\u00fa\u017easn\u00fd slalom anglickou obranou – a\u00a0t\u00fdm ud\u011blal d\u016fle\u017eit\u00fd krok na cest\u011b k\u00a0mistrovsk\u00e9 trofeji.<\/p>\n

Byla to doba, kdy Adidas sv\u011btov\u00fdm \u0161ampion\u00e1t\u016fm dominoval. V\u00a0roce 1990\u00a0obl\u00e9kal 15\u00a0z\u00a024\u00a0t\u00fdm\u016f, mezi nimi i\u00a0\u010ceskoslovensko<\/a>. Ani to se neobe\u0161lo bez drobn\u00fdch z\u00e1drhel\u016f.<\/p>\n

Foto: Profimedia.cz<\/p>\n

Po\u010d\u00e1tek dubna 1990.\u00a0Podle p\u0159i\u0161it\u00e9 vlaje\u010dky na dresu Tom\u00e1\u0161e Skuhrav\u00e9ho je zn\u00e1t, \u017ee jde o\u00a0provizorn\u00ed variantu. Na MS hr\u00e1lo mu\u017estvo v\u00a0hez\u010d\u00ed a\u00a0barevn\u011b pest\u0159ej\u0161\u00ed variant\u011b.<\/p>\n

Mu\u017estvo si postup mezi elitu vybojovalo 15.\u00a0listopadu 1989, o\u00a0p\u00e1r t\u00fddn\u016f pozd\u011bji padl komunistick\u00fd re\u017eim a\u00a0spolu s\u00a0n\u00edm se do historie odebral i\u00a0st\u00e1tn\u00ed znak s\u00a0p\u011btic\u00edpou hv\u011bzdou. To kupodivu je\u0161t\u011b nebyl ten hlavn\u00ed probl\u00e9m. Na ja\u0159e se toti\u017e v\u00a0parlamentu rozho\u0159ela tzv. poml\u010dkov\u00e1 v\u00e1lka, kdy se emotivn\u011b \u0159e\u0161ilo, jak se zem\u011b vlastn\u011b bude jmenovat a\u00a0jak\u00e9 m\u00e1 m\u00edt symboly.<\/p>\n

Hokejist\u00e9 tak sv\u011btov\u00fd \u0161ampion\u00e1t za\u010d\u00ednali jako \u010ceskoslovensk\u00e1 federativn\u00ed republika a\u00a0kon\u010dili ho pod n\u00e1zvem \u010cesk\u00e1 a\u00a0Slovensk\u00e1 Federativn\u00ed Republika. V\u00a0den, kdy byla dohodnuta definitivn\u00ed zm\u011bna, kone\u010dn\u011b mohli i\u00a0fotbalist\u00e9 p\u0159edstavit dresy pro MS. St\u00e1tn\u00ed znak na nich byl nahrazen malou vlajkou – a\u00a0kv\u016fli v\u00fdrazn\u00e9mu barevn\u00e9mu vzoru pod rameny nebyl ani po\u0159\u00e1dn\u011b vid\u011bt trojl\u00edstek Adidasu.<\/p>\n

Nike a\u00a0nov\u00e9 fotbalov\u00e9 po\u0159\u00e1dky<\/p>\n

Sv\u011btov\u00fd \u0161ampion\u00e1t 1990\u00a0byl posledn\u00edm velk\u00fdm turnajem, kdy se kultovn\u00ed logo vyj\u00edmalo na dresech. Za dva roky na EURO<\/a> u\u017e byla k\u00a0vid\u011bn\u00ed modern\u011bj\u0161\u00ed troj\u00faheln\u00edkov\u00e1 verze se t\u0159emi pruhy, je\u017e p\u0159etrvala dodnes.<\/p>\n

Jak se i\u00a0z mezin\u00e1rodn\u00edho fotbalu za\u010dal st\u00e1vat st\u00e1le v\u011bt\u0161\u00ed byznys, prom\u011bnila se rovn\u011b\u017e sestava dodavatel\u016f oble\u010den\u00ed pro hlavn\u00ed akce. P\u0159elomov\u00fdm okam\u017eikem byl rok 1996, kdy Nike<\/a>, nov\u00e1\u010dek ve fotbalov\u00e9 bran\u017ei, podepsal lukrativn\u00ed smlouvu s\u00a0reprezentac\u00ed Braz\u00edlie. Za 400\u00a0milion\u016f dolar\u016f na deset let, na tehdej\u0161\u00ed dobu to byl mimo\u0159\u00e1dn\u00fd bal\u00edk.<\/p>\n

Postupem let proto za\u010daly pozice ztr\u00e1cet firmy jako Lotto, Diadora nebo Umbro a\u00a0nejlukrativn\u011bj\u0161\u00ed \u010d\u00e1st trhu – tedy zem\u011b s\u00a0velk\u00fdm po\u010dtem fanou\u0161k\u016f, kter\u00e9 z\u00e1rove\u0148 disponuj\u00ed velkou kupn\u00ed silou – si rozd\u011blily Adidas, Nike a\u00a0Puma<\/a>. Na posledn\u00edm MS v\u00a0Kataru jim dohromady pat\u0159ilo 26\u00a0z\u00a032\u00a0zem\u00ed.<\/p>\n

P\u0159esto se i\u00a0mal\u00ed hr\u00e1\u010di dok\u00e1\u017e\u00ed \u010das od \u010dasu postarat o\u00a0zpest\u0159en\u00ed, kdy\u017e vsad\u00ed na reprezentace, o\u00a0n\u011b\u017e nen\u00ed a\u017e takov\u00fd z\u00e1jem. Nap\u0159\u00edklad v\u00a0roce 2010\u00a0mu\u017estvo Chile obl\u00e9kla americk\u00e1 firma Brooks, kter\u00e1 je jinak spojov\u00e1na t\u00e9m\u011b\u0159 v\u00fdhradn\u011b s\u00a0atletikou. Zaj\u00edmav\u00e9 postaven\u00ed si v\u00a0Latinsk\u00e9 Americe z\u00edskala tak\u00e9 ekv\u00e1dorsk\u00e1 spole\u010dnost Marathon.<\/p>\n

V\u00fdrobci dres\u016f pro MS 2026 | Sport SZAdidas (13): N\u011bmecko, Argentina, \u0160pan\u011blsko, Japonsko, Belgie, Mexiko, Ji\u017en\u00ed Afrika, Katar, Skotsko, Cura\u00e7ao, Sa\u00fadsk\u00e1 Ar\u00e1bie, Al\u017e\u00edrsko, KolumbieNike (11): Braz\u00edlie, Anglie, Francie, USA, Chorvatsko, Ji\u017en\u00ed Korea, Kanada, Austr\u00e1lie, Nizozemsko, Uruguay, NorskoPuma (10): Portugalsko, \u0160v\u00fdcarsko, Maroko, Paraguay, Pob\u0159e\u017e\u00ed Slonoviny, Egypt, Nov\u00fd Z\u00e9land, Senegal, Rakousko, GhanaMarathon: Ekv\u00e1dorKelme: Jord\u00e1nsko7Saber: Uzbekist\u00e1nReebok: PanamaCapelli: KapverdySaeta: HaitiKappa: Tunisko<\/p>\n

Otazn\u00edk z\u016fst\u00e1v\u00e1 u\u00a0\u00cdr\u00e1nu. Posledn\u00edch \u0161est \u00fa\u010dastn\u00edk\u016f MS bude zn\u00e1mo v\u00a0\u00fater\u00fd.<\/p>\n

Hodn\u011b pozornosti vzbudila p\u0159ed 16\u00a0lety i\u00a0neform\u00e1ln\u00ed sout\u011b\u017e, kdo podep\u00ed\u0161e smlouvu s\u00a0KLDR<\/a>. Severokorejsk\u00fd t\u00fdm se na \u0161ampion\u00e1t dostal poprv\u00e9 od roku 1966\u00a0a\u00a0tamn\u00ed komunistick\u00fd re\u017eim je zn\u00e1m\u00fd odporem ke v\u0161emu, co jen trochu zav\u00e1n\u00ed kapitalismem.<\/p>\n

Nakonec usp\u011bla italsk\u00e1 spole\u010dnost Legea a\u00a0nemusela ani moc ulevit bankovn\u00edmu kontu – za \u010dty\u0159letou spolupr\u00e1ci zaplatila 4\u00a0miliony eur. \u201eJsme apolitick\u00e1 firma, jde n\u00e1m pouze o\u00a0obchod,\u201c vysv\u011btlovali jej\u00ed z\u00e1stupci, pro\u010d se pou\u0161t\u00ed do takov\u00e9ho dobrodru\u017estv\u00ed.<\/p>\n

Design dres\u016f musel b\u00fdt st\u0159\u00eddm\u00fd a\u00a0schvalovali ho nejvy\u0161\u0161\u00ed funkcion\u00e1\u0159i strany. T\u00fdm KLDR nakonec prohr\u00e1l v\u0161echny z\u00e1pasy, s\u00a0turnajem se rozlou\u010dil s\u00a0ostudn\u00fdm sk\u00f3re 1:12.\u00a0Legea p\u0159esto na akci vyd\u011blala a\u00a0dresy se celkem dob\u0159e prod\u00e1valy v\u00a0Evrop\u011b, USA i\u00a0v Ji\u017en\u00ed Koreji.<\/p>\n

Podobn\u00e9 firmy dost\u00e1vaj\u00ed \u0161anci pr\u00e1v\u011b te\u010f, kdy se \u0161ampion\u00e1t roz\u0161\u00ed\u0159il na 48\u00a0t\u00fdm\u016f a\u00a0mezi debutuj\u00edc\u00edmi \u00fa\u010dastn\u00edky jsou zem\u011b jako Uzbekist\u00e1n, Kapverdy nebo Jord\u00e1nsko.<\/p>\n

N\u011bmeck\u00e9 lou\u010den\u00ed s\u00a0Adidasem<\/p>\n

Asi nejv\u011bt\u0161\u00ed pozornost ov\u0161em bude na leto\u0161n\u00edm MS p\u0159itahovat N\u011bmecko. Naposledy se toti\u017e na velk\u00e9 sc\u00e9n\u011b p\u0159edstav\u00ed v\u00a0dresech Adidasu. Od p\u0159\u00ed\u0161t\u00edho roku za\u010dne \u010dty\u0159n\u00e1sobn\u00e9ho sv\u011btov\u00e9ho \u0161ampiona obl\u00e9kat Nike, kter\u00fd s\u00a0n\u00edm uzav\u0159el osmiletou smlouvu na 800\u00a0milion\u016f eur.<\/p>\n

Je to trochu, jako kdyby Ferrari<\/a> opustilo sv\u011bt F1<\/a>\u00a0nebo se wimbledonsk\u00e9 kurty zasypaly antukou. Nebo\u0165 Adidas s\u00a0n\u011bmeck\u00fdm svazem spolupracuje od roku 1954, jde o\u00a0jedno z\u00a0nejsiln\u011bj\u0161\u00edch partnerstv\u00ed v\u00a0historii sv\u011btov\u00e9ho sportu.<\/p>\n

Proto kdy\u017e p\u0159edloni bylo ozn\u00e1meno uzav\u0159en\u00ed smlouvy, strhl se poprask. Dot\u010den\u00fd se c\u00edtil kdekdo, v\u010detn\u011b vrcholn\u00fdch politik\u016f. Nel\u00edbilo se jim, \u017ee dal\u0161\u00ed dom\u00e1c\u00ed firma uvol\u0148uje m\u00edsto americk\u00e9 konkurenci.<\/p>\n

Foto: Profimedia.cz<\/p>\n

\u00dapln\u011b posledn\u00ed dres, kter\u00fd Adidas vyrobil pro n\u011bmeckou reprezentaci. Hr\u00e1\u010di ho poprv\u00e9 obl\u00e9kli v\u00a0p\u00e1te\u010dn\u00edm p\u0159\u00edpravn\u00e9m z\u00e1pase proti \u0160v\u00fdcarsku. <\/p>\n

Ov\u0161em i\u00a0tady \u0161lo pouze a\u00a0jen o\u00a0pen\u00edze. N\u011bmeck\u00fd svaz m\u011bl nab\u00eddky od Nike u\u017e v\u00a0minulosti, ale mohl si dovolit je odm\u00edtat. Te\u010f v\u0161ak na tom nen\u00ed finan\u010dn\u011b nejl\u00edp.<\/p>\n

Ned\u00e1vn\u00e9 ne\u00fasp\u011bchy reprezentace – p\u0159edev\u0161\u00edm dvoj\u00ed vy\u0159azen\u00ed v\u00a0z\u00e1kladn\u00ed skupin\u011b MS – se negativn\u011b odrazily i\u00a0na p\u0159\u00edjmech. Hodn\u011b st\u00e1lo tak\u00e9 nov\u00e9 svazov\u00e9 s\u00eddlo ve Frankfurtu. Je sice \u00fachvatn\u00e9, uvnit\u0159 je nap\u0159\u00edklad kryt\u00e9 h\u0159i\u0161t\u011b o\u00a0rozm\u011brech FIFA s\u00a0um\u011bl\u00fdm tr\u00e1vn\u00edkem, jen\u017ee celkov\u00fd \u00fa\u010det d\u011blal 180\u00a0milion\u016f eur. A\u00a0to nezaplat\u00edte sentimentem ani vlastenectv\u00edm.<\/p>\n

N\u011bmeck\u00e1 nostalgie na leto\u0161n\u00edm \u0161ampion\u00e1tu tak bude dvojn\u00e1sobn\u00e1. Opr\u00e1\u0161en\u00e9 logo Adidasu fanou\u0161k\u016fm p\u0159ipomene slavnou \u00e9ru Rudiho V\u00f6llera, J\u00fcrgena Klinsmanna a\u00a0spol. Z\u00e1rove\u0148 nov\u00e9 dresy budou i\u00a0posledn\u00edm spojen\u00edm s\u00a0firmou, kter\u00e1 tolik ovlivnila sv\u011btov\u00fd fotbal.<\/p>\n","protected":false},"excerpt":{"rendered":"Na dresu ho m\u011bli Diego Maradona, Ruud Gullit i\u00a0Tom\u00e1\u0161 Skuhrav\u00fd. Slavn\u00e9 logo spole\u010dnosti Adidas ve tvaru trojl\u00edstku dnes…\n","protected":false},"author":2,"featured_media":38914,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[4475,15725,15724,15727,1275,375,11323,6441,94,93,15726],"class_list":{"0":"post-38913","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sport","8":"tag-adidas","9":"tag-diego-maradona","10":"tag-dresy","11":"tag-jurgen-klinsmann","12":"tag-mistrovstvi-sveta-ve-fotbale","13":"tag-nemecko","14":"tag-nike","15":"tag-puma","16":"tag-sport","17":"tag-sports","18":"tag-tomas-skuhravy"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116311287555855927","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/38913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=38913"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/38913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/38914"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=38913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=38913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=38913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}