{"id":3904,"date":"2026-02-21T16:17:09","date_gmt":"2026-02-21T16:17:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/3904\/"},"modified":"2026-02-21T16:17:09","modified_gmt":"2026-02-21T16:17:09","slug":"pod-carou-vzpominka-na-gandalfa-potesi-nerdstvi-uz-ale-nechme-za-sebou","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/3904\/","title":{"rendered":"Pod \u010darou: Vzpom\u00ednka na Gandalfa pot\u011b\u0161\u00ed. Nerdstv\u00ed u\u017e ale nechme za sebou"},"content":{"rendered":"

V newsletteru Pod \u010darou popisuje ka\u017edou sobotu Matou\u0161 Hrdina spole\u010densk\u00e9 trendy, kter\u00e9 sice v\u00edd\u00e1me v\u0161ude kolem sebe, ale v\u00a0p\u0159\u00edlivu ka\u017edodenn\u00edho zpravodajstv\u00ed trochu zanikaj\u00ed mezi \u0159\u00e1dky. Pokud v\u00e1s uk\u00e1zka zaujme, p\u0159ihlaste se k\u00a0odb\u011bru<\/a> pln\u00e9 verze newsletteru.<\/p>\n

Nostalgick\u00e9ho ohl\u00ed\u017een\u00ed nen\u00ed nikdy dost, a\u00a0tak se v\u00a0posledn\u00ed dob\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch vyno\u0159il dal\u0161\u00ed \u00fa\u010dinn\u00fd spou\u0161t\u011b\u010d mileni\u00e1lsk\u00fdch slzi\u010dek. Letos uplyne 25\u00a0let od premi\u00e9ry prvn\u00edho d\u00edlu filmov\u00e9 trilogie P\u00e1n prsten\u016f, a\u00a0v\u0161ichni proto za\u010dali sd\u00edlet klipy z\u00a0legend\u00e1rn\u00edho fantasy trh\u00e1ku, ve kter\u00e9m na pl\u00e1tna vtrhli hobiti, elfov\u00e9 a\u00a0sk\u0159eti a\u00a0nen\u00e1vratn\u011b p\u0159eorali krajinu mainstreamov\u00e9 popkultury.<\/p>\n

Jacksonova adaptace Tolkienova rom\u00e1nu byla bezpochyby skv\u011bl\u00e1 a\u00a0sladkoboln\u00e9 vzpom\u00ednky jsou nam\u00edst\u011b\u00a0\u2013 lid\u00e9 pr\u00e1vem p\u0159ipom\u00ednaj\u00ed mimo\u0159\u00e1dn\u00e9 hereck\u00e9 v\u00fdkony, odv\u00e1\u017enou re\u017eis\u00e9rskou vizi, dodnes obdivuhodnou pr\u00e1ci se speci\u00e1ln\u00edmi efekty a\u00a0poctiv\u00e9 filma\u0159sk\u00e9 \u0159emeslo, kter\u00e9 bychom v\u00a0sou\u010dasn\u00e9 unyl\u00e9 netflixovsk\u00e9 ka\u0161i hledali jen st\u011b\u017e\u00ed.<\/p>\n

P\u0159i op\u011btovn\u00e9m sledov\u00e1n\u00ed dobrodru\u017estv\u00ed Froda Pytl\u00edka a\u00a0jeho kump\u00e1n\u016f se ale nejde ubr\u00e1nit tak\u00e9 ur\u010dit\u00e9 ho\u0159kosti. Ka\u017ed\u00e1 mince m\u00e1 dv\u011b strany a\u00a0i kdy\u017e byla filmov\u00e1 fantasy s\u00e1ga jist\u011b unik\u00e1tn\u00ed po\u010din, pomohla tak\u00e9 odstartovat nerdskou vlnu, kter\u00e1 u\u017e dnes popul\u00e1rn\u00ed kulturu sp\u00ed\u0161e dus\u00ed, ne\u017e o\u017eivuje.<\/p>\n

Filmov\u00fd P\u00e1n prsten\u016f nebyl zdaleka jedin\u00fdm spou\u0161t\u011b\u010dem tohoto trendu. P\u00e1r t\u00fddn\u016f p\u0159edt\u00edm m\u011bl v\u00a0listopadu 2001\u00a0v\u00a0kinech premi\u00e9ru i\u00a0Harry Potter a\u00a0K\u00e1men mudrc\u016f. U\u017e v\u00a0roce 1999\u00a0uchv\u00e1til div\u00e1ky Matrix nebo prvn\u00ed d\u00edl nov\u00e9 Star Wars trilogie. Rok 2002\u00a0odstartoval vlnu superhrdinsk\u00fdch adaptac\u00ed \u00fasp\u011b\u0161n\u00fdm Spider-Manem. P\u00e1r let pot\u00e9 p\u0159i\u0161lo ob\u010das vysm\u00edvan\u00e9, ale mimo\u0159\u00e1dn\u011b vlivn\u00e9 Stm\u00edv\u00e1n\u00ed, a\u00a0kdy\u017e v\u00a0roce 2011\u00a0za\u010dala vys\u00edlat seri\u00e1lov\u00e1 Hra o\u00a0tr\u016fny, kulturn\u00ed obrat byl u\u017e t\u00e9m\u011b\u0159 dokon\u00e1n.<\/p>\n

Kdyby si v\u00a090.\u00a0letech dosp\u011bl\u00ed kolegov\u00e9 s\u00a0b\u011b\u017en\u00fdm kulturn\u00edm vkusem vym\u011b\u0148ovali u\u00a0kafe v\u00a0kancel\u00e1\u0159i post\u0159ehy o\u00a0nov\u00fdch seri\u00e1lov\u00fdch z\u00e1\u017eitc\u00edch ze sv\u011bt\u016f ryt\u00ed\u0159\u016f, zombies a\u00a0drak\u016f, nejsp\u00ed\u0161 by to vyvolalo nejedno pozdvi\u017een\u00e9 obo\u010d\u00ed, ale dnes na tom nen\u00ed nic zvl\u00e1\u0161tn\u00edho. A\u00a0kdy\u017e se ohl\u00e9dneme za z\u00e1sadn\u00edmi kulturn\u00edmi miln\u00edky prvn\u00edch dvou dek\u00e1d 21.\u00a0stolet\u00ed (jak je to te\u010f obl\u00edben\u00fdm zvykem<\/a>), zjist\u00edme, \u017ee pr\u00e1v\u011b tato nerdsk\u00e1 vlna \u010di obrat byla jednou ze z\u00e1sadn\u00edch, ale kv\u016fli sv\u00e9mu \u00fasp\u011bchu a\u00a0v\u0161udyp\u0159\u00edtomnosti paradoxn\u011b m\u00e1lo reflektovan\u00fdch zm\u011bn.<\/p>\n

Radik\u00e1ln\u00ed fanou\u0161ci a\u00a0nenasytn\u00fd byznys<\/p>\n

Kdo se dnes pust\u00ed do kritiky tohoto typu \u017e\u00e1nrov\u00e9 tvorby, koleduje si o\u00a0nep\u011bknou fanou\u0161kovskou reakci, a\u00a0tak je nejprve pot\u0159eba sepsat p\u00e1r up\u0159esn\u011bn\u00ed.<\/p>\n

Na typicky \u201enerdsk\u00fdch\u201c \u017e\u00e1nrech a\u00a0kon\u00ed\u010dc\u00edch typu fantasy, superhrdin\u016f, RPG her apod. nen\u00ed na obecn\u00e9 rovin\u011b nic \u0161patn\u00e9ho, pr\u00e1v\u011b naopak. \u010casto se na tomto poli daj\u00ed naj\u00edt mimo\u0159\u00e1dn\u011b kvalitn\u00ed a\u00a0zaj\u00edmav\u00e1 d\u00edla (pr\u016fb\u011b\u017en\u011b se jim ostatn\u011b v\u011bnuji i\u00a0v tomto newsletteru<\/a>) a\u00a0pran\u00fd\u0159ovat nelze ani samotn\u00e9 fanou\u0161kovstv\u00ed. Slo\u017eit\u00fd je nav\u00edc i\u00a0koncept nerda, kter\u00fd d\u0159\u00edve ozna\u010doval jak\u00e9hokoliv zan\u00edcen\u00e9ho nad\u0161ence pro okrajov\u00e1 hobby a\u00a0nelze ho v\u017edy redukovat jen na stereotyp asoci\u00e1ln\u00edho outsidera fand\u00edc\u00edho \u017e\u00e1nrov\u00e9mu braku.<\/p>\n

Poslechn\u011bte si audioverzi newsletteru na\u010dtenou autorem.<\/p>\n

Aktu\u00e1ln\u00ed probl\u00e9m ale nespo\u010d\u00edv\u00e1 v\u00a0prost\u00e9m faktu, \u017ee lid\u00e9 za\u010dali m\u00edt v\u00edce r\u00e1di fantasy, anime, horor nebo superhrdiny. Jde o\u00a0to, \u017ee se z\u00a0nerdstv\u00ed v\u00a0kultu\u0159e stala a\u017e totalitn\u00ed s\u00edla, kter\u00e1 sv\u00fdmi rozm\u011bry vytla\u010duje jin\u00e9, d\u0159\u00edve popul\u00e1rn\u00ed oblasti tvorby. A\u00a0je zaj\u00edmav\u00e9 sledovat, jak k\u00a0tomu do\u0161lo, proto\u017ee nerdsk\u00fd obrat rozhodn\u011b nevyvolalo jen p\u00e1r \u00fasp\u011b\u0161n\u00fdch filmov\u00fdch blockbuster\u016f.<\/p>\n

Velmi obl\u00edben\u00e1 je teorie, \u017ee nerdi zkr\u00e1tka z\u00edskali pen\u00edze a\u00a0moc. Podrobn\u011b ji p\u0159ed p\u00e1r lety rozvedl t\u0159eba Stephen Bush ve Financial Times, kter\u00fd podot\u00fdk\u00e1<\/a>, \u017ee kdysi chud\u00ed zastydl\u00ed teenage\u0159i vyrostli a\u00a0maj\u00ed dost pen\u011bz, kter\u00e9 nev\u00e1haj\u00ed utratit za sv\u00e9 kon\u00ed\u010dky a\u00a0kulturn\u00ed pr\u016fmysl jim r\u00e1d vych\u00e1z\u00ed vst\u0159\u00edc.<\/p>\n

Jist\u011b je pravda, \u017ee kdy\u017e v\u011bt\u0161ina nov\u00fdch \u201edigit\u00e1ln\u00edch\u201c elit typu Billa Gatese, Marka Zuckerberga, Elona Muska apod. pat\u0159\u00ed ke zcela stereotypn\u00edm nerdsk\u00fdm k\u00e1dr\u016fm, m\u00e1 to na podobu kultury nezanedbateln\u00fd vliv. Jen\u017ee to po\u0159\u00e1d zcela nevysv\u011btluje, pro\u010d nerdsk\u00fdm kon\u00ed\u010dk\u016fm postupn\u011b propadli i\u00a0lid\u00e9, kte\u0159\u00ed by si o\u00a0n\u011b d\u0159\u00edv neop\u0159eli vidle.<\/p>\n

Jak u\u017e to v\u00a0podobn\u00fdch situac\u00edch b\u00fdv\u00e1, do hry vstoupilo hned n\u011bkolik soub\u011b\u017en\u00fdch a\u00a0navz\u00e1jem se posiluj\u00edc\u00edch proces\u016f a\u00a0trend\u016f.<\/p>\n

V posledn\u00edch 20\u00a0letech nerostla jen obliba fantasy a\u00a0podobn\u00fdch \u017e\u00e1nr\u016f, ale tak\u00e9 m\u00f3da fanfikce a\u00a0dal\u0161\u00edch forem fanou\u0161kovsk\u00e9 tvorby, kter\u00e9 u\u017e dnes slav\u00ed tot\u00e1ln\u00ed kulturn\u00ed v\u00edt\u011bzstv\u00ed.<\/p>\n

\u010cerstv\u00e1 anal\u00fdza na webu Defector p\u0159ehledn\u011b vypo\u010d\u00edt\u00e1v\u00e1<\/a>, jak se dnes nakladatel\u00e9 perou o\u00a0slibn\u00e9 autory a\u00a0p\u016fvodn\u011b zdola vznikaj\u00edc\u00ed fanou\u0161kovsk\u00e1 tvorba se stala zcela mainstreamovou z\u00e1le\u017eitost\u00ed, jej\u00ed\u017e principy kop\u00edruj\u00ed i\u00a0profesion\u00e1ln\u00ed spisovatel\u00e9 v\u00a0jin\u00fdch oblastech\u00a0\u2013 p\u0159\u00edkladem m\u016f\u017ee b\u00fdt nyn\u00ed v\u00a0seri\u00e1lu zpopularizovan\u00e1 romance Heated Rivalry, jej\u00ed\u017e autorka Rachel Reid ji v\u00a0r\u00e1mci propagace kdysi p\u0159episovala pr\u00e1v\u011b i\u00a0do fanfic ze sv\u011bta marvelovsk\u00fdch superhrdin\u016f.<\/p>\n

<\/a><\/p>\n

Nejde jen o\u00a0samotn\u00fd form\u00e1t fanfikce. P\u0159ed \u010dasem jsem u\u017e v\u00a0Pod \u010darou psal o\u00a0tom<\/a>, jak se z\u00a0fanou\u0161kovstv\u00ed stal univerz\u00e1ln\u00ed princip, kter\u00fd prolomil hranice kultury a\u00a0prosakuje i\u00a0na pole byznysu \u010di politiky\u00a0\u2013 sv\u00e9 nad\u0161en\u00e9 fanou\u0161ky maj\u00ed tak\u00e9 r\u016fzn\u00e9 zna\u010dky \u010di politi\u010dt\u00ed l\u00edd\u0159i a\u00a0ve ve\u0159ejn\u00e9 komunikaci se najednou operuje s\u00a0logikou, kter\u00e1 d\u0159\u00edve b\u00fdvala k\u00a0vid\u011bn\u00ed sp\u00ed\u0161 na fotbale nebo komiksov\u00fdch conech.<\/p>\n

Nad\u0161en\u00fd fanou\u0161ek je ide\u00e1ln\u00ed z\u00e1kazn\u00edk, proto\u017ee nev\u00e1h\u00e1 nakupovat z\u00e1v\u011bje v\u0161eho, co jen trochu souvis\u00ed s\u00a0p\u0159edm\u011btem jeho z\u00e1jmu. Pro kulturn\u00ed pr\u016fmysl zasa\u017een\u00fd n\u00e1stupem internetu, soci\u00e1ln\u00edch s\u00edt\u00ed, streamovac\u00edch platforem apod. tak byla v\u00a0posledn\u00edch dek\u00e1d\u00e1ch nerdsk\u00e1 vlna po\u017eehn\u00e1n\u00edm a\u00a0vybudoval se kolem n\u00ed \u00fasp\u011b\u0161n\u00fd obchodn\u00ed model.<\/p>\n

D\u00edla s\u00a0existuj\u00edc\u00ed fanou\u0161kovskou z\u00e1kladnou maj\u00ed mnohem v\u011bt\u0161\u00ed \u0161anci na kasovn\u00ed \u00fasp\u011bch i\u00a0viralitu na soci\u00e1ln\u00edch s\u00edt\u00edch. Popul\u00e1rn\u00ed fran\u0161\u00edzy a\u00a0univerza typu Hv\u011bzdn\u00fdch v\u00e1lek, Harryho Pottera \u010di Hry o\u00a0tr\u016fny jsou proto vyt\u011b\u017eov\u00e1ny a\u017e na d\u0159e\u0148. A\u00a0skv\u011ble do toho zapad\u00e1 i\u00a0princip streamovac\u00edch algoritm\u016f, kter\u00e9 div\u00e1k\u016fm vyb\u00edraj\u00ed obsah na m\u00edru, a\u00a0nen\u00ed proto nic jednodu\u0161\u0161\u00edho ne\u017e fanou\u0161k\u016fm zombie horor\u016f sypat st\u00e1le dal\u0161\u00ed p\u0159\u00edb\u011bhy pln\u00e9 o\u017eivl\u00fdch mrtvol.<\/p>\n

Vynucen\u00e1 \u00facta k\u00a0braku<\/p>\n

Jak ale ve zmi\u0148ovan\u00e9 anal\u00fdze podot\u00fdk\u00e1 Stephen Bush, komer\u010dn\u00ed \u00fasp\u011bch je\u0161t\u011b nutn\u011b nevede k\u00a0z\u00edsk\u00e1n\u00ed ve\u0159ejn\u00e9ho respektu a\u00a0budov\u00e1n\u00ed kulturn\u00edho kapit\u00e1lu. Tvorba d\u0159\u00edve (\u010dasto stereotypn\u011b) pova\u017eovan\u00e1 za teenagersk\u00fd brak pot\u0159ebovala ke sv\u00e9mu v\u00fdstupu na vrchol i\u00a0ur\u010dit\u00fd mor\u00e1ln\u00ed kredit. A\u00a0zde se s\u00edl\u00edc\u00ed nerdsk\u00e1 vlna \u0161ikovn\u011b protla s\u00a0n\u00e1stupem poptimismu<\/a> i\u00a0s \u00fapadkem tradi\u010dn\u00edch m\u00e9di\u00ed a\u00a0kulturn\u00ed publicistiky.<\/p>\n

Takzvan\u00fd poptimismus se na za\u010d\u00e1tku mil\u00e9nia pustil do zcela opr\u00e1vn\u011bn\u00e9 obhajoby \u201eplytk\u00e9\u201c popmusic a\u00a0dal\u0161\u00edch \u017e\u00e1nr\u016f, kter\u00fdm se nadut\u00ed kritici d\u0159\u00edve nepr\u00e1vem vysm\u00edvali a\u00a0nebrali je v\u00e1\u017en\u011b. Do velk\u00e9 m\u00edry to byl pozitivn\u00ed proces, kter\u00fd kulturu osv\u011b\u017eil a\u00a0otev\u0159el nov\u00fdm vliv\u016fm a\u00a0hlas\u016fm, ale principy poptimismu byly ob\u010das aplikov\u00e1ny dost neuv\u00e1\u017een\u011b a\u00a0prom\u00edtly se pr\u00e1v\u011b i\u00a0do s\u00edl\u00edc\u00ed nerdsk\u00e9 vlny.<\/p>\n

Nejen\u017ee u\u017e nebylo vhodn\u00e9 n\u011bkoho \u0161ikanovat za to, \u017ee ve voln\u00e9m \u010dase m\u00edsto kouk\u00e1n\u00ed na fotbal hraje Dra\u010d\u00ed doup\u011b nebo Warhammer, ale kyvadlo se p\u0159eklopilo na druhou stranu\u00a0\u2013 u\u00a0mnoha lid\u00ed se v\u017eil n\u00e1zor, \u017ee v\u0161echny formy a\u00a0\u017e\u00e1nry jsou si rovny, ka\u017ed\u00fd si m\u016f\u017ee koukat, na co chce, a\u00a0nikomu nelze nazna\u010dovat, \u017ee osm\u00e1 \u0159ada Mandaloriana je mo\u017en\u00e1 trochu kravina a\u00a0m\u011bl by si rad\u0161i roz\u0161\u00ed\u0159it obzory u\u00a0n\u011b\u010deho lep\u0161\u00edho.<\/p>\n

Ke zm\u011bn\u00e1m vkusu se p\u0159idaly i\u00a0ekonomick\u00e9 tlaky. Generace mileni\u00e1l\u016f kv\u016fli nevaln\u00fdm \u017eivotn\u00edm vyhl\u00eddk\u00e1m dlouho odm\u00edtala dosp\u011bt a\u00a0propadla tak jist\u00e9mu kulturn\u00edmu d\u011btin\u0161t\u011bn\u00ed<\/a>. Dosp\u011bl\u00ed u\u017e mohou bez studu ve\u0159ejn\u011b konzumovat obsah ur\u010den\u00fd pro teenagery, digit\u00e1ln\u00ed kulturu omladilo i\u00a0zpo\u010d\u00e1tku nadpr\u016fm\u011brn\u00e9 zastoupen\u00ed dosp\u00edvaj\u00edc\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch a\u00a0kulturn\u00ed pr\u016fmysl zase nad\u0161en\u011b reagoval.<\/p>\n

Obsah \u201epro celou rodinu\u201c je v\u00fdnosn\u011bj\u0161\u00ed ne\u017e specializovan\u00e1 tvorba pro dosp\u011bl\u00e9 a\u00a0pro ml\u00e1de\u017e. A\u00a0kdy\u017e rodi\u010de i\u00a0d\u011bti poslu\u0161n\u011b koukaj\u00ed na t\u0159et\u00ed seri\u00e1lov\u00fd prequel Harryho Pottera, nen\u00ed pot\u0159eba riskovat a\u00a0vyhazovat pen\u00edze na nov\u00e9 nevyzkou\u0161en\u00e9 n\u00e1m\u011bty a\u00a0autory.<\/p>\n

Kdy\u017e si pak vedle sebe postav\u00edme v\u0161echny zm\u00edn\u011bn\u00e9 procesy a\u00a0jejich n\u00e1sledky, otev\u0159e se p\u0159ed n\u00e1mi dost neut\u011b\u0161en\u00fd obr\u00e1zek. Z\u00a0nerdstv\u00ed, d\u0159\u00edve spojovan\u00e9ho se stereotypem podiv\u00ednsk\u00fdch intelektu\u00e1l\u016f, se stalo sp\u00ed\u0161e synonymum ok\u00e1zal\u00e9ho ignorantstv\u00ed a\u00a0nez\u0159\u00edzen\u00e9ho konzumu, a\u00a0n\u00e1sledn\u011b pak i\u00a0p\u0159\u00edslove\u010dn\u00e1 \u017e\u00e1ba na prameni sou\u010dasn\u00e9 popkultury.<\/p>\n

Je to argumenta\u010dn\u00ed linka, kterou p\u0159ed dv\u011bma lety v\u00a0poveden\u00e9 eseji<\/a> rozvinul spisovatel Sam Kriss. Sou\u010dasnou mutaci nerda definuje pr\u00e1v\u011b jako vzorn\u00e9ho spot\u0159ebitele, kter\u00e9mu nesta\u010d\u00ed zhl\u00e9dnout jeden film, ale mus\u00ed si d\u00e1t hned celou s\u00e9rii, k\u00a0tomu p\u00e1r prequel\u016f, sequel\u016f a\u00a0spin-off\u016f, a\u00a0na z\u00e1v\u011br dokoupit tematickou videohru, triko i\u00a0figurky.<\/p>\n

<\/a><\/p>\n

Sch\u00e1z\u00ed u\u00a0toho ov\u0161em jak\u00e1koliv hravost a\u00a0ned\u00edlnou sou\u010d\u00e1st\u00ed nerdsk\u00e9 vlny je tak podle Krisse fat\u00e1ln\u00ed nedostatek nadhledu a\u00a0odstupu. Ob\u010das lze sice narazit na poveden\u00e9 nar\u00e1\u017eky a\u00a0intern\u00ed humor (dobr\u00fdm p\u0159\u00edkladem m\u016f\u017ee b\u00fdt t\u0159eba p\u0159edlo\u0148sk\u00fd sn\u00edmek Dungeons & Dragons: \u010cest zlod\u011bj\u016f), ale tak\u0159ka nikdo si u\u017e nedovol\u00ed d\u011blat legraci ze samotn\u00e9ho \u017e\u00e1nru i\u00a0jeho p\u0159\u00edznivc\u016f. Osmdes\u00e1tkov\u00fd filmov\u00fd Conan je dodnes z\u00e1bavn\u00fd, proto\u017ee se nebral smrteln\u011b v\u00e1\u017en\u011b, ale Avengers si to nemohou dovolit, jinak by odhalili svou vnit\u0159n\u00ed pr\u00e1zdnotu.<\/p>\n

Minul\u00e1 dek\u00e1da dala popkultu\u0159e archetyp hipstera, kter\u00e9mu se \u010dasem v\u0161ichni vysm\u00e1li pro jeho nafoukan\u00e9 kulturn\u00ed snobstv\u00ed, ale Kriss upozor\u0148uje, \u017ee v\u00a0jeho st\u00ednu nepozorovan\u011b vyra\u0161il i\u00a0mocn\u011bj\u0161\u00ed a\u00a0obchodn\u011b \u00fasp\u011b\u0161n\u011bj\u0161\u00ed antagonista\u00a0\u2013 nerd, kter\u00fd naopak ud\u011blal ctnost z\u00a0\u00fazk\u00fdch obzor\u016f, nen\u00e1ro\u010dnosti a\u00a0eskapismu. Jin\u00fdmi slovy nerd m\u00e1 r\u00e1d v\u011bci jen proto, \u017ee existuj\u00ed, a\u00a0postr\u00e1d\u00e1 b\u011b\u017en\u00e1 krit\u00e9ria kvality.<\/p>\n

Jakkoliv je to tak\u00e9 trochu stereotypn\u00ed n\u00e1hled na v\u011bc, Kriss ho podkl\u00e1d\u00e1 celkem p\u00e1dn\u00fdm argumentem\u00a0\u2013 kdy\u017e si n\u011bkdo dovol\u00ed n\u011bkter\u00e9 \u017e\u00e1nrov\u00e9 ikony pr\u00e1vem zkritizovat, do\u010dk\u00e1 se hysterick\u00e9 fanou\u0161kovsk\u00e9 defenzivy, kter\u00e1 \u010dasto manipulativn\u011b zneu\u017e\u00edv\u00e1 a\u00a0oh\u00fdb\u00e1 jinak pravdiv\u00e9 teorie aplikovan\u00e9 v\u00a0debat\u011b o\u00a0poptimismu (tedy \u017ee neexistuje vysok\u00e1 a\u00a0n\u00edzk\u00e1 kultura, elit\u00e1\u0159stv\u00ed je \u0161patn\u00e9, i\u00a0z\u00e1bavn\u00e9 \u017e\u00e1nrov\u00e9 obsahy mohou m\u00edt hloubku, kultura se mus\u00ed otev\u0159\u00edt outsider\u016fm apod.).<\/p>\n

<\/a><\/p>\n

\u010casto to nav\u00edc fanou\u0161ci ned\u011blaj\u00ed ze zl\u00e9 v\u016fle, ale z\u00a0neznalosti, proto\u017ee nic jin\u00e9ho na poli kultury u\u017e ani snadno poznat nemohli\u00a0\u2013 jedn\u00edm z\u00a0typick\u00fdch rys\u016f sou\u010dasn\u00e9ho kulturn\u00edho pr\u016fmyslu je zacyklenost<\/a>, se kterou se na streamovac\u00edch platform\u00e1ch jen prot\u00e1\u010dej\u00ed digit\u00e1ln\u00ed obsahy z\u00a0posledn\u00edch cca 20\u00a0let. Na star\u0161\u00ed d\u00edla jde narazit jen st\u011b\u017e\u00ed, a\u00a0kdy\u017e pak dnes mlad\u00ed div\u00e1ci chv\u00e1l\u00ed filmov\u00e9 Bou\u0159liv\u00e9 v\u00fd\u0161iny, zat\u00edmco ti star\u0161\u00ed nikoliv<\/a>, dost mo\u017en\u00e1 je to t\u00edm, \u017ee zkr\u00e1tka maj\u00ed jen mnohem u\u017e\u0161\u00ed srovn\u00e1vac\u00ed vzorek a\u00a0t\u00edm i\u00a0zcela jinou la\u0165ku.<\/p>\n

Jak v\u00a0jin\u00e9 zaj\u00edmav\u00e9 filipice proti nerd\u016fm<\/a> p\u00ed\u0161e kritik a\u00a0filozof Erik Hoel, na nerdstv\u00ed kdysi bylo fajn, \u017ee leckter\u00fd zak\u0159iknut\u00fd dosp\u00edvaj\u00edc\u00ed nerd \u010dasem vylezl z\u00a0pomysln\u00e9 kukly a\u00a0svou fanou\u0161kovskou nenasytnost pozitivn\u011b p\u0159etavil do velmi hlubok\u00e9ho a\u00a0pestr\u00e9ho kulturn\u00edho rozhledu, ale dnes je to vzhledem k\u00a0mechanism\u016fm a\u00a0limit\u016fm kulturn\u00edho pr\u016fmyslu mnohem vz\u00e1cn\u011bj\u0161\u00ed sc\u00e9n\u00e1\u0159.<\/p>\n

Je ironi\u00ed osudu, \u017ee z\u00a0nerdstv\u00ed se pak st\u00e1v\u00e1 ub\u00edjej\u00edc\u00ed ideologie, kter\u00e1 nadpr\u016fm\u011brn\u011b zasahuje pr\u00e1v\u011b ten typ lid\u00ed, kter\u00fd by se jinak nejsp\u00ed\u0161 v\u00edce zaj\u00edmal o\u00a0novou origin\u00e1ln\u00ed kulturn\u00ed tvorbu, a\u00a0n\u00e1sledn\u011b s\u00a0sebou stahuje do plytk\u00e9ho bahna i\u00a0zbytek ve\u0159ejnosti, kter\u00e1 zkr\u00e1tka na platform\u00e1ch z\u00edr\u00e1 na to, co j\u00ed je k\u00a0z\u00edr\u00e1n\u00ed p\u0159edkl\u00e1d\u00e1no.<\/p>\n

Chce to vy\u0161\u0161\u00ed n\u00e1roky<\/p>\n

Kriss ve sv\u00e9 eseji na p\u0159\u00edkladu upadaj\u00edc\u00ed popularity marvelovsk\u00fdch velkofilm\u016f tvrd\u00ed, \u017ee vypr\u00e1zdn\u011bn\u00e9mu, konzumn\u00edmu a\u00a0arogantn\u00edmu nerdstv\u00ed u\u017e dnes tak\u00e9 zvon\u00ed um\u00edr\u00e1\u010dek, ale j\u00e1 tak optimistick\u00fd nejsem. Je sice pravda, \u017ee vlna superhrdinsk\u00fdch film\u016f nejsp\u00ed\u0161 opad\u00e1<\/a>, proto\u017ee i\u00a0ten nejrezignovan\u011bj\u0161\u00ed div\u00e1k zvl\u00e1dne ukoukat jen omezen\u00e9 mno\u017estv\u00ed historek o\u00a0Iron Manovi, jen\u017ee na obecn\u00e9 rovin\u011b nen\u00ed konec nerdsk\u00e9ho obratu v\u00a0dohledu.<\/p>\n

Streamovac\u00ed platformy i\u00a0dal\u0161\u00ed velc\u00ed hr\u00e1\u010di v\u00a0kulturn\u00edm pr\u016fmyslu na\u0161li v\u00a0nekritick\u00e9m, konzumn\u00edm, fanou\u0161kovstv\u00edm hnan\u00e9m hlt\u00e1n\u00ed nen\u00e1ro\u010dn\u00e9ho \u017e\u00e1nrov\u00e9ho braku ide\u00e1ln\u00ed obchodn\u00ed model. Rozpo\u010dty filmov\u00fdch studi\u00ed \u010di nakladatelstv\u00ed nejsou neomezen\u00e9 a\u00a0r\u016fzn\u00e9 varianty \u201enerdsk\u00e9\u201c tvorby tak uj\u00eddaj\u00ed kraj\u00edc jin\u00fdm \u017e\u00e1nr\u016fm a\u00a0form\u00e1m. \u00dapadek kvalitn\u00ed kulturn\u00ed publicistiky v\u00a0mainstreamov\u00fdch m\u00e9di\u00edch a\u00a0neuv\u00e1\u017een\u00e9 p\u0159efukov\u00e1n\u00ed princip\u016f poptimismu sebralo hlas p\u0159\u00edpadn\u00e9 kritick\u00e9 reflexi, a\u00a0o zbytek se postaral nad\u0161en\u00fd sebest\u0159edn\u00fd fandom.<\/p>\n

Cesta ven ale p\u0159esto st\u00e1le le\u017e\u00ed hlavn\u011b ve\u00a0znovuvybudov\u00e1n\u00ed kvalitn\u00ed kritiky a\u00a0vy\u0161\u0161\u00edm d\u016frazu na \u00farove\u0148 a\u00a0n\u00e1ro\u010dnost tvorby, kter\u00fd je pot\u0159eba uplat\u0148ovat i\u00a0u \u201espot\u0159ebn\u00edch\u201c \u017e\u00e1nr\u016f. Velmi hezky to ned\u00e1vno shrnula liter\u00e1rn\u00ed kriti\u010dka Becca Rothfeld, kter\u00e1 upozor\u0148uje<\/a>, \u017ee kvalitn\u00ed kulturn\u00ed rubriky velk\u00fdch m\u00e9di\u00ed nemaj\u00ed jen odr\u00e1\u017eet a\u00a0p\u0159i\u017eivovat existuj\u00edc\u00ed vkus sv\u00fdch \u010dten\u00e1\u0159\u016f, ale naopak jej c\u00edlen\u011b budovat, posouvat a\u00a0cizelovat.<\/p>\n

<\/a><\/p>\n

V situaci, kdy tuto roli p\u0159est\u00e1vaj\u00ed plnit (a bohu\u017eel u\u017e asi nikdy nep\u0159evezmou zp\u011bt) mizej\u00edc\u00ed mainstreamov\u00ed novin\u00e1\u0159i, se j\u00ed mus\u00ed ujmout influence\u0159i i\u00a0\u0159adov\u00ed kulturn\u00ed konzumenti, tedy ve v\u00fdsledku ka\u017ed\u00fd z\u00a0n\u00e1s.<\/p>\n

Neznamen\u00e1 to, \u017ee bychom m\u011bli zcela p\u0159estat sledovat nen\u00e1ro\u010dnou \u017e\u00e1nrovou tvorbu a\u00a0podlehnout pokryteck\u00e9mu kulturn\u00edmu snobstv\u00ed. Je to ale pot\u0159eba br\u00e1t kriticky a\u00a0ob\u010das se zamyslet, jestli nen\u00ed dobr\u00e9 opustit v\u011bci, kter\u00e9 u\u017e n\u00e1m nic ned\u00e1vaj\u00ed, a\u00a0posunout se d\u00e1l, i\u00a0kdy\u017e to mo\u017en\u00e1 zprvu nemus\u00ed b\u00fdt moc p\u0159\u00edjemn\u00e9 a\u00a0klade to na n\u00e1s v\u011bt\u0161\u00ed n\u00e1roky.<\/p>\n

Kdyby p\u0159ed \u010dtvrtstolet\u00edm na pl\u00e1tn\u011b nevjel Gandalf do Hobit\u00edna a\u00a0Harry do Bradavic, sou\u010dasn\u00e1 kultura by jist\u011b byla o\u00a0dost chud\u0161\u00ed. Mo\u017en\u00e1 bychom se nedo\u010dkali klenot\u016f, jako byl seri\u00e1lov\u00fd Andor \u010di videohern\u00ed Zakl\u00edna\u010d, a\u00a0zbyte\u010dn\u011b bychom \u0161ikanovali spolu\u017e\u00e1ky za to, \u017ee o\u00a0p\u0159est\u00e1vk\u00e1ch hltaj\u00ed romance o\u00a0up\u00edrech a\u00a0vlkodlac\u00edch.<\/p>\n

Zrovnopr\u00e1vn\u011bn\u00ed \u017e\u00e1nr\u016f a\u00a0otev\u0159en\u00ed nov\u00fdch obzor\u016f se ale v\u00a0mnoha p\u0159\u00edpadech rychle prom\u011bnilo v\u00a0nekritick\u00e9 hlt\u00e1n\u00ed kulturn\u00edch pomyj\u00ed, kter\u00e9 n\u00e1m n\u011bkdo ziskuchtiv\u011b vnutil. Nostalgick\u00e9 vzpom\u00edn\u00e1n\u00ed na Aragorna p\u0159ed branami Mordoru rozhodn\u011b nen\u00ed od v\u011bci. Ale ob\u010das bychom si tak\u00e9 mohli p\u0159ipomenout, \u017ee p\u0159ed n\u00e1stupem nerdsk\u00e9 vlny vypadala kultura jinak a\u00a0o mnoh\u00e9 jsme od t\u00e9 doby rovn\u011b\u017e p\u0159i\u0161li.<\/p>\n

Pokud se v\u00e1m uk\u00e1zka z\u00a0newsletteru Pod \u010darou l\u00edbila, p\u0159ihlaste se k\u00a0odb\u011bru<\/a>. Ka\u017edou sobotu ho dostanete p\u0159\u00edmo do va\u0161eho e-mailu, v\u010detn\u011b tip\u016f na dal\u0161\u00ed zaj\u00edmav\u00e9 \u010dten\u00ed z\u00a0\u010desk\u00fdch i\u00a0zahrani\u010dn\u00edch m\u00e9di\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"V newsletteru Pod \u010darou popisuje ka\u017edou sobotu Matou\u0161 Hrdina spole\u010densk\u00e9 trendy, kter\u00e9 sice v\u00edd\u00e1me v\u0161ude kolem sebe, ale…\n","protected":false},"author":2,"featured_media":3905,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[79,3109,3107,2990,3110,1448,1842,2694,3106,3108,80],"class_list":{"0":"post-3904","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zabava","8":"tag-entertainment","9":"tag-fanousci","10":"tag-fantasy","11":"tag-harry-potter","12":"tag-hra-o-truny","13":"tag-kultura","14":"tag-netflix","15":"tag-pan-prstenu","16":"tag-pod-carou","17":"tag-sci-fi","18":"tag-zabava"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/3904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=3904"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/3904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/3905"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=3904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=3904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=3904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}