{"id":39975,"date":"2026-03-30T09:43:08","date_gmt":"2026-03-30T09:43:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/39975\/"},"modified":"2026-03-30T09:43:08","modified_gmt":"2026-03-30T09:43:08","slug":"sladka-korist-na-ceste-z-italie-do-polska-zmizel-kamion-s-dvanacti-tunami-tycinek-kitkat","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/39975\/","title":{"rendered":"Sladk\u00e1 ko\u0159ist. Na cest\u011b z\u00a0It\u00e1lie do Polska zmizel kamion s\u00a0dvan\u00e1cti tunami ty\u010dinek KitKat"},"content":{"rendered":"

Auto podle serveru CBS News<\/a> vyrazilo z\u00a0v\u00fdrobn\u00edho z\u00e1vodu v\u00a0centr\u00e1ln\u00ed It\u00e1lii a\u00a0sm\u011b\u0159ovalo do Polska, p\u0159i\u010dem\u017e cestou m\u011blo vykl\u00e1dat zbo\u017e\u00ed v\u00a0n\u011bkolika distribu\u010dn\u00edch centrech. Minul\u00fd t\u00fdden ale centr\u00e1la spole\u010dnosti ve \u0161v\u00fdcarsk\u00e9m Vevey ozn\u00e1mila, \u017ee kamion i\u00a0jeho n\u00e1klad nejsou k\u00a0nalezen\u00ed. Zast\u00e1vky byly pl\u00e1novan\u00e9 \u201epo cel\u00e9 Evrop\u011b\u201c.<\/p>\n

\u201eV\u017edy jsme lidi povzbuzovali, aby si dali pauzu od KitKat,\u201c \u0159ekl mluv\u010d\u00ed spole\u010dnosti v\u00a0nar\u00e1\u017ece na zn\u00e1m\u00fd reklamn\u00ed slogan \u201eDej si pauzu, dej si KitKat\u201c. \u201eZd\u00e1 se v\u0161ak, \u017ee zlod\u011bji to vzali p\u0159\u00edli\u0161 doslovn\u011b a\u00a0utekli s\u00a0v\u00edce ne\u017e dvan\u00e1cti tunami na\u0161\u00ed \u010dokol\u00e1dy. Vozidlo i\u00a0jeho obsah z\u016fst\u00e1vaj\u00ed nezv\u011bstn\u00e9,\u201c dodal.<\/p>\n

Koncern Nestl\u00e9 podle mluv\u010d\u00edho \u00fazce spolupracuje s\u00a0p\u0159\u00edslu\u0161n\u00fdmi org\u00e1ny zainteresovan\u00fdch zem\u00ed a\u00a0partnery v\u00a0dodavatelsk\u00e9m \u0159et\u011bzci. \u201eOce\u0148ujeme vynikaj\u00edc\u00ed vkus zlod\u011bj\u016f, ale takov\u00e9 kr\u00e1de\u017ee p\u0159edstavuj\u00ed pro firmy v\u00e1\u017en\u00fd probl\u00e9m,\u201c \u0159ekl d\u00e1le mluv\u010d\u00ed.<\/p>\n

Vyj\u00e1d\u0159il obavy, \u017ee zmizen\u00ed kamionu m\u016f\u017ee v\u00e9st k\u00a0do\u010dasn\u00e9mu nedostatku ty\u010dinek KitKat na pultech v\u00a0obdob\u00ed nadch\u00e1zej\u00edc\u00edch velikono\u010dn\u00edch sv\u00e1tk\u016f. Sou\u010dasn\u011b nevylou\u010dil, \u017ee ukraden\u00e9 cukrovinky by se mohly na trhu objevit prost\u0159ednictv\u00edm neofici\u00e1ln\u00edch prodejn\u00edch kan\u00e1l\u016f.<\/p>\n

Spole\u010dnost spot\u0159ebitele vyzvala, aby ve snaze dopadnout zlod\u011bje sami nic nepodnikali. Pokud n\u011bkdo naraz\u00ed na podez\u0159elou nab\u00eddku, nebo z\u00edsk\u00e1 n\u011bjak\u00fd poznatek, m\u011bl by se neprodlen\u011b obr\u00e1tit na v\u00fdrobce \u010di na policii, napsal den\u00edk Bild<\/a>.<\/p>\n

Reklamn\u00ed tah?<\/p>\n

V\u00fdrobce vyj\u00e1d\u0159il nad\u011bji, \u017ee ukraden\u00e9 ty\u010dinky bude mo\u017en\u00e9 identifikovat s\u00a0pomoc\u00ed \u010d\u00e1rov\u00e9ho k\u00f3du a\u00a0\u010d\u00edsel \u0161ar\u017e\u00ed na obalech. Jakmile by jej obchodn\u00edk naskenoval, syst\u00e9m by to zaznamenal a\u00a0prodejce by m\u011bl d\u00e1le postupovat podle \u201ejasn\u00fdch pokyn\u016f\u201c.<\/p>\n

Zmizen\u00ed kamionu vyvolalo \u017eivou debatu na soci\u00e1ln\u00edch s\u00edt\u00edch. \u201eSotva bude n\u011bkdo tak hloup\u00fd, aby ukradenou \u010dokol\u00e1du nab\u00edzel obchod\u016fm,\u201c napsal jeden diskutuj\u00edc\u00ed.<\/p>\n

Dal\u0161\u00ed se domn\u00edvaj\u00ed, \u017ee jde o\u00a0reklamn\u00ed tah v\u00fdrobce. \u201eDobr\u00fd, ale lacin\u00fd marketing. Reklama v\u00a0m\u00e9di\u00edch by st\u00e1la mnohon\u00e1sobn\u011b v\u00edce,\u201c poznamenal jeden z\u00a0nich.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Auto podle serveru CBS News vyrazilo z\u00a0v\u00fdrobn\u00edho z\u00e1vodu v\u00a0centr\u00e1ln\u00ed It\u00e1lii a\u00a0sm\u011b\u0159ovalo do Polska, p\u0159i\u010dem\u017e cestou m\u011blo vykl\u00e1dat zbo\u017e\u00ed…\n","protected":false},"author":2,"featured_media":39976,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[9902,607,15999,44,117,54,898,53,52],"class_list":{"0":"post-39975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-svet","8":"tag-cokolada","9":"tag-italie","10":"tag-kitkat","11":"tag-nestle","12":"tag-polsko","13":"tag-svet","14":"tag-svycarsko","15":"tag-world","16":"tag-world-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116317480934277558","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/39975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=39975"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/39975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/39976"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=39975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=39975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=39975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}