{"id":40575,"date":"2026-03-30T20:14:10","date_gmt":"2026-03-30T20:14:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/40575\/"},"modified":"2026-03-30T20:14:10","modified_gmt":"2026-03-30T20:14:10","slug":"konec-nudne-sedi-na-auta-se-pomalu-vraci-barvy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/40575\/","title":{"rendered":"Konec nudn\u00e9 \u0161edi? Na auta se pomalu vrac\u00ed barvy"},"content":{"rendered":"

V \u0161edi evropsk\u00e9ho trhu se tu a tam objev\u00ed n\u011bkdo, kdo se p\u0159i konfiguraci sv\u00e9ho nov\u00e9ho vozu neb\u00e1l vystoupit z \u0159ady. Podle dat v\u00fdrobc\u016f automobilov\u00fdch lak\u016f i automobilek to vypad\u00e1, \u017ee takov\u00fdch lid\u00ed je \u010d\u00edm d\u00e1l v\u00edc.<\/p>\n

Zat\u00edm to na parkovi\u0161t\u00edch u n\u00e1kupn\u00edch center ur\u010dit\u011b nevypad\u00e1 jako v pades\u00e1t\u00fdch a \u0161edes\u00e1t\u00fdch letech minul\u00e9ho stolet\u00ed, sv\u016fj z\u00e1\u0159iv\u011b \u017elut\u00fd Renault 5 nepochybn\u011b najdete snadno. V minul\u00e9m roce bylo 70 % nov\u011b registrovan\u00fdch automobil\u016f v Evrop\u011b v neutr\u00e1ln\u00edch barv\u00e1ch (\u0161ed\u00e1, b\u00edl\u00e1 nebo \u010dern\u00e1).<\/p>\n

V evropsk\u00fdch preferenc\u00edch neutr\u00e1ln\u00ed barvy p\u0159evl\u00e1daj\u00ed dlouhodob\u011b. Z \u0159ady \u010dasto vystupujeme jen m\u00edrn\u011b a mezi nejobl\u00edben\u011bj\u0161\u00ed odst\u00edny pat\u0159\u00ed modr\u00e1 a \u010derven\u00e1. Jejich popularita podle n\u011bmeck\u00e9ho chemick\u00e9ho giganta BASF, kter\u00fd dod\u00e1v\u00e1 t\u00e9m\u011b\u0159 polovinu v\u0161ech lak\u016f na nov\u00e9 automobily na cel\u00e9m sv\u011bt\u011b, ale v posledn\u00ed dob\u011b kles\u00e1.<\/p>\n

\"Na<\/a>Na \u010desk\u00fdch silnic\u00edch je \u010dernob\u00edlo. \u0160ed\u00e1, b\u00edl\u00e1, \u010dern\u00e1 maj\u00ed 70 procent trhu<\/a><\/p>\n

Naopak v\u00fdrazn\u011bj\u0161\u00ed barvy, jako je zelen\u00e1, \u017elut\u00e1 a oran\u017eov\u00e1, sice z\u016fst\u00e1vaj\u00ed okrajovou z\u00e1le\u017eitost\u00ed, ale na silnici je potk\u00e1v\u00e1me st\u00e1le \u010dast\u011bji. \u201e(…) paleta barev se vyv\u00edj\u00ed, m\u00edsto aby stagnovala,\u201c \u0159\u00edk\u00e1 Gloria Joverov\u00e1, odbornice na automobilov\u00fd pr\u016fmysl z Pantone Color Institute. Pozitivn\u00ed vliv na to maj\u00ed tak\u00e9 elektromobily, kter\u00e9 z\u00e1kazn\u00edky pot\u0159ebuj\u00ed oslovit zejm\u00e9na svou estetikou, jeliko\u017e technick\u00e9 rozd\u00edly se mezi jednotliv\u00fdmi modely sm\u00fdvaj\u00ed.<\/p>\n

\u201eElektromobily nyn\u00ed ud\u00e1vaj\u00ed sm\u011br mnoha barevn\u00fdm trend\u016fm,\u201c \u0159\u00edk\u00e1 Gypsy Modinov\u00e1 z Hondy. O\u010dividn\u00e9 je to zejm\u00e9na u zm\u00edn\u011bn\u00e9ho Renaultu 5 E-Tech, kter\u00fd automobilka p\u0159edstavila v k\u0159iklav\u00e9 barv\u011b Pop Yellow a nab\u00edz\u00ed tak\u00e9 Pop Green.<\/p>\n

\"Video<\/p>\n

\n\t\t\t\tRenault 5 E-Tech \u2022 Renault\n\t\t\t<\/p>\n

\u201eSpolu s uveden\u00edm modelu Renault 5 (…) pl\u00e1nujeme vn\u00e9st na britsk\u00e9 silnice trochu radosti ze \u017eivota (…) p\u0159id\u00e1n\u00edm barev p\u0159ineseme lidem tak\u00e9 radost a pozitivn\u00ed n\u00e1ladu,\u201c uvedl p\u0159i p\u0159edstaven\u00ed modelu Adam Wood, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Renault UK.<\/p>\n

Joverov\u00e1 nazna\u010dila, \u017ee hnac\u00edm motorem barevn\u00fdch trend\u016f je propojen\u00ed s p\u0159\u00edrodou, co\u017e se nejv\u00edce projevuje v rostouc\u00ed oblib\u011b zelen\u00e9 barvy. Ta se podle n\u00ed\u00a0\u201estala nejdynami\u010dt\u011bj\u0161\u00ed barvou na cel\u00e9m sv\u011bt\u011b\u201c. Krom\u011b souvislosti s elektromobily zde m\u016f\u017eeme naj\u00edt tak\u00e9 souvislost s popularitou ter\u00e9nn\u00edch voz\u016f a crossover\u016f, u nich\u017e se spojen\u00ed s p\u0159\u00edrodou zcela nab\u00edz\u00ed.<\/p>\n

\"TEST<\/a>TEST \u0160koda Elroq RS \u2013 Mr\u0161tn\u011bj\u0161\u00ed br\u00e1cha je v\u00fdhodn\u011bj\u0161\u00ed ne\u017e Sportline!<\/a><\/p>\n

\u201eZelen\u00e1 barva symbolizuje individualitu a estetiku spojenou s p\u0159\u00edrodou,\u201c \u0159\u00edk\u00e1 Joverov\u00e1. Misty Yeomansov\u00e1, mana\u017eerka PPG pro barvy a styling v automobilov\u00e9m pr\u016fmyslu, poukazuje zejm\u00e9na na r\u016fst popularity m\u00e1tov\u00fdch a sv\u011btle zelen\u00fdch odst\u00edn\u016f. Tyto barvy podle n\u00ed \u201evizu\u00e1ln\u011b odr\u00e1\u017eej\u00ed efektivitu, minimalismus a pokro\u010dilou mobilitu.\u201c<\/p>\n

Popularita roste tak\u00e9 u fialov\u00e9 barvy, kter\u00e1 by m\u011bla evokovat vesm\u00edr a n\u011bco nadpozemsk\u00e9ho. BMW si ji vybralo pro p\u0159edstaven\u00ed modelu M2 CS, obl\u00edben\u00e1 je tak\u00e9 u Porsche \u010di Lamborghini. Ob\u010das se dostane tak\u00e9 mezi vozy pro smrteln\u00edky, p\u011bkn\u00e1 fialov\u00e1 byla p\u0159edstavena na nov\u00e9 Mazd\u011b CX-6e, zaj\u00edmav\u00fd odst\u00edn nab\u00edzela tak\u00e9 Toyota na modelu C-HR.<\/p>\n

\"TEST<\/a>TEST BMW M2 CS \u2013 Nejmen\u0161\u00ed kup\u00e9 za 3 miliony? Vyprod\u00e1no!<\/a><\/p>\n

\u201eU elektromobil\u016f si z\u00edsk\u00e1vaj\u00ed oblibu kou\u0159ov\u00e9 neutr\u00e1ln\u00ed odst\u00edny \u2013 jemn\u011b zabarven\u00e9 hn\u011bdav\u00e9 nebo nazelenal\u00e9 \u0161ed\u00e9 s delik\u00e1tn\u00edmi barevn\u00fdmi podt\u00f3ny,\u201c uv\u00e1d\u00ed d\u00e1le Joverov\u00e1 a dod\u00e1v\u00e1, \u017ee tyto barvy odkazuj\u00ed na n\u00e1lady, kter\u00e9 se obvykle spojuj\u00ed s tich\u00fdm luxusem. Jako p\u0159\u00edklad uv\u00e1d\u00ed olivov\u00fd lak nov\u00e9ho Jeepu Recon.<\/p>\n

Pro m\u00e9n\u011b odv\u00e1\u017en\u00e9 nab\u00edzej\u00ed automobilky \u010d\u00edm d\u00e1l v\u00edce nov\u00fdch povrchov\u00fdch \u00faprav, kter\u00fdmi vn\u00e1\u0161ej\u00ed nov\u00fd \u017eivot do zn\u00e1m\u00fdch barevn\u00fdch \u0159ad. Matn\u00e9, \u00e9terick\u00e9 odst\u00edny st\u0159\u00edbra jsou na vzestupu zejm\u00e9na u elektromobil\u016f, proto\u017ee odr\u00e1\u017eej\u00ed z\u00e1kladn\u00ed hodnoty elektrifikace, jako jsou \u201e\u00fa\u010dinnost, minimalismus a pokro\u010dil\u00e1 mobilita\u201c, \u0159\u00edk\u00e1 Joverov\u00e1. Matn\u00e9 laky jsou v\u0161ak n\u00e1ro\u010dn\u011bj\u0161\u00ed na \u00fadr\u017ebu a nav\u00edc jde st\u00e1le \u010dasto o neutr\u00e1ln\u00ed odst\u00edny.<\/p>\n

Jak\u00e9 barvy m\u00e1te na sv\u00fdch autech vy? A kdybyste si m\u011bli kupovat nov\u00e9 auto, vsadili byste na jistotu neutr\u00e1ln\u00ed barvy, kter\u00e1 s sebou \u010dasto p\u0159in\u00e1\u0161\u00ed vy\u0161\u0161\u00ed z\u016fstatkovou hodnotu, nebo byste se odv\u00e1zali a vybrali ze vzorn\u00edku re\u00e1ln\u00fdch barev? Dejte n\u00e1m v\u011bd\u011bt v koment\u00e1\u0159\u00edch.<\/p>\n

\"Video<\/p>\n

\n\t\t\t\tJak vznikaj\u00ed nov\u00e9 barvy voz\u016f Seat? \u2022 YouTube\n\t\t\t<\/p>\n

Zdroje: Car&Driver, JATO, Renault UK<\/p>\n","protected":false},"excerpt":{"rendered":"V \u0161edi evropsk\u00e9ho trhu se tu a tam objev\u00ed n\u011bkdo, kdo se p\u0159i konfiguraci sv\u00e9ho nov\u00e9ho vozu neb\u00e1l…\n","protected":false},"author":2,"featured_media":40576,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[5133,67,68,250,16160,16162,16161],"class_list":{"0":"post-40575","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-barvy","9":"tag-business","10":"tag-byznys","11":"tag-evropsky-trh","12":"tag-lak","13":"tag-renault-5-e-tech","14":"tag-vybava"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116319961932795632","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/40575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=40575"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/40575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/40576"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=40575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=40575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=40575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}