![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/04\/obchod-nike-prodejna.jpeg\")
<\/a><\/p>\nHill, veter\u00e1n spole\u010dnosti Nike, kter\u00fd byl v\u00a0roce 2024\u00a0povol\u00e1n z\u00a0d\u016fchodu, aby se pokusil o\u00a0jej\u00ed o\u017eiven\u00ed, v\u00a0\u00fater\u00fd podle Financial Times uvedl, \u017ee a\u010dkoliv \u201enen\u00ed spokojen\u201c s\u00a0v\u00fdsledky spole\u010dnosti, je p\u0159esv\u011bd\u010den, \u017ee pokrok v\u00a0prioritn\u00edch oblastech, v\u010detn\u011b b\u011bhu a\u00a0fotbalu, \u201eukazuje, kam v\u00a0r\u00e1mci cel\u00e9ho na\u0161eho portfolia nakonec sm\u011b\u0159ujeme\u201c.<\/p>\n
\u010c\u00e1sti tohoto portfolia, v\u010detn\u011b byznysu v\u00a0\u0161ir\u0161\u00ed \u010c\u00edn\u011b, divize sportovn\u00edho oble\u010den\u00ed a\u00a0zna\u010dky Converse, jsou podle Hilla ve sv\u00e9m o\u017eiven\u00ed st\u00e1le \u201ev ran\u011bj\u0161\u00ed f\u00e1zi\u201c.<\/p>\n
Finan\u010dn\u00ed \u0159editel Matthew Friend analytik\u016fm sd\u011blil, \u017ee provozn\u00ed prost\u0159ed\u00ed je \u201est\u00e1le dynami\u010dt\u011bj\u0161\u00ed\u201c, a\u00a0dodal: \u201eM\u016f\u017eeme se setkat s\u00a0nepl\u00e1novanou volatilitou v\u00a0d\u016fsledku nepokoj\u016f na Bl\u00edzk\u00e9m v\u00fdchod\u011b, rostouc\u00edch cen ropy a\u00a0dal\u0161\u00edch faktor\u016f, kter\u00e9 by mohly ovlivnit bu\u010f vstupn\u00ed n\u00e1klady, nebo chov\u00e1n\u00ed spot\u0159ebitel\u016f.\u201c<\/p>\n
Zat\u00edmco Friend uvedl, \u017ee divize pro Evropu, Bl\u00edzk\u00fd v\u00fdchod a\u00a0Afriku pravd\u011bpodobn\u011b zakon\u010d\u00ed sou\u010dasn\u00e9 \u010dtvrtlet\u00ed se zv\u00fd\u0161en\u00fdmi z\u00e1sobami kv\u016fli slev\u00e1m a\u00a0v\u00fdpadk\u016fm na Bl\u00edzk\u00e9m v\u00fdchod\u011b, Hill dodal, \u017ee v\u00a0Severn\u00ed Americe, kter\u00e1 tvo\u0159\u00ed zhruba 45\u00a0procent celosv\u011btov\u00fdch tr\u017eeb, zat\u00edm nezaznamenali reakci spot\u0159ebitel\u016f na konflikt v\u00a0Persk\u00e9m z\u00e1livu.<\/p>\n
Na setk\u00e1n\u00ed se zam\u011bstnanci dal Hill pr\u016fchod sv\u00e9 nespokojenosti. \u201eU\u017e m\u011b\u00a0\u2013 a\u00a0v\u00edm, \u017ee i\u00a0v\u00e1s\u00a0\u2013 hrozn\u011b unavuje neust\u00e1le mluvit o\u00a0tom, jak d\u00e1t tuhle firmu do po\u0159\u00e1dku,\u201c prohl\u00e1sil Hill na \u00fatern\u00edm celofiremn\u00edm setk\u00e1n\u00ed, jak vypl\u00fdv\u00e1 z\u00a0nahr\u00e1vky, se kterou se sezn\u00e1mila agentura Bloomberg. \u201eChci, abychom se posunuli d\u00e1l\u00a0\u2013 k\u00a0inspiraci, nastartov\u00e1n\u00ed r\u016fstu a\u00a0k tomu, aby n\u00e1s pr\u00e1ce zase bavila.\u201c<\/p>\n
Vliv cel sl\u00e1bne<\/p>\n
Tr\u017eby spole\u010dnosti Nike za t\u0159\u00edm\u011bs\u00ed\u010dn\u00ed obdob\u00ed kon\u010d\u00edc\u00ed v\u00a0\u00fanoru stagnovaly na \u00farovni t\u00e9m\u011b\u0159 11,3\u00a0miliardy dolar\u016f, co\u017e m\u00edrn\u011b p\u0159ekonalo o\u010dek\u00e1v\u00e1n\u00ed analytik\u016f. Tr\u017eby v\u00a0Severn\u00ed Americe se v\u00a0uplynul\u00e9m \u010dtvrtlet\u00ed zv\u00fd\u0161ily o\u00a0t\u0159i procenta, zat\u00edmco region \u0161ir\u0161\u00ed \u010c\u00edny zaznamenal sedmiprocentn\u00ed pokles.<\/p>\n
\u010cist\u00fd zisk za t\u0159et\u00ed kvart\u00e1l meziro\u010dn\u011b vzrostl na 520\u00a0milion\u016f dolar\u016f, \u010d\u00edm\u017e v\u00fdrazn\u011b p\u0159ekonal o\u010dek\u00e1v\u00e1n\u00ed analytik\u016f z\u00a0Wall Street.<\/p>\n
Friend rovn\u011b\u017e uvedl, \u017ee spole\u010dnost Nike o\u010dek\u00e1v\u00e1, \u017ee t\u0159\u00edm\u011bs\u00ed\u010dn\u00ed obdob\u00ed kon\u010d\u00edc\u00ed srpnem\u00a0\u2013 tedy prvn\u00ed \u010dtvrtlet\u00ed jej\u00edho fisk\u00e1ln\u00edho roku 2027\u00a0\u2013 \u201ebude posledn\u00edm kvart\u00e1lem, kdy vy\u0161\u0161\u00ed cla budou nad\u00e1le p\u0159edstavovat z\u00e1sadn\u00ed meziro\u010dn\u00ed z\u00e1t\u011b\u017e pro hrubou mar\u017ei\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"V\u00fdrobce sportovn\u00edho oble\u010den\u00ed a\u00a0obuvi Nike varoval p\u0159ed poklesem tr\u017eeb v\u00a0sou\u010dasn\u00e9m \u010dtvrtlet\u00ed. N\u00e1ro\u010dn\u00e9 podm\u00ednky v\u00a0regionu \u0161ir\u0161\u00ed \u010c\u00edny a\u00a0komplikace v\u00a0Evrop\u011b…\n","protected":false},"author":2,"featured_media":42612,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[412,67,68,11323,918,6459],"class_list":{"0":"post-42611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-akcie","9":"tag-business","10":"tag-byznys","11":"tag-nike","12":"tag-sportovni-obleceni","13":"tag-wall-street"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116330952665019506","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/42611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=42611"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/42611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/42612"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=42611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=42611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=42611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}